Mobile Apps and Web Analytics Market Size, Share, and Trends 2024 to 2034

Mobile Apps and Web Analytic Market Size and Forecast 2024 to 2034

The global mobile apps and web analytic market size is projected to be worth around USD 58.34 billion by 2034 from USD 12.77 billion in 2024, at a CAGR of 16.41% from 2024 to 2034. The rising use of automation application for enhancing customer experience across the world is driving the growth of the mobile apps and web analytics market.

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Mobile Apps and Web Analytic Market Key Takeaways

• North America led the mobile apps and web analytics market with the highest share in 2023.
• By region, Asia Pacific is expected to attain the fastest rate of growth during the forecast period.
• By application, the search engine ranking & tracking segment held the largest share of the market in 2023.
• By application, the mobile advertising & marketing analytics segment is expected to grow with the highest CAGR during the forecast period.
• By component, the solution segment dominated the market in 2023.
• By component, the service segment is estimated to exhibit the fastest growth rate during the forecast period.
• By deployment, the cloud segment dominated the mobile apps and web analytics market in 2023.
• By deployment, the on-premises segment is expected to grow at the fastest rate during the forecast period.
• By organization size, the small & medium enterprises segment dominated the market in 2023.
• By organization size, the large enterprises segment is estimated to exhibit the fastest growth rate during the forecast period.
• By vertical, the retail & e-commerce segment held a significant share of the mobile apps and web analytics market in 2023.
• By vertical, the healthcare & life sciences segment is expected to grow at a notable rate during the forecast period.

Market Overview

The mobile apps and web analytics market is a prominent industry in the technology & IT sector. This industry deals in developing and distributing various mobile apps and web analytics tools across the world. This industry comprises several applications that mainly include search engine ranking & tracking, mobile advertising & marketing analytics, marketing automation & content marketing, application performance & advertising optimization, in-app & web behavioral analysis, social media management, and some others.

These applications are deployed in cloud and on-premises that find applications in several industries such as BFSI, retail & e-commerce, government & public sector, transportation & logistics, manufacturing, travel & hospitality, healthcare & life sciences, and others. This industry is likely to grow significantly with the growth in the IT industry.

• According to the annual report of Alphabet (2023), the total revenue generated from Google search and YouTube ads segment was US$ 14.9 billion during 2022-23.

Mobile Apps and Web Analytic Market Growth Factors

• Growing developments related to the IT industry have led to mobile apps and web analytics market growth.
• There is a rise in the number of government initiatives related to app development technologies across the globe.
• The ongoing trend of content marketing and social media management applications among the people.
• Rising use of web-based applications with advanced security along with enhanced accessibility.
• There are growing investments from public and private sector entities in developing mobile apps and the web analytics industry.
• Advancements in technologies related to mobile application development positively impact the mobile apps and web analytics market growth.
• The rising focus on digitalization across the world has accelerated the market in a positive way.
• The growing adoption of social media applications among the people.
• There is an upsurge in demand for smartphone-based logistics applications that are available in Play Store and App Store.
• The increasing demand for search engine tools for ranking and tracking of websites boosts market growth.
• The growing application of advanced analytics tools in the BFSI around the world has driven the growth of the mobile apps and web analytics market.

What is the role of AI in the Mobile Apps and Web Analytics Industry?

The developments in artificial intelligence play an important role in the growth of the IT industry. Nowadays, app developers have started integrating AI into their applications to enhance operations. AI can analyze the behavior of users and predict user actions, which allows app developers to make data-driven decisions related to app features and functionality. Thus, the growing integration of AI in app development is playing a positive role in boosting the growth of the mobile apps and web analytics industry.

• In April 2024, Baidu launched a new AI tool. This new AI-based tool helps people in building applications using generative AI-based chatbot to people who do not have coding knowledge.

Market Scope

Market Dynamics

Driver

Rising proliferation of smartphones across the world

The applications of smartphones have increased rapidly across the world. The rising demand for smartphones is mainly due to several factors, such as entertainment, education, GPS, communication, social media, camera, and others. Also, the trend of using gaming phones has increased. Thus, with the rising proliferation of smartphones, the demand for mobile phone applications increases, which is, in turn, driving the growth of the mobile apps and web analytics market during the forecast period.

