Gift Cards Market Size, Share, and Trends 2024 to 2034

The global gift cards market size is calculated at USD 1.24 trillion in 2025 and is forecasted to reach around USD 3.81 trillion by 2034, accelerating at a CAGR of 13.24% from 2025 to 2034. The North America gift cards market size surpassed USD 513.81 billion in 2024 and is expanding at a CAGR of 11.50% during the forecast period. The market sizing and forecasts are revenue-based (USD Million/Billion), with 2024 as the base year.

  • Last Updated : April 2025
  • Report Code : 4230
  • Category : ICT

Chapter 1. Introduction

1.1. Research Objective

1.2. Scope of the Study

1.3. Definition

Chapter 2. Research Methodology

2.1. Research Approach

2.2. Data Sources

2.3. Assumptions & Limitations

Chapter 3. Executive Summary

3.1. Market Snapshot

Chapter 4. Market Variables and Scope 

4.1. Introduction

4.2. Market Classification and Scope

4.3. Industry Value Chain Analysis

4.3.1. Raw Material Procurement Analysis 

4.3.2. Sales and Distribution Channel Analysis

4.3.3. Downstream Buyer Analysis

Chapter 5. COVID 19 Impact on Gift Cards Market 

5.1. COVID-19 Landscape: Gift Cards Industry Impact

5.2. COVID 19 - Impact Assessment for the Industry

5.3. COVID 19 Impact: Global Major Government Policy

5.4. Market Trends and Opportunities in the COVID-19 Landscape

6.1. Market Dynamics

6.1.1. Market Drivers

6.1.2. Market Restraints

6.1.3. Market Opportunities

6.2. Porter’s Five Forces Analysis

6.2.1. Bargaining power of suppliers

6.2.2. Bargaining power of buyers

6.2.3. Threat of substitute

6.2.4. Threat of new entrants

6.2.5. Degree of competition

Chapter 7. Competitive Landscape

7.1.1. Company Market Share/Positioning Analysis

7.1.2. Key Strategies Adopted by Players

7.1.3. Vendor Landscape

7.1.3.1. List of Suppliers

7.1.3.2. List of Buyers

Chapter 8. Global Gift Cards Market, By Type

8.1. Gift Cards Market Revenue and Volume, by Type

8.1.1 Closed-Loop Gift Cards

8.1.1.1. Market Revenue and Volume Forecast

8.1.2. Open-Loop Gift Cards

8.1.2.1. Market Revenue and Volume Forecast

8.1.3. E-Gift Cards

8.1.3.1. Market Revenue and Volume Forecast

8.1.4. Physical Gift Cards

8.1.4.1. Market Revenue and Volume Forecast

8.1.5. Promotional & Loyalty Gift Cards

8.1.5.1. Market Revenue and Volume Forecast

8.1.6. Others

8.1.6.1. Market Revenue and Volume Forecast

Chapter 9. Global Gift Cards Market, By Application

9.1. Gift Cards Market Revenue and Volume, by Application

9.1.1. Consumer Gifting

9.1.1.1. Market Revenue and Volume Forecast

9.1.2. Corporate Gifting & Incentives

9.1.2.1. Market Revenue and Volume Forecast

9.1.3. Online Shopping & E-Commerce

9.1.3.1. Market Revenue and Volume Forecast

9.1.4. Travel & Hospitality

9.1.4.1. Market Revenue and Volume Forecast

9.1.5. Food & Beverages

9.1.5.1. Market Revenue and Volume Forecast

9.1.6. Entertainment & Media

9.1.6.1. Market Revenue and Volume Forecast

9.1.7. Healthcare & Wellness

9.1.7.1. Market Revenue and Volume Forecast

9.1.8. Others

9.1.8.1. Market Revenue and Volume Forecast

Chapter 10. Global Gift Cards Market, By Type of Consumer 

10.1. Gift Cards Market Revenue and Volume, by Type of Consumer

10.1.1. Individuals (B2C)

10.1.1.1. Market Revenue and Volume Forecast

10.1.2. Businesses/Corporate (B2B

10.1.2.1. Market Revenue and Volume Forecast

