According to Precedence Research, the global corporate wellness market size is expected to reach USD 99.36 billion by 2027 from USD 57.4 billion in 2019, growing at a compound annual growth rate (CAGR) of 7.1% over forecast period 2020 to 2027.
Several industries and companies have started heath programs for their employees that are expected to boost the market growth of corporate wellness in the coming years. These programs help companies to augment their productivity by reducing the overall operational cost. Further, rising awareness for the health benefits and wellness of the employees also projected to drive the market growth significantly over the forecast period.
Through wellness programs both employee and employer can gain high benefits. As presently, people prefer those workplaces that have good work culture as well as health improvement plans expect of daily task. Health awareness or improvement programs impact positively on the organizational environment and culture. In addition, employees also prefer to adopt incentive-based wellness activities as they play a significant role in employee’s motivation.
|Market Size||USD 99.36 Billion by 2027|
|Growth Rate||CAGR of 7.1% From 2020 to 2027|
|Historic Data||2017 to 2020|
|Forecast Period||2021 to 2027|
|Segments Covered||Service, Category, Delivery Model, End-use|
|Regional Scope||North America, Europe, Asia Pacific, Rest of the World|
|Companies Mentioned||Wellness Corporate Solutions, ComPsych, Provant Health Solutions, Beacon Health Options, Virgin Pulse, Marino Wellness, EXOS, Vitality Group, Privia Health, Central Corporate Wellness, Wellsource, Inc.|
1. Longer working hours and a longer life expectancy
There are various crucial factors which affect the market and lead to upward movement of corporate wellness sector. They are significant for holistic approach that means for employees and employers to bring out the optimum output and maintain the well-being of the work culture. With the growing competition and to withstand in the business world, the employees have to devote longer working hours which demands healthy and longer life expectancy of them. In order to maintain the efficiency and well-being of the employees, the organisation opts for various wellness programs and policies which ultimately bolster the corporate wellness market.
2. Growing awareness about stress and prevalence of chronic diseases
The working-class population has become workaholic and occupied that they tend to take stress and fails to manage things in life which adversely affects the physical and mental health. The increased depression and stress have created the need for behavioral and mental health management of the employees which resulted in demand for wellness programs by the organisations for its employees. Therefore, this propels the market growth and serves as the key purpose for the demand of the health products and services.
3. A Big Change in Well-Being Attitudes
A modern sense of belonging linked to fitness which is deeply prized in contemporary society is opening new doors. As a result of digitalization, which is pushing global market expansion, customers are looking for ways to detox from their digital frenzy and regain their time for personal advancement, harmony, and fitness. Various practices are followed namely meditation, yoga, stress relieving programs, detoxifying challenges to boost the immunity by the target audience for the fitness and health concerns. Therefore, the growing concern for health and changing attitude towards health is driving the market.
4. Rising dominance of Artificial Intelligence
The global corporate wellness market will be transformed by the arrival of a new age of personalized education and solutions that cater to each employee's individualized well-being through AI. Several companies are turning to artificial intelligence to maintain employee interaction between human touch points, create a more detailed profile of their workers in real time and help them scale up their wellness plans without relying heavily on human resources. AI-enabled services recognize patterns, predict how real health problems or statistics will play out in the future, and devise a strategy to keep illnesses and other health and well-being issues. Hence, it is significant factor for the market growth.
1. High cost involved
The occupational health policies involve huge cost for the various health policies and wellness programs. Sometimes, companies set up gyms which requires regular maintenance of Equipments and needs to handful of fees to the trainers which adds to the operational cost of the organisation. This leads to the overall cost of the organisation and mostly the huge workplace cost has to be borne by the organisation which are the key factor hindering the market growth of corporate wellness programs.
2. Stringent regulatory requirements
The regulatory authorities of several nations have jotted stringent regulations for the commercialization of services. There are chances of different regulation by Government and Organizations towards employee having multiple business locations. This will affect standardization of the services. Also, the operational hurdles posed by the service industry and large number of employees decelerates the growth of the market.
