Technological integration -The way forward for Anti counterfeit Packaging Companies

Published: 26 Nov 2024

Author: Precedence Research

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3M Company made headlines in April 2024 with the launch of their 3M Verify App. This app will be a huge help to validate the PPE equipment and protect against counterfeiting. The protection of health and safety workers across different industries is of utmost importance. Counterfeit products can seriously put the workers at risk as they are not tested or approved. With 3M’s app, for example, disposable respirator carton can be verified by utilizing advanced technology to identify bar code and determine if the packaging of the product is authentic or not. Such new developments and technological integration efforts by leading companies like 3M help anti-counterfeiting packaging market.

An international organization OECD estimated that 3.3% of global trade is counterfeit products. In countries like United States of America and Canada, the governments measures to deal with the counterfeit market. This is one of the main reasons for North America holding the dominating market share of 39.38% in the year 2023. Japan and China are big contributors in Asia Pacific with growing CAGR of 13% and 14.5% respectively in the next decade. In 2023, China’s market value surpassed USD 15.55 billion.

The rising instances of fake goods is creating a demand to find ways to detect counterfeit products. Safety and security are compromised with these counterfeit products and in some cases might be harmful to individuals. Pharmaceutical and healthcare sector suffer most cases of counterfeiting which is serious concern for people’s health. According to World Health Organization, the drug counterfeiting and diversion industry generates roughly 400 billion Euros annually. With inclusion of technological advancements like RFID, mass encoding, holograms etc. along with tighter government regulations in the packaging sector will be a big boost for the anti counterfeiting packaging market.

The anti counterfeiting packaging market will benefit from growing demand from emerging countries with increasing awareness and governmental initiatives. One key opportunity aspect for anti-counterfeiting is integration smart technological innovations into the infrastructure. Using RFID, NFC, and QR codes for examples can add an extra security layer and go a long way in helping prevent any counterfeiting activities. Ennoventure, a leader in AI brand protection secured an incredible amount of funding $8.9 million in November 2024 for expansion of AI- powered anti counterfeiting technology. With companies like 3M moving towards innovative methods to tackle counterfeits using technology will surge demand for unique solutions.

Anti- counterfeit Packaging Market Size and Forecast 2024 to 2034

The global anti-counterfeit packaging market size was valued at USD 165.74 billion in 2024 and it is expected to hit around USD 484.97 billion by 2033 with a CAGR of 12.54% from 2024 to 2033.

Anti-counterfeit Packaging Market Companies

• Avery Dennison Corporation
• CCL Industries Inc.
• Mettler Toledo International Inc.
• SICPA SA
• 3M Company
• Hologram Industries
• Tesa SE
• HID Global Corporation
• DigiSeal Inc.
• Brandprotect GmbH

Recent News from Anti Counterfeiting Packaging Companies

• In October 2024, 3M company released their third quarter report for the 2024. They reported sales of $6.3 billion which are up by 0.4 % year on year. This year continued their strong operations and portfolio sales with growing revenues.
• In June 2023, CCL industries acquired Pouch Partners in their strategy to expand the flexible packaging portfolio. Pouch Partners provides variety of materials that are also recyclable which will be a big boost for CCL industries.

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