Breastfeeding Accessories Market Size, Share, and Trends 2024 to 2033

Breastfeeding Accessories Market Size to Reach USD 3.12 Bn by 2033

The global breastfeeding accessories market size was valued at USD 1.35 billion in 2023 and is estimated to hit around USD 3.12 billion by 2033, growing at a CAGR of 8.75% from 2024 to 2033. The increasing global employment rate among women, especially in urban areas drives the demand for breastfeeding accessories.

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Key Takeaways

• North America held the largest share of 46% in 2023.
• Asia Pacific is observed to witness expansion at the fastest rate during the forecast period.
• By product, the breast milk bottles segment has contributed the largest share of 26% in 2023.
• By application, the hospital-grade segment has held the maximum market share of 86% in 2023.

Breastfeeding Accessories Market Size in the U.S. 2024 To 2033

The U.S. breastfeeding accessories market size reached USD 430 million in 2023 and is anticipated to surpass around USD 1,010 million by 2033, poised to grow at a CAGR of 8.91% from 2024 to 2033.

North America held the largest market share of 46% in 2023. This is attributed to the widespread use of breast pumps, the high percentage of women in the workforce, increased healthcare spending, and a well-developed healthcare infrastructure. Particularly in the United States, significant contributions to regional growth are expected due to frequent product launches and government initiatives to foster market growth.

Moreover, The market for breastfeeding accessories in North America is poised for rapid growth in the forecast period. This is fueled by the region's rising demand for technologically advanced breastfeeding accessories, a growing economy that supports breastfeeding, and continual development in healthcare infrastructure. A key factor driving this growth is the increasing workforce participation of women, coupled with high awareness of breastfeeding accessories. The easy availability of various breastfeeding accessories in countries like Canada and the United States further expands the market.

• In January 2022, the North American company Medela introduced a budget-friendly single electric breast pump called "Solo" in Canada. This product is designed to cater to breastfeeding mothers and working women.

The Asia Pacific region is the fastest-growing marketplace, expected to be the region with most lucrative opportunities for thebreastfeeding acccessories market players. This growth is linked to a sizable target audience and rising awareness campaigns in the region. Additionally, the anticipated increase in birth rates is expected to contribute to further market growth in this region. Furthermore, the market for breastfeeding accessories in the Asia Pacific region is expected to witness rapid growth in the coming years, attributed to heightened awareness initiatives. The demand for nursing accessories in this region is fueled by supportive government policies, a growing number of working mothers, and increasing birth rates in countries such as India, China, Australia, Japan, and others.

• For instance, In 2023, India dominated the Asia Pacific market, holding the largest share. The segment is expected to grow due to the rise in birth rates, with India having a birth rate of 2.0 births per woman in 2023, according to the Pew Research Center. Additionally, the market for breastfeeding accessories in India is projected to expand further, driven by the increasing awareness campaigns in this region.

Breastfeeding Accessories Market Overview

The global breastfeeding accessories market offers products that are commonly used by lactating mothers. The market offers range of products that include breastfeeding pumps, nipple care products, breast shells and pads, breast milk bottles, and storage bags. These accessories are particularly beneficial for mothers experiencing low or irregular milk flow, aiding them in expressing milk. Breastfeeding accessories encompass a range of items designed to support lactating moms during the breastfeeding journey.

Breast pumps enable busy moms to express milk for their babies, offering flexibility even when they're not physically present. Another valuable accessory is the breastfeeding pillow, providing comfort and assistance to nursing mothers, particularly alleviating back pain often experienced during feeding. These accessories aim to enhance maternal care and simplify the lives of nursing mothers.

