The global balance bike market is expanding rapidly due to the rising environmental concerns have increased the demand for balance bikes across, the demand for balance bikes for new learners, and the rising demand for lightweight bikes for younger kids is propelling.
Balance bikes are especially designed for toddlers to help them learn bicycling at a younger age. Balance bikes make cycling accessible for all kids. Balance bikes are designed to help kids in developing coordination while cycling. Balance bikes are designed for toddlers of age 18 months to 2 years old (walking phase). With balance bikes, toddlers are able to gain proper confidence of balancing, which later on helps them once they shift to the pedal bike. Kids that used to balance bikes are more likely to get their hands on pedal bikes quickly. Along with this, balance bikes help kids to master gliding.
Furthermore, the design of the balance bike does not include pedals or brakes. The tires used in the manufacturing of balance bikes are either pneumatic or solid (made of plastic). However, pneumatic air tires are way safer than solid tires, this factor has increased the demand for balance bikes with pneumatic tires. In recent years, balance bikes have replaced tricycles owing to the multiple benefits associated with them.
Balance bikes help kids in growing their gross motor skills by adding fun to bicycling activities. Balance bikes are designed on the foundation of self-regulation and such bikes are capable of preventing accidents or causing injury. Balance bikes are seen as an excellent, easier, and effective source of physical exercise for kids, this factor is growing the demand for such bikes globally.
Report Scope of the Balance Bike Market
|Largest Market||North America|
|Forecast Period||2023 to 2032|
|Segments Covered||By Product and By Application|
|Regions Covered||North America, Europe, Asia-Pacific, Latin America and Middle East & Africa|
The rapid adoption of advanced bicycles for kids across the globe is considered as a major driving factor for the growth of the balance bike market. The major factor that is driving the growth of the market is these bikes are affordable. Balance bikes do not create carbon emissions and are environmentally friendly. Rising environmental concerns have increased the demand for balance bikes across the globe. Both economic and environmental factors have propelled the growth of the global market. Health benefits associated with balance bike activity for kids are fueling the growth of the global balance bike market. Balance bikes are self-regulated which adds on protection for toddlers, this factor has gained the demand for balance bikes for new learners.
According to the Centers for Disease Control & Prevention, the United States, every 1 in 5 children is at the risk of obesity and the rate of childhood obesity has doubled in the last 30 years. Considering the fact, childhood obesity has become a serious problem across the world. This rising health concern has brought parents’ attention towards balance bikes. Riding a balance bike is considered as a potential exercise and offers a regular fun physical activity for toddlers. This factor is driving the growth of the balance bike market across the globe.
Moreover, the noticeable growth of the market is attributed to the fact that balance bikes are lightweight and available in various attractive colors and sizes. Rising disposable income has increased the demand for balance bikes from the middle-class section. Moreover, spurred awareness of overall child development has fueled the growth of the balance bike market as parents are likely to invest in them. Developing economies in countries such as India, China, Germany, Brazil, and several gulf countries have added potential vendors and market players in the balance bike market.
This factor is expected to boost the growth of the global market during the forecast period. Furthermore, increased online shopping of kids’ toys and accessories is expected to offer significant growth to the global balance bike market. Considering all these mentioned factors, the balance bike market will flourish globally during the forecast period.
However, balance bikes are used for the primary training purpose for less than a year. Considering this, many parents are likely to opt for refurbished balance bikes. This factor may hamper the demand for new balance bikes in the market and thus be considered as a major restraining factor for the growth of the global balance bike market. Many balance bikes are brake-less which may create an obstacle for kids while learning cycling.
This factor is likely to hinder the growth of the market. Wooden material in balance bikes is gaining significance in the global market. The wooden material is prone to rot if not maintained well, this non-negligible factor is likely to restrain the growth of the market. Moreover, unpaved roads in remote countries, bad weather conditions in several regions and lack of awareness about balance bikes in underdeveloped countries are a few factors that restrain the growth of the balance bike market.
