Household Cleaning Products Market Size, Share, and Trends

Household Cleaning Products Market (By Product Type: Laundry Detergents, Dishwashing Detergents, Surface Cleaners, Toilet Cleaners, and Others; By Nature: Conventional and Organic; By Application: Kitchen, Bathroom, Floor, Fabrics, and Utensils; By Distribution Channel: Supermarkets/hypermarkets, Convenience Stores, E-commerce, and Others) - Global Industry Analysis, Size, Share, Growth, Trends, Regional Outlook, and Forecast 2023 - 2032

  • Last Updated : November 2023
  • Report Code : 1300
  • Category : Consumer Goods

The global household cleaning market size reached USD 214 billion in 2022 and is projected to surpass around USD 343.62 billion by 2032, registering a CAGR of 4.9% during the forecast period from 2023 to 2032.

Household Cleaning Products Market Size 2023 to 2032

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Key Takeaways

  • North America dominated the market with the highest market share in 2022.
  • Asia Pacific is observed to witness the fastest rate of growth during the forecast period.
  • By Product Type, the laundry detergents segment dominated the market in 2022.
  • By Product Type, the surface cleaners segment is expected to grow at a significant rate during the forecast period.
  • By Nature, the conventional segment dominated the market in 2022.
  • By Nature, the organic segment is expected to witness the fastest rate of growth throughout the forecast period.
  • By Application, the fabrics segment dominated the market in 2022.
  • By Distribution Channel, the supermarkets/hypermarkets segment dominated the market in 2022.
  • By Distribution Channel, the e-commerce segment is expected to witness the fastest rate of growth during the forecast period.

U.S. Household Cleaning Products Market Size in 2023 to 2032

The U.S. household cleaning market size was valued at USD 47.57 billion in 2022 and is estimated to reach around USD 76.39 billion by 2032, growing at a CAGR of 4.90%% from 2023 to 2032.

U.S. Household Cleaning Products Market Size 2023 to 2032

Based on the region, the North America dominated the market in 2022, in terms of revenue and is estimated to sustain its dominance during the forecast period. North America has higher penetration of Dollar Stores and supermarkets that offers huge discounts on the cleaning products. Further, the increasing number of households in the region is positively contributing towards the growth of the household cleaning products market. Increased disposable income, increased awareness regarding hygiene, and rapid growth in the demand for the organic cleaning products are the various factors that are expected to drive the growth of the market during the forecast period.

On the other hand, Asia Pacific is estimated to be the most opportunistic market owing the factors such as huge population, high number of households, rising number of nuclear families, growing health consciousness, rising hygiene awareness, and rapid urbanization. The low and middle income families are boosting the consumption of powder form of detergents for cleaning clothes and dishes due to their cheap prices. Hence, this region is expected to show rapid growth in the upcoming years.

Household Cleaning Products Market Share, By Region, 2020 (%)

Growth Factors

The household cleaning products market is primarily driven by the growing uses of surface cleaners and kitchen cleaners in the households, rising number of households owing to the rising number of nuclear families, increasing awareness regarding hygiene, rising disposable income, and growing awareness regarding the health benefits of staying in a clean environment. The cleaning products helps to clean the household environment effectively and prevents contaminants, germs, and bacteria from causing infectious diseases and various skin allergies. Rise in the standard of living, increased household income due to the increased participation of women in the employment, a rise of the middle class has significantly promoted the growth of the household cleaning products market across the globe.

The increased adoption rate of various advanced machines like dishwashers and washing machines has a major role in boosting the consumption of various cleaning products such as laundry detergents and dishwasher detergents all over the globe. Further, the growing penetration and easy availability of branded cleaning products through online and offline retail outlets have propelled the market growth in the recent years. The increased importance of disinfecting and sanitizing owing to the outbreak of the COVID-19 pandemic in 2020 is expected to fuel the demand for the various household cleaning products across the globe. The rising prevalence of skin allergies, allergies due to dust, and infectious diseases due to the dirty and unhygienic environment is expected to augment market growth during the forecast period.

