Internet of Packaging Market (By Technology Deployed Type: Sensor & Tags, Barcode & QR code, Radio Frequency Identification, Low-Energy Bluetooth, NFC Technologies, Indicators; By Industry Verticals: Personal & Home care, Health care, Food & Beverages, Automotive, Consumer Electronics, Others) - Global Industry Analysis, Size, Share, Growth, Trends, Regional Outlook, and Forecast 2023-2032
The global internet of packaging market size was valued at USD 18 billion in 2022 and it is expected to reach around USD 45.22 billion by 2032, growing at a compound annual growth rate (CAGR) of 9.7% during the forecast period 2023 to 2032.
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Traditional packaging is disrupted by the Internet of packaging, which also improves customer-company communication. Smart packaging makes use of Near Field Communication (NFC) chips, smart labels, RFID, and QR codes. By enabling protection, authentication, and connection, these cutting-edge solutions provide value by converting product packaging into a data carrier and digital tool. This enables information about specific packages to be registered and updated in the cloud during the course of the product's lifespan.
Additionally, manufacturers may add diagnostic and indication functions into their packaging thanks to Internet of Things sensors and devices. Customers may now view the product's progress in real-time thanks to this. Significant options for customer marketing and brand interaction, image management, tracking, optimization, and other areas are provided by the Internet of Packaging. As a consequence of the Internet of Packaging, there is now a value network rather than a value chain. Information no longer moves in a single direction. Technology development and the use of Internet of Things (IoT) in packaging solutions across a variety of industrial verticals are major drivers fueling market revenue growth.
In addition, demand for Internet of Packaging is anticipated to be fueled by digitization, improved tracking, increased operational efficiency, and greater customer involvement. IoT is being used by packaging businesses to increase the effectiveness of their operations. When paired with AI, connected sensors provide real-time asset monitoring and the ability to anticipate errors before they happen. The Industrial Internet is being used by packaging makers to help them meet their ESG (environmental, social, and governance) goals. Thus, businesses are using the Industrial Internet to monitor a variety of environmental factors, such as energy and water consumption.
Growth factors
Online Packaging Throughout the projection period, market growth is anticipated to increase significantly. Extremely recent and innovative technology developments, such as smartphone marketing codes, quick feedback, and electronics in the packaging industry, may be the cause of the increase in demand. Sector companies create affordable and effective wrapping services to remain competitive in the commercial market. Due to the rising need for multi-specialty wrapping with the goal of maintaining nutritional and health value and freshness quality in the products at cheap competitive costs, the global Internet of packaging market trend and market size are predicted to increase.
The complexity of goods, advancements in packaging techniques, and expenditures in R & D are some of the major market share drivers. The need for Internet of Packaging Market Services is being driven by the rising customer desire for comfort food, which will accelerate the expansion of the Internet of Packaging Market throughout the forecast period. The e-commerce sector's growing demand for smart packaging with enhanced capabilities like simple tracking and detection utilizing rapid response (QR) codes is boosting sales of clever packaging and A key factor driving the need for active packaging, such as oxygen scavengers and ethylene absorbers, is the implementation of strict laws surrounding the storage and transportation of different food, beverage, and healthcare items in order to maintain product safety.
Report Scope of the Internet of Packaging Market
Report Coverage | Details |
Market Size in 2023 |
USD 19.66 Billion |
Market Size by 2032 |
USD 45.22 Billion |
Growth Rate from 2023 to 2032 | CAGR of 9.7% |
Base Year | 2022 |
Forecast Period | 2023 to 2032 |
Segments Covered | Technology Deployed Type, Industry Verticals and Geography |
Companies Mentioned |
Wiliot, Tetra Pak, Scanbuy, Inc., Kezzler, Identiv, Inc., Unipac Corporation, Vesta Smart Packaging, Sepio Products, CuePath Innovation designs, Tapwow, Blippar, Rover, Insignia Technologies, RePack, IO, The Porch Pod, ColorSensing, kaiosID, Impacx, RightMash, QTrust, Iungo |
Key Market Drivers
Key market challenges
Key Market Opportunities
Segmental Insights
Technology Deployed Type Insights
The near field communication segment is anticipated to account for the greatest revenue share during the projection period based on the kind of technology implemented. NFC tags, which may be integrated into packaging, offer an exciting possibility to enhance the intelligence and interactivity of commonplace items. These NFC tags have distinctive identifiers for every item, not simply the kind of goods, enabling customized, location-specific, and dynamic content. Since NFC technology's unique ID prevents product fraud and enables identification, it is also less likely to be copied. These are two major elements influencing this market's expansion.
