Fast Food Market (By Product: Pizza/Pasta, Burgers/Sandwich, Chicken, Asian/Latin American, Seafood, Others; By End User: Quick Service Restaurants, Fast Casual Restaurants, Caterings, Others) - Global Industry Analysis, Size, Share, Growth, Trends, Regional Outlook, and Forecast 2023 – 2032
The global fast food market size was estimated at US$ 700 billion in 2022 and it is expected to hit US$ 1001.78 billion by 2032 with a registered CAGR of 3.70% from 2023 to 2032.
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The U.S. fast food market size was valued at US$ 126.00 billion in 2022 and it is predicted to reach US$ 180.32 billion by 2032 with a CAGR of 3.70% from 2023 to 2032.
North America dominated the fast food market in 2021 with revenue share of 28%. The growth of North America fast food market is attributed to the growing consumer expenditure on fast food. In addition, the shift in consumer taste and preference is driving the demand for fast food in regional market. The introduction of new flavors is also driving the growth and expansion of fast food market in North America region.
Asia-Pacific is expected to develop at the fastest rate during the forecast period. India, China, and Japan dominate the fast food market in Europe region. The factors are growing population, rising disposable income and changing consumer preferences. Furthermore, the fast food produced with natural ingredients is boosting the growth and development of Asia-Pacific fast food market.
One of the significant factors driving the growth of global fast food market is the growing number of working women globally. The female employment rate in the U.S. in 2019 was 46%, as per the U.S. Department of Labor. Consequently, women’s employment rates in South Africa and China were around 45% and 43.7% respectively. In addition, the growing number of hotels and restaurants is also driving the expansion of global fast food market.
The fast food market is continuously developing due to rising demand for on the go snacks, convenience foods, and ready meals. The busy lifestyle of millennials and the worldwide rise of working people had an impact on the fast food consumption. This will almost certainly help the fast food industry expand globally. The consumer spending on food eaten away from home has increased over the last few years. The increase in employment rates around the world adds to this. Thus, it is now easier to consume on the go cuisine.
Another factor contributing towards the growth of global fast food market is rapid industrialization and urbanization. In addition, rising disposable income is also driving the global fast food market. The growing demand for ready to eat food and beverages is boosting the demand for fast food in the global market. Moreover, the expansion of food and beverage industry is supporting the expansion of worldwide fast food market over the projected period.
The other factors driving the expansion and development of global fast food market is the growing adoption of online sales channel as a distribution channel. The restaurants and hotels are selling their food products through e-commerce platforms, which is contributing towards the growth and development of global fast food market over the forecast period.
The fast food market’s major players have well developed global distribution networks. To meet evolving consumer tastes, companies in the global fast food market are updating their menus and services. Furthermore, an increase in the number of quick service restaurants in the fast food market is assisting businesses in increasing sales. To broaden their presence globally, the market players are actively investing in media and collaborations with content providers. In addition, the corporation has introduced an application that allows employees to select their preferred career paths. All such strategies are driving the growth of global fast food market.
| Report Coverage | Details |
| Market Size by 2032 | USD 1001.78 Billion |
| Growth Rate from 2023 to 2032 |
CAGR of 3.70% |
| Largest Market | Asia Pacific |
| Fastest Growing Market | Europe |
| Base Year | 2022 |
| Forecast Period | 2023 to 2032 |
| Segments Covered | Product, End User, Geography |
| Companies Mentioned | Auntie Anne’s Franchisor SPV LLC, Domino’s Pizza Inc., CKE Restaurants Holdings Inc., Firehouse Restaurant Group Inc., Jack in the Box Inc., McDonald’s, Restaurant Brands International Inc., Yum Brands Inc., Inspire Brands Inc., Doctor’s Associates Inc. |
The burgers/sandwich segment accounted revenue share of around 43% in 2021. The demand for burgers/sandwich is growing at rapid pace in the global market. The consumers consume about 50 billion burgers each year, according to the United States Department of Agriculture. The demand for convenience food is driving demand for burgers/sandwich. In addition, the growing trend of ready to eat food products is also propelling the expansion of segment.
The Asian/Latin American segment is projected to reach at the fastest rate over the forecast period. The expansion of this segment is fueled by rising demand for wide range of food products. The demand for Mexican food is increasing in the U.S., due to an increase in the Hispanic population. According to the Simmons National Consumer Survey and the U.S. Census Bureau, about 110 million Americans ate tortillas in 2017.
The quick service restaurants segment accounted largest revenue share 45% in 2021. The quick service restaurants serve cuisine that requires little preparation time and is served quickly. The quick service restaurants often offer a restricted menu of fast food items that can be prepared in a shorter amount of time with the least amount of diversity. Many fast food businesses have implemented hospitality point of sale systems to allow for speedy service while also ensuring security and reliability. This allows kitchen staff members to see real time orders placed at the front counter or through the drive through. The wireless technologies enable cashiers and cooks to take orders given at drive through speakers. Thus, technological advancements are driving the growth of the quick service restaurants segment.