Household Cleaning Products Market Scope

Report Highlights Details
Market Size in 2023 USD 223.42 Billion
Market Size by 2032 USD 343.62 Billion
Growth Rate from 2023 to 2032 CAGR of 4.9%
Base Year 2022
Forecast Period 2023 to 2032
Largest Market North America
Fastest Growing Market Asia Pacific
Segments Covered Product Type, Nature Type, Application Type, Distribution Channel
By Product
  • Laundry Detergents
  • Dishwashing Detergents
  • Surface Cleaners
  • Toilet Cleaners
  • Others
Companies Mentioned Johnson & Son, Inc., Colgate Palmolive, Unilever, Henkel AG, Reckitt Benckiser, Procter & Gamble, The Clorox Company, Godrej Consumer Products Ltd., Kao Corporation, Church & Dwight Co., S.C. Goodmaid Chemicals Corporation

 

Product Insights

By product type, the laundry detergents segment accounted largest revenue share in 2022 and is anticipated to retain its dominance throughout the forecast period. This is attributed to the increased penetration of automatic washing machines in developed markets and increased awareness regarding the benefits of wearing clean clothes.

Household Cleaning Products Market Share, By Product, 2020 (%)

On the other hand, the surface cleaners segment is estimated to be the most opportunistic segment throughout the forecast period owing to the increased usage of surface cleaners in households. Moreover, the increased participation of the people in the summer cleaning is also a major factor in augmenting the segment growth.

Nature Insights

By nature, the conventional segment dominated the market with largest revenue share in 2022 and is anticipated to retain its dominance throughout the forecast period. This is due to the increased adoption and easy availability of the conventional cleaning products in the market. Further, the cheap prices and effective cleaning of the conventional cleaning products has boosted the sales revenue in the past years.

On the other hand, the organic segment is estimated to be the most opportunistic market owing to the growing concerns regarding the environment. The chemically processed cleaning products have a negative effect of the health and the environment, thereby the demand for the organic products is rapidly growing.

Application Insights

By application, the fabrics segment led the global market with remarkable revenue share in 2022 and is anticipated to retain its dominance throughout the forecast period. The clothes are used and cleaned on a daily basis. Therefore, the growing incidences of skin allergies among the population is boosting the consumption of the cleaning products for cleaning fabrics and hence this segment is expected to sustain its dominance.

Household Cleaning Products Market Share, By Application, 2020 (%)

On the other hand, the floor segment is expected to be the fastest-growing segment due to the rising demand for the floor cleaners among the households across the globe. The floors of the households need to be cleaned regularly as the dirt, germs, and other contaminants have higher chances to enter a household from outside through shoes and other footwear.

Distribution Channel Insights

By distribution channel, the supermarkets/hypermarkets segment led the global market with remarkable revenue share in 2022 and is anticipated to retain its dominance throughout the forecast period. The increased penetration of the supermarket and hypermarket retail outlets are very effective in attracting huge customer base and generates higher revenue stream for the household cleaning products manufacturers.

On the other hand, the e-commerce segment is anticipated to be the most opportunistic segment, owing to the rising penetration of e-commerce platforms such as WalMart, Amazon, and Flipkart that offers easy home deliveries with discounted prices for the products.

Key Companies & Market Share Insights

The market is moderately fragmented with the presence of several local companies. These market players are striving to gain higher market share by adopting strategies, such as investments, partnerships, and acquisitions & mergers. Companies are also spending on the development of improvedproducts. Moreover, they are also focusing on maintaining competitive pricing.

In February 2020, Procter & Gamble launched new product portfolio of anti-bacterial cleaning product named Microban24. This product claims to protect the surfaces from the bacteria for 24 hours.

These developmental strategies play a significant role in driving the growth of the global household cleaning products market by serving the growing needs of the consumers.

Some of the prominent players in the household cleaning products market include:

  • Colgate Palmolive
  • Henkel AG
  • Reckitt Benckiser
  • Unilever
  • Procter & Gamble
  • Godrej Consumer Products Ltd.
  • Kao Corporation
  • The Clorox Company
  • Church & Dwight Co.
  • S.C. Johnson & Son, Inc.
  • Goodmaid Chemicals Corporation

Segments Covered in the Report

By Product Type

  • Laundry Detergents
  • Dishwashing Detergents
  • Surface Cleaners
  • Toilet Cleaners
  • Others

By Nature

  • Conventional
  • Organic

By Application

  • Kitchen
  • Bathroom
  • Floor
  • Fabrics
  • Utensils

By Distribution Channel

  • Supermarkets/hypermarkets
  • Convenience Stores
  • E-commerce
  • Others

By Geography

  • North America
    • U.S.
    • Canada
  • Europe
    • U.K.
    • Germany
    • France
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
  • Rest of the World

Frequently Asked Questions

The major players in the market are Johnson & Son, Inc., Colgate Palmolive, Unilever, Henkel AG, Reckitt Benckiser, Procter & Gamble, The Clorox Company, Godrej Consumer Products Ltd., Kao Corporation, Church & Dwight Co., S.C. Goodmaid Chemicals Corporation

According to Precedence Research, the global household cleaning products market size reached at USD 214 billion in 2022 and expected to surpass USD 343.62 billion by 2032.