Industry Verticals Insights
The food and beverage category is anticipated to outperform the other categories in terms of revenue share throughout the projected period, according to industry verticals. By making it possible to promptly correct food safety breaches and provide customers with product-related information, internet of packaging technologies prevent food fraud. Since the Internet of Packaging minimizes the amount of time needed to identify an event, tracing the origin of food safety incidents saves lives and money. This suggests more focused recalls, fewer confusion, and higher levels of consumer confidence in food safety. The market is expanding as a result of research into various F&B uses for nanotechnology, the desire from retailers and manufacturers for shelf-stable and sustainable packaging options, and rising packaged food product consumption.
Internet of Packaging Market Share, By Region, 2022 (%)
Regions | Revenue Share in 2022 (%) |
North America | 40% |
Asia Pacific | 21% |
Europe | 29% |
Latin America | 6% |
MEA | 4% |
Geography Insights
With the highest market share, North America emerged as the biggest regional market for the Internet of Packaging in 2022. The region's growing preference for Internet of Packaging over conventional packaging and the accessibility of widespread Internet connectivity are primarily responsible for the development in revenue in the North American market. Additionally, thanks to the Internet of Packaging, better safety assurance, transparency, and dependability. Due to the presence of top industry players in the area, such as Unipac Corporation, Scanbuy, Inc., Identiv, Inc., and Tapwow, the Internet of packaging market in North America is anticipated to have strong revenue growth throughout the course of the projection year.
Over the projected period, the Asia Pacific Internet of Packaging market is anticipated to develop at the quickest CAGR. The main drivers of market expansion in APAC are changing lifestyles, growing need for technological packaging solutions, and improved product traceability. The expansion of the APAC market is also aided by the rising clientele and rising e-commerce shipments that make Internet of Packaging possible in the region's emerging nations, notably in China and India.
Recent Developments
Key market players
Segments covered in the report
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By Technology Deployed Type
By Industry Verticals
By Geography
Chapter 1. Introduction
1.1. Research Objective
1.2. Scope of the Study
1.3. Definition
Chapter 2. Research Methodology
2.1. Research Approach
2.2. Data Sources
2.3. Assumptions & Limitations
Chapter 3. Executive Summary
3.1. Market Snapshot
Chapter 4. Market Variables and Scope
4.1. Introduction
4.2. Market Classification and Scope
4.3. Industry Value Chain Analysis
4.3.1. Raw Material Procurement Analysis
4.3.2. Sales and Distribution Channel Analysis
4.3.3. Downstream Buyer Analysis
Chapter 5. COVID 19 Impact on Internet of Packaging Market
5.1. COVID-19 Landscape: Internet of Packaging Industry Impact
5.2. COVID 19 - Impact Assessment for the Industry
5.3. COVID 19 Impact: Global Major Government Policy
5.4. Market Trends and Opportunities in the COVID-19 Landscape
Chapter 6. Market Dynamics Analysis and Trends
6.1. Market Dynamics
6.1.1. Market Drivers
6.1.2. Market Restraints
