Fabric Softener Sheet Market Size, Share, and Trends 2024 to 2033

Fabric Softener Sheet Market (By Product: Fragranced, Unscented; By Packaging: Small Pack, Medium Pack, Large Pack; By Formulation: Liquid, Dry; By Application: Household Use, Hotels, Restaurants, Hospitals, Laundromats, Others; By Distribution Channel: Supermarkets and Hypermarkets, Convenience Stores, Online Retail, Specialty Stores, Department Stores, Direct Sales, Others) - Global Industry Analysis, Size, Share, Growth, Trends, Regional Outlook, and Forecast 2024-2033

  • Last Updated : June 2024
  • Report Code : 4467
  • Category : Consumer Goods

Fabric Softener Sheet Market Size to Reach USD 31.54 Bn by 2033

The global fabric softener sheet market size was USD 20.47 billion in 2023, calculated at USD 21.37 billion in 2024, and is expected to reach around USD 31.54 billion by 2033, expanding at a CAGR of 4.42% from 2024 to 2033. The fabric softener sheet market is driven by growing interest in sustainable and environmentally friendly options.

Fabric Softener Sheet Market Size 2024 to 2033

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Fabric Softener Sheet Market Key Takeaways

  • The North America fabric softener sheet market size reached USD 7.98 billion in 2023 and is expected to expand around USD 12.46 billion by 2033, at a CAGR of 4.55% from 2024 to 2033.
  • North America dominated the market with the largest revenue share of 39% in 2023.
  • Asia- Pacific is the fastest growing in the fabric softener sheet market during the forecast period.
  • By product, the fragranced segment has held a major revenue share of 70% in 2023.
  • By product, the unscented segment shows a significant growth in the fabric softener sheet market during the forecast period.
  • By packaging, the small pack segment has held a major revenue share of 42% in 2023.
  • By packaging, the large pack segment shows a notable growth in the fabric softener sheet market during the forecast period.
  • By formulation, the liquid segment dominated the market in 2023.
  • By application, the laundromats segment dominated the market in 2023.
  • By distribution channel, the supermarkets and hypermarkets segment dominated in 2023 in the fabric softener sheet market.

U.S. Fabric Softener Sheet Market Size and Growth 2024 to 2033

The U.S. fabric softener sheet market size was valued at USD 5.99 billion in 2023 and is predicted to be worth around USD 9.41 billion by 2033, growing at a CAGR of 4.62% from 2024 to 2033.

U.S Fabric Softener Sheet Market Size 2024 to 2033

North America dominated the fabric softener sheet market in 2023. North American firms have paved the way in the development of fabric softener sheets. They keep investing in R&D to improve their products' sustainability, variety of scents, and effectiveness. With eco-friendly formulas, hypoallergenic alternatives, and multifunctional sheets that do more than just soften, these developments meet changing customer expectations.

  • In August 2023, a new laundry detergent called Power Sheet was introduced by Arm & Hammer. The company, a division of Church & Dwight, claims to be the first major detergent brand to debut on Amazon in the US in the sheet category.

Fabric Softener Sheet Market Share, By Region, 2023 (%)

Asia- Pacific is the fastest growing in the fabric softener sheet market during the forecast period. Convenient and time-saving solutions are in higher demand due to the rising urbanization and changing lifestyles. Fabric softener sheets are especially popular too busy urbanites since they provide a hassle-free solution to obtain soft, perfumed washing without the need to measure or pour liquid softeners. Demand for fabric softener sheets is largely driven by cultural factors as well.

Cleanliness and keeping oneself presentably presented are highly valued in many Asian cultures, especially in nations such as South Korea and Japan. This emphasis also extends to the maintenance of textiles and apparel. The region's consistent need for fabric softener sheets is partly attributed to this cultural preference for hygiene and personal grooming.

Market Overview

The market for fabric softener sheets, also called dryer sheets, is the industry segment that produces, distributes, and sells these sheets. Usually made of tiny fabric, these sheets are loaded with chemicals to soften clothes, lessen static cling, and add a pleasant scent while clothes are drying in a clothes dryer.

