Wellness Supplements Market (By Dietary Supplements: Vitamin, Mineral, Botanical, Probiotics, Fatty Acid, Protein, Other; By Functional Food & Beverages: Functional Bakery and Confectionary, Functional Dairy, Energy Drink, Sports Drink, Infant Formula and Baby Food, Others) - Global Industry Analysis, Size, Share, Growth, Trends, Regional Outlook, and Forecast 2023 – 2032
The global wellness supplements market size was estimated at US$ 240 billion in 2022 and is expected to hit around US$ 474.31 billion by 2032, poised to grow at a CAGR of 7.10% during the forecast period 2023 to 2032.
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The U.S. wellness supplements market size reached US$ 55.44 billion in 2022 and is predicted expand around US$ 111.63 billion by 2032, representing at a CAGR of 7.30% during the forecast period 2023 to 2032.
North America dominates the wellness supplements market due to the rise in the aging population. In addition, the rising health consciousness and awareness among consumers is likely to further propel the wellness supplements market growth in the region during the forecast period. Also, Asia-Pacific is likely to have significant growth rate in the market of wellness supplements owing to the dynamic attention of the customers towards healthier and fit lifestyles. Furthermore, the growing awareness regarding wellness products and rise in the purchasing power is further anticipated to boost the wellness supplements market growth in the region.
On the other hand Asia Pacific is expected to register a healthy pace of growth during the forecast period. The growth of the region is largely complemented by the shifting focus of the consumer towards healthier lifestyles along with the rising awareness and acceptance regarding wellness products. The rising consumer disposable income is further propelling the uptake of wellness supplements in the region
Wellness supplements are also known as to be the substances that are likely to have additional nutritional value which are essential to add in diet for enhanced health. Further, wellness supplements are vital for supporting a healthy lifestyle. Also, these supplements comprise of all the minerals in significant amount in order to meet the daily requirement for the sustainability of healthy life style. Food supplement gradually comprise of folic acid, calcium, vitamin b12 and vitamin D.
In addition, major factors that are likely to boost the market growth of the wellness supplements during the forecast period are the surge in the attention towards healthy lifestyles and rising elderly population. Moreover, the rising disposable income in the technologically advancing countries is further likely to boost the market growth of the wellness supplements. Furthermore, the growing consumer awareness regarding products of wellness and change in the care to prevent health is further likely to foster the market growth of the wellness supplements in future. On the other side, the shortage of divisions from the categories of traditional food is further expected to foster the growth of the wellness supplements market in the forthcoming time period.
Report Coverage | Details |
Market Size | USD 474.31 Billion by 2032 |
Growth Rate |
CAGR of 7.10% from 2023 to 2032 |
Base Year | 2022 |
Largest Market | North America |
Fastest Growing Market | Asia Pacific |
Forecast Period | 2023 to 2032 |
Segments Covered | Dietary Supplements, Functional Food & Beverages, Region |
Companies Mentioned | Nestle S.A., Abbott Laboratories, Amway, Otsuka Holdings Co., Ltd., Herbalife Ltd., Archer Daniels Midland Company, Glanbia plc, NBTY, Inc., GNC Holdings Inc, Nu Skin Enterprises, Inc. |
The surge in participation of number of athletes in sports at national and international levels is likely to boost the market demand for functional beverages. Furthermore, higher costs on the health related products, growing urbanized population and chronic, growing cardiovascular, and diseased linked with obesity are majorly boosting the growth of the wellness supplements market. Wellness supplements are rich omega fatty acid sources, which aids to control blood circulation and maintain the weight in the human body which is therefore propelling the market growth. In addition, the primary reason driving the wellness supplements is the growing health consciousness among individuals. Consumers from all over the world are increasingly choosing the advantages of preventative health over treatments, which is resulting in a trend of living healthier lives. Furthermore, the industry is further fueled by rising availability and accessibility of the wellness supplements. The market benefits from the rising elder population, as older generation have a weaker immune system which is fuelling the demand for wellness supplements highly among the oldest segment.