6.1.3. Market Opportunities
6.2. Porter’s Five Forces Analysis
6.2.1. Bargaining power of suppliers
6.2.2. Bargaining power of buyers
6.2.3. Threat of substitute
6.2.4. Threat of new entrants
6.2.5. Degree of competition
Chapter 7. Competitive Landscape
7.1.1. Company Market Share/Positioning Analysis
7.1.2. Key Strategies Adopted by Players
7.1.3. Vendor Landscape
7.1.3.1. List of Suppliers
7.1.3.2. List of Buyers
Chapter 8. Global Internet of Packaging Market, By Technology Deployed Type
8.1. Internet of Packaging Market, by Technology Deployed Type, 2023-2032
8.1.1. Sensor & Tags
8.1.1.1. Market Revenue and Forecast (2021-2032)
8.1.2. Barcode & QR code
8.1.2.1. Market Revenue and Forecast (2021-2032)
8.1.3. Radio Frequency Identification
8.1.3.1. Market Revenue and Forecast (2021-2032)
8.1.4. Low-Energy Bluetooth
8.1.4.1. Market Revenue and Forecast (2021-2032)
8.1.5. NFC Technologies
8.1.5.1. Market Revenue and Forecast (2021-2032)
8.1.6. Indicators
8.1.6.1. Market Revenue and Forecast (2021-2032)
Chapter 9. Global Internet of Packaging Market, By Industry Verticals
9.1. Internet of Packaging Market, by Industry Verticals, 2023-2032
9.1.1. Personal & Home care
9.1.1.1. Market Revenue and Forecast (2021-2032)
9.1.2. Health care
9.1.2.1. Market Revenue and Forecast (2021-2032)
9.1.3. Food & Beverages
9.1.3.1. Market Revenue and Forecast (2021-2032)
9.1.4. Automotive
9.1.4.1. Market Revenue and Forecast (2021-2032)
9.1.5. Consumer Electronics
9.1.5.1. Market Revenue and Forecast (2021-2032)
9.1.5. Others
9.1.5.1. Market Revenue and Forecast (2021-2032)
Chapter 10. Global Internet of Packaging Market, Regional Estimates and Trend Forecast
10.1. North America
10.1.1. Market Revenue and Forecast, by Technology Deployed Type (2021-2032)
10.1.2. Market Revenue and Forecast, by Industry Verticals (2021-2032)
10.1.3. U.S.
10.1.3.1. Market Revenue and Forecast, by Technology Deployed Type (2021-2032)
10.1.3.2. Market Revenue and Forecast, by Industry Verticals (2021-2032)
10.1.4. Rest of North America
10.1.4.1. Market Revenue and Forecast, by Technology Deployed Type (2021-2032)
10.1.4.2. Market Revenue and Forecast, by Industry Verticals (2021-2032)
10.2. Europe
10.2.1. Market Revenue and Forecast, by Technology Deployed Type (2021-2032)
10.2.2. Market Revenue and Forecast, by Industry Verticals (2021-2032)
10.2.3. UK
10.2.3.1. Market Revenue and Forecast, by Technology Deployed Type (2021-2032)
10.2.3.2. Market Revenue and Forecast, by Industry Verticals (2021-2032)
10.2.4. Germany
10.2.4.1. Market Revenue and Forecast, by Technology Deployed Type (2021-2032)
10.2.4.2. Market Revenue and Forecast, by Industry Verticals (2021-2032)
10.2.5. France
10.2.5.1. Market Revenue and Forecast, by Technology Deployed Type (2021-2032)
10.2.5.2. Market Revenue and Forecast, by Industry Verticals (2021-2032)
10.2.6. Rest of Europe
10.2.6.1. Market Revenue and Forecast, by Technology Deployed Type (2021-2032)
10.2.6.2. Market Revenue and Forecast, by Industry Verticals (2021-2032)
10.3. APAC
10.3.1. Market Revenue and Forecast, by Technology Deployed Type (2021-2032)
10.3.2. Market Revenue and Forecast, by Industry Verticals (2021-2032)
10.3.3. India
10.3.3.1. Market Revenue and Forecast, by Technology Deployed Type (2021-2032)
10.3.3.2. Market Revenue and Forecast, by Industry Verticals (2021-2032)
10.3.4. China
