Pet Food and Supplements Market Size, Share, and Trends

The global pet food and supplements market size was valued at USD 105.4 billion in 2022 and is expected to reach around USD 179.18 billion by 2032, poised to grow at a CAGR of 5.50% during the forecast period from 2023 to 2032.

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Key Takeaways

• North America contributed more than 44% of revenue share in 2022.
• Asia Pacific is estimated to expand the fastest CAGR between 2023 and 2032.
• By pet, the dog segment has held the largest market share of 34% in 2022.
• By pet, the others segment is anticipated to grow at a remarkable CAGR of 6.2% between 2023 and 2032.
• By application, the multivitamins segment generated over 34% of revenue share in 2022.
• By application, the others segment is expected to expand at the fastest CAGR over the projected period.
• By source, the conventional segment generated over 76% of revenue share in 2022.
• By source, the organic segment is expected to expand at the fastest CAGR over the projected period.
• By distribution channel, the offline segment generated over 85% of revenue share in 2022.
• By distribution channel, the online segment is expected to expand at the fastest CAGR over the projected period.

Pet Food and Supplements Market in the U.S. 2023 To 2032

The U.S. pet food and supplements market size was estimated at USD 32.46 billion in 2022 and is projected to surpass USD 55.19 billion by 2032, growing at a CAGR of 5.50% from 2023 to 2032.

North America has held the largest revenue share of 44% in 2022. North America holds a substantial share in the pet food and supplements market due to several key factors. Firstly, the region has a high level of pet ownership, with a significant portion of households having dogs, cats, and other pets, driving consistent demand for pet-related products.

Secondly, North American consumers are increasingly health-conscious for their pets, seeking premium and specialized pet food and supplements. Additionally, the presence of well-established pet food companies and a robust e-commerce infrastructure provides consumers with a wide range of options and convenient access to pet products. These factors collectively contribute to North America's major share in the pet food and supplements market.

Asia Pacific is estimated to observe the fastest expansion. Asia Pacific commands a significant growth in the pet food and supplements market for several key reasons. The region's rapid urbanization and increasing disposable income have led to a growing pet ownership culture, particularly among the burgeoning middle class. This has propelled demand for high-quality pet food and supplements.

Additionally, changing consumer preferences towards premium and natural products has boosted market growth. The region's large and diverse pet population, including a variety of species beyond dogs and cats, offers a vast customer base. Furthermore, expanding e-commerce platforms and a focus on pet health and wellness contribute to Asia Pacific's substantial presence in the market.

Pet Food and Supplements Market Overview

Pet food denotes nutrition tailored for household animals, such as dogs and cats. This nutrition is expertly formulated to meet their distinct dietary prerequisites, guaranteeing the provision of crucial nutrients necessary for their health and overall well-being. Pet food is available in assorted formats, including dry kibble, moist canned varieties, and even raw diets, with each variant meticulously balanced to offer the right combination of proteins, carbohydrates, fats, vitamins, and minerals, catering to the specific demands of diverse species and life stages.

Conversely, pet supplements serve as supplementary products that can be administered alongside a pet's regular dietary intake to address specific health issues or provide supplementary nutritional support. These supplements come in various forms, like tablets, powders, or liquid preparations, and may comprise elements like joint-supporting compounds, omega-3 fatty acids, vitamins, and minerals. Many pet caretakers turn to supplements to enhance their pets' coat quality, promote joint flexibility, or boost overall vitality. It is highly recommended for pet owners to seek professional guidance from a veterinarian before integrating supplements to ensure they align with their pet's individual requirements and do not disrupt their primary diet.

Growth Factors

• The growing trend of pet ownership, driven by factors like companionship and mental health benefits, fuels the demand for high-quality pet food and supplements.
• Pet owners are becoming increasingly health-conscious, seeking premium nutrition and supplements to ensure their pets' well-being, driving the market growth.
• As pets live longer, there's a rising need for age-specific pet food and supplements that cater to senior pets' unique nutritional requirements.
• The shift towards premium and specialized pet food and supplements, including organic and grain-free options, continues to gain traction.
• More pet owners are heeding veterinary advice, leading to increased use of prescription-based pet food and supplements.
• The inclusion of functional ingredients like probiotics, antioxidants, and joint-support compounds drives the popularity of specialty pet products.
• Growing concerns about pet obesity drives the demand for weight management products, contributing to market growth.
• The emphasis on preventive healthcare encourages the use of supplements for specific health concerns, like dental care or skin and coat health.
• An increasing focus on sustainability leads to a surge in eco-friendly pet food and supplements.
• Stricter regulations and certification requirements ensure the safety and quality of pet food and supplements, building consumer trust.
• The influence of online reviews and recommendations from pet communities and forums impact purchase decisions.
• Advancements in personalized pet nutrition, such as DNA-based diets, offer growth opportunities in the market.