The global household cleaning products market is growing at a compound annual growth rate (CAGR) of 4.9% over the forecast period 2023 to 2032.

Increasing health and hygiene awareness and growing penetration of white goods like automatic washing machines and dishwashers are the driving factors of the household cleaning products market.

The laundry detergents segment led the global household cleaning products market with remarkable revenue share in 2022.

The North America dominated the global household cleaning products market in 2022.

Chapter 1. Introduction

1.1. Research Objective

1.2. Scope of the Study

1.3. Definition

Chapter 2. Research Methodology

2.1. Research Approach

2.2. Data Sources

2.3. Assumptions & Limitations

Chapter 3. Executive Summary

3.1. Market Snapshot

Chapter 4. Market Variables and Scope 

4.1. Introduction

4.2. Market Classification and Scope

4.3. Industry Value Chain Analysis

4.3.1. Raw Material Procurement Analysis 

4.3.2. Sales and Distribution Channel Analysis

4.3.3. Downstream Buyer Analysis

Chapter 5. Market Dynamics Analysis and Trends

5.1. Market Dynamics

5.1.1. Market Drivers

5.1.2. Market Restraints

5.1.3. Market Opportunities

5.2. Porter’s Five Forces Analysis

5.2.1. Bargaining power of suppliers

5.2.2. Bargaining power of buyers

5.2.3. Threat of substitute

5.2.4. Threat of new entrants

5.2.5. Degree of competition

Chapter 6. Competitive Landscape

6.1.1. Company Market Share/Positioning Analysis

6.1.2. Key Strategies Adopted by Players

6.1.3. Vendor Landscape

6.1.3.1. List of Suppliers

6.1.3.2. List of Buyers

Chapter 7. Global Household Cleaning Products Market, By Product

7.1. Household Cleaning Products Market, by Product Type, 2023-2032

7.1.1. Laundry Detergents

7.1.1.1. Market Revenue and Forecast (2021-2032)

7.1.2. Dishwashing Detergents

7.1.2.1. Market Revenue and Forecast (2021-2032)

7.1.3. Surface Cleaners

7.1.3.1. Market Revenue and Forecast (2021-2032)

7.1.4. Toilet Cleaners

7.1.4.1. Market Revenue and Forecast (2021-2032)

7.1.5. Others

7.1.5.1. Market Revenue and Forecast (2021-2032)

Chapter 8. Global Household Cleaning Products Market, By Nature

8.1. Household Cleaning Products Market, by Nature, 2023-2032

8.1.1. Conventional

8.1.1.1. Market Revenue and Forecast (2021-2032)

8.1.2. Organic

8.1.2.1. Market Revenue and Forecast (2021-2032)

Chapter 9. Global Household Cleaning Products Market, By Application Type 

9.1. Household Cleaning Products Market, by Application Type, 2023-2032

9.1.1. Kitchen

9.1.1.1. Market Revenue and Forecast (2021-2032)

9.1.2. Bathroom

9.1.2.1. Market Revenue and Forecast (2021-2032)

9.1.3. Floor

9.1.3.1. Market Revenue and Forecast (2021-2032)

9.1.4. Fabrics

9.1.4.1. Market Revenue and Forecast (2021-2032)

9.1.5. Utensils

9.1.5.1. Market Revenue and Forecast (2021-2032)

Chapter 10. Global Household Cleaning Products Market, By Distribution Channel Type 

10.1. Household Cleaning Products Market, by Distribution Channel Type, 2023-2032

10.1.1. Supermarkets/hypermarkets

10.1.1.1. Market Revenue and Forecast (2021-2032)

10.1.2. Convenience Stores

10.1.2.1. Market Revenue and Forecast (2021-2032)

10.1.3. E-commerce

10.1.3.1. Market Revenue and Forecast (2021-2032)

10.1.4. Others

10.1.4.1. Market Revenue and Forecast (2021-2032)

Chapter 11. Global Household Cleaning Products Market, Regional Estimates and Trend Forecast

