Baby Skincare Market (By Products: Soaps, Body Wash, Cleanser, Moisturizers, Ointments, Oil, Lotions, Cream, Powder, Shampoo, Conditioner, Others; By Distribution Channel: Supermarkets & Hypermarkets, Convenience Stores, Pharmacy & Drugstore, Online, Others; By Age Group (0-6 Months, 7-12 Months, 13-24 Months) - Global Industry Analysis, Size, Share, Growth, Trends, Regional Outlook, and Forecast 2023 – 2032
The global baby skincare market size was valued at US$ 15 billion in 2022 and is expected to hit US$ 27.76 billion by 2032 poised to grow at a CAGR of 6.40% during the forecast period 2023 to 2032.
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The Asia Pacific baby skincare market size reached US$ 6 billion in 2022 and is predicted to be worth US$ 11.10 billion by 2032, at a CAGR of 6.40% between 2023 to 2032.
Asia-Pacific dominated the baby skincare market in 2022 with a revenue share of 30%. The baby skincare market in the region is being driven by a rise in brand penetration and a broad distribution network. The growth of the market is being aided by the e-commerce sector.
North America, on the other hand, is expected to develop at the fastest rate during the forecast period. The increased research and development expenditures by businesses would boost the baby skincare market growth in North America region.
The baby products are paving the way for personal hygiene. Several brands offer a wide range of baby care products with skin care being the most popular products. The skin of newborns is the most susceptible and delicate to infection. As a result, additional attention is essential to safeguard and nurture the baby’s delicate skin. Thus, the key market players have developed products that meet the needs of customers. The consumers are also turning toward organic and natural baby products, which are safer with no chemical additives, in order to protect the delicate infant skin. Since more females enter the workforce, the income level rises, resulting in the acceptance of high-quality healthcare products. As a result, the baby skincare market is growing at a rapid pace.
The organic and natural products are popular among consumers for skin care since they are soft and gentle and nurture the skin of babies. Furthermore, most of the skin care products come into close contact with the infant’s skin. As a result, natural baby skincare products are the best choice for protecting a baby’s skin. The natural and organic baby skincare products are becoming increasingly popular since they are free of negative effects on baby skin.
The natural, does not always imply healthy and safety. The natural products require a precise temperature at which they must be packed and maintained, and this is a mandatory requirement. As a result, if not created under acceptable conditions, it can have negative consequences. Thus, the adoption of natural baby skincare products has been hampered.
As millennial parents are more educated and informed, they prefer natural and organic baby skincare products to avoid adverse effects of chemical components on their child’s skin. As more women enter the workforce, disposable income rises, allowing for the purchase of high quality of healthcare supplies. As a result, the baby skincare market expansion is accelerated.
The regional and international organizations as well as government agencies manage the baby skincare market with a variety of rules and standards. The Food and Drug Administration (FDA) is one of the main agencies in charge of regulating baby skincare products, although it does not have the power to approve items before they reach store shelves.
With the rise in the working population, educational levels, disposable income, more individuals are becoming aware of and concerned about baby skincare. The parents are also becoming more conscious as a result of sophisticated promotions and commercials. The middle-class people’s disposable income has increased as both parents earn much more amount of money. As a result, parents’ purchasing power has risen. More various baby care items are in demand among today’s parents.
Due to climate change and diaper use, infant skin is prone to various rashes and allergies. As a result, the demand for creams, moisturizers, and lotions to treat diaper rashes, eczema, and sunburns increases. The reproductive decisions, rising population, and fertility rates all seem to be influenced by significant cultural transitions or changes. This factor is influencing the growth of the baby skincare market.
In order to suit the needs of consumers, the key market players in the baby skincare market are introducing new products. A wide range of products are becoming more widely available, due to market players. The baby skincare market is growing due to a number of active research projects aimed at generating and manufacturing natural and organic skin care products. As a result, the baby skincare market players are looking for ways to improve product quality.
