The global baby care products market was valued at USD 94 billion in 2022 and it is expected to hit around USD 158.29 billion by 2032 and register at a notable compound annual growth rate (CAGR) of 5.4% from 2023 to 2032.
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The need for baby care products has increased drastically in the recent years as many patients across the world find these products extremely easy and simple for use. Apart from the benefits are associated with the usage of such products the functionalities are also great. The need for these products has increased drastically due to the increasing population of working women.
The health care professionals and doctors are also recommending such products to the parents and this has been instrumental factor which has helped in creating more demand for such products. As the parents are busy the need for these products will increase as they help in maintaining and monitoring the health of the baby. All of these factors will provide good opportunities for the growth of the market in the coming years. There are many types of health issues that are experienced by the children which are sometimes associated with the complications that arise during the process of birth. Skin rashes, respiratory illnesses and many other issues have increased the need for such products.
As the awareness regarding the availability of the baby care products has increased in the recent years which help in maintaining the hygiene as well as the health of the babies across the world the need for these products will continue to grow in the coming years. The application of these products which play a significant role in the growth of the market.
Most of the manufacturers present in the market are constantly engaged in making efforts to provide innovative products with an increase in the number of investments made in the research and the developmental activities. The need for organic products has also increased and this will provide the best of the opportunities for the growth of this market in the coming years. The demand for these products has increased across the globe as the purchasing power of the consumers has increased and there is a presence of dual income households even in the developing nations.
Outbreak of the COVID-19 pandemic has also created more demand for these products in order to increase the immunity of the children. The manufacturing companies which are based in various regions across the world which are of the medium as well as the small scale are making investments in order to enhance their market presence. These organizations are making efforts to provide natural and safe products which are equally efficient for the babies.
Report Scope of the Baby Care Products Market
|Market Size in 2023||
USD 98.61 Billion
|Market Size by 2032||
USD 158.29 Billion
|Growth Rate from 2023 to 2032||CAGR of 5.4%|
|Forecast Period||2023 to 2032|
|Segments Covered||Product, Buyer Type, Distribution Channel, and Geography|
|Companies Mentioned||The Himalaya Drug Company, California baby, Unilever, Procter & Gamble, Johnson & Johnson|
Key Market Drivers
Busy lifestyles and increase in the disposable income
Variety of baby care products
Key Market Challenges
Key Market Opportunities
Introduction of natural products
On the basis of the type of products, the hair care and toiletry segment hit maximum share in terms of revenue which was about 67%. This trend shall continue in the coming years. The demand for baby wipes, baby washes and baby shampoos and conditioners or some of the products that are used on a large scale across the world. As most of these products are extremely skin friendly the need for these products will increase in the coming years. They provide benefits like maintaining the moisture in the skin and provide instant hydration due to which the need for these products will increase in the coming years. As these products are extremely easy for use and they provide quick solutions for treating diaper rashes, dryness as well as infection in babies the need for these products will continue to grow in the coming years.
The skin care segment is expected to grow with the highest compound annual growth rate which shall be about 5.4% in the coming years. Various products that come under this segment are the powders, massage oils, face creams and moisturizers and the need for these products has increased in the recent years in order to maintain the health of the scale. The demand for these products that provide antibacterial and antioxidant properties will drive the market growth period the lead for antifungal products will also increase in order to treat various conditions of sensitive skin in the babies.
Distribution Channels Insights
On the basis of the distribution channel, the supermarket and hypermarket segment dominated the market in the past with a share of about 46% and it shall continue to dominate the market in the coming years. There are many advantages which are associated with the purchases made through the stores as they provide lower prices and better options for selection. Better visibility is provided by these stores as dedicated shelves are provided for these products with better arrangements. The presence of the international brands at the supermarkets and hypermarkets will also help in meeting the needs of varied customers. As the stores help in meeting the needs of different types of customer groups the purchases through these stores will grow significantly even in the coming years.
The segment of the specialty store will also show a significant growth and it will expand at a compound annual growth rate of 5.2% in the coming years. Consumers that make purchases of a particular product repeatedly are the consumers that buy from the specialty stores. The availability of natural organic as well as herbal products in the specialty stores is an advantage which helps in the growth of this segment.
Baby care products Market Share, By Region, 2022 (%)
|Regions||Revenue Share in 2022 (%)|
A share of about 42% was held by the Asia Pacific region in the past and it will continue to grow well in the coming years. Growing population in most of the regions like India as well as China will play a significant role in the growth of this market. In the coming years it is estimated that the population in these nations of the Asia Pacific region will grow to 270 million and this is one of the major factors driving the growth of the baby care products. Considerable growth will also be registered in the North American region due to the presence of various market players like Unilever, Johnson and Johnson.
Key Market Developments
Segments Covered in the Report
By Buyer Type
By Distribution Channel
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