Smart Tourism Market Size, Share, and Trends 2026 to 2035

Smart Tourism Market (By Solution/Service: Smart Ticketing, Smart Engagement, Smart Parking, Smart Guide, Smart City Bots, Others (Smart Security, etc.); By Component: Software, Services, Hardware; By Technology: IoT, AI, Big Data, AR/VR, Cloud Computing Others; By Application: Travel Booking/Reservations, Navigation/Direction Guidance, Virtual Tours, Smart Hospitality, Others; By End-User: Traveler, Governments/Destinations, Hospitality Providers, Tour Operators/Agencies, Others; By Traveler Type: Individual/Family, Business/Corporate, Group/Others) - Global Industry Analysis, Size, Trends, Leading Companies, Regional Outlook, and Forecast 2026 to 2035

Last Updated : 03 Feb 2026  |  Report Code : 7539  |  Category : ICT   |  Format : PDF / PPT / Excel

Chapter 1. Introduction

1.1. Research Objective

1.2. Scope of the Study

1.3. Definition

Chapter 2. Research Methodology 

2.1. Research Approach

2.2. Data Sources

2.3. Assumptions & Limitations

Chapter 3. Executive Summary

3.1. Market Snapshot

Chapter 4. Market Variables and Scope 

4.1. Introduction

4.2. Market Classification and Scope

4.3. Industry Value Chain Analysis

4.3.1. Raw Material Procurement Analysis 

4.3.2. Sales and Distribution Analysis

4.3.3. Downstream Buyer Analysis

Chapter 5. COVID 19 Impact on Smart Tourism Market 

5.1. COVID-19 Landscape: Smart Tourism Industry Impact

5.2. COVID 19 - Impact Assessment for the Industry

5.3. COVID 19 Impact: Global Major Government Policy

5.4. Market Trends and Opportunities in the COVID-19 Landscape

6.1. Market Dynamics

6.1.1. Market Drivers

6.1.2. Market Restraints

6.1.3. Market Opportunities

6.2. Porter’s Five Forces Analysis

6.2.1. Bargaining power of suppliers

6.2.2. Bargaining power of buyers

6.2.3. Threat of substitute

6.2.4. Threat of new entrants

6.2.5. Degree of competition

Chapter 7. Competitive Landscape

7.1.1. Company Market Share/Positioning Analysis

7.1.2. Key Strategies Adopted by Players

7.1.3. Vendor Landscape

7.1.3.1. List of Suppliers

7.1.3.2. List of Buyers

Chapter 8. Global Smart Tourism Market, By Solution/Service

8.1. Smart Tourism Market, by Solution/Service

8.1.1. Smart Ticketing 

8.1.1.1. Market Revenue and Forecast  

8.1.2. Smart Engagement

8.1.2.1. Market Revenue and Forecast  

8.1.3. Smart Parking

8.1.3.1. Market Revenue and Forecast  

8.1.4. Smart Guide

8.1.4.1. Market Revenue and Forecast  

8.1.5. Smart City Bots

8.1.5.1. Market Revenue and Forecast  

Chapter 9. Global Smart Tourism Market, By Component

9.1. Smart Tourism Market, by Component

9.1.1. Software

9.1.1.1. Market Revenue and Forecast  

9.1.2. Services

9.1.2.1. Market Revenue and Forecast  

9.1.3. Hardware

9.1.3.1. Market Revenue and Forecast  

Chapter 10. Global Smart Tourism Market, By Technology

10.1. Smart Tourism Market, by Technology

10.1.1. IoT

10.1.1.1. Market Revenue and Forecast  

10.1.2. AI

10.1.2.1. Market Revenue and Forecast  

10.1.3. Big Data

10.1.3.1. Market Revenue and Forecast  

10.1.4. AR/VR

10.1.4.1. Market Revenue and Forecast  

10.1.5. Cloud Computing

10.1.5.1. Market Revenue and Forecast  

Chapter 11. Global Smart Tourism Market, By Application

11.1. Smart Tourism Market, by Application

11.1.1. Travel Booking/Reservations

11.1.1.1. Market Revenue and Forecast  

11.1.2. Navigation/Direction Guidance

11.1.2.1. Market Revenue and Forecast  

11.1.3. Virtual Tours

11.1.3.1. Market Revenue and Forecast  

11.1.4. Smart Hospitality

11.1.4.1. Market Revenue and Forecast  