Report Coverage | Details |
Market Size by 2032 | USD 27.76 Billion |
Growth Rate from 2023 to 2032 |
CAGR of 6.40% |
Largest Market | Asia Pacific |
Fastest Growing Market | North America |
Base Year | 2022 |
Forecast Period | 2023 to 2032 |
Segments Covered | Product, Distribution Channel, Age Group, Geography |
Companies Mentioned | Unilever, Johnson & Johnson Services Inc., Beiersdorfs Inc., Sudocream, GALDERMA LABORATORIES L.P., Palmers, Sebamed, Cherub Rubs, Sanosan, Gaia Natural Baby |
In 2022, the creams segment dominated the baby skincare market. The primary purpose of baby lotions and creams is to hydrate and protect the skin from drying out. The diaper rash creams, on the other hand, are used to provide a barrier between the skin of the infant and the wet diapers, preventing irritation.
The oil segment, on the other hand, is predicted to develop at the quickest rate in the future years. The traditional infant massage oils are used to calm and soothe a baby’s sensitive skin. The olive oil, coconut oil, and aloe oil are used as baby skin care products on a large scale.
The supermarkets & hypermarkets segment dominated the baby skincare market in 2022. The supermarkets and hypermarkets provide wide range of baby skin care products. These products are available on discounts in these stores, which is boosting the expansion of the supermarkets and hypermarkets segment over the projection period. The Amazon and Walmart are implementing various strategies for the increased sales of baby skin care products.
The online segment is fastest growing segment of the baby skincare market in 2022. The factors such as high rate of internet penetration, growing usage of smartphones and tablets, and easy availability of wide variety of products are driving the growth of the online segment during the forecast period.
Key Developments
To strengthen their product portfolio across all sectors, key companies are focusing on research and development by producing organic and natural baby skin care products in product portfolio with changing consumer demands. Additionally, the key market players are collaborating and forming strategic alliances to expand their online and offline distribution networks. The market players are also implementing unique strategies to educate customers and raise consumer knowledge about baby skin care products.
Segments Covered in the Report
By Products
By Distribution Channel
By Age Group
By Geography
Chapter 1. Introduction
1.1. Research Objective
1.2. Scope of the Study
1.3. Definition
Chapter 2. Research Methodology
2.1. Research Approach
2.2. Data Sources
2.3. Assumptions & Limitations
Chapter 3. Executive Summary
3.1. Market Snapshot
Chapter 4. Market Variables and Scope
4.1. Introduction
4.2. Market Classification and Scope
4.3. Industry Value Chain Analysis
4.3.1. Raw Material Procurement Analysis
4.3.2. Sales and Distribution Channel Analysis
4.3.3. Downstream Buyer Analysis
Chapter 5. COVID 19 Impact on Baby Skincare Market
5.1. COVID-19 Landscape: Baby Skincare Industry Impact
5.2. COVID 19 - Impact Assessment for the Industry
5.3. COVID 19 Impact: Global Major Government Policy
5.4. Market Trends and Opportunities in the COVID-19 Landscape
Chapter 6. Market Dynamics Analysis and Trends
6.1. Market Dynamics
6.1.1. Market Drivers
6.1.2. Market Restraints
6.1.3. Market Opportunities
6.2. Porter’s Five Forces Analysis
6.2.1. Bargaining power of suppliers
6.2.2. Bargaining power of buyers
6.2.3. Threat of substitute
6.2.4. Threat of new entrants
6.2.5. Degree of competition
Chapter 7. Competitive Landscape
7.1.1. Company Market Share/Positioning Analysis
7.1.2. Key Strategies Adopted by Players
7.1.3. Vendor Landscape
7.1.3.1. List of Suppliers
7.1.3.2. List of Buyers