• In January 2024, Asus launched the all-new ROG Phone 8 series. This is a gaming phone that comes with 18gb RAM, Qualcomm Snapdragon 8 Gen 1 processor, 512gb storage, 6.78-inch AMOLED screen with 144 hertz refresh rate. It also bundles several features, such as the GameCool 5 cooling system, AirTrigger 5, and dual front-facing speakers that enhance the overall gaming experience.

Restraint

Update issues along with security vulnerabilities

The mobile apps and web analytics industry has gained traction due to the growing usage of mobile applications and analytics tools around the world. Although mobile apps and web analytics tools are used numerous times, there are various problems in this industry. Firstly, the lack of timely updates in some applications may cause problems for the users. Secondly, there are several security vulnerabilities in a few applications that can harm the users. Thus, update-related issues, along with security vulnerabilities in a few applications, are likely to restrain the growth of the mobile apps and web analytics market during the forecast period.

Opportunity

Advancements in mobile analytics and predictive analytics to change the future

Various technological developments are taking place in the technological sectors associated with app development and analytics. Nowadays, app developers have started using predictive analytics and mobile analytics tools to develop new applications to satisfy the demand of users. By integrating mobile and predictive analytics, developers can gather information about the users and help in designing apps based on data-driven results. Thus, advancements in mobile analytics and predictive analytics tools are expected to create ample growth opportunities for the market players in the years to come.

• In June 2024, Zoho launched Zoho Apptics. Zoho Apptics is a predictive analytics tool that is launched for professional developers engaged in full-stack development.

Component Insights

The solutions segment dominated the market in 2023. The growing usage of web analytics solutions for analyzing data to help in app development has driven the market growth. Also, the increasing application of mobile apps for marketing optimization and content development is likely to boost market growth to some extent. Moreover, the upsurge in demand for mobile apps and web analytics solutions for competitive analysis and tracking business goals is expected to propel the growth of the mobile apps and web analytics market during the forecast period.

• In February 2023, Nokia launched a cloud-native solution. This solution is launched with an aim to deliver “intelligence everywhere” by using AI and machine learning tools which supports advanced and automated decision making based on correlated reports gathered from data across 5G networks.

The services segment is estimated to exhibit the fastest growth rate during the forecast period. The rising trend of developing enhanced mobile applications for different purposes has driven market growth. Also, the increasing usage of web analytics services for analyzing, capturing, and delivering meaningful insights from various applications is likely to boost market growth to some extent. Moreover, the growing demand for mobile apps and web analytics services to enhance the performance of mobile websites and applications is expected to foster the growth of the mobile apps and web analytics market during the forecast period.

• In July 2024, Anthropic launched Claude AI chatbot mobile app-based service. This AI chatbot is capable of analyzing real-time images to solve complex problems accurately.

Type Insights

The search engine ranking & tracking segment dominated the market in 2023. The growing demand for monitoring keyword rankings has driven the market growth. Also, the increasing application of search engine ranking & tracking tools for keyword grouping and mapping is likely to boost the market growth to some extent. Moreover, the rising usage of search engine ranking & tracking tools for calculating SEO progress and SERP analysis is expected to propel the growth of the mobile apps and web analytics market during the forecast period.

• In July 2024, Best Local Rank Tracker launched Local Dominator. Local Dominator is a search engine tool that is designed for analyzing the performance of small businesses and agencies.

The mobile advertising & marketing analytics segment is estimated to exhibit the fastest growth rate during the forecast period. The growing trend of social media marketing among youths around the world has driven the market growth. Also, the increasing applications of mobile advertising & marketing analytics tools for customer retention and targeting new audiences are likely to boost the market growth to some extent. Moreover, the rising use of mobile marketing for tracking & analytics, along with the ongoing trend of In-app advertising, is expected to foster the growth of the mobile apps and web analytics market during the forecast period.

• In April 2024, Adjust launched InSight. InSight is an AI-driven and machine learning-based measurement solution that provides marketers with data for analyzing effectiveness for evaluating campaigns.

Deployment Insights

The cloud segment held a dominant share of the market in 2023. The growing demand for cloud-based analytics tools for real-time data integration has driven the market growth. Also, the rising trend of developing cloud-based mobile software related to app development is likely to drive market growth to some extent. Moreover, the increasing demand for cloud platforms for developing apps due to several benefits, such as improved data accessibility, cost-efficiency, enhanced security, scalability, and others, is expected to boost the growth of the mobile apps and web analytics market during the forecast period.

