Oral Care Market (By Product Type: Toothbrush, Toothpaste, Mouthwash, Dental Floss, Denture Care; By Age Group: Kids, Adults, Geriatric; By Sales Channel: Hypermarkets/Supermarkets, Specialty Stores, Drug Stores & Pharmacies, Convenience Stores, Online Sales Channel) - Global Industry Analysis, Size, Share, Growth, Trends, Regional Outlook, and Forecast 2024 - 2033
The global oral care market was valued at USD 44.57 billion in 2023 and is expected to reach over USD 76.14 billion by 2033, poised to grow at a CAGR of 5.5% from 2024 to 2033.
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The Asia Pacific oral care market size was estimated at USD 18.78 billion in 2023 and is predicted to be worth around USD 33.12 billion by 2033, at a CAGR of 5.8% from 2024 to 2033.
Based on the region, the Asia-Pacific segment held the market with a market share of 42.14% in 2023. The tooth decay, tooth loss, and gum diseases are more common in the elderly population. The Asia-Pacific region’s market dominance can be due to the substantial presence of the elderly population in countries such as India, Japan, and China, which leads to high consumption of these oral care products.
On the other hand, the North Americais estimated to be the most opportunistic segment during the forecast period. The increasing consumer preference for herbal toothpaste products in the region is the driving factor for the growth of market. The rising prevalence of oral disorders in nations such as Mexico and Canada is fueling demand for these products.
The North America oral care market size was calculated at USD 9.89 billion in 2023 and is projected to expand around USD 18.05 billion by 2033, poised to grow at a CAGR of 6.2% from 2024 to 2033.
| Year | Market Size (USD Billion) |
| 2023 | 9.89 |
| 2024 | 10.51 |
| 2025 | 11.16 |
| 2026 | 11.86 |
| 2027 | 12.59 |
| 2028 | 13.37 |
| 2029 | 14.20 |
| 2030 | 15.08 |
| 2031 | 16.01 |
| 2032 | 17.00 |
| 2033 | 18.05 |
Maintaining healthy gums, teeth, and tongue requires good dental or oral care. The bad breath, dry mouth, cold sores, decay, and thrush are all manageable oral disorders with correct diagnosis and oral care products.
The product innovations by prominent companies, as well as large investments in marketing and promotional operations to reach large consumer bases, have a significant impact on the oral care market. The consumer knowledge of technological advancements, on the other hand, is hindering the growth of market.
The preventative oral care products have become a viable alternative to medication as the incidence of oral disorders has increased. Moreover, the rising oral care spending is paving the road for the oral care market to grow during the forecast period.
Furthermore, the availability of private/small clinics with dental dispensaries is one of the factors driving oral health care sales. However, the oral care or oral hygiene market is being hampered by an increase in competitive pricing and a lack of consumer understanding of technological developments.
The toothpastes are available in a variety of fluoride concentrations, with unique variations such as herbs, honey, and others, for specific goals such as dental disintegration control and tooth treatment. The mouth washes are used to refresh the mouth or to manage gum diseases. The oral care market has grown due to the easy availability of a wide range of oral care products and efficient marketing methods.
One of the primary factors driving the oral care market growth is oral hygiene awareness. The dentists hold a variety of seminars and initiatives to raise dental hygiene awareness. This assist key market players in exhibiting their product portfolio, resulting in increased acceptance of dental care products.
