The global AI in social media market size was evaluated at USD 1.80 billion in 2023 and is projected to hit around USD 39.69 billion by 2033, growing at a double-digit CAGR of 36.25% from 2024 to 2034. The key players operating in the AI in social media market are Salesforce, Inc., Snap Inc. (Snapchat), IBM Corporation, Microsoft Corporation, Adobe, Hootsuite Inc., Facebook, Google LLC (Alphabet), Amazon Web Services, Inc., Baidu, Clara bridge, Sprout Social, Buffer, Canva, Instagram, and Others.
Market Report Coverage
| Report Attributes |
Details |
| Market Size by 2033 |
USD 39.69 Billion |
| Market Size in 2023 |
USD 1.80 Billion |
| Market Growth Rate |
36.25% |
| Leading Region |
North America |
| Forecast Period |
2023 to 2033 |
| Segments Covered |
Technology, Application, Component, and Regions |
| Regions Covered |
North America, Europe, Asia-Pacific, Latin America and Middle East, & Africa |
- Salesforce, Inc.
- Snap Inc. (Snapchat)
- IBM Corporation
- Microsoft Corporation
- Adobe
- Hootsuite Inc.
- Facebook
- Google LLC (Alphabet)
- Amazon Web Services, Inc.
- Baidu
- Clara bridge
- Sprout Social
- Buffer
- Canva
- Instagram
Recent Developments
- In June 2024, Meta Platform plans to start incorporating European social media content to train their generative AI models. The Llama large language model will be trained using the content of people from the European Union which they have chosen to share publicly on social media platforms such as Instagram and Facebook.
- In October 2024, Quocia AI Pte Ltd, a Singapore-based AI start-up, launched its AI-powered social media management platform – Quocia. The platform is designed to simplify social media marketing for SMEs and professionals. Quocia automates social media strategy, content creation, scheduling, and posting, allowing businesses to focus on their growth and core operations.
Latest Announcements by Industry Leaders
- In June 2024, Salesforce EVP & GM, Unified Data Services & Einstein, Rahul Auradkar stated, “For the first time, business users can bring 90% of untapped data to their workflows, which has so far remained unstructured and unused in their enterprise, he further adds, “with the new innovation of Data Cloud, businesses can now grow cost-effectively by delivering transformative and integrated customer experiences across services, sales, marketing, AI, automation and analytics.”
- In April 2024, Irina Novoselsky, CEO of Hootsuite said, “We are building a social media performance engine, a feedback loop where AI takes consumer data and generates insights for actionable strategies and measurable impact. The combination of social listening's best insights technology, Talkwalker, brought into Hootsuite, will leapfrog the industry into the future of social marketing.”
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