Baby Skincare Market (By Products: Soaps, Body Wash, Cleanser, Moisturizers, Ointments, Oil, Lotions, Cream, Powder, Shampoo, Conditioner, Others; By Distribution Channel: Supermarkets & Hypermarkets, Convenience Stores, Pharmacy & Drugstore, Online, Others; By Age Group (0-6 Months, 7-12 Months, 13-24 Months) - Global Industry Analysis, Size, Share, Growth, Trends, Regional Outlook, and Forecast 2023 – 2032

The global baby skincare market size was valued at US$ 15 billion in 2022 and is expected to hit US$ 27.76 billion by 2032 poised to grow at a CAGR of 6.40% during the forecast period 2023 to 2032.

Baby Skincare Market Size 2023 to 2032

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Baby Skincare Market Size in Asia Pacific 2023 To 2032

The Asia Pacific baby skincare market size reached US$ 6 billion in 2022 and is predicted to be worth US$ 11.10 billion by 2032, at a CAGR of 6.40% between 2023 to 2032.

Asia Pacific Baby Skincare Market Size 2023 To 2032

Asia-Pacific dominated the baby skincare market in 2022 with a revenue share of 30%. The baby skincare market in the region is being driven by a rise in brand penetration and a broad distribution network. The growth of the market is being aided by the e-commerce sector.

Baby Skincare Market Share, By Region, 2020 (%)

North America, on the other hand, is expected to develop at the fastest rate during the forecast period. The increased research and development expenditures by businesses would boost the baby skincare market growth in North America region.

Growth Factors

The baby products are paving the way for personal hygiene. Several brands offer a wide range of baby care products with skin care being the most popular products. The skin of newborns is the most susceptible and delicate to infection. As a result, additional attention is essential to safeguard and nurture the baby’s delicate skin. Thus, the key market players have developed products that meet the needs of customers. The consumers are also turning toward organic and natural baby products, which are safer with no chemical additives, in order to protect the delicate infant skin. Since more females enter the workforce, the income level rises, resulting in the acceptance of high-quality healthcare products. As a result, the baby skincare market is growing at a rapid pace.

The organic and natural products are popular among consumers for skin care since they are soft and gentle and nurture the skin of babies. Furthermore, most of the skin care products come into close contact with the infant’s skin. As a result, natural baby skincare products are the best choice for protecting a baby’s skin. The natural and organic baby skincare products are becoming increasingly popular since they are free of negative effects on baby skin.

The natural, does not always imply healthy and safety. The natural products require a precise temperature at which they must be packed and maintained, and this is a mandatory requirement. As a result, if not created under acceptable conditions, it can have negative consequences. Thus, the adoption of natural baby skincare products has been hampered.

As millennial parents are more educated and informed, they prefer natural and organic baby skincare products to avoid adverse effects of chemical components on their child’s skin. As more women enter the workforce, disposable income rises, allowing for the purchase of high quality of healthcare supplies. As a result, the baby skincare market expansion is accelerated.

The regional and international organizations as well as government agencies manage the baby skincare market with a variety of rules and standards. The Food and Drug Administration (FDA) is one of the main agencies in charge of regulating baby skincare products, although it does not have the power to approve items before they reach store shelves.

With the rise in the working population, educational levels, disposable income, more individuals are becoming aware of and concerned about baby skincare. The parents are also becoming more conscious as a result of sophisticated promotions and commercials. The middle-class people’s disposable income has increased as both parents earn much more amount of money. As a result, parents’ purchasing power has risen. More various baby care items are in demand among today’s parents.

Due to climate change and diaper use, infant skin is prone to various rashes and allergies. As a result, the demand for creams, moisturizers, and lotions to treat diaper rashes, eczema, and sunburns increases. The reproductive decisions, rising population, and fertility rates all seem to be influenced by significant cultural transitions or changes. This factor is influencing the growth of the baby skincare market.

In order to suit the needs of consumers, the key market players in the baby skincare market are introducing new products. A wide range of products are becoming more widely available, due to market players. The baby skincare market is growing due to a number of active research projects aimed at generating and manufacturing natural and organic skin care products. As a result, the baby skincare market players are looking for ways to improve product quality.

