Baby Cleaning Products Market (By Product: Cleaning Wipes, Bottle Wash, Laundry Detergents, Cleaning Sprays, Fabric Conditioners, Vegetable Wash, and Others; By Distribution Channel: Retail, Non-Retail, and E-commerce) - Global Industry Analysis, Size, Share, Growth, Trends, Regional Outlook, and Forecast 2021 - 2030


The global baby cleaning products market size was valued at US$ 3.4 billion in 2020 and is expected to reach over US$ 5.9 billion by 2030, expanding growth at a noteworthy CAGR of 5.8% from 2021 to 2030.

Baby Cleaning Products Market Size 2021 to 2030

Growth Factors

The global baby cleaning products market is significantly driven by the factors such as increased consciousness regarding baby hygiene, increasing awareness regarding the availability of various baby cleaning products, easy availability of baby cleaning products, increasing disposable income, and various developments and innovations in the baby cleaning products. The rising initiatives by various organizations emphasizing on the baby hygiene is also positively impacting the market. For instance, in 2018, the BBC Media collaborated with the United Nations to provide fund in Northern Ethiopia for a project named Baby WASH, which aimed at preventing the microbial contamination among the babies. These kinds of initiatives helps in spreading awareness regarding baby hygiene and fuels the demand for various baby cleaning products such as laundry detergents, cleaning wipes, cleaning sprays, and bottle wash for babies. Therefore, the baby cleaning products market is expected to foresee a significant growth rate in the forthcoming years.

The baby cleaning products aims at eliminating certain problems such as itchiness, rashes, and blisters among the babies. The rising awareness among the population regarding the importance of baby cleaning products is boosting the growth of the market. The use of organic materials such as cotton for making cleaning wipes, cleaning sprays, and fabric conditioners is expected to drive the growth of the market in the developed regions like Europe and North America. The rising consciousness among the population regarding the various negative impacts of chemical based products on environment and baby health is fostering the adoption of organic products in the developed regions. Moreover, the easy availability of the various baby cleaning products through retail stores, pharmacies, and online channels is playing a crucial role in augmenting the global baby cleaning products market. Moreover, increased expenditure on health, wellness, and hygiene products among the consumers is also benefitting the market.

Product Insights

Based on product, the laundry detergent segment dominated the global baby cleaning products market in 2020, in terms of revenue and is estimated to sustain its dominance during the forecast period. The regular laundry detergents contains harsh chemicals that are effective for cleaning clothes but are not good for the soft skin of the babies. The specific baby laundry detergents are made from delicate materials that provides effective cleaning along with maintaining the skin health of the babies. The rising burden of diseases caused through bacteria and viruses have fostered the adoption of baby laundry detergents across the globe that resulted in the growth of this segment in the past.

On the other hand, the bottle wash segment is estimated to be the most opportunistic segment during the forecast period. Regular bottle wash contains several chemicals such as sodium laureth sulfate and artificial fragrances that may have a negative impact on the health of the babies. These chemicals are carcinogenic. Therefore the demand for the organic bottle wash is on the rise, especially in the developed markets. The rising awareness among the baby boomers regarding the proper care for bottle wash for babies is expected to significantly foster the growth of this segment across the globe.

Distribution Channel Insights

Based on distribution channel, the retail segment dominated the global baby cleaning products market in 2020, in terms of revenue and is estimated to sustain its dominance during the forecast period. This is attributable to the increased penetration of retail sales across the globe. Further, various top brands offers discounts on the baby care products. The marketing strategies adopted by these brands plays a significant role in spreading awareness regarding baby cleaning products and influences parents to spend on baby care products.

Baby Cleaning Products Market Share, By Distribution Channel, 2020 (%)

On the other hand, the e-commerce segment is expected to be the fastest-growing segment during the forecast period. This can be attributed to the increasing penetration of internet, rising adoption of smartphones, growing popularity of e-commerce platforms, and heavy discounts offered by the online retailers. These factors are expected to fuel the growth of this segment in the upcoming years.

