Wellness Supplements Market (By Dietary Supplements: Vitamin, Mineral, Botanical, Probiotics, Fatty Acid, Protein, Other; By Functional Food & Beverages: Functional Bakery and Confectionary, Functional Dairy, Energy Drink, Sports Drink, Infant Formula and Baby Food, Others) - Global Industry Analysis, Size, Share, Growth, Trends, Regional Outlook, and Forecast 2023 – 2032

The global wellness supplements market size was estimated at US$ 240 billion in 2022 and is expected to hit around US$ 474.31 billion by 2032, poised to grow at a CAGR of 7.10% during the forecast period 2023 to 2032.

Wellness Supplements Market Size 2023 to 2032

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Wellness Supplements Market Size in the U.S. 2023 to 2032

The U.S. wellness supplements market size reached US$ 55.44 billion in 2022 and is predicted expand around US$ 111.63 billion by 2032, representing at a CAGR of 7.30% during the forecast period 2023 to 2032.

U.S. Wellness Supplements Market Size 2023 to 2032

North America dominates the wellness supplements market due to the rise in the aging population. In addition, the rising health consciousness and awareness among consumers is likely to further propel the wellness supplements market growth in the region during the forecast period. Also, Asia-Pacific is likely to have significant growth rate in the market of wellness supplements owing to the dynamic attention of the customers towards healthier and fit lifestyles. Furthermore, the growing awareness regarding wellness products and rise in the purchasing power is further anticipated to boost the wellness supplements market growth in the region.

Wellness Supplements Market Share, By Region, 2020 (%)

On the other hand Asia Pacific is expected to register a healthy pace of growth during the forecast period. The growth of the region is largely complemented by the shifting focus of the consumer towards healthier lifestyles along with the rising awareness and acceptance regarding wellness products. The rising consumer disposable income is further propelling the uptake of wellness supplements in the region

Growth Factors

Wellness supplements are also known as to be the substances that are likely to have additional nutritional value which are essential to add in diet for enhanced health. Further, wellness supplements are vital for supporting a healthy lifestyle. Also, these supplements comprise of all the minerals in significant amount in order to meet the daily requirement for the sustainability of healthy life style. Food supplement gradually comprise of folic acid, calcium, vitamin b12 and vitamin D.

In addition, major factors that are likely to boost the market growth of the wellness supplements during the forecast period are the surge in the attention towards healthy lifestyles and rising elderly population. Moreover, the rising disposable income in the technologically advancing countries is further likely to boost the market growth of the wellness supplements. Furthermore, the growing consumer awareness regarding products of wellness and change in the care to prevent health is further likely to foster the market growth of the wellness supplements in future. On the other side, the shortage of divisions from the categories of traditional food is further expected to foster the growth of the wellness supplements market in the forthcoming time period.

Scope of the Wellness Supplements Market Report

Report Coverage Details
Market Size USD 474.31 Billion by 2032
Growth Rate

CAGR of 7.10% from 2023 to 2032

Base Year 2022
Largest Market North America
Fastest Growing Market Asia Pacific
Forecast Period 2023 to 2032
Segments Covered Dietary Supplements, Functional Food & Beverages, Region
Companies Mentioned Nestle S.A., Abbott Laboratories, Amway, Otsuka Holdings Co., Ltd., Herbalife Ltd., Archer Daniels Midland Company, Glanbia plc, NBTY, Inc., GNC Holdings Inc,  Nu Skin Enterprises, Inc. 


The surge in participation of number of athletes in sports at national and international levels is likely to boost the market demand for functional beverages. Furthermore, higher costs on the health related products, growing urbanized population and chronic, growing cardiovascular, and diseased linked with obesity are majorly boosting the growth of the wellness supplements market. Wellness supplements are rich omega fatty acid sources, which aids to control blood circulation and maintain the weight in the human body which is therefore propelling the market growth. In addition, the primary reason driving the wellness supplements is the growing health consciousness among individuals. Consumers from all over the world are increasingly choosing the advantages of preventative health over treatments, which is resulting in a trend of living healthier lives. Furthermore, the industry is further fueled by rising availability and accessibility of the wellness supplements. The market benefits from the rising elder population, as older generation have a weaker immune system which is fuelling the demand for wellness supplements highly among the oldest segment.