In recent years, there has been a significant shift in the retailing of oral care products around the world. The traditional distributors, retailers, and pharmacies are progressively losing ground to online retailers. Oral care products can be purchased through online sales channel, owing to the availability of multi-brand oral care products at reduced rates, convenience of purchase, and free shipping. The success of online sales channel of oral care products has encouraged key market players to increase their investment in these channels.
| Report Coverage | Details |
| Oral Care Market Size in 2023 | USD 44.57 Billion |
| Oral Care Market Size by 2033 | USD 76.14 Billion |
| Oral Care Market Growth Rate from 2024 to 2033 | CAGR of 5.5% |
| Largest Market | Asia Pacific |
| Fastest Growing Market | North America |
| Base Year | 2023 |
| Forecast Period | 2024 to 2033 |
| Segments Covered | By Product, By Age Group, and By Sales Channel |
| Regions Covered | North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa |
Based on the product type, the toothbrush accounted largest revenue share 27% in 2023. In both developing and developed nations, the rising prevalence of cavities, sensitivity, and gingivitis have boosted toothpaste consumption on a large scale. As a result, toothpaste has become a necessary component of oral hygiene and wellness. Thus, toothpaste has the largest market share in the oral care market.
On the other hand, the toothpaste is expected to grow at rapid pace during the forecast period. The demand for toothbrush is mostly driven by people’s increasing knowledge of oral health care and hygiene. The companies nowadays are mostly focused on developing brushes in a variety of forms and sizes to meet the diverse needs of consumers when brushing their teeth.
Based on the age group, the adults dominate the oral care market during the forecast period. The rising consumer awareness regarding oral care and hygiene among adults is driving the overall growth of the oral care market. There is variety of oral care products for adults in the market.
On the other hand, the kids are expected to grow at rapid pace during the forecast period. The teeth of kids are very sensitive in nature. The utmost care of gums and teeth of kids has to be taken with good quality of oral care products. As a result, the companies are introducing new products for kids in the oral care market.
Based on the sales channel, the specialty stores dominate the oral care market during the forecast period. Specialty stores offer wide range of products. The customers get accurate product information through specialty stores workers. The customers can also get all type of oral care products under one roof with the help of specialty stores.
On the other hand, the online sales channel is expected to grow at rapid pace during the forecast period. The rising internet penetration in developing and underdeveloped regions is driving the growth of online sales channel segment in the market. The online retailers provide discounts on the products.
Key Companies & Market Share Insights
To attract a large consumer base, key market players are continuously concentrating on developing technology-enabled dental care solutions. They also want to create additional product lines that address a variety of consumer needs, such as tooth decay, sensitivity, and tooth whitening. Similarly, in October 2019, Colgate Palmolive Company launched innovative and new product, namely Colgate Optic White Advanced LED Whitening Treatment, that helps to whiten teeth.
