Individual Health Insurance Market Size, Share, and Trends 2026 to 2035

Individual Health Insurance Market (By Type: Health Maintenance Organization (HMO), Preferred Provider Organization (PPO), Exclusive Provider Organization (EPO), High Deductible Health Plan (HDHP), Others; By Application: Individual Coverage, Family Coverage, Senior Coverage, Student Health Insurance, Others; By Policy: Basic Health Policies, Comprehensive Health Policies, Short-term Health Policies, Others) - Global Industry Analysis, Size, Trends, Leading Companies, Regional Outlook, and Forecast 2026 to 2035

Last Updated : 06 Jan 2026  |  Report Code : 3467  |  Category : Healthcare   |  Format : PDF / PPT / Excel

Chapter 1. Introduction

1.1. Research Objective

1.2. Scope of the Study

1.3. Definition

Chapter 2. Research Methodology

2.1. Research Approach

2.2. Data Sources

2.3. Assumptions & Limitations

Chapter 3. Executive Summary

3.1. Market Snapshot

Chapter 4. Market Variables and Scope 

4.1. Introduction

4.2. Market Classification and Scope

4.3. Industry Value Chain Analysis

4.3.1. Raw Material Procurement Analysis 

4.3.2. Sales and Distribution Channel Analysis

4.3.3. Downstream Buyer Analysis

Chapter 5. COVID 19 Impact on Individual Health Insurance Market 

5.1. COVID-19 Landscape: Individual Health Insurance Industry Impact

5.2. COVID 19 - Impact Assessment for the Industry

5.3. COVID 19 Impact: Global Major Government Policy

5.4. Market Trends and Opportunities in the COVID-19 Landscape

6.1. Market Dynamics

6.1.1. Market Drivers

6.1.2. Market Restraints

6.1.3. Market Opportunities

6.2. Porter’s Five Forces Analysis

6.2.1. Bargaining power of suppliers

6.2.2. Bargaining power of buyers

6.2.3. Threat of substitute

6.2.4. Threat of new entrants

6.2.5. Degree of competition

Chapter 7. Competitive Landscape

7.1.1. Company Market Share/Positioning Analysis

7.1.2. Key Strategies Adopted by Players

7.1.3. Vendor Landscape

7.1.3.1. List of Suppliers

7.1.3.2. List of Buyers

Chapter 8. Global Individual Health Insurance Market, By Type

8.1. Individual Health Insurance Market, by Type

8.1.1 Health Maintenance Organization (HMO)

8.1.1.1. Market Revenue and Forecast

8.1.2. Preferred Provider Organization (PPO)

8.1.2.1. Market Revenue and Forecast

8.1.3. Exclusive Provider Organization (EPO)

8.1.3.1. Market Revenue and Forecast

8.1.4. High Deductible Health Plan (HDHP)

8.1.4.1. Market Revenue and Forecast

8.1.5. Others

8.1.5.1. Market Revenue and Forecast

Chapter 9. Global Individual Health Insurance Market, By Application

9.1. Individual Health Insurance Market, by Application

9.1.1. Individual Coverage

9.1.1.1. Market Revenue and Forecast

9.1.2. Family Coverage

9.1.2.1. Market Revenue and Forecast

9.1.3. Senior Coverage

9.1.3.1. Market Revenue and Forecast

9.1.4. Student Health Insurance

9.1.4.1. Market Revenue and Forecast

9.1.5. Others

9.1.5.1. Market Revenue and Forecast

Chapter 10. Global Individual Health Insurance Market, By Policy 

10.1. Individual Health Insurance Market, by Policy

10.1.1. Basic Health Policies

10.1.1.1. Market Revenue and Forecast

10.1.2. Comprehensive Health Policies

10.1.2.1. Market Revenue and Forecast

10.1.3. Short-term Health Policies

10.1.3.1. Market Revenue and Forecast

10.1.4. Others

10.1.4.1. Market Revenue and Forecast

Chapter 11. Global Individual Health Insurance Market, Regional Estimates and Trend Forecast