10.1.3. Institutional/Non-Profit Organizations

10.1.3.1. Market Revenue and Volume Forecast

Chapter 11. Global Gift Cards Market, Regional Estimates and Trend Forecast

11.1. North America

11.1.1. Market Revenue and Volume Forecast, by Type

11.1.2. Market Revenue and Volume Forecast, by Application

11.1.3. Market Revenue and Volume Forecast, by Type of Consumer

11.1.4. U.S.

11.1.4.1. Market Revenue and Volume Forecast, by Type

11.1.4.2. Market Revenue and Volume Forecast, by Application

11.1.4.3. Market Revenue and Volume Forecast, by Type of Consumer

11.1.5. Rest of North America

11.1.5.1. Market Revenue and Volume Forecast, by Type

11.1.5.2. Market Revenue and Volume Forecast, by Application

11.1.5.3. Market Revenue and Volume Forecast, by Type of Consumer

11.2. Europe

11.2.1. Market Revenue and Volume Forecast, by Type

11.2.2. Market Revenue and Volume Forecast, by Application

11.2.3. Market Revenue and Volume Forecast, by Type of Consumer

11.2.4. UK

11.2.4.1. Market Revenue and Volume Forecast, by Type

11.2.4.2. Market Revenue and Volume Forecast, by Application

11.2.4.3. Market Revenue and Volume Forecast, by Type of Consumer

11.2.5. Germany

11.2.5.1. Market Revenue and Volume Forecast, by Type

11.2.5.2. Market Revenue and Volume Forecast, by Application

11.2.5.3. Market Revenue and Volume Forecast, by Type of Consumer

11.2.6. France

11.2.6.1. Market Revenue and Volume Forecast, by Type

11.2.6.2. Market Revenue and Volume Forecast, by Application

11.2.6.3. Market Revenue and Volume Forecast, by Type of Consumer

11.2.7. Rest of Europe

11.2.7.1. Market Revenue and Volume Forecast, by Type

11.2.7.2. Market Revenue and Volume Forecast, by Application

11.2.7.3. Market Revenue and Volume Forecast, by Type of Consumer

11.3. APAC

11.3.1. Market Revenue and Volume Forecast, by Type

11.3.2. Market Revenue and Volume Forecast, by Application

11.3.3. Market Revenue and Volume Forecast, by Type of Consumer

11.3.4. India

11.3.4.1. Market Revenue and Volume Forecast, by Type

11.3.4.2. Market Revenue and Volume Forecast, by Application

11.3.4.3. Market Revenue and Volume Forecast, by Type of Consumer

11.3.5. China

11.3.5.1. Market Revenue and Volume Forecast, by Type

11.3.5.2. Market Revenue and Volume Forecast, by Application

11.3.5.3. Market Revenue and Volume Forecast, by Type of Consumer

11.3.6. Japan

11.3.6.1. Market Revenue and Volume Forecast, by Type

11.3.6.2. Market Revenue and Volume Forecast, by Application

11.3.6.3. Market Revenue and Volume Forecast, by Type of Consumer

11.3.7. Rest of APAC

11.3.7.1. Market Revenue and Volume Forecast, by Type

11.3.7.2. Market Revenue and Volume Forecast, by Application

11.3.7.3. Market Revenue and Volume Forecast, by Type of Consumer

11.4. MEA

11.4.1. Market Revenue and Volume Forecast, by Type

11.4.2. Market Revenue and Volume Forecast, by Application

11.4.3. Market Revenue and Volume Forecast, by Type of Consumer

11.4.4. GCC

11.4.4.1. Market Revenue and Volume Forecast, by Type

11.4.4.2. Market Revenue and Volume Forecast, by Application

11.4.4.3. Market Revenue and Volume Forecast, by Type of Consumer

11.4.5. North Africa

11.4.5.1. Market Revenue and Volume Forecast, by Type

11.4.5.2. Market Revenue and Volume Forecast, by Application

11.4.5.3. Market Revenue and Volume Forecast, by Type of Consumer

11.4.6. South Africa