Chapter 8. Global Baby Skincare Market, By Product
8.1. Baby Skincare Market, by Product Type, 2023-2032
8.1.1. Soaps
8.1.1.1. Market Revenue and Forecast (2020-2032)
8.1.2. Body Wash
8.1.2.1. Market Revenue and Forecast (2020-2032)
8.1.3. Cleanser
8.1.3.1. Market Revenue and Forecast (2020-2032)
8.1.4. Moisturizers
8.1.4.1. Market Revenue and Forecast (2020-2032)
8.1.5. Ointments
8.1.5.1. Market Revenue and Forecast (2020-2032)
8.1.6. Oil
8.1.6.1. Market Revenue and Forecast (2020-2032)
8.1.7. Lotions
8.1.7.1. Market Revenue and Forecast (2020-2032)
8.1.8. Cream
8.1.8.1. Market Revenue and Forecast (2020-2032)
8.1.9. Powder
8.1.9.1. Market Revenue and Forecast (2020-2032)
8.1.10. Shampoo
8.1.10.1. Market Revenue and Forecast (2020-2032)
8.1.11. Conditioner
8.1.11.1. Market Revenue and Forecast (2020-2032)
8.1.12. Others
8.1.12.1. Market Revenue and Forecast (2020-2032)
Chapter 9. Global Baby Skincare Market, By Age Group
9.1. Baby Skincare Market, by Age Group, 2023-2032
9.1.1. 0-6 Months
9.1.1.1. Market Revenue and Forecast (2020-2032)
9.1.2. 7-12 Months
9.1.2.1. Market Revenue and Forecast (2020-2032)
9.1.3. 13-24 Months
9.1.3.1. Market Revenue and Forecast (2020-2032)
Chapter 10. Global Baby Skincare Market, By Distribution Channel
10.1. Baby Skincare Market, by Distribution Channel, 2023-2032
10.1.1. Supermarkets & Hypermarkets
10.1.1.1. Market Revenue and Forecast (2020-2032)
10.1.2. Convenience Stores
10.1.2.1. Market Revenue and Forecast (2020-2032)
10.1.3. Pharmacy & Drugstore
10.1.3.1. Market Revenue and Forecast (2020-2032)
10.1.4. Online
10.1.4.1. Market Revenue and Forecast (2020-2032)
10.1.5. Others
10.1.5.1. Market Revenue and Forecast (2020-2032)
Chapter 11. Global Baby Skincare Market, Regional Estimates and Trend Forecast
11.1. North America
11.1.1. Market Revenue and Forecast, by Product (2020-2032)
11.1.2. Market Revenue and Forecast, by Age Group (2020-2032)
11.1.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.1.4. U.S.
11.1.4.1. Market Revenue and Forecast, by Product (2020-2032)
11.1.4.2. Market Revenue and Forecast, by Age Group (2020-2032)
11.1.4.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.1.5. Rest of North America
11.1.5.1. Market Revenue and Forecast, by Product (2020-2032)
11.1.5.2. Market Revenue and Forecast, by Age Group (2020-2032)
11.1.5.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.2. Europe
11.2.1. Market Revenue and Forecast, by Product (2020-2032)
11.2.2. Market Revenue and Forecast, by Age Group (2020-2032)
11.2.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.2.4. UK
11.2.4.1. Market Revenue and Forecast, by Product (2020-2032)
11.2.4.2. Market Revenue and Forecast, by Age Group (2020-2032)
11.2.4.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.2.5. Germany
11.2.5.1. Market Revenue and Forecast, by Product (2020-2032)
11.2.5.2. Market Revenue and Forecast, by Age Group (2020-2032)
11.2.5.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.2.6. France
11.2.6.1. Market Revenue and Forecast, by Product (2020-2032)
11.2.6.2. Market Revenue and Forecast, by Age Group (2020-2032)
11.2.6.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.2.7. Rest of Europe
11.2.7.1. Market Revenue and Forecast, by Product (2020-2032)
11.2.7.2. Market Revenue and Forecast, by Age Group (2020-2032)
11.2.7.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.3. APAC
11.3.1. Market Revenue and Forecast, by Product (2020-2032)
11.3.2. Market Revenue and Forecast, by Age Group (2020-2032)
11.3.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.3.4. India
11.3.4.1. Market Revenue and Forecast, by Product (2020-2032)
11.3.4.2. Market Revenue and Forecast, by Age Group (2020-2032)
11.3.4.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.3.5. China