Segments Covered in the Report
By Product Type
By Age Group
By Type
By Application
By Sales Channel
By Geography
Chapter 1. Introduction
1.1. Research Objective
1.2. Scope of the Study
1.3. Definition
Chapter 2. Research Methodology
2.1. Research Approach
2.2. Data Sources
2.3. Assumptions & Limitations
Chapter 3. Executive Summary
3.1. Market Snapshot
Chapter 4. Market Variables and Scope
4.1. Introduction
4.2. Market Classification and Scope
4.3. Industry Value Chain Analysis
4.3.1. Raw Material Procurement Analysis
4.3.2. Sales and Distribution Channel Analysis
4.3.3. Downstream Buyer Analysis
Chapter 5. COVID 19 Impact on Oral Care Market
5.1. COVID-19 Landscape: Oral Care Industry Impact
5.2. COVID 19 - Impact Assessment for the Industry
5.3. COVID 19 Impact: Global Major Government Policy
5.4. Market Trends and Opportunities in the COVID-19 Landscape
Chapter 6. Market Dynamics Analysis and Trends
6.1. Market Dynamics
6.1.1. Market Drivers
6.1.2. Market Restraints
6.1.3. Market Opportunities
6.2. Porter’s Five Forces Analysis
6.2.1. Bargaining power of suppliers
6.2.2. Bargaining power of buyers
6.2.3. Threat of substitute
6.2.4. Threat of new entrants
6.2.5. Degree of competition
Chapter 7. Competitive Landscape
7.1.1. Company Market Share/Positioning Analysis
7.1.2. Key Strategies Adopted by Players
7.1.3. Vendor Landscape
7.1.3.1. List of Suppliers
7.1.3.2. List of Buyers
Chapter 8. Global Oral Care Market, By Product
8.1. Oral Care Market, by Product Type, 2024-2033
8.1.1. Toothbrush
8.1.1.1. Market Revenue and Forecast (2021-2033)
8.1.2. Toothpaste
8.1.2.1. Market Revenue and Forecast (2021-2033)
8.1.3. Mouthwash
8.1.3.1. Market Revenue and Forecast (2021-2033)
8.1.4. Dental Floss
8.1.4.1. Market Revenue and Forecast (2021-2033)
8.1.5. Denture Care
8.1.5.1. Market Revenue and Forecast (2021-2033)
Chapter 9. Global Oral Care Market, By Age Group
9.1. Oral Care Market, by Age Group, 2024-2033
9.1.1. Kids
9.1.1.1. Market Revenue and Forecast (2021-2033)
9.1.2. Adults
9.1.2.1. Market Revenue and Forecast (2021-2033)
9.1.3. Geriatric
9.1.3.1. Market Revenue and Forecast (2021-2033)
Chapter 10. Global Oral Care Market, By Application Type
10.1. Oral Care Market, by Application Type, 2024-2033
10.1.1. Home
10.1.1.1. Market Revenue and Forecast (2021-2033)
10.1.2. Dentistry
10.1.2.1. Market Revenue and Forecast (2021-2033)
Chapter 11. Global Oral Care Market, By Sales Channel Type
11.1. Oral Care Market, by Sales Channel Type, 2024-2033
11.1.1. Hypermarkets/Supermarkets
11.1.1.1. Market Revenue and Forecast (2021-2033)
11.1.2. Specialty Stores
11.1.2.1. Market Revenue and Forecast (2021-2033)
11.1.3. Drug Stores &Pharmacies
11.1.3.1. Market Revenue and Forecast (2021-2033)
11.1.4. Convenience Stores
11.1.4.1. Market Revenue and Forecast (2021-2033)
11.1.5. Online Sales Channel
11.1.5.1. Market Revenue and Forecast (2021-2033)
Chapter 12. Global Oral Care Market, Regional Estimates and Trend Forecast
12.1. North America
12.1.1. Market Revenue and Forecast, by Product (2021-2033)
12.1.2. Market Revenue and Forecast, by Age Group (2021-2033)
12.1.3. Market Revenue and Forecast, by Application Type (2021-2033)
12.1.4. Market Revenue and Forecast, by Sales Channel Type (2021-2033)
12.1.5. U.S.
12.1.5.1. Market Revenue and Forecast, by Product (2021-2033)
12.1.5.2. Market Revenue and Forecast, by Age Group (2021-2033)
12.1.5.3. Market Revenue and Forecast, by Application Type (2021-2033)