The fast casual restaurants segment is expected to witness strong growth from 2023 to 20302. The fast casual restaurants provide customers with freshly cooked, high-quality meals in a relaxed setting with counter service to keep things moving quickly. The fast casual restaurant, which is mostly located in the U.S. and Canada, does not provide full table service but promotes high quality meals with less processed or frozen ingredients than fast food restaurants. It’s a hybrid of fast food and informal dining.
Key Developments
Segments Covered in the Report
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By Product
By End User
By Geography
Chapter 1. Introduction
1.1. Research Objective
1.2. Scope of the Study
1.3. Definition
Chapter 2. Research Methodology
2.1. Research Approach
2.2. Data Sources
2.3. Assumptions & Limitations
Chapter 3. Executive Summary
3.1. Market Snapshot
Chapter 4. Market Variables and Scope
4.1. Introduction
4.2. Market Classification and Scope
4.3. Industry Value Chain Analysis
4.3.1. Raw Material Procurement Analysis
4.3.2. Sales and Distribution Channel Analysis
4.3.3. Downstream Buyer Analysis
Chapter 5. COVID 19 Impact on Fast Food Market
5.1. COVID-19 Landscape: Fast Food Industry Impact
5.2. COVID 19 - Impact Assessment for the Industry
5.3. COVID 19 Impact: Global Major Government Policy
5.4. Market Trends and Opportunities in the COVID-19 Landscape
Chapter 6. Market Dynamics Analysis and Trends
6.1. Market Dynamics
6.1.1. Market Drivers
6.1.2. Market Restraints
6.1.3. Market Opportunities
6.2. Porter’s Five Forces Analysis
6.2.1. Bargaining power of suppliers
6.2.2. Bargaining power of buyers
6.2.3. Threat of substitute
6.2.4. Threat of new entrants
6.2.5. Degree of competition
Chapter 7. Competitive Landscape
7.1.1. Company Market Share/Positioning Analysis
7.1.2. Key Strategies Adopted by Players
7.1.3. Vendor Landscape
7.1.3.1. List of Suppliers
7.1.3.2. List of Buyers
Chapter 8. Global Fast Food Market, By Product
8.1. Fast Food Market, by Product Type, 2023-2032
8.1.1. Pizza/Pasta
8.1.1.1. Market Revenue and Forecast (2020-2032)
8.1.2. Burgers/Sandwich
8.1.2.1. Market Revenue and Forecast (2020-2032)
8.1.3. Chicken
8.1.3.1. Market Revenue and Forecast (2020-2032)
8.1.4. Asian/Latin American
8.1.4.1. Market Revenue and Forecast (2020-2032)
8.1.5. Seafood
8.1.5.1. Market Revenue and Forecast (2020-2032)
8.1.6. Others
8.1.6.1. Market Revenue and Forecast (2020-2032)
Chapter 9. Global Fast Food Market, By End User
9.1. Fast Food Market, by End User, 2023-2032
9.1.1. Quick Service Restaurants
9.1.1.1. Market Revenue and Forecast (2020-2032)
9.1.2. Fast Casual Restaurants
9.1.2.1. Market Revenue and Forecast (2020-2032)
9.1.3. Caterings
9.1.3.1. Market Revenue and Forecast (2020-2032)
9.1.4. Others
9.1.4.1. Market Revenue and Forecast (2020-2032)
Chapter 10. Global Fast Food Market, Regional Estimates and Trend Forecast
10.1. North America
10.1.1. Market Revenue and Forecast, by Product (2020-2032)
10.1.2. Market Revenue and Forecast, by End User (2020-2032)
10.1.3. U.S.
10.1.3.1. Market Revenue and Forecast, by Product (2020-2032)
10.1.3.2. Market Revenue and Forecast, by End User (2020-2032)
10.1.4. Rest of North America
10.1.4.1. Market Revenue and Forecast, by Product (2020-2032)
10.1.4.2. Market Revenue and Forecast, by End User (2020-2032)
10.2. Europe
10.2.1. Market Revenue and Forecast, by Product (2020-2032)
10.2.2. Market Revenue and Forecast, by End User (2020-2032)
10.2.3. UK
10.2.3.1. Market Revenue and Forecast, by Product (2020-2032)
10.2.3.2. Market Revenue and Forecast, by End User (2020-2032)
10.2.4. Germany
10.2.4.1. Market Revenue and Forecast, by Product (2020-2032)
10.2.4.2. Market Revenue and Forecast, by End User (2020-2032)