The occurrence of the coronavirus disease pandemic caused by the severe acute respiratory syndrome starting in November 2019 led to rise in sales of dietary supplements in early of 2020. In the mid of a global pandemic, consumers wanted additional protections from viral disease and infections based on the awareness regarding the supplement that it offer numerous health benefits and has immune-boosting effects if consumed. In addition, in the U.S. prior to the pandemic, the sales of wellness supplement sales increased by 5% in 2019 compared to the 2018. However, there was a 44% rise in sales in first quarter of the first wave of the pandemic, relative to the same period in 2019. Therefore, Covid19 pandemic has brought multifold growth towards the wellness supplements market.
Vitamin wellness supplements segment has generated a revenue share of more than 30% and dominated the global wellness supplements market in 2022. The rapid growth in the adoption of supplements has offered a huge growth opportunity to the wellness supplements brands that has fostered the growth of the vitamin segment.
The protein segment is expected to be the fastest-growing segment during the forecast period. With growth in number of elderly population, the demand for supplements like additional wellness nutritional is rising, as the consumers are looking for enhanced sources in order to enable the body to obtain complete nourishment. In addition, rise in spending over these products especially among baby boomers predominantly drives the market growth of the proteins wellness supplements.
Sports drink is the dominating market segment. In addition, sports drinks that contain protein helps maintain lean muscles in athletes, and promote building of new muscles in bodybuilders and while products containing electrolytes, minerals, carbohydrates, and other types of nutrients help provide, hydration, energy, and nutrition to the body.
Infant formula is the fastest growing segment, change in lifestyle, rise in middle class population, growth in disposable income in emerging economies such as Indonesia, India, China, and increase in awareness about high nutritional content in the infant formula turns it to be the fastest growing segment of the market.
Key Market Developments
The wellness supplements market is highly fragmented with the presence of several local and global companies. These market players are striving to gain higher market share by adopting strategies, such as investments, partnerships, and acquisitions & mergers. Companies are also spending on the development of improved products. Moreover, they are also focusing on maintaining competitive pricing.
Segments Covered in the Report
By Dietary Supplements
By Functional Food & Beverages
By Geography
Chapter 1. Introduction
1.1. Research Objective
1.2. Scope of the Study
1.3. Definition
Chapter 2. Research Methodology
2.1. Research Approach
2.2. Data Sources
2.3. Assumptions & Limitations
Chapter 3. Executive Summary
3.1. Market Snapshot
Chapter 4. Market Variables and Scope
4.1. Introduction
4.2. Market Classification and Scope
4.3. Industry Value Chain Analysis
4.3.1. Raw Material Procurement Analysis
4.3.2. Sales and Distribution Channel Analysis
4.3.3. Downstream Buyer Analysis
Chapter 5. COVID 19 Impact on Wellness Supplements Market
5.1. COVID-19 Landscape: Wellness Supplements Industry Impact
5.2. COVID 19 - Impact Assessment for the Industry
5.3. COVID 19 Impact: Global Major Government Policy
