Chatbot Market (By End User: Small Enterprises, Medium Enterprises, Large Enterprises; By Application: Bots for Service, Bots for Social Media, Bots For Payments/Order Processing, Bots For Marketing, Others; By Type: Standalone, Web-based, Messenger-based/Third Party; By Product: Artificial Intelligence, Marketing, Human Intelligence; By Vertical) - Global Industry Analysis, Size, Share, Growth, Trends, Regional Outlook, and Forecast 2023-2032

The global chatbot market size was reached at USD 0.84 billion in 2022 and it is expected to hold around USD 4.9 billion by 2032 with a noteworthy CAGR of 19.29% from 2023 to 2032.

Chatbot Market Size 2023 To 2032 - Precedence Statistics

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A chatbot is a computer program that uses artificial intelligence (AI) and natural language processing (NLP) to understand customer queries and automate responses, stimulating human conversation. Chatbots help to reduce operational costs while increasing overall efficiency. Chatbots have introduced several advantages, including 24x7 support and parallel discussions. The market is expected to be driven by several innovations in artificial intelligence and machine learning technologies.

Key Takeaways

  • By geography, the North America generates the highest market share of around 41% in 2022.
  • By end user, the large enterprises segment captured the highest market share of around 51% in 2022. 
  • By application, the bot-for-service segment generates more than 36% revenue share in 2022.
  • By type, the standalone segment captured the largest market share of around 55.70% in 2022. 
  • By product, the marketing segment generates for the largest market share of around 56% in 2022. 
  • By vertical, the eCommerce segment generates for the largest market share of around 21% in 2022.

Chatbot Market Scope

Report Coverage Details
Market Size in 2023 USD 1 Billion
Market Size by 2032 USD 4.9 Billion
Growth Rate from 2023 to 2032 CAGR of 19.29%
Base Year 2022
Forecast Period 2023 to 2032
Segments Covered By End User, By Application, By Type, By Product and By Vertical
Regions Covered North America, Europe, Asia-Pacific, Latin America and Middle East & Africa

Chatbot Market Dynamics


The surge in demand for uninterrupted customer assistance 

A chatbot is a computer program that imitates human conversations with users through text messages on chat to respond to queries, provide product information and perform other functions. Many companies are experimenting with digital customer service platforms to replace traditional customer service methods, and they can respond to customer inquiries and automate routine tasks. Due to their ability to process large amounts of data and react quickly to online communication between companies and consumers, chatbots are gaining popularity in digital businesses. 

According to a research study, 32% of customers expect a reply within 30 minutes, and 50% of user requests return unsettled, while 52% of customers hang up on representatives from customer service before their issue is resolved. This implies that customers expect customer service departments to respond quickly to their questions, or companies risk losing such customers. 

The increased use of chatbot technology aids in customer relationship management (CRM), and it also helps to improve response time, which reduces workload. Integration of machine learning and natural language processing (NLP) with conversational AI chatbots aids in understanding human communication, reduces customer churn, and provides 24/7 support to boost sales and lead generation. 

Chatbots are now considered an essential component of any customer service solution. According to Outgrow infographics, they are increasing the use of chatbots resulting in a more than 30% reduction in customer service operatis. As a result, 69% of users prefer to use chatbots to get quick answers to common questions.  


Lack of awareness 

Lack of awareness and other challenges, such as complex chatbot management, may obstruct market growth and hamper the global chatbot market throughout the forecast period. Furthermore, awareness about the benefits of AI chatbots may be necessary for worldwide adoption. Large organizations are adopting chatbot solutions; however, small and medium enterprises have limited the adoption due to high costs associated with their maintenance and a need for more skilled resources. 


Rising adoption of self-learning chatbots to deliver a humanlike conversational experience 

In recent years, businesses have been advancing the development of self-learning chatbots. As a result, they are implementing several integrated technologies, including cloud-based deployment, an interference engine, a natural language processor (NLP), and an application programming interface (API).