• In February 2024, Google Cloud launched an advanced analytics tool. This cloud-based analytics tool uses generative AI for enhancing vector search and improving access to unstructured data.

The on-premises segment is expected to grow with the highest CAGR during the forecast period. The growing demand for on-premises web analytics tools to provide direct control to organizations regarding data has driven market growth. Also, the increasing application of on-premises analytics tools in data tracing and lowering latency is likely to boost market growth to some extent. Moreover, the rising use of on-premises analytics tools for enhancing security and restricting unauthorized access is expected to propel the growth of the mobile apps and web analytics market during the forecast period.

• In March 2024, Bigeye launched Bigeye Dependency Driven Monitoring. Bigeye Dependency Driven Monitoring is an on-premises analytics platform that provides reliable data analysis to various organizations.

Organization Size Insights

The small & medium enterprises segment dominated the market in 2023. The rising demand for mobile-based applications that allow SMEs to promote their services and products has driven the market growth. Also, the increasing application of mobile apps for running personalized marketing campaigns by small and medium enterprises is likely to boost market growth to some extent. Moreover, the growing use of mobile apps and web analytics solutions in the SME sector for data collection and analysis, along with enhancing online presence and branding, is expected to foster the growth of the mobile apps and web analytics market during the forecast period.

• In February 2024, Vodafone launched a digital enterprise app. This app is developed with the aim of helping small and medium-sized enterprises (SMEs) launch marketing campaigns at a relatively low cost.

The large enterprises segment is estimated to exhibit the fastest growth rate during the forecast period. The increasing demand for smartphone apps that provide advanced analytics solutions for large enterprises is likely to boost market growth. Also, the growing application of web analytics solutions for understanding the demography of websites and web apps in large enterprises has propelled the market growth to some extent. Moreover, the rising use of mobile apps and web analytics solutions for analyzing customer requirements and enhancing the inefficient areas of any website in large enterprises is expected to drive the growth of the mobile apps and web analytics market during the forecast period.

• In May 2024, Canva made an announced to officially launch Canva Enterprise. Canva Enterprise is a visualization tool that helps large organizations in managing and analyzing team creativity.

Vertical Insights

The retail & e-commerce segment held a significant share of the market in 2023. The growing demand for mobile apps and web analytics in the retail sector to analyze demand forecasting and sales profitability has driven market growth. Also, the increasing applications of advanced analytics solutions in the e-commerce sector for understanding pricing trends along with analyzing consumer preferences regarding any product are likely to boost market growth to some extent. Moreover, the rising use of mobile analytics tools in the retail and e-commerce industry to analyze new trends and pattern identification of various consumers is expected to drive the growth of the mobile apps and web analytics market during the forecast period.

• In April 2022, Havas Media Group India launched Havas Market. Havas Market is a smart phone application that helps in analysing 50+ marketplaces, D2C, social e-commerce, digital to retail and some others.

The healthcare & life sciences segment is expected to grow at a notable rate during the forecast period. The growing application of web analytics in the healthcare sector to optimize medication management has driven market growth. Also, the increasing application of mobile apps and web analytics solutions to help doctors predict patients’ medical interventions along with treatments according to their age, medical history, and other factors is likely to boost market growth to some extent.

Moreover, there is a rising demand for web analytics by healthcare providers to serve and provide the public with valuable information regarding disease outbreaks and treatment efficacy, which in turn is expected to drive the growth of the mobile apps and web analytics market during the forecast period.

• In May 2024, Health Catalyst, Inc launched Health Catalyst Ignite. Health Catalyst Ignite is a healthcare data and analytics platform that integrates modern technologies to analyze various requirements in the healthcare sector.

Regional Insights

North America held the largest share of the data loss prevention market in 2023. The growth of the market in this region is mainly driven by the rising advancements in the IT sector along with increasing investment by the government in countries such as the U.S. and Canada for developing the AI sector.

• According to the budget of the Canadian Government in 2024, an investment of US$ 2 billion is made in the AI Compute Access Fund and a Canadian AI Sovereign Compute Strategy.

The growing developments in the e-commerce sector along with the increasing number of large enterprises has driven the market growth. Also, the rising penetration of high-speed internet in the U.S. and Canada has increased the demand for mobile applications and web analytics tools, thereby driving the market growth to some extent.