5.4. Market Trends and Opportunities in the COVID-19 Landscape
Chapter 6. Market Dynamics Analysis and Trends
6.1. Market Dynamics
6.1.1. Market Drivers
6.1.2. Market Restraints
6.1.3. Market Opportunities
6.2. Porter’s Five Forces Analysis
6.2.1. Bargaining power of suppliers
6.2.2. Bargaining power of buyers
6.2.3. Threat of substitute
6.2.4. Threat of new entrants
6.2.5. Degree of competition
Chapter 7. Competitive Landscape
7.1.1. Company Market Share/Positioning Analysis
7.1.2. Key Strategies Adopted by Players
7.1.3. Vendor Landscape
7.1.3.1. List of Suppliers
7.1.3.2. List of Buyers
Chapter 8. Global Wellness Supplements Market, By Dietary Supplements
8.1. Wellness Supplements Market, by Dietary Supplements Type, 2023-2032
8.1.1. Vitamin
8.1.1.1. Market Revenue and Forecast (2020-2032)
8.1.2. Mineral
8.1.2.1. Market Revenue and Forecast (2020-2032)
8.1.3. Botanical
8.1.3.1. Market Revenue and Forecast (2020-2032)
8.1.4. Probiotics
8.1.4.1. Market Revenue and Forecast (2020-2032)
8.1.5. Fatty Acid
8.1.5.1. Market Revenue and Forecast (2020-2032)
8.1.6. Protein
8.1.6.1. Market Revenue and Forecast (2020-2032)
8.1.7. Others
8.1.7.1. Market Revenue and Forecast (2020-2032)
Chapter 9. Global Wellness Supplements Market, By Functional Food & Beverages
9.1. Wellness Supplements Market, by Functional Food & Beverages, 2023-2032
9.1.1. Functional Bakery and Confectionary
9.1.1.1. Market Revenue and Forecast (2020-2032)
9.1.2. Functional Dairy
9.1.2.1. Market Revenue and Forecast (2020-2032)
9.1.3. Energy Drink
9.1.3.1. Market Revenue and Forecast (2020-2032)
9.1.4. Sports Drink
9.1.4.1. Market Revenue and Forecast (2020-2032)
9.1.5. Infant Formula and Baby Food
9.1.5.1. Market Revenue and Forecast (2020-2032)
9.1.6. Others
9.1.6.1. Market Revenue and Forecast (2020-2032)
Chapter 10. Global Wellness Supplements Market, Regional Estimates and Trend Forecast
10.1. North America
10.1.1. Market Revenue and Forecast, by Dietary Supplements (2020-2032)
10.1.2. Market Revenue and Forecast, by Functional Food & Beverages (2020-2032)
10.1.3. U.S.
10.1.3.1. Market Revenue and Forecast, by Dietary Supplements (2020-2032)
10.1.3.2. Market Revenue and Forecast, by Functional Food & Beverages (2020-2032)
10.1.4. Rest of North America
10.1.4.1. Market Revenue and Forecast, by Dietary Supplements (2020-2032)
10.1.4.2. Market Revenue and Forecast, by Functional Food & Beverages (2020-2032)
10.2. Europe
10.2.1. Market Revenue and Forecast, by Dietary Supplements (2020-2032)
10.2.2. Market Revenue and Forecast, by Functional Food & Beverages (2020-2032)
10.2.3. UK
10.2.3.1. Market Revenue and Forecast, by Dietary Supplements (2020-2032)
10.2.3.2. Market Revenue and Forecast, by Functional Food & Beverages (2020-2032)
10.2.4. Germany
10.2.4.1. Market Revenue and Forecast, by Dietary Supplements (2020-2032)
10.2.4.2. Market Revenue and Forecast, by Functional Food & Beverages (2020-2032)
10.2.5. France
10.2.5.1. Market Revenue and Forecast, by Dietary Supplements (2020-2032)
10.2.5.2. Market Revenue and Forecast, by Functional Food & Beverages (2020-2032)
10.2.6. Rest of Europe
10.2.6.1. Market Revenue and Forecast, by Dietary Supplements (2020-2032)
10.2.6.2. Market Revenue and Forecast, by Functional Food & Beverages (2020-2032)
10.3. APAC
10.3.1. Market Revenue and Forecast, by Dietary Supplements (2020-2032)
10.3.2. Market Revenue and Forecast, by Functional Food & Beverages (2020-2032)
10.3.3. India
10.3.3.1. Market Revenue and Forecast, by Dietary Supplements (2020-2032)