11.1.5. Others

11.1.5.1. Market Revenue and Forecast  

Chapter 12. Global Smart Tourism Market, By End-User

12.1. Smart Tourism Market, by End-User

12.1.1. Traveler

12.1.1.1. Market Revenue and Forecast  

12.1.2. Governments/Destinations

12.1.2.1. Market Revenue and Forecast  

12.1.3. Hospitality Providers

12.1.3.1. Market Revenue and Forecast  

12.1.4. Tour Operators/Agencies

12.1.4.1. Market Revenue and Forecast  

12.1.5. Others

12.1.5.1. Market Revenue and Forecast  

Chapter 13. Global Smart Tourism Market, By Traveler Type

13.1. Smart Tourism Market, by Traveler Type

13.1.1. Individual/Family 

13.1.1.1. Market Revenue and Forecast  

13.1.2. Business/Corporate

13.1.2.1. Market Revenue and Forecast  

13.1.3. Group/Others

13.1.3.1. Market Revenue and Forecast  

Chapter 14. Global Smart Tourism Market, Regional Estimates and Trend Forecast

14.1. North America

14.1.1. Market Revenue and Forecast, by Solution/Service  

14.1.2. Market Revenue and Forecast, by Component  

14.1.3. Market Revenue and Forecast, by Technology  

14.1.4. Market Revenue and Forecast, by Application  

14.1.5. Market Revenue and Forecast, by End-User  

14.1.6. Market Revenue and Forecast, by Traveler Type  

14.1.7. U.S.

14.1.7.1. Market Revenue and Forecast, by Solution/Service  

14.1.7.2. Market Revenue and Forecast, by Component  

14.1.7.3. Market Revenue and Forecast, by Technology  

14.1.7.4. Market Revenue and Forecast, by Application  

14.1.8. Market Revenue and Forecast, by End-User  

14.1.8.1. Market Revenue and Forecast, by Traveler Type   

14.1.9. Rest of North America

14.1.9.1. Market Revenue and Forecast, by Solution/Service  

14.1.9.2. Market Revenue and Forecast, by Component  

14.1.9.3. Market Revenue and Forecast, by Technology  

14.1.9.4. Market Revenue and Forecast, by Application  

14.1.10. Market Revenue and Forecast, by End-User  

14.1.11. Market Revenue and Forecast, by Traveler Type  

14.2. Europe

14.2.1. Market Revenue and Forecast, by Solution/Service  

14.2.2. Market Revenue and Forecast, by Component  

14.2.3. Market Revenue and Forecast, by Technology  

14.2.4. Market Revenue and Forecast, by Application   

14.2.5. Market Revenue and Forecast, by End-User  

14.2.6. Market Revenue and Forecast, by Traveler Type  

14.2.8. UK

14.2.8.1. Market Revenue and Forecast, by Solution/Service  

14.2.8.2. Market Revenue and Forecast, by Component  

14.2.8.3. Market Revenue and Forecast, by Technology  

14.2.9. Market Revenue and Forecast, by Application   

14.2.10. Market Revenue and Forecast, by End-User  

14.2.10.1. Market Revenue and Forecast, by Traveler Type   

14.2.11. Germany

14.2.11.1. Market Revenue and Forecast, by Solution/Service  

14.2.11.2. Market Revenue and Forecast, by Component  

14.2.11.3. Market Revenue and Forecast, by Technology  

14.2.12. Market Revenue and Forecast, by Application  

14.2.13. Market Revenue and Forecast, by End-User  

14.2.14. Market Revenue and Forecast, by Traveler Type  

14.2.15. France

14.2.15.1. Market Revenue and Forecast, by Solution/Service  

14.2.15.2. Market Revenue and Forecast, by Component  

14.2.15.3. Market Revenue and Forecast, by Technology  

14.2.15.4. Market Revenue and Forecast, by Application  

14.2.16. Market Revenue and Forecast, by End-User  

14.2.16.1. Market Revenue and Forecast, by Traveler Type  

14.2.17. Rest of Europe

14.2.17.1. Market Revenue and Forecast, by Solution/Service  

14.2.17.2. Market Revenue and Forecast, by Component  