Report Scope of the Baby Skincare Market

Report Coverage Details
Market Size by 2032 USD 27.76 Billion
Growth Rate from 2023 to 2032

CAGR of 6.40%

Largest Market Asia Pacific
Fastest Growing Market North America
Base Year 2022
Forecast Period 2023 to 2032
Segments Covered Product, Distribution Channel, Age Group, Geography
Companies Mentioned Unilever, Johnson & Johnson Services Inc., Beiersdorfs Inc., Sudocream, GALDERMA LABORATORIES L.P., Palmers, Sebamed, Cherub Rubs, Sanosan, Gaia Natural Baby

Products Insights

In 2022, the creams segment dominated the baby skincare market. The primary purpose of baby lotions and creams is to hydrate and protect the skin from drying out. The diaper rash creams, on the other hand, are used to provide a barrier between the skin of the infant and the wet diapers, preventing irritation.

The oil segment, on the other hand, is predicted to develop at the quickest rate in the future years. The traditional infant massage oils are used to calm and soothe a baby’s sensitive skin. The olive oil, coconut oil, and aloe oil are used as baby skin care products on a large scale.

Distribution Channel Insights

The supermarkets & hypermarkets segment dominated the baby skincare market in 2022. The supermarkets and hypermarkets provide wide range of baby skin care products. These products are available on discounts in these stores, which is boosting the expansion of the supermarkets and hypermarkets segment over the projection period. The Amazon and Walmart are implementing various strategies for the increased sales of baby skin care products.

The online segment is fastest growing segment of the baby skincare market in 2022. The factors such as high rate of internet penetration, growing usage of smartphones and tablets, and easy availability of wide variety of products are driving the growth of the online segment during the forecast period.

Key Developments

  • Galderma India Pvt. Ltd launched soap free – Syndet Bar under the Cetaphil Baby brand in September 2020.
  • Johnson & Johnson launched baby care product brand called Cotton touch in India in September 2020. The oil, cream, and lotion are some of the products covered in the new category of baby skincare.
  • Mustela released a new organic infant skincare range with aloe and olive oil in June 2020. Mustela’s parent firm, Expanscience Laboratories collaborated on the new line of baby skin care products.
  • Sebamed, an infant skincare product located in Germany, launched a new evidence-based brand campaign in January 2021 to illustrate the better advantage of Sebamed’s cleansing bar in the soap category.

To strengthen their product portfolio across all sectors, key companies are focusing on research and development by producing organic and natural baby skin care products in product portfolio with changing consumer demands. Additionally, the key market players are collaborating and forming strategic alliances to expand their online and offline distribution networks. The market players are also implementing unique strategies to educate customers and raise consumer knowledge about baby skin care products.  

Some of the prominent players in the global baby skincare market include:

  • Unilever
  • Johnson & Johnson Services Inc.
  • Beiersdorfs Inc.
  • Sudocream
  • Palmers’
  • Sebamed
  • Cherub Rubs
  • Sanosan
  • Gaia Natural Baby

Segments Covered in the Report

By Products

  • Soaps
  • Body Wash
  • Cleanser
  • Moisturizers
  • Ointments
  • Oil
  • Lotions
  • Cream
  • Powder
  • Shampoo
  • Conditioner
  • Others

By Distribution Channel

  • Supermarkets & Hypermarkets
  • Convenience Stores
  • Pharmacy & Drugstore
  • Online
  • Others

By Age Group

  • 0-6 Months
  • 7-12 Months
  • 13-24 Months

By Geography

  • North America
    • U.S.
    • Canada
  • Europe
    • U.K.
    • Germany
    • France
  • Asia-Pacific
    • China
    • India
    • Japan
    • South Korea
    • Malaysia
    • Philippines
  • Latin America
    • Brazil
    • Rest of Latin America
  • Middle East & Africa (MEA)
    • GCC
    • North Africa
    • South Africa
    • Rest of the Middle East & Africa


Frequently Asked Questions

What is the current size of baby skincare market?
According to Precedence Research, the global baby skincare market was accounted at US$ 15 billion in 2022 and is anticipated to rake US$ 27.76 billion by 2032.
What will be the CAGR of global baby skincare market?
The global baby skincare market is expected to drive growth at a CAGR of 6.40% over the forecast period 2023 to 2032.
Who are the major players operating in the baby skincare market?
The major players operating in the baby skincare market are Unilever, Johnson & Johnson Services Inc., Beiersdorfs Inc., Sudocream, GALDERMA LABORATORIES L.P., Palmers, Sebamed, Cherub Rubs, Sanosan, and Gaia Natural Baby.
Which are the driving factors of the baby skincare market?
The global baby skincare industry is being driven by the increasing relevance of cleanliness and health in infants due to their susceptibility to various disorders and diseases. The high cost of baby skincare products is hampering the growth of the global baby skincare market during the forecast period.
Which region will lead the global baby skincare market?
Asia-Pacific is the largest segment for baby skincare market in terms of region and will lead in forecast period.


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