11.1. North America

11.1.1. Market Revenue and Forecast, by Product (2021-2032)

11.1.2. Market Revenue and Forecast, by Nature (2021-2032)

11.1.3. Market Revenue and Forecast, by Application Type (2021-2032)

11.1.4. Market Revenue and Forecast, by Distribution Channel Type (2021-2032)

11.1.5. U.S.

11.1.5.1. Market Revenue and Forecast, by Product (2021-2032)

11.1.5.2. Market Revenue and Forecast, by Nature (2021-2032)

11.1.5.3. Market Revenue and Forecast, by Application Type (2021-2032)

11.1.5.4. Market Revenue and Forecast, by Distribution Channel Type (2021-2032)

11.1.6. Rest of North America

11.1.6.1. Market Revenue and Forecast, by Product (2021-2032)

11.1.6.2. Market Revenue and Forecast, by Nature (2021-2032)

11.1.6.3. Market Revenue and Forecast, by Application Type (2021-2032)

11.1.6.4. Market Revenue and Forecast, by Distribution Channel Type (2021-2032)

11.2. Europe

11.2.1. Market Revenue and Forecast, by Product (2021-2032)

11.2.2. Market Revenue and Forecast, by Nature (2021-2032)

11.2.3. Market Revenue and Forecast, by Application Type (2021-2032)

11.2.4. Market Revenue and Forecast, by Distribution Channel Type (2021-2032)

11.2.5. UK

11.2.5.1. Market Revenue and Forecast, by Product (2021-2032)

11.2.5.2. Market Revenue and Forecast, by Nature (2021-2032)

11.2.5.3. Market Revenue and Forecast, by Application Type (2021-2032)

11.2.5.4. Market Revenue and Forecast, by Distribution Channel Type (2021-2032)

11.2.6. Germany

11.2.6.1. Market Revenue and Forecast, by Product (2021-2032)

11.2.6.2. Market Revenue and Forecast, by Nature (2021-2032)

11.2.6.3. Market Revenue and Forecast, by Application Type (2021-2032)

11.2.6.4. Market Revenue and Forecast, by Distribution Channel Type (2021-2032)

11.2.7. France

11.2.7.1. Market Revenue and Forecast, by Product (2021-2032)

11.2.7.2. Market Revenue and Forecast, by Nature (2021-2032)

11.2.7.3. Market Revenue and Forecast, by Application Type (2021-2032)

11.2.7.4. Market Revenue and Forecast, by Distribution Channel Type (2021-2032)

11.2.8. Rest of Europe

11.2.8.1. Market Revenue and Forecast, by Product (2021-2032)

11.2.8.2. Market Revenue and Forecast, by Nature (2021-2032)

11.2.8.3. Market Revenue and Forecast, by Application Type (2021-2032)

11.2.8.4. Market Revenue and Forecast, by Distribution Channel Type (2021-2032)

11.3. APAC

11.3.1. Market Revenue and Forecast, by Product (2021-2032)

11.3.2. Market Revenue and Forecast, by Nature (2021-2032)

11.3.3. Market Revenue and Forecast, by Application Type (2021-2032)

11.3.4. Market Revenue and Forecast, by Distribution Channel Type (2021-2032)

11.3.5. India

11.3.5.1. Market Revenue and Forecast, by Product (2021-2032)

11.3.5.2. Market Revenue and Forecast, by Nature (2021-2032)

11.3.5.3. Market Revenue and Forecast, by Application Type (2021-2032)

11.3.5.4. Market Revenue and Forecast, by Distribution Channel Type (2021-2032)

11.3.6. China

11.3.6.1. Market Revenue and Forecast, by Product (2021-2032)

11.3.6.2. Market Revenue and Forecast, by Nature (2021-2032)

11.3.6.3. Market Revenue and Forecast, by Application Type (2021-2032)

11.3.6.4. Market Revenue and Forecast, by Distribution Channel Type (2021-2032)

11.3.7. Japan

11.3.7.1. Market Revenue and Forecast, by Product (2021-2032)

11.3.7.2. Market Revenue and Forecast, by Nature (2021-2032)

11.3.7.3. Market Revenue and Forecast, by Application Type (2021-2032)

11.3.7.4. Market Revenue and Forecast, by Distribution Channel Type (2021-2032)

11.3.8. Rest of APAC

11.3.8.1. Market Revenue and Forecast, by Product (2021-2032)

11.3.8.2. Market Revenue and Forecast, by Nature (2021-2032)

11.3.8.3. Market Revenue and Forecast, by Application Type (2021-2032)

11.3.8.4. Market Revenue and Forecast, by Distribution Channel Type (2021-2032)

11.4. MEA

11.4.1. Market Revenue and Forecast, by Product (2021-2032)

11.4.2. Market Revenue and Forecast, by Nature (2021-2032)