These self-learning chatbots can quickly adapt to changing environments and conditions as they can learn from previous conversations, actions, decisions, and experiences. Furthermore, businesses are collaborating to provide integrated self-service technology to customers. For instance, in February 2020, Creative Virtual announced a collaboration with Spitch AG to jointly develop speech recognition and conversational AI, particularly in omnichannel solutions. The partnership provides a multilingual voice bot to improve sales and customer experience. Thus, the above factors are expected to create favorable opportunities for the global chatbot market in the coming years. 

COVID-19 Impact

During the outbreak of the COVID-19 pandemic, the global chatbot market witnessed an increase in growth rate, owing to its deployment by various industries such as banking and insurance, healthcare, and retail for responding to customer queries and other tasks.  

Various organizations have increasingly deployed chatbots to respond to customer queries and other related information. Due to the imposed lockdowns, various organizations adopted remote working, and companies became heavily reliant on chatbots to reduce the burden of customer queries due to the limited availability of customer service employees. 

Product Insights

In 2022, the marketing segment accounted for the largest market share of about 56%. Chatbots use AI to process language and interact with humans. Many chatbots have been added to messenger apps like Facebook, Skype, Slack, and other social media networking sites. Moreover, chatbot programmers incorporate payment gateways directly with the associate and use these messaging platforms for payment services. 

One of the market's significant opportunities is to charge nominal fees as commission. Furthermore, chatbots are widely used in digital marketing to keep existing customers informed about new products and services, even though they allow for direct customer interaction.

Type Insights

In 2022, the standalone segment accounted for the largest market share of about 55.70%. Consumers nowadays use visual assistant apps like Google Assistant, Amazon's Alexa, and Apple's Siri in standalone messaging platforms. This is expected to result in a significant increase in demand for standalone chatbots. 

Application Insights 

In 2022, the bot-for-service segment dominated the market holding the largest share of about 36%. In this era of automation, many businesses automate routine and mundane tasks to save money. Sales and customer service are the primary areas focusing on automating, which will significantly reduce costs by utilizing chatbots. 

Chatbots powered by artificial intelligence a becoming increasingly popular. Chatbots in businesses will drastically reduce labor costs by automating a portion of customer service and sales, resulting in significant savings for businesses. Customers prefer quick responses from customer service over waiting days for an answer, and responding through a chatbot reduces the likelihood of losing a customer significantly. E-commerce companies can use chatbots for returns and exchanges. 

Chatbot Market Share, By Vertical, 2022 (%)

Vertical Segments  Revenue Share (2022)
Healthcare 19.5%
Retail 5.7%
Banking, Financial Services and Insurance (BFSI) 15%
Media and Entertainment 19.5%
Travel & Tourism 13.8%
E-commerce 21%
Others 5.5%

Vertical Insights

In 2022, the eCommerce segment accounted for the largest market share of about 21%. eCommerce chatbots are used for 'conversational commerce' or conversational interfaces, which include chatbots, online messaging, and voice assistants, among others, to provide clients with a fast and satisfying shopping experience. 

Conversational commerce combines the convenience and efficiency of eCommerce portals with personalized service for customers. eCommerce bots are an effective lead-generation tool for merchants. Moreover, they engage pliant visitors on a retailer's app, website or other digital platforms with intelligent prompts and convert them into prospects. When shopping online, most customers look for deals and discounts. 

An eCommerce chatbot can alert prospects to discounts and promotional offers through discount codes, and coupons, and/or redirect them to the appropriate sections of the portal. 

End User Insights

In 2022, the large enterprises' segment accounted for the highest market share of about 51%. Multiple large enterprises build their chatbots with a set of rules and are expected to improve their chatbots in the future to achieve advanced operations. Most chatbot development tools are based on the machine learning model, allowing businesses to create an AI applications interface to deliver actionable business data. 

