Hand Sanitizer Market Size, Share, and Trends

Hand Sanitizer Market Size and Growth

The global hand sanitizer market size was accounted at USD 1.73 billion in 2023 and it is expected to hold around USD 3.70 billion by 2033, expanding growth at a noteworthy CAGR of around 7.94% during the forecast period 2024 to 2033.

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Hand Sanitizer Market Key Takeaway

• North America held a market share of 25% in 2023.
• By Product, the hand sanitizing segment has the largest market share of 50% in 2023. 
• By Distribution Channel, the supermarket and hypermarket channels segment captured the biggest revenue share of over 40% in 2023.

Hand Sanitizer Market Size in the U.S. 2024 to 2033

The U.S. hand sanitizer market size was estimated at USD 300 million in 2023 and is predicted to be worth around USD 700 million by 2033, at a CAGR of 8.71% from 2024 to 2033.

Due to existence of great consumer awareness for hand hygiene, North America and Europe emerged as major contributors in the demand of hand sanitizer in 2023. Regulatory establishments such as WHO and FDA have commenced awareness movements to up keep the utilization of hand sanitizers in North America. Further, augmented government initiatives to upsurge production and improve the supply chain of hand sanitizers in the countries of these regions is anticipated to lift the growth of hand sanitizer in these regions during years to come. For illustration, trade associations like British Retail Consortium proclaimed that the disturbance to the supply chain of hand sanitizers has been restricted, and the obtainability of these products will remain good.

North America, with its larger number of market participants and uppermost penetration of diverse forms of hand sanitizers including foam based products, gel based products, spray, and wipes is generating great revenue in the market. The U.S. leads the hand sanitizer market with more inclination of consumers to pay for hygiene and personal care products.

Aggregate internet saturation in numerous countries like Mexico, India, China, and Brazil has established the online sales channels market since last few years. Furthermore, online retailers such as Walmart, Amazon, Alibaba and other similar service providers are concentrating on the uninterrupted obtainability of personal care products throughout the world. Online retail channels are extensively preferred in developed nations such as Germany, the U.S. and U.K., for buying consumer goods and exclusive personal care products.

Hand Sanitizer Market Size in Europe 2023 to 2033

The Europe hand sanitizer market size was calculated at USD 400 million in 2023 and is projected to expand around USD 910 million by 2033, poised to grow at a CAGR of 8.69% from 2024 to 2033.

Hand Sanitizer Market Growth Factors

Growing awareness concerning hand hygiene is achieving in order to limit the incidence of nosocomial infections. Thus, hand hygiene has emerged as most significant element of personal care. This growing importance of hand hygiene is prospering the growth of hand sanitizer market across the world. Further, government endorses the practice of hand care products to upsurge responsiveness and evade health issues amongst consumers. For example, FDA and the WHO have undertaken initiatives for making consumer aware of hand hygiene and the hazards related with not upholding the hygiene.

At present, global outbreak of coronavirus declared a pandemic since March 2020 as its rapid transmissibility has greatly affected consumer behavior and has led them to take more defensive procedures concerning personal hygiene maintenance, particularly hand hygiene. As per, WHO, the number of confirmed COVID-19 cases augmented quickly at the commencement of 2020, climbing from around 9,826 cases on 31st January to approximately 462,684 cases on 26th March 2020. As a result of cumulative number of deaths instigated by the virus activated an alarming response from consumers. This in turn augmented attention concerning hand hygiene as a precautionary measure from constricting the infection. Furthermore, the use of hand sanitizers is suggested by the doctors worldwide, Centre for Disease Control and Prevention, and World Health Organization appealing that the usage of alcohol-based hand rub is one of the most operative protections observed against the virus. Such facts are supporting the exponential demand for hand sanitizer across the globe.

Hand Sanitizer Market Scope

Product Insights

Among different product segment of hand sanitizer market, gel based hand sanitizer emerged as prominent segment with around 50% share of the total market in 2023. Gel sanitizers are typically watery and thin in formulation and thus deliver the handiness of getting spread simply and enter into the skin to destroy most of the bacteria. Stress-free product obtainability and broader access to this kind of hand sanitizer are some of the reasons fueling their demand in global marketplace. Further, this product segment offers reduced microbial populations in many ways. Furthermore, the inclusion of different flavors upsetting the scent is also supporting growth of this type of product in the hand sanitizer market.

Distribution Channel Insights

Based on distribution channel the market is segmented into drug store, online, hypermarket & supermarket, and specialty store.

In 2023, out of different distribution channel, supermarket and hypermarket channels occupied prominent share around 40% of the global market. Escalating number of supermarkets and hypermarkets throughout different regions has observed a rush in the distribution of hand sanitizers in the market. Also, this channel offers the consumers with benefit of scanning the product before purchasing that aids them select the right product. Furthermore, this channel also gives swift access to the product than online channels where customers need to wait for the delivery of the product.

Hand Sanitizer Market Companies

• Unilever
• Vi-Jon
• Chattem, Inc.
• Reckitt Benckiser Group plc
• Procter and Gamble
• The Himalaya Drug Company
• GOJO Industries, Inc.
• Best Sanitizers, Inc.
• Kutol
• Henkel AG and Company

Segments Covered in the Report

By Product Type

• Foam
• Gel
• Liquid

By Distribution Channel

• Drug Store
• Online
• Hypermarket & Supermarket
• Specialty Store

By Regional Outlook

• North America
  • U.S.
  • Canada
• Europe
  • U.K.
  • Germany
  • France
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
• Middle East & Africa
• Latin America