U.S. Oral Care Market Size, Share, and Trends 2026 to 2035

U.S. Oral Care Market (By Product Type: Breath Fresheners, Dental Floss, Denture Care, Mouthwashes and Rinses, Toothbrushes and Replacements, Toothpaste; By Distribution Channel: Supermarkets/Hypermarkets, Convenience Stores, Pharmacies and Drug Stores, Online Retail Stores, Other Distribution Channels) - Global Industry Analysis, Size, Trends, Leading Companies, Regional Outlook, and Forecast 2026 to 2035

Last Updated : 17 Dec 2025  |  Report Code : 2407  |  Category : Healthcare   |  Format : PDF / PPT / Excel

Chapter 1. Introduction

1.1. Research Objective

1.2. Scope of the Study

1.3. Definition

Chapter 2. Research Methodology

2.1. Research Approach

2.2. Data Sources

2.3. Assumptions & Limitations

Chapter 3. Executive Summary

3.1. Market Snapshot

Chapter 4. Market Variables Scope 

4.1. Introduction

4.2. Market Classification and Scope

4.3. Industry Value Chain Analysis

4.3.1. Raw Material Procurement Analysis 

4.3.2. Sales and Distribution Channel Analysis

4.3.3. Downstream Buyer Analysis

Chapter 5. COVID 19 Impact on U.S. Oral Care Market 

5.1. COVID-19 Lscape: U.S. Oral Care Industry Impact

5.2. COVID 19 - Impact Assessment for the Industry

5.3. COVID 19 Impact: U.S. Major Government Policy

5.4. Market Trends and Opportunities in the COVID-19 Lscape

6.1. Market Dynamics

6.1.1. Market Drivers

6.1.2. Market Restraints

6.1.3. Market Opportunities

6.2. Porter’s Five Forces Analysis

6.2.1. Bargaining power of suppliers

6.2.2. Bargaining power of buyers

6.2.3. Threat of substitute

6.2.4. Threat of new entrants

6.2.5. Degree of competition

Chapter 7. Competitive Landscape

7.1.1. Company Market Share/Positioning Analysis

7.1.2. Key Strategies Adopted by Players

7.1.3. Vendor Lscape

7.1.3.1. List of Suppliers

7.1.3.2. List of Buyers

Chapter 8. U.S. Oral Care Market, By Product Type

8.1. U.S. Oral Care Market, by Product Type

8.1.1. Breath Fresheners

8.1.1.1. Market Revenue and Forecast

8.1.2. Dental Floss

8.1.2.1. Market Revenue and Forecast

8.1.3. Denture Care

8.1.3.1. Market Revenue and Forecast

8.1.4. Mouthwashes Rinses

8.1.4.1. Market Revenue and Forecast

8.1.5. Toothbrushes and Replacements

8.1.5.1. Market Revenue and Forecast

8.1.6. Toothpaste

8.1.6.1. Market Revenue and Forecast

Chapter 9. U.S. Oral Care Market, By Distribution Channel

9.1. U.S. Oral Care Market, by Distribution Channel

9.1.1. Supermarkets/Hypermarkets

9.1.1.1. Market Revenue and Forecast

9.1.2. Convenience Stores

9.1.2.1. Market Revenue and Forecast

9.1.3. Pharmacies and Drug Stores

9.1.3.1. Market Revenue and Forecast

9.1.4. Online Retail Stores

9.1.4.1. Market Revenue and Forecast

9.1.5. Other Distribution Channels

9.1.5.1. Market Revenue and Forecast

Chapter 10. U.S. Oral Care Market, Regional Estimates and Trend Forecast

10.1. U.S.

10.1.1. Market Revenue and Forecast, by Product Type

10.1.2. Market Revenue and Forecast, by Distribution Channel

Chapter 11. Company Profiles

11.1. Koninklijke Philips N.V.

11.1.1. Company Overview

11.1.2. Product Offerings

11.1.3. Financial Performance

11.1.4. Recent Initiatives

11.2. Colgate-Palmolive Company

11.2.1. Company Overview

11.2.2. Product Offerings

11.2.3. Financial Performance

11.2.4. Recent Initiatives

11.3. GlaxoSmithKline plc

11.3.1. Company Overview

11.3.2. Product Offerings

11.3.3. Financial Performance

11.3.4. Recent Initiatives

11.4. Procter & Gamble

11.4.1. Company Overview

11.4.2. Product Offerings

11.4.3. Financial Performance

11.4.4. Recent Initiatives

11.5. Johnson & Johnson

11.5.1. Company Overview

11.5.2. Product Offerings

11.5.3. Financial Performance

11.5.4. Recent Initiatives

11.6. Unilever plc

11.6.1. Company Overview

11.6.2. Product Offerings

11.6.3. Financial Performance

11.6.4. Recent Initiatives

11.7. Ultradent Products, Inc.

11.7.1. Company Overview

11.7.2. Product Offerings

11.7.3. Financial Performance

11.7.4. Recent Initiatives

11.8. 3M Company

11.8.1. Company Overview

11.8.2. Product Offerings

11.8.3. Financial Performance

11.8.4. Recent Initiatives

11.9. Hain Celestial Group (Jason Natural products, Inc.)

11.9.1. Company Overview

11.9.2. Product Offerings

11.9.3. Financial Performance

11.9.4. Recent Initiatives

11.10. Church & Dwight Co, Inc

11.10.1. Company Overview

11.10.2. Product Offerings

11.10.3. Financial Performance

11.10.4. Recent Initiatives

Chapter 12. Research Methodology

12.1. Primary Research

12.2. Secondary Research

12.3. Assumptions

Chapter 13. Appendix

13.1. About Us

13.2. Glossary of Terms

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Frequently Asked Questions

Answer : The U.S. oral care market size is accounted at USD 10.62 billion in 2025 and it is expected to reach around USD 16.60 billion by 2035.

Answer : The U.S. oral care market is poised to grow at a CAGR of 4.57% from 2026 to 2035.

Answer : The major players operating in the U.S. oral care market are Koninklijke Philips N.V., Colgate-Palmolive Company, GlaxoSmithKline plc, Procter & Gamble, Johnson & Johnson, Unilever plc, Ultradent Products, Inc., 3M Company, Hain Celestial Group (Jason Natural products, Inc.), Church & Dwight Co, Inc, Supersmile, CloSYS.

Answer : High product demand due to increased incidence of dental and gum related diseases is the primary driving factors of the U.S. oral care market.

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