Commercial Display Market (By Product: Digital Signage, Display TVs, and Display Monitor; By Display Type: Curved Panel, Flat Panel, and Others; By Component: Software, Hardware, and Services; By Technology: LED, LCD, and Others; By Application: Hospitality, Entertainment, Retail, Corporate, Stadiums & Playgrounds, Healthcare, Education, Banking, and Transportation) - Global Industry Analysis, Size, Share, Growth, Trends, Regional Outlook, and Forecast 2023 - 2032
The global commercial display market was valued at USD 54 billion in 2022 and is expected to reach USD 99.94 billion by 2032, poised to grow at a compound annual growth rate (CAGR) of 6.40% during the forecast period 2023 to 2032.
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The U.S. commercial display market reached USD 9.98 billion in 2022 and is projected to be worth USD 17.96 billion by 2032, at a CAGR of 5.8% between 2023 to 2032.
Based on region, North America dominated the global commercial display market in 2022, in terms of revenue and is estimated to sustain its dominance during the forecast period. North America is characterized by the increased penetration of supermarkets/hypermarket, hotels, restaurants, shopping malls, and other commercial units that has significantly contributed towards the growth of the global commercial display market. Further, increased adoption rate of the digital technologies for the advertisement and promotional activities of products and service in North America has led towards the dominance of this region in the global market.
Asia Pacific is estimated to be the most opportunistic segment during the forecast period. The rapid industrialization and rapid urbanization coupled with the rising penetration of numerous commercial units in the region is expected to boost the adoption of the commercial displays in the region in the forthcoming years.
The increasing demand for the digital signage across the healthcare and transportation sectors is expected to drive the growth of the global commercial display market. Rapid industrialization and rapid urbanization, rising government expenditure on the development of infrastructure, and changing lifestyle of the consumers is fostering the growth of the commercial display market across the globe. Furthermore, the rising adoption of digital technologies by the market players for the advertisement of products and services for making a strong impact on the customers mind is major driving force propelling the demand for the commercial displays. Moreover, rising integration of technologies such as AI and machine learning in the commercial displays is fueling the market growth across the globe. The introduction of 4K and 8K displays is ramping up the production of ultra-HD advertising content, which is significantly contributing towards the market growth. Further, the energy efficiency factor is becoming an important aspect of the sustainable business, hence the demand for the energy efficient commercial displays is rising rapidly across the globe.
Further, the increasing demand for the commercial displays across wide range of sectors such as retail, entertainment, hospitality, corporate, banking, and education is driving the growth of the commercial display market. Technological advancements in the development of software in order to increase target audience engagement tracking and engagement, and management of content has fostered the market growth.
| Report Coverage | Details |
| Market Size in 2023 | USD 57.19 Billion |
| Growth Rate | CAGR of 6.40% From 2023 to 2032 |
| Revenue Projection | USD 99.94 Billion by 2032 |
| Largest Market | North America |
| Fastest Growing Market | Asia Pacific |
| Base Year | 2022 |
| Forecast Period | 2023 to 2032 |
| Companies Mentioned | Cdw Corporation, Cisco Systems, Inc., Dell Technologies Inc., Koninklijke Philips N.V., LG Display Co., Ltd., NEC Display Solutions., Panasonic Corporation, Samsung Electronics Co., Ltd., Sharp Corporation, Sony Corporation |
Based on the product, the digital signage segment accounted largest revenue share in 2022 and is expected to remain its dominance in near future. This is attributed to the increased adoption of digital signage in the retail sector like supermarkets and shopping malls across the globe. The rising number of commercial complexes like shopping malls and rising penetration of supermarkets in the developing regions is expected to further drive the growth of this segment. The segment is also estimated to be the fastest-growing segment during the forecast period. The rising adoption of the micro and mini-LED in the commercial grade TVs is expected to drive the growth of this segment in the forthcoming years.
Based on the display type, the flat panel segment dominated the global commercial display market in 2022, in terms of revenue. This is due to the extensive utilization of the flat panels by the end-use sectors in the past years. Moreover, low cost and easy availability are the major factors that resulted in the huge adoption of this panel. The immense popularity of the digital posters, video walls, TVs and monitors has significantly contributed towards the growth of this segment in the past.
