1.1. Research Objective
1.2. Scope of the Study
1.3. Definition
2.1. Research Approach
2.2. Data Sources
2.3. Assumptions & Limitations
3.1. Market Snapshot
4.1. Introduction
4.2. Market Classification and Scope
4.3. Industry Value Chain Analysis
4.3.1. Raw Material Procurement Analysis
4.3.2. Sales and Distribution Channel Analysis
4.3.3. Downstream Buyer Analysis
5.1. COVID-19 Landscape: Contextual Marketing Solution Industry Impact
5.2. COVID 19 - Impact Assessment for the Industry
5.3. COVID 19 Impact: Global Major Government Policy
5.4. Market Trends and Opportunities in the COVID-19 Landscape
6.1. Market Dynamics
6.1.1. Market Drivers
6.1.2. Market Restraints
6.1.3. Market Opportunities
6.2. Porter’s Five Forces Analysis
6.2.1. Bargaining power of suppliers
6.2.2. Bargaining power of buyers
6.2.3. Threat of substitute
6.2.4. Threat of new entrants
6.2.5. Degree of competition
7.1.1. Company Market Share/Positioning Analysis
7.1.2. Key Strategies Adopted by Players
7.1.3. Vendor Landscape
7.1.3.1. List of Suppliers
7.1.3.2. List of Buyers
8.1. Contextual Marketing Solution Market, by Component
8.1.1. Software Platforms
8.1.1.1. Market Revenue and Forecast
8.1.2. Context analytics engines
8.1.2.1. Market Revenue and Forecast
8.1.3. Customer data integration
8.1.3.1. Market Revenue and Forecast
8.1.4. Journey orchestration tools
8.1.4.1. Market Revenue and Forecast
8.1.5. Services
8.1.5.1. Market Revenue and Forecast
8.1.5. Implementation & integration
8.1.5.1. Market Revenue and Forecast
8.1.5. Managed services
8.1.5.1. Market Revenue and Forecast
8.1.5. Training & support
8.1.5.1. Market Revenue and Forecast
9.1. Contextual Marketing Solution Market, by Deployment Mode
9.1.1. Cloud-based
9.1.1.1. Market Revenue and Forecast
9.1.2. On-premise
9.1.2.1. Market Revenue and Forecast
10.1. Contextual Marketing Solution Market, by Solution Type
10.1.1. Personalization & Recommendation Engines
10.1.1.1. Market Revenue and Forecast
10.1.2. Customer Journey Analytics & Orchestration
10.1.2.1. Market Revenue and Forecast
10.1.3. Programmatic Contextual Advertising Platforms
10.1.3.1. Market Revenue and Forecast
10.1.4. Location-based Marketing Solutions
10.1.4.1. Market Revenue and Forecast
10.1.5. Real-time Engagement & Messaging Solutions
10.1.5.1. Market Revenue and Forecast
11.1. Contextual Marketing Solution Market, by End-Use Industry
11.1.1. Retail & E-commerce
11.1.1.1. Market Revenue and Forecast
11.1.2. BFSI
11.1.2.1. Market Revenue and Forecast
11.1.3. Media & Entertainment
11.1.3.1. Market Revenue and Forecast
11.1.4. Travel & Hospitality
11.1.4.1. Market Revenue and Forecast
11.1.5. IT & Telecom
11.1.5.1. Market Revenue and Forecast
11.1.6. Healthcare & Life Sciences
11.1.6.1. Market Revenue and Forecast
11.1.7. Automotive
11.1.7.1. Market Revenue and Forecast
12.1. North America
12.1.1. Market Revenue and Forecast, by Component
12.1.2. Market Revenue and Forecast, by Deployment Mode
12.1.3. Market Revenue and Forecast, by Solution Type
12.1.4. Market Revenue and Forecast, by End-Use Industry
12.1.5. U.S.
12.1.5.1. Market Revenue and Forecast, by Component
12.1.5.2. Market Revenue and Forecast, by Deployment Mode
12.1.5.3. Market Revenue and Forecast, by Solution Type
12.1.5.4. Market Revenue and Forecast, by End-Use Industry
12.1.6. Rest of North America
12.1.6.1. Market Revenue and Forecast, by Component
12.1.6.2. Market Revenue and Forecast, by Deployment Mode
12.1.6.3. Market Revenue and Forecast, by Solution Type
12.1.6.4. Market Revenue and Forecast, by End-Use Industry
12.2. Europe
12.2.1. Market Revenue and Forecast, by Component
12.2.2. Market Revenue and Forecast, by Deployment Mode
12.2.3. Market Revenue and Forecast, by Solution Type
12.2.4. Market Revenue and Forecast, by End-Use Industry
12.2.5. UK
12.2.5.1. Market Revenue and Forecast, by Component
12.2.5.2. Market Revenue and Forecast, by Deployment Mode
12.2.5.3. Market Revenue and Forecast, by Solution Type
12.2.5.4. Market Revenue and Forecast, by End-Use Industry
12.2.6. Germany
12.2.6.1. Market Revenue and Forecast, by Component
12.2.6.2. Market Revenue and Forecast, by Deployment Mode
12.2.6.3. Market Revenue and Forecast, by Solution Type
12.2.6.4. Market Revenue and Forecast, by End-Use Industry
12.2.7. France
12.2.7.1. Market Revenue and Forecast, by Component
12.2.7.2. Market Revenue and Forecast, by Deployment Mode
12.2.7.3. Market Revenue and Forecast, by Solution Type
12.2.7.4. Market Revenue and Forecast, by End-Use Industry
12.2.8. Rest of Europe
12.2.8.1. Market Revenue and Forecast, by Component
12.2.8.2. Market Revenue and Forecast, by Deployment Mode