12.1.5.4. Market Revenue and Forecast, by Sales Channel Type (2021-2033)
12.1.6. Rest of North America
12.1.6.1. Market Revenue and Forecast, by Product (2021-2033)
12.1.6.2. Market Revenue and Forecast, by Age Group (2021-2033)
12.1.6.3. Market Revenue and Forecast, by Application Type (2021-2033)
12.1.6.4. Market Revenue and Forecast, by Sales Channel Type (2021-2033)
12.2. Europe
12.2.1. Market Revenue and Forecast, by Product (2021-2033)
12.2.2. Market Revenue and Forecast, by Age Group (2021-2033)
12.2.3. Market Revenue and Forecast, by Application Type (2021-2033)
12.2.4. Market Revenue and Forecast, by Sales Channel Type (2021-2033)
12.2.5. UK
12.2.5.1. Market Revenue and Forecast, by Product (2021-2033)
12.2.5.2. Market Revenue and Forecast, by Age Group (2021-2033)
12.2.5.3. Market Revenue and Forecast, by Application Type (2021-2033)
12.2.5.4. Market Revenue and Forecast, by Sales Channel Type (2021-2033)
12.2.6. Germany
12.2.6.1. Market Revenue and Forecast, by Product (2021-2033)
12.2.6.2. Market Revenue and Forecast, by Age Group (2021-2033)
12.2.6.3. Market Revenue and Forecast, by Application Type (2021-2033)
12.2.6.4. Market Revenue and Forecast, by Sales Channel Type (2021-2033)
12.2.7. France
12.2.7.1. Market Revenue and Forecast, by Product (2021-2033)
12.2.7.2. Market Revenue and Forecast, by Age Group (2021-2033)
12.2.7.3. Market Revenue and Forecast, by Application Type (2021-2033)
12.2.7.4. Market Revenue and Forecast, by Sales Channel Type (2021-2033)
12.2.8. Rest of Europe
12.2.8.1. Market Revenue and Forecast, by Product (2021-2033)
12.2.8.2. Market Revenue and Forecast, by Age Group (2021-2033)
12.2.8.3. Market Revenue and Forecast, by Application Type (2021-2033)
12.2.8.4. Market Revenue and Forecast, by Sales Channel Type (2021-2033)
12.3. APAC
12.3.1. Market Revenue and Forecast, by Product (2021-2033)
12.3.2. Market Revenue and Forecast, by Age Group (2021-2033)
12.3.3. Market Revenue and Forecast, by Application Type (2021-2033)
12.3.4. Market Revenue and Forecast, by Sales Channel Type (2021-2033)
12.3.5. India
12.3.5.1. Market Revenue and Forecast, by Product (2021-2033)
12.3.5.2. Market Revenue and Forecast, by Age Group (2021-2033)
12.3.5.3. Market Revenue and Forecast, by Application Type (2021-2033)
12.3.5.4. Market Revenue and Forecast, by Sales Channel Type (2021-2033)
12.3.6. China
12.3.6.1. Market Revenue and Forecast, by Product (2021-2033)
12.3.6.2. Market Revenue and Forecast, by Age Group (2021-2033)
12.3.6.3. Market Revenue and Forecast, by Application Type (2021-2033)
12.3.6.4. Market Revenue and Forecast, by Sales Channel Type (2021-2033)
12.3.7. Japan
12.3.7.1. Market Revenue and Forecast, by Product (2021-2033)
12.3.7.2. Market Revenue and Forecast, by Age Group (2021-2033)
12.3.7.3. Market Revenue and Forecast, by Application Type (2021-2033)
12.3.7.4. Market Revenue and Forecast, by Sales Channel Type (2021-2033)
12.3.8. Rest of APAC
12.3.8.1. Market Revenue and Forecast, by Product (2021-2033)
12.3.8.2. Market Revenue and Forecast, by Age Group (2021-2033)
12.3.8.3. Market Revenue and Forecast, by Application Type (2021-2033)
12.3.8.4. Market Revenue and Forecast, by Sales Channel Type (2021-2033)
12.4. MEA
12.4.1. Market Revenue and Forecast, by Product (2021-2033)
12.4.2. Market Revenue and Forecast, by Age Group (2021-2033)
12.4.3. Market Revenue and Forecast, by Application Type (2021-2033)
12.4.4. Market Revenue and Forecast, by Sales Channel Type (2021-2033)
12.4.5. GCC
12.4.5.1. Market Revenue and Forecast, by Product (2021-2033)