Moreover, the presence of several local market players in mobile apps and web analytics, such as IBM, Google, Amazon Web Services, and some others, are constantly engaged in the development of high-quality mobile apps and web analytics tools and adopting several strategies such as partnerships, acquisitions, collaborations, launches, and business expansions, which in turn drives the growth of the mobile apps and web analytics market in this region.

• In November 2023, IBM announced a collaboration with AWS. This collaboration is aimed at launching a cloud analytics solution for database customers in managing data for artificial intelligence (AI) workloads around hybrid cloud environments.

Asia Pacific is expected to be the fastest growing region during the forecast period. The rising development in the mobile apps and web analytics industry by private and public entities, along with the growing investment by the government for developing the telecom sector in countries such as India, China, Japan, South Korea, and some others, is expected to drive the market growth to some extent.

• According to the International Trade Administration in January 2024, the government of Singapore is likely to invest US$ 7.5 billion in developing the telecommunication industry across the country.

Moreover, the increasing development in healthcare and BFSI sector has increased the demand for advanced analytics tools, thereby driving the market growth. Additionally, the rise in the number of research and development project activities associated with web analytics is likely to boost market growth to some extent.

• In December 2023, FICO launched a cloud-based analytics platform. This analytics platform is designed for analysing BFSI operations in India.

Furthermore, the presence of various local companies of mobile apps and web analytics, such as Tencent Cloud Computing, NTT DATA, CarterJMRN, TATA Consultancy Services (TCS), Infosys, and some others, are developing advanced analytical tools and systems across the Asia Pacific region, that in turn is expected to drive the growth of the mobile apps and web analytics market in this region.

• In June 2024, Tata Consultancy Services launched (TCS) AI WisdomNext. TCS AI Wisdom Next is a generative AI-based platform that provides various analytics to organizations in the Asia-Pacific region.

Mobile Apps and Web Analytics Markets Top 10 Analytics Platforms

• Tableau
• Power BI
• RapidMiner
• Adobe Analytics
• Apache Hadoop
• Firebase
• Google Analytics
• Splunk
• Qlik
• Apache Spark

Recent Developments

• In July 2024, J.D. Power launched Certification Banking. Certification Banking is a smartphone app that helps in enhancing the banking experience of consumers.
• In June 2024, ByteBrew launched Unity SDK and Javascript SDK. This is a free analytics tool that helps web games developers by providing real-time analytics along with advanced live operations and other features.
• In May 2024, B2B-Squared launched Flywheel B2B. Flywheel B2B is a web-based application that was launched to increase sales among existing consumers through marketing automation.
• In July 2023, AWS launched Clickstream Analytics. Clickstream Analytics is an end-to-end solution that finds applications in analyzing, collecting, and visualizing clickstream data inside any organization’s web and mobile applications.
• In August 2023, Claros Analytics launched ClarosRisk. ClarosRisk is a web-based application that helps simplify a planned structure comparison process and unlocks advanced capabilities to facilitate planned choices for advisors of employer groups.
• In October 2022, TikTok launched Smart Performance Campaigns. Smart Performance Campaigns is an automated application that uses machine learning for superior performance and marketing goals.

Mobile Apps and Web Analytics Market Companies

• SAP SE
• IBM Corporation
• Amazon Web Services, Inc. (Amazon.com, Inc.)
• Teradata Corporation
• Microsoft Corporation
• Oracle Corporation
• Google LLC (Alphabet, Inc.)
• SAS Institute, Inc.
• Adobe, Inc.
• Micro Focus International PLC (Open Text Corporation)

Segments Covered in the Report

By Application

• Search Engine Ranking & Tracking
• Mobile Advertising & Marketing Analytics
• Marketing Automation & Content Marketing
• Application Performance & Advertising Optimization
• In-app & Web Behavioral Analysis
• Social Media Management & Others

By Vertical

• BFSI
• Telecommunication
• Media & Entertainment
• Retail & E-commerce
• Government & Public Sector
• Transportation & Logistics
• Manufacturing
• Travel & Hospitality
• Healthcare & Lifesciences
• Others

By Deployment Mode

• Cloud
• On-premise

By Organization Size

• Large Enterprises
• Small & Medium Enterprises

By Component

• Solution
  • Data Analytics
  • Data Management
  • Data Discovery
  • Data Visualization
• Services

By Geography

• North America
• Asia Pacific
• Europe
• Latin America
• Middle East & Africa