11.4.3. Market Revenue and Forecast, by Application Type (2021-2032)

11.4.4. Market Revenue and Forecast, by Distribution Channel Type (2021-2032)

11.4.5. GCC

11.4.5.1. Market Revenue and Forecast, by Product (2021-2032)

11.4.5.2. Market Revenue and Forecast, by Nature (2021-2032)

11.4.5.3. Market Revenue and Forecast, by Application Type (2021-2032)

11.4.5.4. Market Revenue and Forecast, by Distribution Channel Type (2021-2032)

11.4.6. North Africa

11.4.6.1. Market Revenue and Forecast, by Product (2021-2032)

11.4.6.2. Market Revenue and Forecast, by Nature (2021-2032)

11.4.6.3. Market Revenue and Forecast, by Application Type (2021-2032)

11.4.6.4. Market Revenue and Forecast, by Distribution Channel Type (2021-2032)

11.4.7. South Africa

11.4.7.1. Market Revenue and Forecast, by Product (2021-2032)

11.4.7.2. Market Revenue and Forecast, by Nature (2021-2032)

11.4.7.3. Market Revenue and Forecast, by Application Type (2021-2032)

11.4.7.4. Market Revenue and Forecast, by Distribution Channel Type (2021-2032)

11.4.8. Rest of MEA

11.4.8.1. Market Revenue and Forecast, by Product (2021-2032)

11.4.8.2. Market Revenue and Forecast, by Nature (2021-2032)

11.4.8.3. Market Revenue and Forecast, by Application Type (2021-2032)

11.4.8.4. Market Revenue and Forecast, by Distribution Channel Type (2021-2032)

11.5. Latin America

11.5.1. Market Revenue and Forecast, by Product (2021-2032)

11.5.2. Market Revenue and Forecast, by Nature (2021-2032)

11.5.3. Market Revenue and Forecast, by Application Type (2021-2032)

11.5.4. Market Revenue and Forecast, by Distribution Channel Type (2021-2032)

11.5.5. Brazil

11.5.5.1. Market Revenue and Forecast, by Product (2021-2032)

11.5.5.2. Market Revenue and Forecast, by Nature (2021-2032)

11.5.5.3. Market Revenue and Forecast, by Application Type (2021-2032)

11.5.5.4. Market Revenue and Forecast, by Distribution Channel Type (2021-2032)

11.5.6. Rest of LATAM

11.5.6.1. Market Revenue and Forecast, by Product (2021-2032)

11.5.6.2. Market Revenue and Forecast, by Nature (2021-2032)

11.5.6.3. Market Revenue and Forecast, by Application Type (2021-2032)

11.5.6.4. Market Revenue and Forecast, by Distribution Channel Type (2021-2032)

Chapter 12. Company Profiles

12.1. Colgate Palmolive

12.1.1. Company Overview

12.1.2. Product Offerings

12.1.3. Financial Performance

12.1.4. Recent Initiatives

12.2. Henkel AG

12.2.1. Company Overview

12.2.2. Product Offerings

12.2.3. Financial Performance

12.2.4. Recent Initiatives

12.3. Reckitt Benckiser

12.3.1. Company Overview

12.3.2. Product Offerings

12.3.3. Financial Performance

12.3.4. Recent Initiatives

12.4. Unilever

12.4.1. Company Overview

12.4.2. Product Offerings

12.4.3. Financial Performance

12.4.4. Recent Initiatives

12.5. Procter & Gamble

12.5.1. Company Overview

12.5.2. Product Offerings

12.5.3. Financial Performance

12.5.4. Recent Initiatives

12.6. Godrej Consumer Products Ltd.

12.6.1. Company Overview

12.6.2. Product Offerings

12.6.3. Financial Performance

12.6.4. Recent Initiatives

12.7. Kao Corporation

12.7.1. Company Overview

12.7.2. Product Offerings

12.7.3. Financial Performance

12.7.4. Recent Initiatives

12.8. The Clorox Company

12.8.1. Company Overview

12.8.2. Product Offerings

12.8.3. Financial Performance

12.8.4. Recent Initiatives

12.9. Church & Dwight Co.

12.9.1. Company Overview

12.9.2. Product Offerings

12.9.3. Financial Performance

12.9.4. Recent Initiatives

12.10. S.C. Johnson & Son, Inc.

12.10.1. Company Overview

12.10.2. Product Offerings

12.10.3. Financial Performance

12.10.4. Recent Initiatives

12.11. Goodmaid Chemicals Corporation

12.11.1. Company Overview

12.11.2. Product Offerings

12.11.3. Financial Performance

12.11.4. Recent Initiatives

Chapter 13. Research Methodology

13.1. Primary Research

13.2. Secondary Research

13.3. Assumptions

Chapter 14. Appendix

14.1. About Us

14.2. Glossary of Terms

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