12.2.8.3. Market Revenue and Forecast, by Solution Type
12.2.8.4. Market Revenue and Forecast, by End-Use Industry
12.3. APAC
12.3.1. Market Revenue and Forecast, by Component
12.3.2. Market Revenue and Forecast, by Deployment Mode
12.3.3. Market Revenue and Forecast, by Solution Type
12.3.4. Market Revenue and Forecast, by End-Use Industry
12.3.5. India
12.3.5.1. Market Revenue and Forecast, by Component
12.3.5.2. Market Revenue and Forecast, by Deployment Mode
12.3.5.3. Market Revenue and Forecast, by Solution Type
12.3.5.4. Market Revenue and Forecast, by End-Use Industry
12.3.6. China
12.3.6.1. Market Revenue and Forecast, by Component
12.3.6.2. Market Revenue and Forecast, by Deployment Mode
12.3.6.3. Market Revenue and Forecast, by Solution Type
12.3.6.4. Market Revenue and Forecast, by End-Use Industry
12.3.7. Japan
12.3.7.1. Market Revenue and Forecast, by Component
12.3.7.2. Market Revenue and Forecast, by Deployment Mode
12.3.7.3. Market Revenue and Forecast, by Solution Type
12.3.7.4. Market Revenue and Forecast, by End-Use Industry
12.3.8. Rest of APAC
12.3.8.1. Market Revenue and Forecast, by Component
12.3.8.2. Market Revenue and Forecast, by Deployment Mode
12.3.8.3. Market Revenue and Forecast, by Solution Type
12.3.8.4. Market Revenue and Forecast, by End-Use Industry
12.4. MEA
12.4.1. Market Revenue and Forecast, by Component
12.4.2. Market Revenue and Forecast, by Deployment Mode
12.4.3. Market Revenue and Forecast, by Solution Type
12.4.4. Market Revenue and Forecast, by End-Use Industry
12.4.5. GCC
12.4.5.1. Market Revenue and Forecast, by Component
12.4.5.2. Market Revenue and Forecast, by Deployment Mode
12.4.5.3. Market Revenue and Forecast, by Solution Type
12.4.5.4. Market Revenue and Forecast, by End-Use Industry
12.4.6. North Africa
12.4.6.1. Market Revenue and Forecast, by Component
12.4.6.2. Market Revenue and Forecast, by Deployment Mode
12.4.6.3. Market Revenue and Forecast, by Solution Type
12.4.6.4. Market Revenue and Forecast, by End-Use Industry
12.4.7. South Africa
12.4.7.1. Market Revenue and Forecast, by Component
12.4.7.2. Market Revenue and Forecast, by Deployment Mode
12.4.7.3. Market Revenue and Forecast, by Solution Type
12.4.7.4. Market Revenue and Forecast, by End-Use Industry
12.4.8. Rest of MEA
12.4.8.1. Market Revenue and Forecast, by Component
12.4.8.2. Market Revenue and Forecast, by Deployment Mode
12.4.8.3. Market Revenue and Forecast, by Solution Type
12.4.8.4. Market Revenue and Forecast, by End-Use Industry
12.5. Latin America
12.5.1. Market Revenue and Forecast, by Component
12.5.2. Market Revenue and Forecast, by Deployment Mode
12.5.3. Market Revenue and Forecast, by Solution Type
12.5.4. Market Revenue and Forecast, by End-Use Industry
12.5.5. Brazil
12.5.5.1. Market Revenue and Forecast, by Component
12.5.5.2. Market Revenue and Forecast, by Deployment Mode
12.5.5.3. Market Revenue and Forecast, by Solution Type
12.5.5.4. Market Revenue and Forecast, by End-Use Industry
12.5.6. Rest of LATAM
12.5.6.1. Market Revenue and Forecast, by Component
12.5.6.2. Market Revenue and Forecast, by Deployment Mode
12.5.6.3. Market Revenue and Forecast, by Solution Type
12.5.6.4. Market Revenue and Forecast, by End-Use Industry
13.1. Act-On Software Inc.
13.1.1. Company Overview
13.1.2. Product Offerings
13.1.3. Financial Performance
13.1.4. Recent Initiatives
13.2. Adobe Systems
13.2.1. Company Overview
13.2.2. Product Offerings
13.2.3. Financial Performance
13.2.4. Recent Initiatives
13.3. Amazon.com Inc.
13.3.1. Company Overview
13.3.2. Product Offerings
13.3.3. Financial Performance
13.3.4. Recent Initiatives
13.4. Amobee Inc.
13.4.1. Company Overview
13.4.2. Product Offerings
13.4.3. Financial Performance
13.4.4. Recent Initiatives
13.5. Facebook Inc.
13.5.1. Company Overview
13.5.2. Product Offerings
13.5.3. Financial Performance
13.5.4. Recent Initiatives
13.6. Google LLC
13.6.1. Company Overview
13.6.2. Product Offerings
13.6.3. Financial Performance
13.6.4. Recent Initiatives
13.7. Media.net
13.7.1. Company Overview
13.7.2. Product Offerings
13.7.3. Financial Performance
13.7.4. Recent Initiatives
13.8. Millennial Media LLC
13.8.1. Company Overview
13.8.2. Product Offerings
13.8.3. Financial Performance
13.8.4. Recent Initiatives
13.9. Twitter, Inc.
13.9.1. Company Overview
13.9.2. Product Offerings
13.9.3. Financial Performance
13.9.4. Recent Initiatives
13.10. Yahoo
13.10.1. Company Overview
13.10.2. Product Offerings
13.10.3. Financial Performance
13.10.4. Recent Initiatives
14.1. Primary Research
14.2. Secondary Research
14.3. Assumptions
15.1. About Us
15.2. Glossary of Terms
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