The global oral care market was valued at USD 42.35 billion in 2022 and is expected to reach over USD 70.64 billion by 2032, poised to grow at a CAGR of 5.3% from 2023 to 2032.
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Maintaining healthy gums, teeth, and tongue requires good dental or oral care. The bad breath, dry mouth, cold sores, decay, and thrush are all manageable oral disorders with correct diagnosis and oral care products.
The product innovations by prominent companies, as well as large investments in marketing and promotional operations to reach large consumer bases, have a significant impact on the oral care market. The consumer knowledge of technological advancements, on the other hand, is hindering the growth of market.
The preventative oral care products have become a viable alternative to medication as the incidence of oral disorders has increased. Moreover, the rising oral care spending is paving the road for the oral care market to grow during the forecast period.
Furthermore, the availability of private/small clinics with dental dispensaries is one of the factors driving oral health care sales. However, the oral care or oral hygiene market is being hampered by an increase in competitive pricing and a lack of consumer understanding of technological developments.
The toothpastes are available in a variety of fluoride concentrations, with unique variations such as herbs, honey, and others, for specific goals such as dental disintegration control and tooth treatment. The mouth washes are used to refresh the mouth or to manage gum diseases. The oral care market has grown due to the easy availability of a wide range of oral care products and efficient marketing methods.
One of the primary factors driving the oral care market growth is oral hygiene awareness. The dentists hold a variety of seminars and initiatives to raise dental hygiene awareness. This assist key market players in exhibiting their product portfolio, resulting in increased acceptance of dental care products.
In recent years, there has been a significant shift in the retailing of oral care products around the world. The traditional distributors, retailers, and pharmacies are progressively losing ground to online retailers. Oral care products can be purchased through online sales channel, owing to the availability of multi-brand oral care products at reduced rates, convenience of purchase, and free shipping. The success of online sales channel of oral care products has encouraged key market players to increase their investment in these channels.
Scope of the Oral Care Market
|Market Size in 2023||USD 44.38 Billion|
|Market Size by 2032||USD 70.64 Billion|
|Growth Rate From 2023 to 2032||CAGR of 5.3%|
|Largest Market||Asia Pacific|
|Fastest Growing Market||North America|
|Forecast Period||2023 to 2032|
|Segments Covered||Product, Age Group, Sales Channel, Region|
|Companies Mentioned||Procter & Gamble Co., Colgate Palmolive Co., Patanjali Ayurved Ltd., Unilever, Henkel AG & Co. KG Aa, Lion Corporation, Johnson & Johnson, Reckitt Benckiser Group Plc., GlaxoSmithKline Plc., Church & Dwight Co. Inc.|
Product Type Insights
Based on the product type, the toothbrush accounted largest revenue share 27% in 2022. In both developing and developed nations, the rising prevalence of cavities, sensitivity, and gingivitis have boosted toothpaste consumption on a large scale. As a result, toothpaste has become a necessary component of oral hygiene and wellness. Thus, toothpaste has the largest market share in the oral care market.
On the other hand, the toothpaste is expected to grow at rapid pace during the forecast period. The demand for toothbrush is mostly driven by people’s increasing knowledge of oral health care and hygiene. The companies nowadays are mostly focused on developing brushes in a variety of forms and sizes to meet the diverse needs of consumers when brushing their teeth.
Age Group Insights
Based on the age group, the adults dominate the oral care market during the forecast period. The rising consumer awareness regarding oral care and hygiene among adults is driving the overall growth of the oral care market. There is variety of oral care products for adults in the market.
On the other hand, the kids are expected to grow at rapid pace during the forecast period. The teeth of kids are very sensitive in nature. The utmost care of gums and teeth of kids has to be taken with good quality of oral care products. As a result, the companies are introducing new products for kids in the oral care market.
Sales Channel Insights
Based on the sales channel, the specialty stores dominate the oral care market during the forecast period. Specialty stores offer wide range of products. The customers get accurate product information through specialty stores workers. The customers can also get all type of oral care products under one roof with the help of specialty stores.
On the other hand, the online sales channel is expected to grow at rapid pace during the forecast period. The rising internet penetration in developing and underdeveloped regions is driving the growth of online sales channel segment in the market. The online retailers provide discounts on the products.
Based on the region, the Asia-Pacific segment held the market with market share 42% in 2022. The tooth decay, tooth loss, and gum diseases are more common in the elderly population. The Asia-Pacific region’s market dominance can be due to the substantial presence of the elderly population in countries such as India, Japan, and China, which leads to high consumption of these oral care products.
On the other hand, the North Americais estimated to be the most opportunistic segment during the forecast period. The increasing consumer preference for herbal toothpaste products in the region is the driving factor for the growth of market. The rising prevalence of oral disorders in nations such as Mexico and Canada is fueling demand for these products.
Key Companies & Market Share Insights
To attract a large consumer base, key market players are continuously concentrating on developing technology-enabled dental care solutions. They also want to create additional product lines that address a variety of consumer needs, such as tooth decay, sensitivity, and tooth whitening. Similarly, in October 2019, Colgate Palmolive Company launched innovative and new product, namely Colgate Optic White Advanced LED Whitening Treatment, that helps to whiten teeth.
Some of the prominent players in the global oral care market include:
Segments Covered in the Report
By Product Type
By Age Group
By Sales Channel
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