The occurrence of the coronavirus disease pandemic caused by the severe acute respiratory syndrome starting in November 2019 led to rise in sales of dietary supplements in early of 2020. In the mid of a global pandemic, consumers wanted additional protections from viral disease and infections based on the awareness regarding the supplement that it offer numerous health benefits and has immune-boosting effects if consumed. In addition, in the U.S. prior to the pandemic, the sales of wellness supplement sales increased by 5% in 2019 compared to the 2018. However, there was a 44% rise in sales in first quarter of the first wave of the pandemic, relative to the same period in 2019. Therefore, Covid19 pandemic has brought multifold growth towards the wellness supplements market.

Dietary Supplements Insights

Vitamin wellness supplements segment has generated a revenue share of more than 30% and dominated the global wellness supplements market in 2022. The rapid growth in the adoption of supplements has offered a huge growth opportunity to the wellness supplements brands that has fostered the growth of the vitamin segment.

The protein segment is expected to be the fastest-growing segment during the forecast period. With growth in number of elderly population, the demand for supplements like additional wellness nutritional is rising, as the consumers are looking for enhanced sources in order to enable the body to obtain complete nourishment. In addition, rise in spending over these products especially among baby boomers predominantly drives the market growth of the proteins wellness supplements.

Functional Food & Beverages Insights

Sports drink is the dominating market segment. In addition, sports drinks that contain protein helps maintain lean muscles in athletes, and promote building of new muscles in bodybuilders and while products containing electrolytes, minerals, carbohydrates, and other types of nutrients help provide, hydration, energy, and nutrition to the body.

Infant formula is the fastest growing segment, change in lifestyle, rise in middle class population, growth in disposable income in emerging economies such as Indonesia, India, China, and increase in awareness about high nutritional content in the infant formula turns it to be the fastest growing segment of the market.

Key Market Developments

  • February 2018: An agreement was signed between Archer Daniels Midland Company (ADM) and Cargill to launch a joint venture for providing soybean meal and oil for customers in Egypt.
  • September 2017: Archer Daniels Midlands Company (ADM) is collaborating with Mayo Clinic for personalized nutrition products.

The wellness supplements market is highly fragmented with the presence of several local and global companies. These market players are striving to gain higher market share by adopting strategies, such as investments, partnerships, and acquisitions & mergers. Companies are also spending on the development of improved products. Moreover, they are also focusing on maintaining competitive pricing.

Some of the prominent players in the global wellness supplements market include:

  • Nestle S.A.
  • Abbott Laboratories
  • Amway
  • Otsuka Holdings Co., Ltd.
  • Herbalife Ltd.
  • Archer Daniels Midland Company
  • Glanbia plc
  • NBTY, Inc.
  • GNC Holdings Inc
  •  Nu Skin Enterprises, Inc.

Segments Covered in the Report

By Dietary Supplements

  • Vitamin
  • Mineral
  • Botanical
  • Probiotics
  • Fatty Acid
  • Protein
  • Others

By Functional Food & Beverages

  • Functional Bakery and Confectionary
  • Functional Dairy
  • Energy Drink
  • Sports Drink
  • Infant Formula and Baby Food
  • Others

By Geography

  • North America
    • U.S.
    • Canada
  • Europe
    • U.K.
    • Germany
    • France
  • Asia-Pacific
    • China
    • India
    • Japan
    • South Korea
    • Malaysia
    • Philippines
  • Latin America
    • Brazil
    • Rest of Latin America
  • Middle East & Africa (MEA)
    • GCC
    • North Africa
    • South Africa
    • Rest of the Middle East & Africa

Frequently Asked Questions

What is the current size of wellness supplements market?
According to Precedence Research, the global wellness supplements market size was reached at US$ 240 billion in 2022 and is anticipated to surpass around US$ 474.31 billion by 2032.
How much is the CAGR of global wellness supplements market?
The global wellness supplements market is expected to drive growth at a CAGR of 7.10% over the forecast period 2023 to 2032.
Who are the major players operating in the wellness supplements market?
The major players operating in the wellness supplements market are Nestle S.A., Abbott Laboratories, Amway, Otsuka Holdings Co., Ltd., Herbalife Ltd., Archer Daniels Midland Company, Glanbia plc, NBTY, Inc., GNC Holdings Inc, and Nu Skin Enterprises, Inc.
Which are the driving factors of the wellness supplements market?
Surge in health consciousness among consumers around the world is one of the key factors rising the demand for wellness supplements.
Which region will lead the global wellness supplements market?
North America region dominates the market owing to the rise in the aging population.


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