Pet Food and Supplements Market Scope

Pet Food and Supplements Market Dynamics

Driver

Rising pet ownership

The surge in pet ownership is a compelling catalyst propelling the growth of the pet food and supplements market. This escalation can be attributed to a myriad of factors. Foremost, the deepening emotional connection and companionship between humans and their pets have fostered an undeniable humanization of animals. As pets are increasingly considered cherished family members, pet owners exhibit a heightened inclination to invest in their pets' overall welfare. Consequently, this inclination drives a growing demand for premium and specialized pet food and supplements, tailored to the distinctive dietary and health prerequisites of these cherished companions.

Furthermore, the burgeoning trend of pet ownership has triggered an upswing in health consciousness among pet custodians. They are becoming progressively discerning about their pets' nutritional needs and overall well-being, thereby intensifying the quest for top-tier, nourishing pet food and supplements designed to fortify their pets' vitality and prolong their well-being. In essence, the burgeoning prevalence of pet ownership serves as a driving force for the market, expanding the consumer base and nurturing a more profound emphasis on pet health, consequently resulting in amplified sales of pet food and supplements.

Restraint

Consumer price sensitivity

Consumer price sensitivity is a notable restraint affecting the pet food and supplements market's growth. Pet owners, particularly in times of economic uncertainty, may become more cost-conscious when it comes to purchasing pet-related products. This sensitivity can limit the market's ability to introduce and sell premium and high-cost pet food and supplements. When consumers seek affordability, they may opt for less expensive alternatives, which can directly affect the sales of premium offerings. Manufacturers and suppliers may encounter challenges in maintaining profitability while accommodating price-sensitive consumers, potentially impeding their capacity to invest in research and development for innovative and superior-quality products.

The presence of cost-conscious consumers also deters the market from fully capitalizing on the potential for premiumization and specialized nutrition. To address this restraint, businesses in the pet food and supplements sector often need to strike a balance between offering value-focused options and premium products while providing transparent information about the quality and benefits of their offerings to justify higher price points.

Opportunity

Eco-friendly and sustainable devices

CBD and hemp-based products are creating exciting opportunities in the pet food and supplements market. These products, derived from cannabis plants, are gaining acceptance for their potential health benefits in pets. Firstly, they offer natural alternatives for managing issues like anxiety, pain, and inflammation in pets, which is particularly appealing to pet owners looking for holistic and non-pharmaceutical solutions. Secondly, the market for CBD and hemp-based pet products is relatively new and less saturated compared to traditional pet supplements. This allows for innovative product development and market entry.

Additionally, the increasing legalization and destigmatization of cannabis products in various regions is expanding the potential customer base. Pet owners are becoming more health-conscious and are actively seeking products that promote their pets' overall well-being. CBD and hemp-based products align with this trend, providing a unique niche within the market. As research continues to uncover the potential benefits of these products, the pet food and supplements market has a growing opportunity to cater to the demand for natural, alternative pet health solutions.

Pet Insights

According to the pet, the dog segment has held 34% revenue share in 2022. The dog segment dominates the pet food and supplements market due to several factors. Dogs are among the most popular and numerous pets globally, leading to a substantial consumer base. Their diverse dietary needs and life stages require a wide range of specialized food and supplements, driving product diversity and market growth. Additionally, the growing trend of humanization of dogs, where they are considered family members, leads to increased demand for premium and specialized products, further solidifying the dominance of the dog segment in the market.

The other segment is anticipated to expand at a significant CAGR of 6.2% during the projected period. The other segment holds significant growth in the pet food and supplements market because it encompasses a diverse range of non-dog and non-cat pets, such as birds, reptiles, small mammals, and fish. These pets have unique dietary and nutritional requirements, creating a demand for specialized food and supplements. Additionally, this segment caters to the growing popularity of small pets and exotic animals. As pet ownership diversifies beyond traditional cats and dogs, the "Others" category captures this expanding market, making it a major player in the industry.

Application Insights

In 2022, the multivitamins segment had the highest market share of 34% on the basis of the application. The multivitamins segment commands a significant share in the pet food and supplements market due to its broad applicability across various pet types and life stages. multivitamins are essential for addressing overall health and nutritional gaps in pets, making them a staple in pet owners' routines. They offer a convenient and comprehensive way to ensure pets receive the essential vitamins and minerals required for their well-being. With a focus on preventive healthcare and the desire for simplified supplementation, the multivitamins segment enjoys a major share as a fundamental and versatile component in the pet food and supplements market.