10.3.4.1. Market Revenue and Forecast, by Technology Deployed Type (2021-2032)
10.3.4.2. Market Revenue and Forecast, by Industry Verticals (2021-2032)
10.3.5. Japan
10.3.5.1. Market Revenue and Forecast, by Technology Deployed Type (2021-2032)
10.3.5.2. Market Revenue and Forecast, by Industry Verticals (2021-2032)
10.3.6. Rest of APAC
10.3.6.1. Market Revenue and Forecast, by Technology Deployed Type (2021-2032)
10.3.6.2. Market Revenue and Forecast, by Industry Verticals (2021-2032)
10.4. MEA
10.4.1. Market Revenue and Forecast, by Technology Deployed Type (2021-2032)
10.4.2. Market Revenue and Forecast, by Industry Verticals (2021-2032)
10.4.3. GCC
10.4.3.1. Market Revenue and Forecast, by Technology Deployed Type (2021-2032)
10.4.3.2. Market Revenue and Forecast, by Industry Verticals (2021-2032)
10.4.4. North Africa
10.4.4.1. Market Revenue and Forecast, by Technology Deployed Type (2021-2032)
10.4.4.2. Market Revenue and Forecast, by Industry Verticals (2021-2032)
10.4.5. South Africa
10.4.5.1. Market Revenue and Forecast, by Technology Deployed Type (2021-2032)
10.4.5.2. Market Revenue and Forecast, by Industry Verticals (2021-2032)
10.4.6. Rest of MEA
10.4.6.1. Market Revenue and Forecast, by Technology Deployed Type (2021-2032)
10.4.6.2. Market Revenue and Forecast, by Industry Verticals (2021-2032)
10.5. Latin America
10.5.1. Market Revenue and Forecast, by Technology Deployed Type (2021-2032)
10.5.2. Market Revenue and Forecast, by Industry Verticals (2021-2032)
10.5.3. Brazil
10.5.3.1. Market Revenue and Forecast, by Technology Deployed Type (2021-2032)
10.5.3.2. Market Revenue and Forecast, by Industry Verticals (2021-2032)
10.5.4. Rest of LATAM
10.5.4.1. Market Revenue and Forecast, by Technology Deployed Type (2021-2032)
10.5.4.2. Market Revenue and Forecast, by Industry Verticals (2021-2032)
Chapter 11. Company Profiles
11.1. Wiliot
11.1.1. Company Overview
11.1.2. Product Offerings
11.1.3. Financial Performance
11.1.4. Recent Initiatives
11.2. Tetra Pak
11.2.1. Company Overview
11.2.2. Product Offerings
11.2.3. Financial Performance
11.2.4. Recent Initiatives
11.3. Scanbuy, Inc.
11.3.1. Company Overview
11.3.2. Product Offerings
11.3.3. Financial Performance
11.3.4. Recent Initiatives
11.4. Kezzler
11.4.1. Company Overview
11.4.2. Product Offerings
11.4.3. Financial Performance
11.4.4. Recent Initiatives
11.5. Identiv, Inc.
11.5.1. Company Overview
11.5.2. Product Offerings
11.5.3. Financial Performance
11.5.4. Recent Initiatives
11.6. Unipac Corporation
11.6.1. Company Overview
11.6.2. Product Offerings
11.6.3. Financial Performance
11.6.4. Recent Initiatives
11.7. Vesta Smart Packaging
11.7.1. Company Overview
11.7.2. Product Offerings
11.7.3. Financial Performance
11.7.4. Recent Initiatives
11.8. Sepio Products
11.8.1. Company Overview
11.8.2. Product Offerings
11.8.3. Financial Performance
11.8.4. Recent Initiatives
11.9. CuePath Innovation designs
11.9.1. Company Overview
11.9.2. Product Offerings
11.9.3. Financial Performance
11.9.4. Recent Initiatives
11.10. Tapwow
11.10.1. Company Overview
11.10.2. Product Offerings
11.10.3. Financial Performance
11.10.4. Recent Initiatives
Chapter 12. Research Methodology
12.1. Primary Research
12.2. Secondary Research
12.3. Assumptions
Chapter 13. Appendix
13.1. About Us
13.2. Glossary of Terms
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