14.2.17.3. Market Revenue and Forecast, by Technology  

14.2.17.4. Market Revenue and Forecast, by Application  

14.2.18. Market Revenue and Forecast, by End-User  

14.2.18.1. Market Revenue and Forecast, by Traveler Type  

14.3. APAC

14.3.1. Market Revenue and Forecast, by Solution/Service  

14.3.2. Market Revenue and Forecast, by Component  

14.3.3. Market Revenue and Forecast, by Technology  

14.3.4. Market Revenue and Forecast, by Application  

14.3.5. Market Revenue and Forecast, by End-User  

14.3.6. Market Revenue and Forecast, by Traveler Type  

14.3.7. India

14.3.7.1. Market Revenue and Forecast, by Solution/Service  

14.3.7.2. Market Revenue and Forecast, by Component  

14.3.7.3. Market Revenue and Forecast, by Technology  

14.3.7.4. Market Revenue and Forecast, by Application  

14.3.8. Market Revenue and Forecast, by End-User  

14.3.9. Market Revenue and Forecast, by Traveler Type  

14.3.10. China

14.3.10.1. Market Revenue and Forecast, by Solution/Service  

14.3.10.2. Market Revenue and Forecast, by Component  

14.3.10.3. Market Revenue and Forecast, by Technology  

14.3.10.4. Market Revenue and Forecast, by Application  

14.3.11. Market Revenue and Forecast, by End-User  

14.3.11.1. Market Revenue and Forecast, by Traveler Type  

14.3.12. Japan

14.3.12.1. Market Revenue and Forecast, by Solution/Service  

14.3.12.2. Market Revenue and Forecast, by Component  

14.3.12.3. Market Revenue and Forecast, by Technology  

14.3.12.4. Market Revenue and Forecast, by Application  

14.3.12.5. Market Revenue and Forecast, by End-User  

14.3.12.6. Market Revenue and Forecast, by Traveler Type  

14.3.13. Rest of APAC

14.3.13.1. Market Revenue and Forecast, by Solution/Service  

14.3.13.2. Market Revenue and Forecast, by Component  

14.3.13.3. Market Revenue and Forecast, by Technology  

14.3.13.4. Market Revenue and Forecast, by Application  

14.3.13.5. Market Revenue and Forecast, by End-User  

14.3.13.6. Market Revenue and Forecast, by Traveler Type  

14.4. MEA

14.4.1. Market Revenue and Forecast, by Solution/Service  

14.4.2. Market Revenue and Forecast, by Component  

14.4.3. Market Revenue and Forecast, by Technology  

14.4.4. Market Revenue and Forecast, by Application  

14.4.5. Market Revenue and Forecast, by End-User  

14.4.6. Market Revenue and Forecast, by Traveler Type  

14.4.7. GCC

14.4.7.1. Market Revenue and Forecast, by Solution/Service  

14.4.7.2. Market Revenue and Forecast, by Component  

14.4.7.3. Market Revenue and Forecast, by Technology  

14.4.7.4. Market Revenue and Forecast, by Application  

14.4.8. Market Revenue and Forecast, by End-User  

14.4.9. Market Revenue and Forecast, by Traveler Type  

14.4.10. North Africa

14.4.10.1. Market Revenue and Forecast, by Solution/Service  

14.4.10.2. Market Revenue and Forecast, by Component  

14.4.10.3. Market Revenue and Forecast, by Technology  

14.4.10.4. Market Revenue and Forecast, by Application  

14.4.11. Market Revenue and Forecast, by End-User  

14.4.12. Market Revenue and Forecast, by Traveler Type  

14.4.13. South Africa

14.4.13.1. Market Revenue and Forecast, by Solution/Service  

14.4.13.2. Market Revenue and Forecast, by Component  

14.4.13.3. Market Revenue and Forecast, by Technology  

14.4.13.4. Market Revenue and Forecast, by Application  

14.4.13.5. Market Revenue and Forecast, by End-User  

14.4.13.6. Market Revenue and Forecast, by Traveler Type  

14.4.14. Rest of MEA

14.4.14.1. Market Revenue and Forecast, by Solution/Service  

14.4.14.2. Market Revenue and Forecast, by Component  