Many fabric softener sheets have scents that give clothes a nice scent while they dry. This makes laundry more enjoyable and leaves garments with a fresh scent. The market for fabric softener sheets is continuously changing with new products like biodegradable sheets, hypoallergenic alternatives, and sheets infused with natural essential oils. This illustrates how the industry has responded to consumer requests for more environmentally responsible, skin-friendly products.

Fabric Softener Sheet Market Growth Factors

  • Customers who lead busy lives tend to choose speedier laundry solutions. Unlike liquid softeners, fabric softener sheets are easier to use.
  • The demand for garments that are cozy and enjoyable to wear fuels the market. This demand is adequately met by fabric softener sheets, which soften clothing.
  • Spending power increases consumers' willingness to purchase goods that improve their quality of life. For many people, fabric softener sheets are an inexpensive indulgence.
  • To accommodate a wide range of tastes, manufacturers provide a variety of scents, formulas, and environmentally friendly choices. Customers are encouraged to explore new items, and the market is fascinating to them as a result.

Fabric Softener Sheet Market Scope

Report Coverage Details
Market Size in 2023 USD 20.47 Billion
Market Size in 2024 USD 21.37 Billion
Market Size by 2033 USD 31.54 Billion
Market Growth Rate CAGR of 4.42% from 2024 to 2033
Largest Market North America
Base Year 2023
Forecast Period 2024 to 2033
Segments Covered Product, Packaging, Formulation, Application, Distribution Channel, and Regions
Regions Covered North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa

Fabric Softener Sheet Market Dynamics


Increasing use of primarily expensive and more sensitive forms of apparel

Wealthier consumers tend to purchase finer apparel composed of pricey materials like cashmere, silk, and high-thread-count cotton. Frequently, more attention is needed to preserve these materials' texture, color, and general quality. Static cling and creases are more common in fine, delicate materials. Static electricity is efficiently reduced with fabric softener sheets, and wrinkles are minimized, preserving the look and feel of clothing between washes. Companies are using focused advertising efforts to emphasize the advantages of fabric softener sheets for pricey and delicate clothing. These advertisements directly target customers who purchase high-end apparel by emphasizing delicate care, protection, and improving fabric quality. This drives the growth of the fabric softener sheet market.

Growing awareness about personal hygiene

Manufacturers are creating fabric softener sheets with extra benefits in response to consumer demand for improved cleanliness standards. These consist of sheets with hypoallergenic formulations, improved aroma duration, and antibacterial qualities. Awareness of one's own and the environment's health drives a trend toward natural and environmentally friendly products. To appeal to consumers concerned about their health, brands are creating fabric softener sheets using natural components instead of harmful chemicals.

The convenience of fabric softener sheets caters to modern consumers' busy lifestyles. They can be quickly added to laundry without requiring the measurement of liquids or powders. They are an appealing alternative because of their convenience and efficacious outcomes.


Availability of alternative

Sheets of fabric softener are frequently replaced with liquid versions. They are introduced during the wash cycle but have comparable advantages, including softening clothes and lowering static cling. Because they are thought to be more efficient and provide a more even dispersion of softening ingredients, some customers like liquid softeners. Single-use items like fabric softener sheets add to household waste. Dryer balls and liquid softeners in recyclable packaging are examples of products that are more appealing to consumers when sustainability is becoming a more critical concern.

Allergies or sensitivities to the chemicals used in fabric softener sheets

The market is starting to be divided into conventional and natural/hypoallergenic product categories. Businesses are expanding their product range to serve both markets. Manufacturers are spending money on R&D to develop novel formulations that are effective and devoid of common allergies and irritants. Investigating natural substitutes for man-made chemicals is part of this. To appeal to health-conscious consumers, businesses are emphasizing transparency, natural components, and product safety. This limits the growth of the fabric softener sheet market.


