Massage Oil Market Size, Share and Trends 2025 to 2034

Massage Oil Market Size and Forecast 2025 to 2034

The global massage oil market size accounted for USD 3.72 billion in 2024 and is predicted to increase from USD 3.99 billion in 2025 to approximately USD 7.48 billion by 2034, expanding at a CAGR of 7.24% from 2025 to 2034.The demand for massage therapy by elderly people, working professionals, and athletes for reducing pain and relaxation is driving the growth of the market.

Massage Oil Market Key Takeaways

• Europe dominated the global market with the largest market share of 35% in 2024.
• Asia Pacific is expecting substantial growth during the predicted period.
• By product, the almond oil segment contributed the highest market share in 2024.
• By product, the coconut oil segment expects the fastest growth during the predicted period.
• By application, the spa and wellness centers segment captured the biggest market share in 2024.
• By application, the medical therapeutics segment will witness notable growth during the forecast period.
• By end use, the adult massage oil segment accounted for the largest market share in 2024.
• By end use, the baby massage oil segment expects rapid growth in the predicted period.

Artificial Intelligence (AI) Impact on the Massage Oil Market

The implementation of technologies into the spa and wellness centers, such as innovations in Artificial Intelligencedriven massage technology, is also important. The use of specialized robots in massaging therapies intelligently analyzes the requirement as per the client's demand. It is able to adjust pressure, techniques, and motion in real-time with the help of sensors. Robotic massage often provides enhanced precision and accuracy with personalized treatment, which is not met by manual massaging therapies.

Europe Massage Oil Market Size and Growth 2025 to 2034

The global massage oil market size accounted for USD 1.30 billion in 2024 and is predicted to increase from USD 1.40 billion in 2025 to approximately USD 2.66 billion by 2034, expanding at a CAGR of 7.42% from 2025 to 2034.

Europe dominated the market in 2024. The growth of the market is attributed to the rising preference for massaging in the population, and awareness of massaging benefits in the body for improving and healing mental and physical health drives the adaptation of massage treatment. The higher presence of massage centers, spas, and wellness centers in European countries and the increasing preference for natural or herbal medication are accelerating the growth of the massage oil market in the region.

• As per the report by the European Commission, the essential oil production value in the European Union is 1.12 billion euros from 2018-2023. The European wellness industry will reach a value of over USD 1.65 trillion in 2023, with a significant rise from the last two years.

Asia Pacific anticipates significant market growth in the forecast period. The growth of the market is attributed to the rising adoption of massage therapies, and the traditional acceptance of herbal medication over the modern chemical field oils is driving the market growth. The increasing elderly populations, which are more prone to body aches and different health conditions, are mostly referred to massage by physicians for reducing pain and discomfort and promoting blood circulation, which contributes to the growth of the massage oil market across the region.

• The export value of essential oils from India amounted to USD 323 million in 2024, a significant increase over the prior year. The value of the health and wellness market in India will be USD 16 billion by 2023, with a CAGR of 14% in 2019-2023.

Market Overview

Massage oil is a specially formulated oil that is made for relaxing the body while massaging on the body's surface. It helps nourish and moisturize the skin after application. It is mainly used as the base for aromatherapy essential oils. The rising awareness regarding body massage relaxation works as a stress buster and improves blood circulation. The rising preference for body massage as a medicinal therapy and the preference for personal care for people are driving the growth of the massage oil market.

Massage Oil Market Growth Factors

• Increasing spending on lifestyle: The increasing spending culture on lifestyle and the preference towards mental and physical health is accelerating the demand for the massage oil market.
• Rise in urbanization:The increasing urbanization across the world and the number of working professionals accelerating the demand for the elevated lifestyle, massaging treatment for reducing stress, and physical pain such as neck and back pain, and other issues is driving the growth of the market.
• Advancements in therapies: The expansion of massaging, spas, and wellness centers, along with the availability of different spas and massaging therapies with personalized recommended oils with different nutritional values, boosts the growth of the market.

Market Scope

Market Dynamics

Drivers

Demand for the essential oils

There is rising awareness regarding herbal treatment and the usage of essential oils for different applications like skin care, massage, spa treatment, and medical therapeutics. The rising availability of different nutritional values of essential oils in the market for treating various health conditions. There are some of the leading essential oils, including Frankincense, Geranium, Lavender, Coriander, and Bergamot, that are widely accepted by the spas and massage centers for relieving physical and mental stress.

Restraint

Availability of raw material

The fluctuation in availability and cost of the raw materials and the excessive competition among the manufacturers limit the expansion of the market.

Opportunity

Trends towards eco-friendly products

The increasing preference from the population towards chemical-free and non-polluting products is driving the advancements in herbal or naturally derived massage oils. The eco-friendly and cruelty-free product and the awareness regarding the side effects associated with synthetic skincare products are driving the growth of eco-friendly massage oil products. Additionally, the rising intervention of the leading skincare and lifestyle product market players in the manufacturing of skin-friendly, cruelty-free products drives the growth opportunity in the market expansion.

