May 2024
The global medical aesthetics market size accounted for USD 25.88 billion in 2024, grew to USD 29.24 billion in 2025, and is projected to surpass around USD 87.84 billion by 2034, representing a healthy CAGR of 13% between 2024 and 2034. The North America medical aesthetics market size is calculated at USD 12.37 billion in 2024 and is expected to grow at the fastest CAGR of 13.15% during the forecast year.
The global medical aesthetics market size is expected to be valued at USD 25.88 billion in 2024 and is anticipated to reach around USD 87.84 billion by 2034, expanding at a CAGR of 13% over the forecast period from 2024 to 2034.
The U.S. medical aesthetics market size is calculated at USD 9.82 billion in 2024 and is projected to be worth around USD 33.98 billion by 2034, poised to grow at a CAGR of 13.2% from 2024 to 2034.
North America dominated the medical aesthetics market, capturing the largest market share in 2023. The market in the region is rising because of a growing older population, advantageous reimbursements, breakthrough technologies, and the prevalence of congenital face and teeth defects. Furthermore, celebrities significantly impact the younger population, which is increasingly choosing for these procedures. The need for medical aesthetic operations has also increased. The U.S. and Canada are the major countries in the region driving the market growth. Consumers in the U.S. have increased their interest in facial aesthetic appearance. Facial injectables containing botulinum, hyaluronic acid, collagen, polymers, and particles give the skin or features a cosmetic boost.
Asia Pacific held the second-largest position in the market in 2023 and is expected to expand at a rapid pace in the near future. The demand for botulinum toxin treatments and dermal fillers is rising in countries such as Japan and India, along with the increased demand for facial aesthetic procedures in countries such as South Korea, China, and others, which is expected to drive the growth of the medical aesthetics market in the Asia Pacific. For instance, in September 2024, an AbbVie company, Allergan Aesthetics, announced the availability of BOTOX Cosmetic for the treatment of masseter muscle prominence (MMP) in China. BOTOX Cosmetic is the first neurotoxin approved in China for MMP and offers the established dosing, robust clinical evidence, and physician training that comes with on-label treatment.
Beauty standards have evolved over the years. Today, people are more conscious of their beauty and appearance. Not just females; males are also into these beauty treatments. They idolize celebrities for their incredible appearance and, thus, tend to look visually appealing and achieve a picture-perfect look. All these have led to the increasing demand for medical aesthetics across the globe.
The medical aesthetics market deals with aesthetic devices and procedures. These devices deliver noninvasive and painless beauty treatments for maintaining a youthful appearance and maintenance-free skin that remains hairless and smooth without the need for waxing or shaving. These devices also help treat sunspots, wrinkles, acne, and unwanted hair. In addition, rising technological advancements and the increasing popularity of cosmetic surgeries are expected to boost the market growth in the coming years.
Report Coverage | Details |
Market Size by 2034 | USD 87.84 Billion |
Market Size in 2024 | USD 25.88 Billion |
Market Growth Rate from 2024 to 2034 | CAGR of 13% |
Largest Market | North America |
Base Year | 2023 |
Forecast Period | 2024 to 2034 |
Segments Covered | Type, Application, End User, and Regions |
Regions Covered | North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa |
Rising demand for green products
The consumer is shifting their preference toward green skincare and regenerative products due to negligible side effects, cost-effectiveness, and providing additional benefits as well. Green or natural products are developed along with ecological standards, and they promote health benefits as well. They allow skin rejuvenation and cell regrowth naturally and reduce acne, scars, and other skin-related issues without any chemical interference or surgery requirements. Hence, consumers are adopting green regenerative skincare products. Such factors will promote their growth in the beauty and care market in forthcoming years across the globe.
Moreover, many well-established companies are collaborating with local or SMEs to boost their portfolio of beauty and skincare products, offering natural ingredients to cater to consumers' diverse needs. Green cosmetics are natural cosmetics primarily made up of plant and fruit extracts and concentrates, reducing environmental impact.