Increasing awareness about fabric softener sheets

Growing awareness may require specialty fabric softener sheets, including those made for sportswear or baby garments, or with extra features like color or wrinkle protection. Customers frequently look for customized goods. Offering more customizable fragrance options or broadening the selection of smells offered can appeal to a wider range of tastes and grow market share.

Raising awareness can lead to new revenue sources in emerging regions where fabric softener sheets are not commonly used. Convenience and benefit awareness campaigns can accelerate market penetration. By customizing marketing tactics to suit regional sensibilities and cultural preferences, fabric softener sheets can be more enticing in a variety of locations.

Product Insights

The fragranced segment dominated in 2023 in the fabric softener sheet market. Customers frequently connect a pleasant aroma with freshly laundered clothes. This inclination fuels the market for scented fabric softener sheets, which give clothing a pleasant, new scent. According to surveys and market studies, scent is a major consideration when selecting laundry goods, especially fabric softener sheets.

Large companies spend a lot of money on marketing campaigns that showcase their fabric softener sheets' distinctive and enticing scents. Strong brand recognition and loyalty result from this. Marketing tactics frequently highlight the extra advantages of scented sheets, such as prolonged freshness and odor removal, to further entice customers.

The unscented segment shows a significant growth in the fabric softener sheet market during the forecast period. Modern household items such as fabric softener sheets are becoming increasingly popular as new countries grow. As consumers in these locations learn more about the advantages of hypoallergenic and less chemically demanding products, there will probably be an increase in demand for unscented varieties. Manufacturers are spending money on advertising and educational initiatives to draw attention to the advantages of scent-free fabric softener sheets. These initiatives, which inform the public about the possible hazards connected with scented products and the benefits of choosing unscented, are essential in changing consumer views and stimulating demand.

Packaging Insights

The small pack segment dominated in 2023 in the fabric softener sheet market. Pricewise, small packets are frequently less expensive than bigger package solutions. Because of their low cost, a broader spectrum of customers can purchase them, such as those on a tight budget or those who want to test a new product before committing to a bigger amount. Small packs frequently offer various choices, such as various formulas, fragrances, and packaging styles. The compact pack segment's demand is further fueled by manufacturers' ability to produce items that appeal to certain target populations and accommodate a wide range of consumer preferences.

Fabric Softener Sheet Market Share, By Packaging, 2023 (%)

The medium pack segment is the fastest growing in the fabric softener sheet market during the forecast period. Due to economies of scale, medium packs often have cheaper per-sheet costs than smaller packs, making them a better value option overall. Because of this, they appeal to customers on a tight budget who want both cost and quality. Additionally, medium packs give customers flexibility in their purchasing selections by enabling them to buy in bulk without committing to large amounts. Typically, medium packs are evenly dispersed over various retail outlets, such as supermarkets, hypermarkets, convenience stores, and internet sites. The extensive availability of medium-sized packs improves customer accessibility by making it simple for them to locate and buy them wherever they shop.

The large pack segment shows a notable growth in the fabric softener sheet market during the forecast period. Bulk or large pack sales of household necessities, such as fabric softener sheets, are becoming increasingly popular among consumers. The desire for cost-effectiveness, ease, and the impression of better value for money drives this tendency. Consumers are choosing larger pack sizes more frequently to guarantee they have enough fabric softener sheets on hand and to cut down on the number of shopping excursions.

Furthermore, producers and brands in the market for fabric softener sheets actively react to this trend by providing a greater selection in larger pack sizes. These businesses are successfully profiting from their customers' changing tastes by satisfying their increasing desire for large purchases.

Formulation Insights

The liquid segment dominated in 2023 in the fabric softener sheet market. As liquid fabric softeners are so versatile, consumers tend to favor them. They are compatible with various materials and can simultaneously be used in front-loading and top loading washing machines. Customers value that they can tailor the amount of softener used to the size and nature of the load by controlling how much is used in each wash.

Customers who value the smell of their laundry will find liquid fabric softeners intriguing because they typically come in various aromas. Their popularity is also influenced by the idea that their fresh aroma lingers longer.