The health risk assessment segment led the global corporate wellness market in terms of revenue share in the year 2019. The corporate wellness programs under health risk assessment segment include screening activities to identify risks and adopt proper interventional strategies to encourage a healthy lifestyle among employees. Nearly, 80% of the employers provide health risk assessment program and other well-being services for their employees. In today’s era, the work culture has changed drastically that may leads to the body pain, and other various risk to health as the employees have to sit for long hours in the office. In addition, their daily food habits along with the increasing pollution level also impact the daily lives of employees. Therefore, these wellness programs impact significantly in improving lifestyle into a healthier one.
However, stress management seeks lucrative growth over the forecast period owing to increasing work stress and other daily life stress among the employees. These stress management programs helps employees to properly manage their office along with their personal life. As said, a healthy mind resides in a healthy body, so for proper an effective functioning of brain stress relieving programs or management skills are very important.
The Organizations/Employers segments encountered the largest revenue share of 58.5% in the global corporate wellness market in 2020 with the cagr of 7.42%. Organizations/Employers used to focus on health benefits when talking about employee wellbeing. These days, employee wellbeing is more than just absence of illness among employees. Employee wellbeing is tied in with advancing the strength of all employees. With the ongoing COVID-19 flare-up, numerous businesses saw the effect worker prosperity has on their performance, and thus on the business results.
The Fitness & Nutrition Consultants segment accounted 25.5% revenue share in 2020. Fitness consultants satisfy the task of figuring and facilitating customized exercise programs that will help a diverse group of people feel better and easily thinking about themselves. The nutrition consultant reviews a client's current eating habits and prosperity goals and puts together a meal plan and educates the client on proper nutrition and choosing foods that help treat and prevent certain diseases and conditions the client may have.
The Psychological Therapists contributed 15.9% revenue share in the the global market in 2020. A psychological therapist’s treat individuals who have emotional issues and mental illnesses/problems by utilizing the talk treatment and try to manage the general emotion unrest and illness. Sometimes daily life trouble/issues like anxiety disorder, mood disorder, personality disorders, addictions etc. are very big challenges for an individual. A psychological therapist diagnoses and treat these issues.
Delivery Model Insights
Onsite delivery model encountered the highest revenue share in the global corporate wellness market in 2019 and projected to witness the fastest growth over the forecast period. Onsite wellness programs offer a personal touch to the employee’s well being along with the facility to exercise under the guidance of trained coaches and fitness consultants to meet their personal health requirements.
Large scale organization contribute prominent revenue share in the global corporate wellness market in 2019. As per RAND, nearly 70% of the organizations had invested in the health screening services or programs in the year 2013. As per a detailed study over the corporate wellness programs indicate that a successfully implemented wellness program can yield around 3:1 return on investment.
In addition, awareness among the corporate owners for investing on their employee’s health improvement program that in return will boost their services and enhance their company’s performance per year. Similarly, small scale organizations also implement corporate wellness programs by outsourcing them from different service providers.
North America emerged as the global leader in the corporate wellness market in terms of revenue share in the year 2019. As per RAND employer survey, nearly 50% of the corporate owners in the U.S. provide wellness programs to their employees inside their organization. In addition, significant dominance of the office culture in the North America influence the corporate owners in the region to implement such services or programs to benefit their employees with good health.
However, the Asia Pacific witness flourishing growth over the forecast period owing to prominent rise in the working population along with increasing awareness regarding health management of employees. In addition, the region offers prominent scope for the western companies to expand their portfolio in the Asian countries, this trend also promote the jobs in the region in turn fuelling the demand for corporate wellness programs significantly.
Key Companies & Market Share Insights
The global corporate wellness market is characterized by the rising number of corporations focusing to expand for including in-house employee wellness services. In the U.S. more than 550 corporate owners are offering employee wellness programs in their organizations. Some of the industry participants are focusing on expansion in order to cater and to accommodate to larger employee’s group. For instance, in August 2016, Wellness Corporate Solutions, a U.S. based company, redesigned its facilities and offerings in response to the increasing demand for biometric screening services in the region.
Some of the prominent players in the corporate wellness market include:
Segments Covered in the Report
This research report estimates revenue growth at global, regional, and country levels and offers an analysis of present industry trends in every sub-segment from 2016 to 2027. This research study analyzes market thoroughly by classifying global corporate wellness market report on the basis of multiple factors including service, category, delivery model, end-use, and region:
By Delivery Model
By Regional Outlook
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