11.1. North America

11.1.1. Market Revenue and Forecast, by Type

11.1.2. Market Revenue and Forecast, by Application

11.1.3. Market Revenue and Forecast, by Policy

11.1.4. U.S.

11.1.4.1. Market Revenue and Forecast, by Type

11.1.4.2. Market Revenue and Forecast, by Application

11.1.4.3. Market Revenue and Forecast, by Policy

11.1.5. Rest of North America

11.1.5.1. Market Revenue and Forecast, by Type

11.1.5.2. Market Revenue and Forecast, by Application

11.1.5.3. Market Revenue and Forecast, by Policy

11.2. Europe

11.2.1. Market Revenue and Forecast, by Type

11.2.2. Market Revenue and Forecast, by Application

11.2.3. Market Revenue and Forecast, by Policy

11.2.4. UK

11.2.4.1. Market Revenue and Forecast, by Type

11.2.4.2. Market Revenue and Forecast, by Application

11.2.4.3. Market Revenue and Forecast, by Policy

11.2.5. Germany

11.2.5.1. Market Revenue and Forecast, by Type

11.2.5.2. Market Revenue and Forecast, by Application

11.2.5.3. Market Revenue and Forecast, by Policy

11.2.6. France

11.2.6.1. Market Revenue and Forecast, by Type

11.2.6.2. Market Revenue and Forecast, by Application

11.2.6.3. Market Revenue and Forecast, by Policy

11.2.7. Rest of Europe

11.2.7.1. Market Revenue and Forecast, by Type

11.2.7.2. Market Revenue and Forecast, by Application

11.2.7.3. Market Revenue and Forecast, by Policy

11.3. APAC

11.3.1. Market Revenue and Forecast, by Type

11.3.2. Market Revenue and Forecast, by Application

11.3.3. Market Revenue and Forecast, by Policy

11.3.4. India

11.3.4.1. Market Revenue and Forecast, by Type

11.3.4.2. Market Revenue and Forecast, by Application

11.3.4.3. Market Revenue and Forecast, by Policy

11.3.5. China

11.3.5.1. Market Revenue and Forecast, by Type

11.3.5.2. Market Revenue and Forecast, by Application

11.3.5.3. Market Revenue and Forecast, by Policy

11.3.6. Japan

11.3.6.1. Market Revenue and Forecast, by Type

11.3.6.2. Market Revenue and Forecast, by Application

11.3.6.3. Market Revenue and Forecast, by Policy

11.3.7. Rest of APAC

11.3.7.1. Market Revenue and Forecast, by Type

11.3.7.2. Market Revenue and Forecast, by Application

11.3.7.3. Market Revenue and Forecast, by Policy

11.4. MEA

11.4.1. Market Revenue and Forecast, by Type

11.4.2. Market Revenue and Forecast, by Application

11.4.3. Market Revenue and Forecast, by Policy

11.4.4. GCC

11.4.4.1. Market Revenue and Forecast, by Type

11.4.4.2. Market Revenue and Forecast, by Application

11.4.4.3. Market Revenue and Forecast, by Policy

11.4.5. North Africa

11.4.5.1. Market Revenue and Forecast, by Type

11.4.5.2. Market Revenue and Forecast, by Application

11.4.5.3. Market Revenue and Forecast, by Policy

11.4.6. South Africa

11.4.6.1. Market Revenue and Forecast, by Type

11.4.6.2. Market Revenue and Forecast, by Application

11.4.6.3. Market Revenue and Forecast, by Policy

11.4.7. Rest of MEA

11.4.7.1. Market Revenue and Forecast, by Type

11.4.7.2. Market Revenue and Forecast, by Application

11.4.7.3. Market Revenue and Forecast, by Policy

11.5. Latin America

11.5.1. Market Revenue and Forecast, by Type

11.5.2. Market Revenue and Forecast, by Application

11.5.3. Market Revenue and Forecast, by Policy

11.5.4. Brazil

11.5.4.1. Market Revenue and Forecast, by Type

11.5.4.2. Market Revenue and Forecast, by Application

11.5.4.3. Market Revenue and Forecast, by Policy

11.5.5. Rest of LATAM

11.5.5.1. Market Revenue and Forecast, by Type

11.5.5.2. Market Revenue and Forecast, by Application

11.5.5.3. Market Revenue and Forecast, by Policy

Chapter 12. Company Profiles

12.1. UnitedHealth Group

12.1.1. Company Overview

12.1.2. Product Offerings

12.1.3. Financial Performance

12.1.4. Recent Initiatives

12.2. Anthem, Inc.

12.2.1. Company Overview

12.2.2. Product Offerings

12.2.3. Financial Performance

12.2.4. Recent Initiatives

12.3. Aetna

12.3.1. Company Overview

12.3.2. Product Offerings

12.3.3. Financial Performance

12.3.4. Recent Initiatives

12.4. Humana Inc.

12.4.1. Company Overview

12.4.2. Product Offerings

12.4.3. Financial Performance

12.4.4. Recent Initiatives

12.5. Cigna Corporation

12.5.1. Company Overview

12.5.2. Product Offerings

12.5.3. Financial Performance

12.5.4. Recent Initiatives

12.6. Kaiser Permanente

12.6.1. Company Overview

12.6.2. Product Offerings

12.6.3. Financial Performance

12.6.4. Recent Initiatives

12.7. Blue Cross Blue Shield Association

12.7.1. Company Overview

12.7.2. Product Offerings

12.7.3. Financial Performance

12.7.4. Recent Initiatives

12.8. WellCare Health Plans

12.8.1. Company Overview

12.8.2. Product Offerings

12.8.3. Financial Performance

12.8.4. Recent Initiatives

12.9. Centene Corporation

12.9.1. Company Overview

12.9.2. Product Offerings

12.9.3. Financial Performance

12.9.4. Recent Initiatives

12.10. Molina Healthcare

12.10.1. Company Overview

12.10.2. Product Offerings

12.10.3. Financial Performance

12.10.4. Recent Initiatives

Chapter 13. Research Methodology

13.1. Primary Research

13.2. Secondary Research

13.3. Assumptions

Chapter 14. Appendix

14.1. About Us

14.2. Glossary of Terms

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Frequently Asked Questions

Answer : The global individual health insurance market size is surpassed USD 150.05 billion in 2025 and expected to increase USD 279.95 billion by 2035

Answer : The global individual health insurance market will register a growth rate of 6.43% between 2026 to 2035

Answer : The major players operating in the individual health insurance market are UnitedHealth Group, Anthem, Inc., Aetna, Humana Inc., Cigna Corporation, Kaiser Permanente, Blue Cross Blue Shield Association, WellCare Health Plans, Centene Corporation, Molina Healthcare, Health Care Service Corporation (HCSC), Highmark Inc., Independence Blue Cross, Regence BlueCross BlueShield, Ambetter and Others.

Answer : The driving factors of the individual health insurance market are increased self-employment and consumer awareness.

Answer : North America region will lead the global individual health insurance market during the forecast period 2026 to 2035

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