On the other hand, curved panel is estimated to be the most opportunistic segment during the forecast period. Curved panels are now being widely adopted in the TVs, monitors, and smartphones. The increasing adoption of curved panels across the various end-use sectors is expected to drive the growth of this segment in the upcoming years.
Based on the component, the hardware segment dominated the global commercial display market in 2022, in terms of revenue and is estimated to sustain its dominance during the forecast period. This is due to the availability of high cost hardware and wider range of hardware components such as displays, cables, accessories, and other equipment.
On the other hand, the software is estimated to be the fastest-growing segment during the forecast period. This is mainly due to the rising technological advancements and upgradations in the software in order to develop effective software that can efficiently manage contents in the commercial displays.
Based on the technology, the LCD segment accounted highest revenue share in 2020. The LCD has been widely accepted technology across the globe in the past few decades, which led to its dominance in the market. The banking and corporate sectors extensively uses the LCD technologies. Further, the low cost of production associated with the LCDs is a significant driver of the segment.
On the other hand, the LED segment is expected to be the fastest-growing segment during the forecast period. This can be attributed to the technological advancements and rising popularity of the QLEDs and OLEDs is fueling the growth of the segment. These LED technologies are known for its energy efficiency. Moreover, the emergence of micro and mini-LED is expected to further drive the market in the foreseeable future.
Based on the application, the retail segment hit largest market share in 2020. This can be attributed to the increased adoption of the commercial displays in the retail sectors like shopping malls, supermarkets, and hypermarkets. The huge number of footfall in the shopping malls and other retail units makes it a huge segment for the application of the commercial displays.
On the other hand, the hospitality is estimated to be the most opportunistic segment during the forecast period. This is attributed to the rising penetration of quick service restaurants, motels, bars, and cafes across the globe. The restaurants, cafes, and bars requires huge number of display units to display their offers and menus. Hence, the rising number of such foodservice units is boosting the growth of this segment.
Key Companies & Market Share Insights
The market is moderately fragmented with the presence of several local companies. These market players are striving to gain higher market share by adopting strategies, such as investments, partnerships, and acquisitions & mergers. Companies are also spending on the development of improved products. Moreover, they are also focusing on maintaining competitive pricing.
Segments Covered in the Report
By Product
By Display Type
By Component
By Technology
By Application
By Geography
Chapter 1. Introduction
1.1. Research Objective
1.2. Scope of the Study
1.3. Definition
Chapter 2. Research Methodology
2.1. Research Approach
2.2. Data Sources
2.3. Assumptions & Limitations
Chapter 3. Executive Summary
3.1. Market Snapshot
Chapter 4. Market Variables and Scope
4.1. Introduction
4.2. Market Classification and Scope
4.3. Industry Value Chain Analysis
4.3.1. Raw Material Procurement Analysis
4.3.2. Sales and Distribution Channel Analysis
4.3.3. Downstream Buyer Analysis
Chapter 5. COVID 19 Impact on Commercial Display Market
5.1. COVID-19 Landscape: Commercial Display Industry Impact
5.2. COVID 19 - Impact Assessment for the Industry