Product Insights

The almond oil segment dominated the massage oil market in 2024. The higher adaptation of the almond oil for the messaging is owing to its associated skin benefits. Almond oil contains a higher amount of minerals, vitamins, antioxidants, and fatty acids. The almond oil is used to hydrate and soothe the hair and skin. Almond oil is preferably used for messaging to reduce scars, wrinkles, stretch marks, and other skin conditions. Further, almond oil is also known as an emollient that increases skin hydration quality and helps smooth and moisturize the skin. Almond oil also helps in reducing UV damage to the skin, such as wrinkles, fine lines, dark spots, sunburn, and other sun damage. The increasing awareness regarding natural ingredients for healing therapies accelerates the expansion of the almond oil segment.

The coconut oil segment expects the fastest growth in the massage oil market during the predicted period. Coconut oil is one of the beneficial oils for skincare; it is basically made from saturated fats with a wide range of benefits to the skin. Coconut oil is traditionally used as a natural skincare or haircare product. It creates a natural barrier to the skin and makes it hydrating and radiant. Coconut oil, as the messaging oil, offers several benefits to the skin, including protecting the skin from microorganisms, helping in moisturizing and acne treatment, supporting the healing of the skin, minimizing inflammation, providing an even skin tone, minimizing the signs of skin aging, and soften skin.

Application Insights

The spa and wellness centers segment led the massage oil market in 2024. The rising disposable income in the population and the increasing spending on comfort, luxury, and lifestyle drive the growth of the spa and wellness centers. The spa and wellness centers provide different therapies and treatments as per the customers' demands. The spa treatment offers pain relief and a soothing body. The spa treatment helps control blood pressure, elevates sleep, provides anti-aging benefits, boosts energy, and builds confidence. There is a rising awareness regarding spa and massage treatments and the availability of different types of oils with different fragrances, soothing properties, minerals, and vitamins.

The medical therapeutics segment expects notable growth in the massage oil market during the forecast period. With the rising demand for massage oil in the different medical treatments for improving patient comfort and reducing pain, massage therapy is mostly preferred by patients with trauma cases or for relieving orthopedic conditions. Massage oil, which is used in medical treatment, helps the ongoing treatment and offers many benefits to the patient's body, such as promoting blood circulation, relaxing the body, and reducing the feeling of pain. The rising inclination towards herbal medication and natural medicinal therapeutics accelerates the demand for massage oils in the healthcare systems.

End Use Insights

The adult massage oil segment dominated the massage oil market in 2024. Body massage in adults is known for the code of wealth and luxury as well, and the awareness regarding the health benefits and spending culture on lifestyle accelerates the demand for massage in adults. Massage is widely used as a treatment or therapy for various health conditions; it offers cures for conditions like depression, anxiety, fibromyalgia, insomnia, scar tissue, nerve pain, headache, postoperative care, sports injuries, and temporomandibular (TMJ) disorders. Further, it provides benefits in adults such as improved circulation, decreased muscle stiffness, decreased joint inflammation, better quality of sleep, quicker recovery between workouts, strengthened immune response, and improved flexibility, which all create the popularity of massage in the adult segment and drives the demand for the adult massage oil segment.

The baby massage oil segment expects the fastest growth in the market during the predicted period. Baby massage is one of the important factors that is used to strengthen a baby's body and offers various other benefits associated with the baby's message, including soothing babies and reduced crying; it helps relieve colic digestion, constipation, and gas. It helps with weight gain, relieves nasal congestion and teething discomfort, enhances body awareness, improves skin texture, boosts the immune system, and more. All these factors help elevate the bond between parent and baby. The demand for a skin-friendly and chemical-free baby massage oil for improved results and lowering the chances of skin irritation accelerates the demand for the baby massage oil segment.

Massage Oil Market Companies

• Performance Health
• Weleda
• MAPLE HOLISTIC
• The Body Shop International Limited
• Biotone Professional Massage and Spa Products
• Bath and Body Works, Inc.
• Aura Cacia
• Young Living Essential Oils, LC
• doTERRA
• NOW Foods
• L'OCCITANE INTERNATIONAL SA
• Mountain Rose Herbs
• Edens Garden

Latest Announcement by Industry Leaders

• In September 2024, Weleda, a leading brand focusing on the cult-favorite Skin Food and the award-winning Skin Food Face Care line, announced the extension of its facial care product range with the addition of face cleansers and smoothing face care range.

Segments Covered in the Report

By Product

• Olive Oil
• Almond Oil
• Coconut Oil
• Citrus Oil
• Others

By Application

• Spa and Wellness Centers
• Medical Therapeutics
• Others

By End Use

• Adult
• Baby

By Regional

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa