Digital Out-Of-Home Advertising Market Size, Share, and Trends 2025 to 2034

Digital Out-Of-Home Advertising Market (By Format Type: Digital Billboards, Video Advertising Ambient Advertising, Others; By Location: Outdoor, Indoor; By End-User Industry: Retail, Transportation, Education, Healthcare, Banking & Finance, Others; By Technology: LED Displays, Projection Systems, Interactive Kiosks, Others;) - Global Industry Analysis, Size, Trends, Leading Companies, Regional Outlook, and Forecast 2025 to 2034

Last Updated : October 2025  |  Report Code : 6974  |  Category : ICT  |  Format : PDF / PPT / Excel

Chapter 1. Introduction

1.1. Research Objective

1.2. Scope of the Study

1.3. Definition

Chapter 2. Research Methodology

2.1. Research Approach

2.2. Data Sources

2.3. Assumptions & Limitations

Chapter 3. Executive Summary

3.1. Market Snapshot

Chapter 4. Market Variables and Scope 

4.1. Introduction

4.2. Market Classification and Scope

4.3. Industry Value Chain Analysis

4.3.1. Raw Material Procurement Analysis 

4.3.2. Sales and Distribution Channel Analysis

4.3.3. Downstream Buyer Analysis

Chapter 5. COVID 19 Impact on Digital Out-Of-Home Advertising Market 

5.1. COVID-19 Landscape: Digital Out-Of-Home Advertising Industry Impact

5.2. COVID 19 - Impact Assessment for the Industry

5.3. COVID 19 Impact: Global Major Government Policy

5.4. Market Trends and Opportunities in the COVID-19 Landscape

6.1. Market Dynamics

6.1.1. Market Drivers

6.1.2. Market Restraints

6.1.3. Market Opportunities

6.2. Porter’s Five Forces Analysis

6.2.1. Bargaining power of suppliers

6.2.2. Bargaining power of buyers

6.2.3. Threat of substitute

6.2.4. Threat of new entrants

6.2.5. Degree of competition

Chapter 7. Competitive Landscape

7.1.1. Company Market Share/Positioning Analysis

7.1.2. Key Strategies Adopted by Players

7.1.3. Vendor Landscape

7.1.3.1. List of Suppliers

7.1.3.2. List of Buyers

Chapter 8. Global Digital Out-Of-Home Advertising Market, By Format Type

8.1. Digital Out-Of-Home Advertising Market, by Format Type

8.1.1. Digital Billboards

8.1.1.1. Market Revenue and Forecast

8.1.2. Video Advertising

8.1.2.1. Market Revenue and Forecast

8.1.3. Ambient Advertising

8.1.3.1. Market Revenue and Forecast

8.1.4. Others

8.1.4.1. Market Revenue and Forecast

Chapter 9. Global Digital Out-Of-Home Advertising Market, By Location

9.1. Digital Out-Of-Home Advertising Market, by Location

9.1.1. Outdoor

9.1.1.1. Market Revenue and Forecast

9.1.2. Indoor

9.1.2.1. Market Revenue and Forecast

Chapter 10. Global Digital Out-Of-Home Advertising Market, By End-User Industry 

10.1. Digital Out-Of-Home Advertising Market, by End-User Industry

10.1.1. Retail

10.1.1.1. Market Revenue and Forecast

10.1.2. Transportation

10.1.2.1. Market Revenue and Forecast

10.1.3. Education

10.1.3.1. Market Revenue and Forecast

10.1.4. Healthcare

10.1.4.1. Market Revenue and Forecast

10.1.5. Banking & Finance

10.1.5.1. Market Revenue and Forecast

10.1.6. Others

10.1.6.1. Market Revenue and Forecast

Chapter 11. Global Digital Out-Of-Home Advertising Market, By Technology 

11.1. Digital Out-Of-Home Advertising Market, by Technology

11.1.1. LED Displays

11.1.1.1. Market Revenue and Forecast

11.1.2. Projection Systems

11.1.2.1. Market Revenue and Forecast

11.1.3. Interactive Kiosks

11.1.3.1. Market Revenue and Forecast

11.1.4. Others

11.1.4.1. Market Revenue and Forecast

Chapter 12. Global Digital Out-Of-Home Advertising Market, Regional Estimates and Trend Forecast