Growth Factors

• The global market for breastfeeding accessories is expected to grow, driven by increased consumer spending on baby care products worldwide.
• The market for breastfeeding accessories is also likely to expand due to a rise in female awareness regarding different breastfeeding products and an increasing focus on introducing these items in developing nations.
• The market is poised for growth due to several factors, including the increasing birthrate in developed nations, heightened awareness of the health benefits associated with breastfeeding, a growing trend among parents to adopt advanced medical equipment, and increased government support for initiatives aimed at raising public awareness about the importance of breastfeeding.
• Another factor propelling market growth is the increasing demand for breastfeeding accessories, particularly among lactating mothers experiencing lower milk flow.
• The market is expected to experience growth during the forecast period, driven in part by a rise in awareness campaigns conducted by government entities and market players, highlighting the availability of breastfeeding accessories.

Breastfeeding Accessories Market Scope

Breastfeeding Accessories Market Dynamics

Driver

Increasing women's employment rate

The breastfeeding accessories market is expected to grow due to increasing economic independence and lifestyle changes leading to more women entering the workforce. A significant driver is the use of breastfeeding accessories by lactating women facing challenges with milk production. Global market revenue is on the rise, thanks to efforts from both public and private sectors to enhance women's employment opportunities and increase public awareness of the benefits of modern biological technologies. This includes their user-friendly and eco-friendly features, healthcare facility improvements, and supportive breastfeeding policies.

Temporary milk shortages, maternal health issues, and secretion difficulties have influenced the development of suitable breastfeeding equipment. Additionally, the market's expansion is fueled by the convenience, affordability, low maintenance requirements of breastfeeding accessories and the trend toward delayed motherhood.

Rise in awareness campaigns initiated by the governments

The breastfeeding accessories market enables mothers to express and store breast milk for future use. Various accessories facilitate directly pumping milk into containers for later feeding to the baby. This market mainly benefits mothers with lower milk production, assisting in expressing milk. The growth of this market is driven by the rising number of working women, the increasing global population, and enhanced financial capacity, offering a diverse range of breastfeeding accessory options. Furthermore, the anticipated market expansion is expected to be propelled by heightened awareness campaigns initiated by the government and industry players regarding the availability of nursing accessories.

Restraint

High cost

In the coming years, the global market for breastfeeding accessories is expected to experience slow growth due to substantial investments, especially in specialized markets, to introduce new breastfeeding products. The high cost of nursing products serves as a constraint to the overall market expansion. Compliance with FDA regulations is a prerequisite for breastfeeding-related goods and equipment before being introduced to the general public. However, the extended FDA approval processes delay making these products available to consumers, posing a challenge to the worldwide growth of the breastfeeding accessories market.

Opportunities

Rising number of milk banks

The breastfeeding accessories market is expected to grow due to the rising number of milk banks worldwide. The demand for breast milk storage has led to an expansion in these banks, which is considered a progressive initiative for mothers. Milk banks provide significant benefits in situations where the mother faces disease transmission risks, is unable to lactate, or the baby is orphaned. As the number of milk banks increases, the utilization of breastfeeding accessories is likely to rise, contributing to market growth in the forecast period.

• For instance, according to the European Milk Bank Association, in 2023, there will be 282 active milk banks in Europe. Various market players, such as Medela LLC, Laura & Co., Newell Brands, Ameda, and universities, including Washington University and Fudan University, are raising awareness among women regarding breastfeeding and its benefits by arranging campaigns and providing informative magazines.

Innovation of breast pumps with new technologies

The breastfeeding accessories market is anticipated to grow in the coming years, driven by the introduction of breast pumps with new technologies by prominent market players. Companies like Medela LLC, Laura & Co., Newell Brands, Ameda, and educational institutions such as Washington University and Fudan University promote awareness about breastfeeding and its advantages through campaigns and informative magazines targeting women. It's noteworthy that open breast pumps are less hygienic than closed ones, with the latter experiencing higher usage rates due to their contamination-free systems.

• For instance, In March 2022, TensCare introduced a new breast pump called Nouri. This innovative pump features a closed system, ensuring hygiene, and is designed for efficient and speedy pumping. The Nouri range provides single and double pumping options and adjustable modes to suit individual preferences.