11.3.5.1. Market Revenue and Forecast, by Product (2020-2032)
11.3.5.2. Market Revenue and Forecast, by Age Group (2020-2032)
11.3.5.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.3.6. Japan
11.3.6.1. Market Revenue and Forecast, by Product (2020-2032)
11.3.6.2. Market Revenue and Forecast, by Age Group (2020-2032)
11.3.6.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.3.7. Rest of APAC
11.3.7.1. Market Revenue and Forecast, by Product (2020-2032)
11.3.7.2. Market Revenue and Forecast, by Age Group (2020-2032)
11.3.7.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.4. MEA
11.4.1. Market Revenue and Forecast, by Product (2020-2032)
11.4.2. Market Revenue and Forecast, by Age Group (2020-2032)
11.4.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.4.4. GCC
11.4.4.1. Market Revenue and Forecast, by Product (2020-2032)
11.4.4.2. Market Revenue and Forecast, by Age Group (2020-2032)
11.4.4.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.4.5. North Africa
11.4.5.1. Market Revenue and Forecast, by Product (2020-2032)
11.4.5.2. Market Revenue and Forecast, by Age Group (2020-2032)
11.4.5.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.4.6. South Africa
11.4.6.1. Market Revenue and Forecast, by Product (2020-2032)
11.4.6.2. Market Revenue and Forecast, by Age Group (2020-2032)
11.4.6.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.4.7. Rest of MEA
11.4.7.1. Market Revenue and Forecast, by Product (2020-2032)
11.4.7.2. Market Revenue and Forecast, by Age Group (2020-2032)
11.4.7.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.5. Latin America
11.5.1. Market Revenue and Forecast, by Product (2020-2032)
11.5.2. Market Revenue and Forecast, by Age Group (2020-2032)
11.5.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.5.4. Brazil
11.5.4.1. Market Revenue and Forecast, by Product (2020-2032)
11.5.4.2. Market Revenue and Forecast, by Age Group (2020-2032)
11.5.4.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
11.5.5. Rest of LATAM
11.5.5.1. Market Revenue and Forecast, by Product (2020-2032)
11.5.5.2. Market Revenue and Forecast, by Age Group (2020-2032)
11.5.5.3. Market Revenue and Forecast, by Distribution Channel (2020-2032)
Chapter 12. Company Profiles
12.1. Unilever
12.1.1. Company Overview
12.1.2. Product Offerings
12.1.3. Financial Performance
12.1.4. Recent Initiatives
12.2. Johnson & Johnson Services Inc.
12.2.1. Company Overview
12.2.2. Product Offerings
12.2.3. Financial Performance
12.2.4. Recent Initiatives
12.3. Beiersdorfs Inc.
12.3.1. Company Overview
12.3.2. Product Offerings
12.3.3. Financial Performance
12.3.4. Recent Initiatives
12.4. Sudocream
12.4.1. Company Overview
12.4.2. Product Offerings
12.4.3. Financial Performance
12.4.4. Recent Initiatives
12.5. GALDERMA LABORATORIES L.P.
12.5.1. Company Overview
12.5.2. Product Offerings
12.5.3. Financial Performance
12.5.4. Recent Initiatives
12.6. Palmers’
12.6.1. Company Overview
12.6.2. Product Offerings
12.6.3. Financial Performance
12.6.4. Recent Initiatives
12.7. Sebamed
12.7.1. Company Overview
12.7.2. Product Offerings
12.7.3. Financial Performance
12.7.4. Recent Initiatives
12.8. Cherub Rubs
12.8.1. Company Overview
12.8.2. Product Offerings
12.8.3. Financial Performance
12.8.4. Recent Initiatives
12.9. Sanosan
12.9.1. Company Overview
12.9.2. Product Offerings
12.9.3. Financial Performance
12.9.4. Recent Initiatives
12.10. Gaia Natural Baby
12.10.1. Company Overview
12.10.2. Product Offerings
12.10.3. Financial Performance
12.10.4. Recent Initiatives
Chapter 13. Research Methodology
13.1. Primary Research
13.2. Secondary Research
13.3. Assumptions
Chapter 14. Appendix
14.1. About Us
14.2. Glossary of Terms
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