Chapter 1. Introduction

1.1. Research Objective

1.2. Scope of the Study

1.3. Definition

Chapter 2. Research Methodology

2.1. Research Approach

2.2. Data Sources

2.3. Assumptions & Limitations

Chapter 3. Executive Summary

3.1. Market Snapshot

Chapter 4. Market Variables and Scope 

4.1. Introduction

4.2. Market Classification and Scope

4.3. Industry Value Chain Analysis

4.3.1. Raw Material Procurement Analysis 

4.3.2. Sales and Distribution Channel Analysis

4.3.3. Downstream Buyer Analysis

Chapter 5. COVID 19 Impact on Digital Ad Spending Market 

5.1. COVID-19 Landscape: Digital Ad Spending Industry Impact

5.2. COVID 19 - Impact Assessment for the Industry

5.3. COVID 19 Impact: Global Major Government Policy

5.4. Market Trends and Opportunities in the COVID-19 Landscape

Chapter 6. Market Dynamics Analysis and Trends

6.1. Market Dynamics

6.1.1. Market Drivers

6.1.2. Market Restraints

6.1.3. Market Opportunities

6.2. Porter’s Five Forces Analysis

6.2.1. Bargaining power of suppliers

6.2.2. Bargaining power of buyers

6.2.3. Threat of substitute

6.2.4. Threat of new entrants

6.2.5. Degree of competition

Chapter 7. Competitive Landscape

7.1.1. Company Market Share/Positioning Analysis

7.1.2. Key Strategies Adopted by Players

7.1.3. Vendor Landscape

7.1.3.1. List of Suppliers

7.1.3.2. List of Buyers

Chapter 8. Global Digital Ad Spending Market, By Add Format

8.1. Digital Ad Spending Market, by Add Format, 2024-2033

8.1.1 Social media

8.1.1.1. Market Revenue and Forecast (2021-2033)

8.1.2. Video

8.1.2.1. Market Revenue and Forecast (2021-2033)

8.1.3. Search engine

8.1.3.1. Market Revenue and Forecast (2021-2033)

Chapter 9. Global Digital Ad Spending Market, By Platform Used

9.1. Digital Ad Spending Market, by Platform Used, 2024-2033

9.1.1. Mobile

9.1.1.1. Market Revenue and Forecast (2021-2033)

9.1.2. Laptop

9.1.2.1. Market Revenue and Forecast (2021-2033)

9.1.3. Desktop

9.1.3.1. Market Revenue and Forecast (2021-2033)

Chapter 10. Global Digital Ad Spending Market, By End User 

10.1. Digital Ad Spending Market, by End User, 2024-2033

10.1.1. Retail

10.1.1.1. Market Revenue and Forecast (2021-2033)

10.1.2. Health care

10.1.2.1. Market Revenue and Forecast (2021-2033)

10.1.3. Automotive

10.1.3.1. Market Revenue and Forecast (2021-2033)

10.1.4. Media and entertainment

10.1.4.1. Market Revenue and Forecast (2021-2033)

10.1.5. Education

10.1.5.1. Market Revenue and Forecast (2021-2033)

10.1.6. Transport and tourism

10.1.6.1. Market Revenue and Forecast (2021-2033)

10.1.7. IT and telecom

10.1.7.1. Market Revenue and Forecast (2021-2033)

Chapter 11. Global Digital Ad Spending Market, Regional Estimates and Trend Forecast