10.2.5. France
10.2.5.1. Market Revenue and Forecast, by Product (2020-2032)
10.2.5.2. Market Revenue and Forecast, by End User (2020-2032)
10.2.6. Rest of Europe
10.2.6.1. Market Revenue and Forecast, by Product (2020-2032)
10.2.6.2. Market Revenue and Forecast, by End User (2020-2032)
10.3. APAC
10.3.1. Market Revenue and Forecast, by Product (2020-2032)
10.3.2. Market Revenue and Forecast, by End User (2020-2032)
10.3.3. India
10.3.3.1. Market Revenue and Forecast, by Product (2020-2032)
10.3.3.2. Market Revenue and Forecast, by End User (2020-2032)
10.3.4. China
10.3.4.1. Market Revenue and Forecast, by Product (2020-2032)
10.3.4.2. Market Revenue and Forecast, by End User (2020-2032)
10.3.5. Japan
10.3.5.1. Market Revenue and Forecast, by Product (2020-2032)
10.3.5.2. Market Revenue and Forecast, by End User (2020-2032)
10.3.6. Rest of APAC
10.3.6.1. Market Revenue and Forecast, by Product (2020-2032)
10.3.6.2. Market Revenue and Forecast, by End User (2020-2032)
10.4. MEA
10.4.1. Market Revenue and Forecast, by Product (2020-2032)
10.4.2. Market Revenue and Forecast, by End User (2020-2032)
10.4.3. GCC
10.4.3.1. Market Revenue and Forecast, by Product (2020-2032)
10.4.3.2. Market Revenue and Forecast, by End User (2020-2032)
10.4.4. North Africa
10.4.4.1. Market Revenue and Forecast, by Product (2020-2032)
10.4.4.2. Market Revenue and Forecast, by End User (2020-2032)
10.4.5. South Africa
10.4.5.1. Market Revenue and Forecast, by Product (2020-2032)
10.4.5.2. Market Revenue and Forecast, by End User (2020-2032)
10.4.6. Rest of MEA
10.4.6.1. Market Revenue and Forecast, by Product (2020-2032)
10.4.6.2. Market Revenue and Forecast, by End User (2020-2032)
10.5. Latin America
10.5.1. Market Revenue and Forecast, by Product (2020-2032)
10.5.2. Market Revenue and Forecast, by End User (2020-2032)
10.5.3. Brazil
10.5.3.1. Market Revenue and Forecast, by Product (2020-2032)
10.5.3.2. Market Revenue and Forecast, by End User (2020-2032)
10.5.4. Rest of LATAM
10.5.4.1. Market Revenue and Forecast, by Product (2020-2032)
10.5.4.2. Market Revenue and Forecast, by End User (2020-2032)
Chapter 11. Company Profiles
11.1. Auntie Anne’s Franchisor SPV LLC
11.1.1. Company Overview
11.1.2. Product Offerings
11.1.3. Financial Performance
11.1.4. Recent Initiatives
11.2. Domino’s Pizza Inc.
11.2.1. Company Overview
11.2.2. Product Offerings
11.2.3. Financial Performance
11.2.4. Recent Initiatives
11.3. CKE Restaurants Holdings Inc.
11.3.1. Company Overview
11.3.2. Product Offerings
11.3.3. Financial Performance
11.3.4. Recent Initiatives
11.4. Firehouse Restaurant Group Inc.
11.4.1. Company Overview
11.4.2. Product Offerings
11.4.3. Financial Performance
11.4.4. Recent Initiatives
11.5. Jack in the Box Inc.
11.5.1. Company Overview
11.5.2. Product Offerings
11.5.3. Financial Performance
11.5.4. Recent Initiatives
11.6. McDonald’s
11.6.1. Company Overview
11.6.2. Product Offerings
11.6.3. Financial Performance
11.6.4. Recent Initiatives
11.7. Restaurant Brands International Inc.
11.7.1. Company Overview
11.7.2. Product Offerings
11.7.3. Financial Performance
11.7.4. Recent Initiatives
11.8. Yum Brands Inc.
11.8.1. Company Overview
11.8.2. Product Offerings
11.8.3. Financial Performance
11.8.4. Recent Initiatives
11.9. Inspire Brands Inc.
11.9.1. Company Overview
11.9.2. Product Offerings
11.9.3. Financial Performance
11.9.4. Recent Initiatives
11.10. Doctor’s Associates Inc.
11.10.1. Company Overview
11.10.2. Product Offerings
11.10.3. Financial Performance
11.10.4. Recent Initiatives
Chapter 12. Research Methodology
12.1. Primary Research
12.2. Secondary Research
12.3. Assumptions
Chapter 13. Appendix
13.1. About Us
13.2. Glossary of Terms
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