14.4.14.3. Market Revenue and Forecast, by Technology  

14.4.14.4. Market Revenue and Forecast, by Application  

14.4.14.5. Market Revenue and Forecast, by End-User  

14.4.14.6. Market Revenue and Forecast, by Traveler Type  

14.5. Latin America

14.5.1. Market Revenue and Forecast, by Solution/Service  

14.5.2. Market Revenue and Forecast, by Component  

14.5.3. Market Revenue and Forecast, by Technology  

14.5.4. Market Revenue and Forecast, by Application  

14.5.5. Market Revenue and Forecast, by End-User  

14.5.6. Market Revenue and Forecast, by Traveler Type  

14.5.7. Brazil

14.5.7.1. Market Revenue and Forecast, by Solution/Service  

14.5.7.2. Market Revenue and Forecast, by Component  

14.5.7.3. Market Revenue and Forecast, by Technology  

14.5.7.4. Market Revenue and Forecast, by Application  

14.5.8. Market Revenue and Forecast, by End-User  

14.5.8.1. Market Revenue and Forecast, by Traveler Type  

14.5.9. Rest of LATAM

14.5.9.1. Market Revenue and Forecast, by Solution/Service  

14.5.9.2. Market Revenue and Forecast, by Component  

14.5.9.3. Market Revenue and Forecast, by Technology  

14.5.9.4. Market Revenue and Forecast, by Application  

14.5.9.5. Market Revenue and Forecast, by End-User  

14.5.9.6. Market Revenue and Forecast, by Traveler Type  

Chapter 15. Company Profiles

15.1. Booking Holdings Inc.

15.1.1. Company Overview

15.1.2. Product Offerings

15.1.3. Financial Performance

15.1.4. Recent Initiatives

15.2. Expedia Group

15.2.1. Company Overview

15.2.2. Product Offerings

15.2.3. Financial Performance

15.2.4. Recent Initiatives

15.3. Amadeus IT Group

15.3.1. Company Overview

15.3.2. Product Offerings

15.3.3. Financial Performance

15.3.4. Recent Initiatives

15.4. Sabre Corporation

15.4.1. Company Overview

15.4.2. Product Offerings

15.4.3. Financial Performance

15.4.4. Recent Initiatives

15.5. Trip.com Group

15.5.1. Company Overview

15.5.2. Product Offerings

15.5.3. Financial Performance

15.5.4. Recent Initiatives

15.6. Airbnb Inc.

15.6.1. Company Overview

15.6.2. Product Offerings

15.6.3. Financial Performance

15.6.4. Recent Initiatives

15.7. Google Travel (Google LLC)

15.7.1. Company Overview

15.7.2. Product Offerings

15.7.3. Financial Performance

15.7.4. Recent Initiatives

15.8. Microsoft Corporation (Travel tech)

15.8.1. Company Overview

15.8.2. Product Offerings

15.8.3. Financial Performance

15.8.4. Recent Initiatives

15.9. Siemens AG

15.9.1. Company Overview

15.9.2. Product Offerings

15.9.3. Financial Performance

15.9.4. Recent Initiatives

15.10. NEC Corporation

15.10.1. Company Overview

15.10.2. Product Offerings

15.10.3. Financial Performance

15.10.4. Recent Initiatives

Chapter 16. Research Methodology

16.1. Primary Research

16.2. Secondary Research

16.3. Assumptions

Chapter 17. Appendix

17.1. About Us

17.2. Glossary of Terms

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Frequently Asked Questions

Answer : The smart tourism market size is expected to increase from USD 820.47 million in 2025 to USD 2,785.14 million by 2035.

Answer : The smart tourism market is expected to grow at a compound annual growth rate (CAGR) of around 13.00% from 2026 to 2035.

Answer : North America region will lead the global smart tourism market during the forecast period 2026 to 2035.

Answer : The driving factors of the smart tourism market are the rising smartphone adoption and demand for personalized, tech-enabled travel experiences.

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