11.4.6.1. Market Revenue and Volume Forecast, by Type

11.4.6.2. Market Revenue and Volume Forecast, by Application

11.4.6.3. Market Revenue and Volume Forecast, by Type of Consumer

11.4.7. Rest of MEA

11.4.7.1. Market Revenue and Volume Forecast, by Type

11.4.7.2. Market Revenue and Volume Forecast, by Application

11.4.7.3. Market Revenue and Volume Forecast, by Type of Consumer

11.5. Latin America

11.5.1. Market Revenue and Volume Forecast, by Type

11.5.2. Market Revenue and Volume Forecast, by Application

11.5.3. Market Revenue and Volume Forecast, by Type of Consumer

11.5.4. Brazil

11.5.4.1. Market Revenue and Volume Forecast, by Type

11.5.4.2. Market Revenue and Volume Forecast, by Application

11.5.4.3. Market Revenue and Volume Forecast, by Type of Consumer

11.5.5. Rest of LATAM

11.5.5.1. Market Revenue and Volume Forecast, by Type

11.5.5.2. Market Revenue and Volume Forecast, by Application

11.5.5.3. Market Revenue and Volume Forecast, by Type of Consumer

Chapter 12. Company Profiles

12.1. Amazon.com, Inc.

12.1.1. Company Overview

12.1.2. Product Offerings

12.1.3. Financial Performance

12.1.4. Recent Initiatives

12.2. Walmart

12.2.1. Company Overview

12.2.2. Product Offerings

12.2.3. Financial Performance

12.2.4. Recent Initiatives

12.3. Starbucks Coffee Company

12.3.1. Company Overview

12.3.2. Product Offerings

12.3.3. Financial Performance

12.3.4. Recent Initiatives

12.4. McDonald's Corporation

12.4.1. Company Overview

12.4.2. Product Offerings

12.4.3. Financial Performance

12.4.4. Recent Initiatives

12.5. Target Corporation

12.5.1. Company Overview

12.5.2. Product Offerings

12.5.3. Financial Performance

12.5.4. Recent Initiatives

12.6. Netflix Inc.

12.6.1. Company Overview

12.6.2. Product Offerings

12.6.3. Financial Performance

12.6.4. Recent Initiatives

12.7. Spotify AB

12.7.1. Company Overview

12.7.2. Product Offerings

12.7.3. Financial Performance

12.7.4. Recent Initiatives

12.8. Microsoft

12.8.1. Company Overview

12.8.2. Product Offerings

12.8.3. Financial Performance

12.8.4. Recent Initiatives

12.9. Sony Corporation

12.9.1. Company Overview

12.9.2. Product Offerings

12.9.3. Financial Performance

12.9.4. Recent Initiatives

12.10. Marriott International, Inc

12.10.1. Company Overview

12.10.2. Product Offerings

12.10.3. Financial Performance

12.10.4. Recent Initiatives

Chapter 13. Research Methodology

13.1. Primary Research

13.2. Secondary Research

13.3. Assumptions

Chapter 14. Appendix

14.1. About Us

14.2. Glossary of Terms

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Frequently Asked Questions

The global gift cards market size is expected to increase USD 3.81 trillion by 2034 from USD 1.10 trillion in 2024.

The global gift cards market will register growth rate of 13.24% between 2025 and 2034.

The major players operating in the gift cards market are InComm Payments LLC, Walmart Inc., Givex Corporation, American Express Company, Paytronix Systems, Inc., Qwikcilver Solutions Pvt Ltd., Amazon.com Inc., PayPal, Inc., Fiserv, Inc., Blackhawk Network and Others.

The driving factors of the gift cards market are the rising popularity of personalized gift options and popular choice for last-minute gifts.

North America region will lead the global gift cards market during the forecast period 2025 to 2034.

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