Furthermore, market advancements in artificial intelligence have significantly shifted usage from online social networks to mobile-based messaging apps. 

Regional Insights

In 2022, North America dominated the global chatbot market with the highest market share of about 41% and was expected to continue to dominate during the forecast period. The rise in mobile and web-based chatbots' penetration across multiple platforms drives this growth. Increased adoption of chatbot technologies for effective customer engagement and improved customer service is also expected to drive the future market demand for chatbots in North America. 

Chatbot Market Share, By Region, 2022 (%) - Precedence Statistics


The market in the US is expected to grow significantly due to the increased adoption of mobile applications and the lucrative presence of start-up vendors in the country. 

Recent Developments 

  • In July 2022, Tata Consultancy Services (TCS) announced a collaboration with Walton Centre NHS Foundation Trust to begin the development of digital solutions that increase specialist productivity and decrease patient wait time. TCS is expected to create a novel AI-based chatbot that will change the diagnosis and treatment of patients with headaches at the Liverpool center. 
  • A WhatsApp-based chatbot was launched in May 2022 by Glenmark Pharmaceuticals. This chatbot will send reminders to patients regarding their treatment for the recommended duration. This was launched specifically for patients suffering from fungal infections. Glenmark in partnership with the Indian Association of Dermatologists, Venereologists, and Leprologists (IADVL), the digital patient education tool 'Hello Skin' was created. 
  • In Feb 2021, Nuance announced the acquisition of Saykara, Inc, a start-up focused on developing a mobile AI to automate clinical documentation for physicians. The acquisition underscores Nuance's ongoing market expansion and technical leadership in conversational AI and ambient clinical intelligence (ACI) solutions that reduce clinical burnout, enhance patient experiences, and improve the health system's financial integrity. 

Chatbot Market Companies

  • IBM Corporation
  • Google
  • Microsoft
  • AWS
  • Oracle 
  • Acuvate
  • Aivo
  • Artificial Solutions 
  • Botsify Inc
  • Creative Virtual Ltd.
  • eGain Corporation
  • Inbenta Technologies Inc.
  • Next IT Corp.
  • Nuance Communications, Inc.

Segments Covered in the Report

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By End User

  • Small Enterprises
  • Medium Enterprises
  • Large Enterprises

By Application 

  • Bots for Service
  • Bots For social media
  • Bots For Payments/Order Processing
  • Bots For Marketing
  • Others

By Type 

  • Standalone
  • Web-based
  • Messenger-based/Third Party

By Product 

  • Artificial Intelligence
  • Marketing
  • Human Intelligence

By Vertical 

  • Healthcare
  • Retail
  • Banking, Financial Services and Insurance (BFSI)
  • Media and Entertainment
  • Travel & Tourism
  • E-commerce
  • Others

By Geography

  • North America
  • Europe
  • Asia-Pacific
  • Latin America
  • The Middle East and Africa

Frequently Asked Questions

What is the chatbot market size?
The global chatbot market size was accounted at USD 0.84 billion in 2022 and it is expected to reach around USD 4.9 billion by 2032.
What will be the CAGR of global chatbot market?
The global chatbot market is poised to grow at a CAGR of 19.29% from 2023 to 2032.
Who are the prominent players operating in the chatbot market?
The major players operating in the chatbot market are IBM Corporation, Google, Microsoft, AWS, Oracle, Acuvate, Aivo, Artificial Solutions, Botsify Inc, Creative Virtual Ltd., eGain Corporation, Inbenta Technologies Inc., Next IT Corp., Nuance Communications, Inc. and Others.
Which are the driving factors of the chatbot market?
The driving factors of the chatbot market are the a surge in demand for uninterrupted customer assistance, adoption of advanced chatbots by market players, and increasing penetration of chatbots on e-commerce websites.
Which region will lead the global chatbot market?
North America region will lead the global chatbot market during the forecast period 2023 to 2032.


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