5.3. COVID 19 Impact: Global Major Government Policy
5.4. Market Trends and Opportunities in the COVID-19 Landscape
Chapter 6. Market Dynamics Analysis and Trends
6.1. Market Dynamics
6.1.1. Market Drivers
6.1.2. Market Restraints
6.1.3. Market Opportunities
6.2. Porter’s Five Forces Analysis
6.2.1. Bargaining power of suppliers
6.2.2. Bargaining power of buyers
6.2.3. Threat of substitute
6.2.4. Threat of new entrants
6.2.5. Degree of competition
Chapter 7. Competitive Landscape
7.1.1. Company Market Share/Positioning Analysis
7.1.2. Key Strategies Adopted by Players
7.1.3. Vendor Landscape
7.1.3.1. List of Suppliers
7.1.3.2. List of Buyers
Chapter 8. Global Commercial Display Market, By Product Type
8.1. Commercial Display Market, by Product Type, 2023-2032
8.1.1. Digital Signage
8.1.1.1. Market Revenue and Forecast (2020-2032)
8.1.2. Display TVs
8.1.2.1. Market Revenue and Forecast (2020-2032)
8.1.3. Display Monitor
8.1.3.1. Market Revenue and Forecast (2020-2032)
Chapter 9. Global Commercial Display Market, By Display Type
9.1. Commercial Display Market, by Display Type, 2023-2032
9.1.1. Curved Panel
9.1.1.1. Market Revenue and Forecast (2020-2032)
9.1.2. Flat Panel
9.1.2.1. Market Revenue and Forecast (2020-2032)
9.1.3. Others
9.1.3.1. Market Revenue and Forecast (2020-2032)
Chapter 10. Global Commercial Display Market, By Technology Type
10.1. Commercial Display Market, by Technology Type, 2023-2032
10.1.1. LCD
10.1.1.1. Market Revenue and Forecast (2020-2032)
10.1.2. LED
10.1.2.1. Market Revenue and Forecast (2020-2032)
10.1.3. Others
10.1.3.1. Market Revenue and Forecast (2020-2032)
Chapter 11. Global Commercial Display Market, By Application Type
11.1. Commercial Display Market, by Application Type, 2023-2032
11.1.1. Hospitality
11.1.1.1. Market Revenue and Forecast (2020-2032)
11.1.2. Entertainment
11.1.2.1. Market Revenue and Forecast (2020-2032)
11.1.3. Retail
11.1.3.1. Market Revenue and Forecast (2020-2032)
11.1.4. Corporate
11.1.4.1. Market Revenue and Forecast (2020-2032)
11.1.5. Stadiums & Playgrounds
11.1.5.1. Market Revenue and Forecast (2020-2032)
11.1.6. Healthcare
11.1.6.1. Market Revenue and Forecast (2020-2032)
11.1.7. Education
11.1.7.1. Market Revenue and Forecast (2020-2032)
11.1.8. Banking
11.1.8.1. Market Revenue and Forecast (2020-2032)
11.1.9. Transportation
11.1.9.1. Market Revenue and Forecast (2020-2032)
Chapter 12. Global Commercial Display Market, By Component Type
12.1. Commercial Display Market, by Component, 2023-2032
12.1.1. Software
12.1.1.1. Market Revenue and Forecast (2020-2032)
12.1.2. Hardware
12.1.2.1. Market Revenue and Forecast (2020-2032)
12.1.3. Services
12.1.3.1. Market Revenue and Forecast (2020-2032)
Chapter 13. Global Commercial Display Market, Regional Estimates and Trend Forecast
13.1. North America
13.1.1. Market Revenue and Forecast, by Product (2020-2032)
13.1.2. Market Revenue and Forecast, by Display (2020-2032)
13.1.3. Market Revenue and Forecast, by Technology (2020-2032)
13.1.4. Market Revenue and Forecast, by Application (2020-2032)
13.1.5. Market Revenue and Forecast, by Component (2020-2032)
13.1.6. U.S.
13.1.6.1. Market Revenue and Forecast, by Product (2020-2032)
13.1.6.2. Market Revenue and Forecast, by Display (2020-2032)
13.1.6.3. Market Revenue and Forecast, by Technology (2020-2032)
13.1.6.4. Market Revenue and Forecast, by Application (2020-2032)
13.1.7. Market Revenue and Forecast, by Component (2020-2032)
13.1.8. Rest of North America
13.1.8.1. Market Revenue and Forecast, by Product (2020-2032)
13.1.8.2. Market Revenue and Forecast, by Display (2020-2032)
13.1.8.3. Market Revenue and Forecast, by Technology (2020-2032)
13.1.8.4. Market Revenue and Forecast, by Application (2020-2032)
13.1.8.5. Market Revenue and Forecast, by Component (2020-2032)
13.2. Europe