11.1. North America

11.1.1. Market Revenue and Forecast, by Add Format (2021-2033)

11.1.2. Market Revenue and Forecast, by Platform Used (2021-2033)

11.1.3. Market Revenue and Forecast, by End User (2021-2033)

11.1.4. U.S.

11.1.4.1. Market Revenue and Forecast, by Add Format (2021-2033)

11.1.4.2. Market Revenue and Forecast, by Platform Used (2021-2033)

11.1.4.3. Market Revenue and Forecast, by End User (2021-2033)

11.1.5. Rest of North America

11.1.5.1. Market Revenue and Forecast, by Add Format (2021-2033)

11.1.5.2. Market Revenue and Forecast, by Platform Used (2021-2033)

11.1.5.3. Market Revenue and Forecast, by End User (2021-2033)

11.2. Europe

11.2.1. Market Revenue and Forecast, by Add Format (2021-2033)

11.2.2. Market Revenue and Forecast, by Platform Used (2021-2033)

11.2.3. Market Revenue and Forecast, by End User (2021-2033)

11.2.4. UK

11.2.4.1. Market Revenue and Forecast, by Add Format (2021-2033)

11.2.4.2. Market Revenue and Forecast, by Platform Used (2021-2033)

11.2.4.3. Market Revenue and Forecast, by End User (2021-2033)

11.2.5. Germany

11.2.5.1. Market Revenue and Forecast, by Add Format (2021-2033)

11.2.5.2. Market Revenue and Forecast, by Platform Used (2021-2033)

11.2.5.3. Market Revenue and Forecast, by End User (2021-2033)

11.2.6. France

11.2.6.1. Market Revenue and Forecast, by Add Format (2021-2033)

11.2.6.2. Market Revenue and Forecast, by Platform Used (2021-2033)

11.2.6.3. Market Revenue and Forecast, by End User (2021-2033)

11.2.7. Rest of Europe

11.2.7.1. Market Revenue and Forecast, by Add Format (2021-2033)

11.2.7.2. Market Revenue and Forecast, by Platform Used (2021-2033)

11.2.7.3. Market Revenue and Forecast, by End User (2021-2033)

11.3. APAC

11.3.1. Market Revenue and Forecast, by Add Format (2021-2033)

11.3.2. Market Revenue and Forecast, by Platform Used (2021-2033)

11.3.3. Market Revenue and Forecast, by End User (2021-2033)

11.3.4. India

11.3.4.1. Market Revenue and Forecast, by Add Format (2021-2033)

11.3.4.2. Market Revenue and Forecast, by Platform Used (2021-2033)

11.3.4.3. Market Revenue and Forecast, by End User (2021-2033)

11.3.5. China

11.3.5.1. Market Revenue and Forecast, by Add Format (2021-2033)

11.3.5.2. Market Revenue and Forecast, by Platform Used (2021-2033)

11.3.5.3. Market Revenue and Forecast, by End User (2021-2033)

11.3.6. Japan

11.3.6.1. Market Revenue and Forecast, by Add Format (2021-2033)

11.3.6.2. Market Revenue and Forecast, by Platform Used (2021-2033)

11.3.6.3. Market Revenue and Forecast, by End User (2021-2033)

11.3.7. Rest of APAC

11.3.7.1. Market Revenue and Forecast, by Add Format (2021-2033)

11.3.7.2. Market Revenue and Forecast, by Platform Used (2021-2033)

11.3.7.3. Market Revenue and Forecast, by End User (2021-2033)

11.4. MEA

11.4.1. Market Revenue and Forecast, by Add Format (2021-2033)

11.4.2. Market Revenue and Forecast, by Platform Used (2021-2033)

11.4.3. Market Revenue and Forecast, by End User (2021-2033)

11.4.4. GCC

11.4.4.1. Market Revenue and Forecast, by Add Format (2021-2033)

11.4.4.2. Market Revenue and Forecast, by Platform Used (2021-2033)

11.4.4.3. Market Revenue and Forecast, by End User (2021-2033)

11.4.5. North Africa

11.4.5.1. Market Revenue and Forecast, by Add Format (2021-2033)

11.4.5.2. Market Revenue and Forecast, by Platform Used (2021-2033)

11.4.5.3. Market Revenue and Forecast, by End User (2021-2033)

11.4.6. South Africa

11.4.6.1. Market Revenue and Forecast, by Add Format (2021-2033)

11.4.6.2. Market Revenue and Forecast, by Platform Used (2021-2033)

11.4.6.3. Market Revenue and Forecast, by End User (2021-2033)

11.4.7. Rest of MEA

11.4.7.1. Market Revenue and Forecast, by Add Format (2021-2033)

11.4.7.2. Market Revenue and Forecast, by Platform Used (2021-2033)

11.4.7.3. Market Revenue and Forecast, by End User (2021-2033)

11.5. Latin America

11.5.1. Market Revenue and Forecast, by Add Format (2021-2033)

11.5.2. Market Revenue and Forecast, by Platform Used (2021-2033)

11.5.3. Market Revenue and Forecast, by End User (2021-2033)

11.5.4. Brazil

11.5.4.1. Market Revenue and Forecast, by Add Format (2021-2033)

11.5.4.2. Market Revenue and Forecast, by Platform Used (2021-2033)

11.5.4.3. Market Revenue and Forecast, by End User (2021-2033)

11.5.5. Rest of LATAM

11.5.5.1. Market Revenue and Forecast, by Add Format (2021-2033)

11.5.5.2. Market Revenue and Forecast, by Platform Used (2021-2033)

11.5.5.3. Market Revenue and Forecast, by End User (2021-2033)

Chapter 12. Company Profiles

12.1. Alibaba Group Holdings Limited

12.1.1. Company Overview

12.1.2. Product Offerings

12.1.3. Financial Performance

12.1.4. Recent Initiatives

12.2. Google LLC

12.2.1. Company Overview

12.2.2. Product Offerings

12.2.3. Financial Performance

12.2.4. Recent Initiatives

12.3. Baidu Inc

12.3.1. Company Overview

12.3.2. Product Offerings

12.3.3. Financial Performance

12.3.4. Recent Initiatives

12.4. Amazon Web Services, Inc

12.4.1. Company Overview

12.4.2. Product Offerings

12.4.3. Financial Performance

12.4.4. Recent Initiatives

12.5. International Business Machines Corp

12.5.1. Company Overview

12.5.2. Product Offerings

12.5.3. Financial Performance

12.5.4. Recent Initiatives

12.6. Verizon Communications Inc

12.6.1. Company Overview

12.6.2. Product Offerings

12.6.3. Financial Performance

12.6.4. Recent Initiatives

12.7. Facebook Inc

12.7.1. Company Overview

12.7.2. Product Offerings

12.7.3. Financial Performance

12.7.4. Recent Initiatives

12.8. Twitter Inc

12.8.1. Company Overview

12.8.2. Product Offerings

12.8.3. Financial Performance

12.8.4. Recent Initiatives

12.9. Hulu LLC

12.9.1. Company Overview

12.9.2. Product Offerings

12.9.3. Financial Performance

12.9.4. Recent Initiatives

12.10. Microsoft corporation

12.10.1. Company Overview

12.10.2. Product Offerings

12.10.3. Financial Performance

12.10.4. Recent Initiatives

Chapter 13. Research Methodology

13.1. Primary Research

13.2. Secondary Research

13.3. Assumptions

Chapter 14. Appendix

14.1. About Us

14.2. Glossary of Terms