Increasing demand for non-invasive and home-based procedures
With the growing desire to enhance appearance and promote skin health, there is a heightened demand for minimally invasive aesthetic procedures. This is mainly due to the increasing awareness about the availability of non-invasive treatments and their benefits. Consumers often prefer treatments that require less downtime and offer quick results. Moreover, the demand for home-based aesthetic procedures is rising among consumers. This, in turn, boosts the adoption of home-use aesthetic devices, such as lasers, for hair removal and skin rejuvenation. In addition, the rising geriatric population worldwide and the increasing prevalence of skin problems, including acne, pigmentation, and scarring, further drive the market during the forecast period.
High cost of devices and procedures
Various players in the market are focusing on introducing innovative devices to address the increasing demand for aesthetic procedures globally. However, the high costs of these devices can hamper the market's growth. Non-surgical cosmetic procedures are more costly due to the use of advanced aesthetic devices. In addition, the high cost of procedures such as abdominoplasty and breast augmentation and the lack of reimbursement policies covering these procedures hinder the growth of the medical aesthetics market.
Patient education and empowerment
In this digital era, patients are gradually taking their aesthetic choices into their own hands. They actively browse for information online to understand the intricacies of technologies and procedures. Online resource centers serve as indispensable information hubs and guide individuals through every aspect of their aesthetic journey. These platforms provide detailed insights into recovery strategies, post-treatment care, and treatment options and foster a sense of ownership across their aesthetic preferences. Moreover, technological advancements have revolutionized the medical aesthetics market, taking it to new heights. As a result, it has witnessed the development of new technologies and devices, ranging from ultrasound technologies to advanced laser systems.
The non-energy-based devices segment dominated the market with the largest share in 2023. This is mainly due to the high demand for procedures such as chemical peels, dermal fillers, and others, owing to several advantages provided by these procedures. The increased demand for non-surgical treatments to stimulate collagen, tighten skin, and reduce wrinkles further contributed to segmental growth. In addition, manufacturers are making efforts to get product approvals and introduce new products to address the growing demand for non-surgical and non-energy-based aesthetic devices, thus boosting the segment.
On the other hand, the energy-based devices segment is anticipated to expand at the fastest growth rate during the forecast period, owing to the rising introduction of novel devices with advanced technologies, such as radiofrequency, ultrasound, and lasers. Energy-based devices are widely used in cosmetic treatments to remove hair and reduce wrinkles. In addition, the increasing number of laser-based aesthetic treatments propels the segment.
The skin resurfacing & tightening segment accounted for the largest market share in 2023. This is due to the wide availability of minimally invasive treatments for skin resurfacing, tissue tightening, and rhytids reduction. The rising patient pool undergoing several treatments for skin applications, such as sagging skin, wrinkles, fine lines, acne scars, and others, is raising the need to treat such conditions. The increasing approvals from various government agencies to launch advanced devices and the high demand for aesthetic devices for skin resurfacing procedures contribute to the growth of the segment.
The hair and tattoo removal segment is expected to grow at a high CAGR in the coming years due to the high demand for advanced technologies and increased awareness of hair removal procedures. Furthermore, the desire for smooth skin encourages individuals to undergo hair removal procedures, thereby driving the segment's growth.
The specialty clinics segment captured the major share of the market in 2023. The segment growth is fueled by patients' increasing preference for specialty clinics and demand for minimally invasive procedures. In addition, the growing number of specialty clinics in numerous nations performing aesthetic processes is further enhancing the segment growth. For instance, according to the data published by PolicyBee Ltd, around 950 medical aesthetics clinics were operated in the U.K. in 2022.
On the other hand, the hospital segment is expected to grow at a significant rate in 2023. The segment growth is mainly attributed to the growing number of procedures, especially cosmetic and breast implant procedures, which are majorly performed in hospitals. Moreover, the easy availability and accessibility to advanced aesthetic devices encourage individuals to perform aesthetic surgeries in hospital settings under physician consultation, thus propelling the segment.
Market Segmentation
By Type
By Application
By End User
By Geography
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