13.2.1. Market Revenue and Forecast, by Product (2020-2032)
13.2.2. Market Revenue and Forecast, by Display (2020-2032)
13.2.3. Market Revenue and Forecast, by Technology (2020-2032)
13.2.4. Market Revenue and Forecast, by Application (2020-2032)
13.2.5. Market Revenue and Forecast, by Component (2020-2032)
13.2.6. UK
13.2.6.1. Market Revenue and Forecast, by Product (2020-2032)
13.2.6.2. Market Revenue and Forecast, by Display (2020-2032)
13.2.6.3. Market Revenue and Forecast, by Technology (2020-2032)
13.2.7. Market Revenue and Forecast, by Application (2020-2032)
13.2.8. Market Revenue and Forecast, by Component (2020-2032)
13.2.9. Germany
13.2.9.1. Market Revenue and Forecast, by Product (2020-2032)
13.2.9.2. Market Revenue and Forecast, by Display (2020-2032)
13.2.9.3. Market Revenue and Forecast, by Technology (2020-2032)
13.2.10. Market Revenue and Forecast, by Application (2020-2032)
13.2.11. Market Revenue and Forecast, by Component (2020-2032)
13.2.12. France
13.2.12.1. Market Revenue and Forecast, by Product (2020-2032)
13.2.12.2. Market Revenue and Forecast, by Display (2020-2032)
13.2.12.3. Market Revenue and Forecast, by Technology (2020-2032)
13.2.12.4. Market Revenue and Forecast, by Application (2020-2032)
13.2.13. Market Revenue and Forecast, by Component (2020-2032)
13.2.14. Rest of Europe
13.2.14.1. Market Revenue and Forecast, by Product (2020-2032)
13.2.14.2. Market Revenue and Forecast, by Display (2020-2032)
13.2.14.3. Market Revenue and Forecast, by Technology (2020-2032)
13.2.14.4. Market Revenue and Forecast, by Application (2020-2032)
13.2.15. Market Revenue and Forecast, by Component (2020-2032)
13.3. APAC
13.3.1. Market Revenue and Forecast, by Product (2020-2032)
13.3.2. Market Revenue and Forecast, by Display (2020-2032)
13.3.3. Market Revenue and Forecast, by Technology (2020-2032)
13.3.4. Market Revenue and Forecast, by Application (2020-2032)
13.3.5. Market Revenue and Forecast, by Component (2020-2032)
13.3.6. India
13.3.6.1. Market Revenue and Forecast, by Product (2020-2032)
13.3.6.2. Market Revenue and Forecast, by Display (2020-2032)
13.3.6.3. Market Revenue and Forecast, by Technology (2020-2032)
13.3.6.4. Market Revenue and Forecast, by Application (2020-2032)
13.3.7. Market Revenue and Forecast, by Component (2020-2032)
13.3.8. China
13.3.8.1. Market Revenue and Forecast, by Product (2020-2032)
13.3.8.2. Market Revenue and Forecast, by Display (2020-2032)
13.3.8.3. Market Revenue and Forecast, by Technology (2020-2032)
13.3.8.4. Market Revenue and Forecast, by Application (2020-2032)
13.3.9. Market Revenue and Forecast, by Component (2020-2032)
13.3.10. Japan
13.3.10.1. Market Revenue and Forecast, by Product (2020-2032)
13.3.10.2. Market Revenue and Forecast, by Display (2020-2032)
13.3.10.3. Market Revenue and Forecast, by Technology (2020-2032)
13.3.10.4. Market Revenue and Forecast, by Application (2020-2032)
13.3.10.5. Market Revenue and Forecast, by Component (2020-2032)
13.3.11. Rest of APAC
13.3.11.1. Market Revenue and Forecast, by Product (2020-2032)
13.3.11.2. Market Revenue and Forecast, by Display (2020-2032)
13.3.11.3. Market Revenue and Forecast, by Technology (2020-2032)
13.3.11.4. Market Revenue and Forecast, by Application (2020-2032)
13.3.11.5. Market Revenue and Forecast, by Component (2020-2032)
13.4. MEA
13.4.1. Market Revenue and Forecast, by Product (2020-2032)
13.4.2. Market Revenue and Forecast, by Display (2020-2032)
13.4.3. Market Revenue and Forecast, by Technology (2020-2032)
13.4.4. Market Revenue and Forecast, by Application (2020-2032)
13.4.5. Market Revenue and Forecast, by Component (2020-2032)
13.4.6. GCC
13.4.6.1. Market Revenue and Forecast, by Product (2020-2032)
13.4.6.2. Market Revenue and Forecast, by Display (2020-2032)