Product Type Insight

the breast milk bottles segment secured the largest share of the breastfedding accessories market in 2033. Crafted from a secure plastic that preserves breast milk's beneficial properties, these bottles are ideal for safe storage in the refrigerator or freezer. The vivid ounce and millimeter markers make measuring the precise amount of expressed milk effortless. The convenience of use acts as a major growth factor for the segment with promising sustained growth in the upcoming period.

• In April 2023, Ember, renowned for maintaining coffee's ideal temperature, expanded into the baby market. The company has introduced a new self-warming baby bottle system, distinguishing itself from many other bottle warmers by eliminating the need for a water bath.

The cleaning products segment shows a significant growth over the forecast period. When using cleaning products according to the instructions on the label, the chemicals are not expected to enter your body or reach the baby in harmful amounts. Following the recommended usage of cleaning products is unlikely to increase the risk of congenital disabilities or adverse effects during breastfeeding.

Application Insight

The hospital-grade segment was highly prominent in the breastfeeding accessories market share of 86% in 2023. The increased number of births in hospital settings contributes to the growing demand for this segment. Hospital-grade breast pumps, equipped with advanced technology and various benefits, stimulate breast milk expression, particularly among mothers facing challenges in producing an adequate amount for breastfeeding.

During the forecast period, the personal segment is experiencing the fastest growth. This growth is attributed to new mothers' increasing usage of breastfeeding accessories at home. Various breastfeeding accessories enhance milk supply during lactation and provide efficient means for mothers to express their milk. This surge in demand is driving the popularity of personalized breastfeeding accessories.

• For instance, in May 2023, a breast pump simulating a baby's suckling was launched in Israel.The principle behind breast pumps hasn't changed in 150 years and is based on cattle milking machines. This new pump could change the industry.

Recent Developments

• In April 2023, Pigeon introduced an improved nursing nipple named "The third generation of New SofTouch" to enhance the breastfeeding experience. This design aims to facilitate smoother and more comfortable tongue movement for babies, easing the transition between breastfeeding and bottle feeding and minimizing nipple confusion.
• In January 2023, Medela launched its first-ever in-bra wearable breast pump solution, unveiling the freestyle hands-free breast pump. This innovative pump features ultra-lightweight, comfortable, and discreet collection cups that seamlessly connect to a portable pump motor, providing an exceptional hands-free pumping experience.
• In April 2022, Ardo Medical, Inc. introduced the Ardo Alyssa breast pump, featuring 250 mmHG double pumping. This hospital-grade breast pump comes equipped with NICU capabilities. 
• In July 2022, Medela AG, a well-known provider of breastfeeding supplies, announced a collaborative campaign with the Good Foundation, a renowned non-profit organization based in the US. The initiative, from August 1 to August 15, 2022, coincides with World Breastfeeding Week and follows a buy one, give one model. Medela AG donates essential items for new moms to the Good Foundation for every product purchased.
• In March 2022, Pigeon Corporation, a producer of maternity, mom, baby, and nursing items, introduced Precious Drop, a support device for colostrum collection. This tool simplifies obtaining colostrum from mothers, which is particularly beneficial for feeding premature infants and those with low birth weight.

 Breastfeeding Accessories Market Companies

• Medela AG
• Ameda, Inc.
• Willow Innovations, Inc.
• Koninklijke Philips N.V.
• Chiaro Technology Limited
• Pigeon Corporation
• Spectra Baby
• Lavie Mom
• Motif Medical
• Mayborn Group Limited

Segment Covered in the Report

By Products

• Breast Milk Bottles
• Breast Milk Storage Bags
• Sore Nipple Cream
• Nursing Pad
• Cleaning Products
• Nipple Shields
• Breast Shells
• Others

By Application

• Personal Use
• Hospital Grade

By Geography

• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East and Africa