The covid-19 pandemic has affected multiple industries globally. The global balance bike market is not an exception for economic loss, the pandemic affected the balance bike market adversely. Reduced demand for balance bikes for kids during the critical time of the pandemic affected the growth of the balance bike market across the globe. The overall disrupted global economy directly resulted in changed consumer behavior. Due to imposed lockdown, the global balance bike market faced a disrupted supply chain of raw materials. Manufacturing units were forced to shut down in order to contain the spread of coronavirus. The lack of workforce and shutdown of manufacturing units slowed down the production speed.
China is one of the largest distributors of raw materials required for balance bike production. The sudden outbreak of coronavirus led China into a prolonged lockdown. This impacted on the cross-border supply chain of raw materials. With the broken economy and disrupted market cycle, business partnerships, collaboration and strategic activities were hampered during the critical phase of the Covid-19 pandemic.
The global balance bike market was negatively affected due to imposed restrictions. Logistics services were banned in many countries to prevent the spread of the virus. Moreover, production and sales of the new balance bike were massively affected. However, increasing investments in the global balance bike market and growing demand for electric bikes for kids are coping with the economic loss caused by the Covid-19 pandemic.
Based on the product, the global balance bike market is segmented into metal bikes and wooden bikes. Wooden and metal bikes are two significant materials used in the production of balance bikes. The metal bike segment dominates in the global balance bike market and the segment is anticipated to maintain growth during the forecast period of 2023-2032. Metal balance bikes are designed with lightweight steel or aluminum alloy. As compared to wooden bikes, metal balance bikes are more flexible and durable.
The growth of the metal balance bike segment is attributed to the availability of lightweight (10-14 lbs.) metal bikes across the globe. Metal balance bikes provide various seat arrangement options as well as mounting points for additional accessories, wooden bikes owing to the material, do not offer such points. This factor has increased the sales of metal balance bikes in the global market.
On the other hand, the demand for wooden bikes is seen growing and the segment is expected to show significant growth in the upcoming years. Wooden bikes provide better shock absorption. They are made with multilayering Baltic birch plywood. Wooden balance bikes are lightweight as compared to metal balance bikes. Additionally, the growth of the wooden bike segment is driven by the factor that wooden balance bikes are eco-friendly. The choice of a balance bike is made by considering the age of the kids and the availability of the storage facility.
Based on application, the global balance bike market is segmented into commercial and home use. Balance bikes are widely used to provide primary cycling lessons to younger kids. For training purposes, balance bikes are mostly used at homes. Thus, the home use segment dominates the global balance bike market. Balance bikes are introduced to toddlers of 18 months to 2 years old, kids of this age group are capable of learning balance bikes at homes under parents’ observation for proper safety.
Balance bikes designed for toddlers are available in Indoor and outdoor styles, which allows convenient training for kids. The dominant house use segment is projected to maintain growth during the forecast period.
Geographically, North America dominates the global balance bike market. Increasing adoption of electric balance bikes for kids in the region is propelling the growth of the market for North America. Rising innovations in e-bike technology is another factor to boost the growth of the balance bike market in the region. The majority of prominent key players involved in the global balance bike market are headquartered in the United States, this is considered to fuel the rate of investments in the market.
The rising expansion of automotive companies and rapid adoption of advanced balance bikes for kids are seen as driving factors for the growth of the balance bike market in Europe. The presence of major key players, acquisitions, partnerships, and new product launches are a few noticeable factors to contribute to the revenue share of the balance bike market in Europe. Germany is considered as a major contributor to the growth of the market in Europe.
Asia Pacific is expected to witness a significant increase in the balance bike market during the forecast period of 2023-2032. Increasing numbers of companies aspiring to be a part of the balance bike market in developing countries of the region are boosting the growth of the market. The growth of the balance bike market is attributed to the increasing demand for lightweight bikes for kids in countries such as China, Japan and India.
The balance bike market in Latin America is showing steady growth. However, extreme weather conditions and unpaved roads in many countries of Latin America are hindering cyclists' overall activities. These factors subsequently adversely affect the growth of the balance bike market. Furthermore, increasing demand for battery operated kids’ bikes in gulf countries of Middle East is considered to boost the growth of balance bike market.
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