13.4.6.3. Market Revenue and Forecast, by Technology (2020-2032)
13.4.6.4. Market Revenue and Forecast, by Application (2020-2032)
13.4.7. Market Revenue and Forecast, by Component (2020-2032)
13.4.8. North Africa
13.4.8.1. Market Revenue and Forecast, by Product (2020-2032)
13.4.8.2. Market Revenue and Forecast, by Display (2020-2032)
13.4.8.3. Market Revenue and Forecast, by Technology (2020-2032)
13.4.8.4. Market Revenue and Forecast, by Application (2020-2032)
13.4.9. Market Revenue and Forecast, by Component (2020-2032)
13.4.10. South Africa
13.4.10.1. Market Revenue and Forecast, by Product (2020-2032)
13.4.10.2. Market Revenue and Forecast, by Display (2020-2032)
13.4.10.3. Market Revenue and Forecast, by Technology (2020-2032)
13.4.10.4. Market Revenue and Forecast, by Application (2020-2032)
13.4.10.5. Market Revenue and Forecast, by Component (2020-2032)
13.4.11. Rest of MEA
13.4.11.1. Market Revenue and Forecast, by Product (2020-2032)
13.4.11.2. Market Revenue and Forecast, by Display (2020-2032)
13.4.11.3. Market Revenue and Forecast, by Technology (2020-2032)
13.4.11.4. Market Revenue and Forecast, by Application (2020-2032)
13.4.11.5. Market Revenue and Forecast, by Component (2020-2032)
13.5. Latin America
13.5.1. Market Revenue and Forecast, by Product (2020-2032)
13.5.2. Market Revenue and Forecast, by Display (2020-2032)
13.5.3. Market Revenue and Forecast, by Technology (2020-2032)
13.5.4. Market Revenue and Forecast, by Application (2020-2032)
13.5.5. Market Revenue and Forecast, by Component (2020-2032)
13.5.6. Brazil
13.5.6.1. Market Revenue and Forecast, by Product (2020-2032)
13.5.6.2. Market Revenue and Forecast, by Display (2020-2032)
13.5.6.3. Market Revenue and Forecast, by Technology (2020-2032)
13.5.6.4. Market Revenue and Forecast, by Application (2020-2032)
13.5.7. Market Revenue and Forecast, by Component (2020-2032)
13.5.8. Rest of LATAM
13.5.8.1. Market Revenue and Forecast, by Product (2020-2032)
13.5.8.2. Market Revenue and Forecast, by Display (2020-2032)
13.5.8.3. Market Revenue and Forecast, by Technology (2020-2032)
13.5.8.4. Market Revenue and Forecast, by Application (2020-2032)
13.5.8.5. Market Revenue and Forecast, by Component (2020-2032)
Chapter 14. Company Profiles
14.1. Cdw Corporation
14.1.1. Company Overview
14.1.2. Product Offerings
14.1.3. Financial Performance
14.1.4. Recent Initiatives
14.2. Cisco Systems, Inc.
14.2.1. Company Overview
14.2.2. Product Offerings
14.2.3. Financial Performance
14.2.4. Recent Initiatives
14.3. Dell Technologies Inc.
14.3.1. Company Overview
14.3.2. Product Offerings
14.3.3. Financial Performance
14.3.4. Recent Initiatives
14.4. Koninklijke Philips N.V.
14.4.1. Company Overview
14.4.2. Product Offerings
14.4.3. Financial Performance
14.4.4. Recent Initiatives
14.5. LG Display Co., Ltd.
14.5.1. Company Overview
14.5.2. Product Offerings
14.5.3. Financial Performance
14.5.4. Recent Initiatives
14.6. NEC Display Solutions.
14.6.1. Company Overview
14.6.2. Product Offerings
14.6.3. Financial Performance
14.6.4. Recent Initiatives
14.7. Panasonic Corporation
14.7.1. Company Overview
14.7.2. Product Offerings
14.7.3. Financial Performance
14.7.4. Recent Initiatives
14.8. Samsung Electronics Co., Ltd.
14.8.1. Company Overview
14.8.2. Product Offerings
14.8.3. Financial Performance
14.8.4. Recent Initiatives
14.9. Sharp Corporation
14.9.1. Company Overview
14.9.2. Product Offerings
14.9.3. Financial Performance
14.9.4. Recent Initiatives
14.10. Sony Corporation
14.10.1. Company Overview
14.10.2. Product Offerings
14.10.3. Financial Performance
14.10.4. Recent Initiatives
Chapter 15. Research Methodology
15.1. Primary Research
15.2. Secondary Research
15.3. Assumptions
Chapter 16. Appendix
16.1. About Us
16.2. Glossary of Terms
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