10.3.3.2. Market Revenue and Forecast, by Functional Food & Beverages (2020-2032)
10.3.4. China
10.3.4.1. Market Revenue and Forecast, by Dietary Supplements (2020-2032)
10.3.4.2. Market Revenue and Forecast, by Functional Food & Beverages (2020-2032)
10.3.5. Japan
10.3.5.1. Market Revenue and Forecast, by Dietary Supplements (2020-2032)
10.3.5.2. Market Revenue and Forecast, by Functional Food & Beverages (2020-2032)
10.3.6. Rest of APAC
10.3.6.1. Market Revenue and Forecast, by Dietary Supplements (2020-2032)
10.3.6.2. Market Revenue and Forecast, by Functional Food & Beverages (2020-2032)
10.4. MEA
10.4.1. Market Revenue and Forecast, by Dietary Supplements (2020-2032)
10.4.2. Market Revenue and Forecast, by Functional Food & Beverages (2020-2032)
10.4.3. GCC
10.4.3.1. Market Revenue and Forecast, by Dietary Supplements (2020-2032)
10.4.3.2. Market Revenue and Forecast, by Functional Food & Beverages (2020-2032)
10.4.4. North Africa
10.4.4.1. Market Revenue and Forecast, by Dietary Supplements (2020-2032)
10.4.4.2. Market Revenue and Forecast, by Functional Food & Beverages (2020-2032)
10.4.5. South Africa
10.4.5.1. Market Revenue and Forecast, by Dietary Supplements (2020-2032)
10.4.5.2. Market Revenue and Forecast, by Functional Food & Beverages (2020-2032)
10.4.6. Rest of MEA
10.4.6.1. Market Revenue and Forecast, by Dietary Supplements (2020-2032)
10.4.6.2. Market Revenue and Forecast, by Functional Food & Beverages (2020-2032)
10.5. Latin America
10.5.1. Market Revenue and Forecast, by Dietary Supplements (2020-2032)
10.5.2. Market Revenue and Forecast, by Functional Food & Beverages (2020-2032)
10.5.3. Brazil
10.5.3.1. Market Revenue and Forecast, by Dietary Supplements (2020-2032)
10.5.3.2. Market Revenue and Forecast, by Functional Food & Beverages (2020-2032)
10.5.4. Rest of LATAM
10.5.4.1. Market Revenue and Forecast, by Dietary Supplements (2020-2032)
10.5.4.2. Market Revenue and Forecast, by Functional Food & Beverages (2020-2032)
Chapter 11. Company Profiles
11.1. Nestle S.A.
11.1.1. Company Overview
11.1.2. Product Offerings
11.1.3. Financial Performance
11.1.4. Recent Initiatives
11.2. Abbott Laboratories
11.2.1. Company Overview
11.2.2. Product Offerings
11.2.3. Financial Performance
11.2.4. Recent Initiatives
11.3. Amway
11.3.1. Company Overview
11.3.2. Product Offerings
11.3.3. Financial Performance
11.3.4. Recent Initiatives
11.4. Otsuka Holdings Co., Ltd.
11.4.1. Company Overview
11.4.2. Product Offerings
11.4.3. Financial Performance
11.4.4. Recent Initiatives
11.5. Herbalife Ltd.
11.5.1. Company Overview
11.5.2. Product Offerings
11.5.3. Financial Performance
11.5.4. Recent Initiatives
11.6. Archer Daniels Midland Company
11.6.1. Company Overview
11.6.2. Product Offerings
11.6.3. Financial Performance
11.6.4. Recent Initiatives
11.7. Glanbia plc
11.7.1. Company Overview
11.7.2. Product Offerings
11.7.3. Financial Performance
11.7.4. Recent Initiatives
11.8. NBTY, Inc.
11.8.1. Company Overview
11.8.2. Product Offerings
11.8.3. Financial Performance
11.8.4. Recent Initiatives
11.9. GNC Holdings Inc
11.9.1. Company Overview
11.9.2. Product Offerings
11.9.3. Financial Performance
11.9.4. Recent Initiatives
11.10. Nu Skin Enterprises, Inc.
11.10.1. Company Overview
11.10.2. Product Offerings
11.10.3. Financial Performance
11.10.4. Recent Initiatives
Chapter 12. Research Methodology
12.1. Primary Research
12.2. Secondary Research
12.3. Assumptions
Chapter 13. Appendix
13.1. About Us
13.2. Glossary of Terms
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