Application Insights

The laundromats segment dominated the fabric softener sheet market in 2023. Fabric softener sheets' ability to soften clothing and add a nice scent is a major selling factor for laundromat patrons. Consumers favor sheets over other fabric softeners because they recognize the instant benefits of soft, perfume-filled clothes after drying. Fabric softener sheets make laundry facility maintenance and administration easier from an operational standpoint. Machine residue buildup from liquid softeners may necessitate more frequent cleaning and maintenance. Conversely, there is less chance of residue accumulation with sheets, which means less downtime and maintenance expenses for the laundromats.

Distribution Channel Insights

The supermarkets and hypermarkets segment dominated in 2023 in the fabric softener sheet market. Supermarkets and hypermarkets stock a wide range of goods, such as different brands and types of fabric softener sheets. This selection appeals to various consumers, satisfying varying budgets and tastes. Large-scale inventory management guarantees that these merchants rarely experience stockouts, increasing client loyalty and dependability. Due to their enormous purchasing power, these retail behemoths can bargain for lower pricing from suppliers. They can use competitive pricing to transfer these cost savings to customers. Furthermore, fabric softener sheets become more reasonable thanks to regular promotions, discounts, and loyalty programs offered by supermarkets and hypermarkets, encouraging bigger sales volumes.

Fabric Softener Sheet Companies

Fabric Softener Sheet Market Companies

  • Procter and Gamble
  • Seventh Generation Inc.
  • Attitude Living Inc.
  • Mrs. Meyer's Clean Day
  • Green Shield Organic, LLC
  • Unilever
  • Colgate- Palmolive Company
  • Church and Dwight Co., Inc.
  • Henkel AG and Co. KGaA
  • Kimberly- Clark Corporation

Recent Developments

  • In July 2023, with new detergent sheets, Carbona was venturing into the detergent industry. The lightweight, pre-measured Carbona Laundry Detergent Sheets make cleaning easier and are convenient to use and store. In cold, warm, or hot water, the sheets fully disintegrate throughout regular or brief wash cycles and leave no residue behind.
  • In February 2023, Eco-friendly laundry detergent sheets are a new addition to the product line of InsoGreen, which promotes sustainable living. These sheets give consumers who wish to reduce their environmental effect a creative and practical option.
  • In December 2022, Laundry Detergent Sheets, a new non-toxic and environmentally friendly substitute for conventional laundry detergents, were introduced by Last Object. Compared to conventional laundry detergents, these sheets have safer ingredients and more environmentally friendly packaging because they were made especially for sensitive skin.

Segments Covered in the Report

By Product

  • Fragranced
  • Unscented

By Packaging

  • Small Pack
  • Medium Pack
  • Large Pack

By Formulation

  • Liquid
  • Dry

By Application

  • Household Use
  • Hotels
  • Restaurants
  • Hospitals
  • Laundromats
  • Others

By Distribution Channel

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Online Retail, Specialty Stores
  • Department Stores
  • Direct Sales
  • Others

By Geography

  • North America 
  • Europe 
  • Asia Pacific 
  • Latin America 
  • Middle East and Africa 

Frequently Asked Questions

The global fabric softener sheet market size is expected to increase USD 31.54 billion by 2033 from USD 20.47 billion in 2023.

The global fabric softener sheet market will register growth rate of 4.42% between 2024 and 2033.

The major players operating in the fabric softener sheet market are Procter and Gamble, Seventh Generation Inc., Attitude Living Inc., Mrs. Meyer's Clean Day, Green Shield Organic, LLC, Unilever, Colgate- Palmolive Company, Church and Dwight Co., Inc., Henkel AG and Co. KGaA, Kimberly- Clark Corporation, and Others.

The driving factors of the fabric softener sheet market are the increasing use of primarily expensive and more sensitive forms of apparel and growing awareness about personal hygiene.

North America region will lead the global fabric softener sheet market during the forecast period 2024 to 2033.

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