12.1. North America

12.1.1. Market Revenue and Forecast, by Format Type

12.1.2. Market Revenue and Forecast, by Location

12.1.3. Market Revenue and Forecast, by End-User Industry

12.1.4. Market Revenue and Forecast, by Technology

12.1.5. U.S.

12.1.5.1. Market Revenue and Forecast, by Format Type

12.1.5.2. Market Revenue and Forecast, by Location

12.1.5.3. Market Revenue and Forecast, by End-User Industry

12.1.5.4. Market Revenue and Forecast, by Technology

12.1.6. Rest of North America

12.1.6.1. Market Revenue and Forecast, by Format Type

12.1.6.2. Market Revenue and Forecast, by Location

12.1.6.3. Market Revenue and Forecast, by End-User Industry

12.1.6.4. Market Revenue and Forecast, by Technology

12.2. Europe

12.2.1. Market Revenue and Forecast, by Format Type

12.2.2. Market Revenue and Forecast, by Location

12.2.3. Market Revenue and Forecast, by End-User Industry

12.2.4. Market Revenue and Forecast, by Technology

12.2.5. UK

12.2.5.1. Market Revenue and Forecast, by Format Type

12.2.5.2. Market Revenue and Forecast, by Location

12.2.5.3. Market Revenue and Forecast, by End-User Industry

12.2.5.4. Market Revenue and Forecast, by Technology

12.2.6. Germany

12.2.6.1. Market Revenue and Forecast, by Format Type

12.2.6.2. Market Revenue and Forecast, by Location

12.2.6.3. Market Revenue and Forecast, by End-User Industry

12.2.6.4. Market Revenue and Forecast, by Technology

12.2.7. France

12.2.7.1. Market Revenue and Forecast, by Format Type

12.2.7.2. Market Revenue and Forecast, by Location

12.2.7.3. Market Revenue and Forecast, by End-User Industry

12.2.7.4. Market Revenue and Forecast, by Technology

12.2.8. Rest of Europe

12.2.8.1. Market Revenue and Forecast, by Format Type

12.2.8.2. Market Revenue and Forecast, by Location

12.2.8.3. Market Revenue and Forecast, by End-User Industry

12.2.8.4. Market Revenue and Forecast, by Technology

12.3. APAC

12.3.1. Market Revenue and Forecast, by Format Type

12.3.2. Market Revenue and Forecast, by Location

12.3.3. Market Revenue and Forecast, by End-User Industry

12.3.4. Market Revenue and Forecast, by Technology

12.3.5. India

12.3.5.1. Market Revenue and Forecast, by Format Type

12.3.5.2. Market Revenue and Forecast, by Location

12.3.5.3. Market Revenue and Forecast, by End-User Industry

12.3.5.4. Market Revenue and Forecast, by Technology

12.3.6. China

12.3.6.1. Market Revenue and Forecast, by Format Type

12.3.6.2. Market Revenue and Forecast, by Location

12.3.6.3. Market Revenue and Forecast, by End-User Industry

12.3.6.4. Market Revenue and Forecast, by Technology

12.3.7. Japan

12.3.7.1. Market Revenue and Forecast, by Format Type

12.3.7.2. Market Revenue and Forecast, by Location

12.3.7.3. Market Revenue and Forecast, by End-User Industry

12.3.7.4. Market Revenue and Forecast, by Technology

12.3.8. Rest of APAC

12.3.8.1. Market Revenue and Forecast, by Format Type

12.3.8.2. Market Revenue and Forecast, by Location

12.3.8.3. Market Revenue and Forecast, by End-User Industry

12.3.8.4. Market Revenue and Forecast, by Technology

12.4. MEA

12.4.1. Market Revenue and Forecast, by Format Type

12.4.2. Market Revenue and Forecast, by Location

12.4.3. Market Revenue and Forecast, by End-User Industry

12.4.4. Market Revenue and Forecast, by Technology

12.4.5. GCC

12.4.5.1. Market Revenue and Forecast, by Format Type

12.4.5.2. Market Revenue and Forecast, by Location

12.4.5.3. Market Revenue and Forecast, by End-User Industry

12.4.5.4. Market Revenue and Forecast, by Technology

12.4.6. North Africa

12.4.6.1. Market Revenue and Forecast, by Format Type