12.4.5.2. Market Revenue and Forecast, by Age Group (2021-2033)
12.4.5.3. Market Revenue and Forecast, by Application Type (2021-2033)
12.4.5.4. Market Revenue and Forecast, by Sales Channel Type (2021-2033)
12.4.6. North Africa
12.4.6.1. Market Revenue and Forecast, by Product (2021-2033)
12.4.6.2. Market Revenue and Forecast, by Age Group (2021-2033)
12.4.6.3. Market Revenue and Forecast, by Application Type (2021-2033)
12.4.6.4. Market Revenue and Forecast, by Sales Channel Type (2021-2033)
12.4.7. South Africa
12.4.7.1. Market Revenue and Forecast, by Product (2021-2033)
12.4.7.2. Market Revenue and Forecast, by Age Group (2021-2033)
12.4.7.3. Market Revenue and Forecast, by Application Type (2021-2033)
12.4.7.4. Market Revenue and Forecast, by Sales Channel Type (2021-2033)
12.4.8. Rest of MEA
12.4.8.1. Market Revenue and Forecast, by Product (2021-2033)
12.4.8.2. Market Revenue and Forecast, by Age Group (2021-2033)
12.4.8.3. Market Revenue and Forecast, by Application Type (2021-2033)
12.4.8.4. Market Revenue and Forecast, by Sales Channel Type (2021-2033)
12.5. Latin America
12.5.1. Market Revenue and Forecast, by Product (2021-2033)
12.5.2. Market Revenue and Forecast, by Age Group (2021-2033)
12.5.3. Market Revenue and Forecast, by Application Type (2021-2033)
12.5.4. Market Revenue and Forecast, by Sales Channel Type (2021-2033)
12.5.5. Brazil
12.5.5.1. Market Revenue and Forecast, by Product (2021-2033)
12.5.5.2. Market Revenue and Forecast, by Age Group (2021-2033)
12.5.5.3. Market Revenue and Forecast, by Application Type (2021-2033)
12.5.5.4. Market Revenue and Forecast, by Sales Channel Type (2021-2033)
12.5.6. Rest of LATAM
12.5.6.1. Market Revenue and Forecast, by Product (2021-2033)
12.5.6.2. Market Revenue and Forecast, by Age Group (2021-2033)
12.5.6.3. Market Revenue and Forecast, by Application Type (2021-2033)
12.5.6.4. Market Revenue and Forecast, by Sales Channel Type (2021-2033)
Chapter 13. Company Profiles
13.1. Procter & Gamble Co.
13.1.1. Company Overview
13.1.2. Product Offerings
13.1.3. Financial Performance
13.1.4. Recent Initiatives
13.2. Colgate Palmolive Co.
13.2.1. Company Overview
13.2.2. Product Offerings
13.2.3. Financial Performance
13.2.4. Recent Initiatives
13.3. Patanjali Ayurved Ltd.
13.3.1. Company Overview
13.3.2. Product Offerings
13.3.3. Financial Performance
13.3.4. Recent Initiatives
13.4. Unilever
13.4.1. Company Overview
13.4.2. Product Offerings
13.4.3. Financial Performance
13.4.4. Recent Initiatives
13.5. Henkel AG & Co. KG Aa
13.5.1. Company Overview
13.5.2. Product Offerings
13.5.3. Financial Performance
13.5.4. Recent Initiatives
13.6. Lion Corporation
13.6.1. Company Overview
13.6.2. Product Offerings
13.6.3. Financial Performance
13.6.4. Recent Initiatives
13.7. Johnson & Johnson
13.7.1. Company Overview
13.7.2. Product Offerings
13.7.3. Financial Performance
13.7.4. Recent Initiatives
13.8. Reckitt Benckiser Group Plc.
13.8.1. Company Overview
13.8.2. Product Offerings
13.8.3. Financial Performance
13.8.4. Recent Initiatives
13.9. GlaxoSmithKline Plc.
13.9.1. Company Overview
13.9.2. Product Offerings
13.9.3. Financial Performance
13.9.4. Recent Initiatives
13.10. Church & Dwight Co. Inc.
13.10.1. Company Overview
13.10.2. Product Offerings
13.10.3. Financial Performance
13.10.4. Recent Initiatives
Chapter 14. Research Methodology
14.1. Primary Research
14.2. Secondary Research
14.3. Assumptions
Chapter 15. Appendix
15.1. About Us
15.2. Glossary of Terms
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