Region Insights

Based on region, North America dominated the global baby cleaning products market in 2020, in terms of revenue and is estimated to sustain its dominance during the forecast period. The constant development of new baby cleaning products coupled with the rising births in North America has fostered the growth of the market in the region. The presence of several top regional players in the market has contributed exponentially towards the growth of the baby cleaning products market. Further, the ongoing trend of organic products adoption among the consumers is estimated to positively impact the market in nations like US. According to the Organic Trade Association, US, in 2020, witnessed a record high sales of organic products. Therefore, the organic baby cleaning products is expected to drive the market during the forecast period.

Baby Cleaning Products Market Share, By Region, 2020 (%)

On the other hand, Asia Pacific is estimated to be the most opportunistic market during the forecast period. This is attributed to the rising birth rate, rising disposable income, rising awareness regarding baby hygiene, rising investments by the market players in the region, and rising expenditure on health and hygiene products of babies. Moreover, the rising penetration of online baby care market platforms such as FirstCry.com, BabyOye.com, and various other online retailers is expected to drive the growth of the market in this region.

Key Companies & Market Share Insights

The market is moderately fragmented with the presence of several local companies. These market players are striving to gain higher market share by adopting strategies, such as investments, partnerships, and acquisitions & mergers. Companies are also spending on the development of improved products. Moreover, they are also focusing on maintaining competitive pricing.

In August 2018, Johnson & Johnson, one of the leading players in the baby cleaning products market, announced to disclose its materials used for making its products, which helped to improve transparency and improved the customer relationships.

The various developmental strategies like new product launches with latest and innovative features fosters market growth and offers lucrative growth opportunities to the market players.

Some of the prominent players in the global baby cleaning products market include:

  • Johnson & Johnson, Inc.
  • Koninklijke Philips N.V.
  • Pigeon Corporation
  • Nuby
  • Mayborn Group Limited
  • Kimberly-Clark
  • Procter & Gamble
  • Unilever
  • Himalaya Drug Company
  • BABISIl

Scope of the Baby Cleaning Products Market Report

Report Highlights Details
Market Size USD 5.9 Billion by 2030
Growth Rate CAGR of 5.8% From 2021 to 2030
Largest Market North America
Fastest Growing Market Asia Pacific
Base Year 2021
Forecast Period 2021 to 2030
Segments Covered Distribution Channel, Product, Region
Companies Mentioned Johnson & Johnson, Inc., Procter & Gamblem Unilever, Koninklijke Philips N.V., Pigeon Corporation, Mayborn Group Limited, Kimberly-Clark, Himalaya Drug Company, Nuby, BABISIl

 

Segments Covered in the Report

By Product

  • Cleaning Wipes
  • Bottle Wash
  • Laundry Detergents
  • Cleaning Sprays
  • Fabric Conditioners
  • Vegetable Wash
  • Others

By Distribution Channel

  • Retail
  • Non-Retail
  • E-Commerce

By Geography

  • North America
    • U.S.
    • Canada
  • Europe
    • U.K.
    • Germany
    • France
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
  • Rest of the World

Frequently Asked Questions

What is the current size of baby cleaning products market?
The global baby cleaning products market size was hit at US$ 3.4 billion in 2020 and is projected to surpass around US$ 5.9 billion by 2030.
The global baby cleaning products market is growing at a CAGR of 5.8% from 2021 to 2030.
The major players in the baby cleaning products market are Johnson & Johnson, Inc., Koninklijke Philips N.V., Pigeon Corporation, Nuby, Mayborn Group Limited, Kimberly-Clark, Procter & Gamblem Unilever, Himalaya Drug Company, BABISIl.
Rising personal disposable income and Increasing birth rate, especially in developing markets are the driving factors of the baby cleaning products market.
In terms of revenue, the North America region will lead the global baby cleaning products market.

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