The others segment is anticipated to expand fastest over the projected period. The others segment commands significant growth in the pet food and supplements market by application due to its inclusive nature, covering a wide array of non-dog and non-cat pets. This segment caters to the nutritional needs of various animals like birds, reptiles, fish, and small mammals, each with distinct dietary requirements.

Moreover, it accommodates the growing trend of pet owners embracing less conventional pets, including exotic species. As the diversity of pet ownership expands, the others category remains pivotal, ensuring the market effectively addresses the unique nutritional demands of this diverse range of animals.

Source Insights

In 2022, the conventional segment had the highest market share of 76% on the basis of the source. The conventional segment holds a significant share in the pet food and supplements market because it caters to a wide and established customer base seeking traditional pet food and supplements. Conventional sources offer affordable and widely recognized options, appealing to price-sensitive consumers. Many pet owners trust and are familiar with these standard products, fostering brand loyalty.

Furthermore, conventional sources have a track record of safety and quality, making them a preferred choice for pet owners. While there is a growing demand for premium and specialized products, the conventional segment's affordability and reliability maintains its substantial market share.

The organic segment is anticipated to expand fastest over the projected period. The organic segment plays a prominent role in the pet food and supplements market because of the growing interest in natural and healthy options for pets. Pet owners increasingly favor products free from artificial chemicals, pesticides, hormones, and antibiotics. Organic pet food and supplements align with this trend, offering a healthier choice for their beloved animals. With a rising focus on pet health and wellness, the organic segment captures significant growth in the market, addressing the evolving preferences of pet owners who seek high-quality and chemical-free options for their pets.

Distribution Channel Insights

In 2022, the offline segment had the highest market share of 85% on the basis of the distribution channel. The offline distribution channel commands a significant share in the pet food and supplements market for several reasons. Many consumers prefer hands-on shopping, particularly for items with direct implications on their pets' well-being. Physical stores like pet specialty shops and veterinary clinics also offer the advantage of seeking expert guidance from knowledgeable staff. Additionally, traditional shopping methods continue to appeal to a segment of consumers, thus upholding the prominence of the offline distribution channel in the realm of pet food and supplements.

The online segment is anticipated to expand fastest over the projected period. The dominance growth of the online distribution channel within the pet food and supplements market can be attributed to its remarkable blend of convenience and accessibility. Online platforms extend a vast spectrum of pet-related products, empowering pet owners with an extensive selection of brands and offerings for comparison and selection. What's more, the ability to shop from the comfort of one's home, bolstered by the wealth of customer reviews and endorsements, streamlines the purchasing experience.

The online segment's eminence is further propelled by the growing wave of e-commerce and the surging preference for contactless retail experiences, making it an influential cornerstone of the pet food and supplements market's success.

Recent Developments

• March 2023 will witness Mars Petcare's venture into the supplements category with the introduction of Pedigree Multivitamins. This new product line includes three varieties of soft chews meticulously crafted to address pets' essential needs, focusing on immunity support, digestive health, and joint care.
• In March 2022, Virbac introduced two fresh Veterinary HPM wet diets designed to aid in the prevention and management of feline lower urinary tract disease (FLUTD), a prevalent health concern in cats.
• In February 2022, Virbac unveiled its debut line of pet nutrition under the banner of Veterinary HPM Pet Nutrition, specially formulated for spayed and neutered animals. This product line encompasses two cat foods and four dog foods, available in six unique formulas tailored to pets' requirements based on their age and size.

Pet Food and Supplements Market Players

• Mars Petcare
• Nestlé Purina Petcare
• Hill's Pet Nutrition
• The J.M. Smucker Company
• Blue Buffalo
• Diamond Pet Foods
• Spectrum Brands
• Nutro Products
• Wellness Pet Food
• Merrick Pet Care
• Ainsworth Pet Nutrition
• Big Heart Pet Brands
• Champion Petfoods
• Zesty Paws
• Virbac

Segments Covered in the Report

By Pet

• Dog
• Cat
• Freshwater Fish
• Others

By Application

• Multivitamins
• Skin & Coat
• Hip & Joint
• Prebiotics & Probiotics
• Calming
• Others

By Source

• Organic
• Conventional

By Distribution Channel

• Offline
• Online

By Food Type

• Wet Food
• Dry Food
• Snacks/Treats

By Geography

• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East and Africa