12.4.6.2. Market Revenue and Forecast, by Location

12.4.6.3. Market Revenue and Forecast, by End-User Industry

12.4.6.4. Market Revenue and Forecast, by Technology

12.4.7. South Africa

12.4.7.1. Market Revenue and Forecast, by Format Type

12.4.7.2. Market Revenue and Forecast, by Location

12.4.7.3. Market Revenue and Forecast, by End-User Industry

12.4.7.4. Market Revenue and Forecast, by Technology

12.4.8. Rest of MEA

12.4.8.1. Market Revenue and Forecast, by Format Type

12.4.8.2. Market Revenue and Forecast, by Location

12.4.8.3. Market Revenue and Forecast, by End-User Industry

12.4.8.4. Market Revenue and Forecast, by Technology

12.5. Latin America

12.5.1. Market Revenue and Forecast, by Format Type

12.5.2. Market Revenue and Forecast, by Location

12.5.3. Market Revenue and Forecast, by End-User Industry

12.5.4. Market Revenue and Forecast, by Technology

12.5.5. Brazil

12.5.5.1. Market Revenue and Forecast, by Format Type

12.5.5.2. Market Revenue and Forecast, by Location

12.5.5.3. Market Revenue and Forecast, by End-User Industry

12.5.5.4. Market Revenue and Forecast, by Technology

12.5.6. Rest of LATAM

12.5.6.1. Market Revenue and Forecast, by Format Type

12.5.6.2. Market Revenue and Forecast, by Location

12.5.6.3. Market Revenue and Forecast, by End-User Industry

12.5.6.4. Market Revenue and Forecast, by Technology

Chapter 13. Company Profiles

13.1. Daktronics

13.1.1. Company Overview

13.1.2. Product Offerings

13.1.3. Financial Performance

13.1.4. Recent Initiatives

13.2. Prismview LLC

13.2.1. Company Overview

13.2.2. Product Offerings

13.2.3. Financial Performance

13.2.4. Recent Initiatives

13.3. oOh!media Limited

13.3.1. Company Overview

13.3.2. Product Offerings

13.3.3. Financial Performance

13.3.4. Recent Initiatives

13.4. Mvix

13.4.1. Company Overview

13.4.2. Product Offerings

13.4.3. Financial Performance

13.4.4. Recent Initiatives

13.5. JCDecaux

13.5.1. Company Overview

13.5.2. Product Offerings

13.5.3. Financial Performance

13.5.4. Recent Initiatives

13.6. Clear Channel Outdoor Holdings

13.6.1. Company Overview

13.6.2. Product Offerings

13.6.3. Financial Performance

13.6.4. Recent Initiatives

13.7. Lamar Advertising Company

13.7.1. Company Overview

13.7.2. Product Offerings

13.7.3. Financial Performance

13.7.4. Recent Initiatives

13.8. OUTFRONT Media

13.8.1. Company Overview

13.8.2. Product Offerings

13.8.3. Financial Performance

13.8.4. Recent Initiatives

13.9. Ströer SE & Co. KGaA

13.9.1. Company Overview

13.9.2. Product Offerings

13.9.3. Financial Performance

13.9.4. Recent Initiatives

13.10. Abbott

13.10.1. Company Overview

13.10.2. Product Offerings

13.10.3. Financial Performance

13.10.4. Recent Initiatives

Chapter 14. Research Methodology

14.1. Primary Research

14.2. Secondary Research

14.3. Assumptions

Chapter 15. Appendix

15.1. About Us

15.2. Glossary of Terms

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Frequently Asked Questions

The major players in the digital out-of-home advertising market include Ströer SE & Co. KGaA:, OUTFRONT Media, Lamar Advertising Company, Clear Channel Outdoor Holdings, JCDecaux, Daktronics, Ayuda Media Systems, Deepsky Corporation, and Aoto Electronics.

The driving factors of the digital out-of-home advertising market are the growing urbanization, increasing adoption of programmatic advertising, and the rising demand for dynamic, real-time, and data-driven audience targeting solutions.

North America region will lead the global digital out-of-home advertising market during the forecast period 2025 to 2034.

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