Alternative Data Market (By Data Type: Credit & Debit Card Transactions, Email Receipts, Geo-location (Foot Traffic) Records, Mobile Application Usage, Satellite & Weather Data, Social & Sentiment Data, Web Scraped Data, Web Traffic, Other Data Types; By End User: Hedge Fund Operators, Investment Institutions, Retail Companies, Other End-users, By Industry) - Global Industry Analysis, Size, Share, Growth, Trends, Regional Outlook, and Forecast 2022-2030


The global alternative data market size was estimated at USD 2.9 billion in 2021 and is expected to hit around USD 149.1 billion by 2030 and is poised to grow at a compound annual growth rate (CAGR) of 54.92% from 2022 to 2030.

Alternative Data Market Size 2022 To 2030

Key Takeaways:

  • By end user, the hedge fund operators segment has generated revenue share of over 70.5% in 2021. However, the retail companies segment is growing at a highest CAGR between 2022 to 2030.
  • By industry, BFSI segment exhibited 16% revenue share in 2021. However, the retail industry segment is growing at a CAGR of 56.5% between 2022 to 2030.
  • North America region accounted highest revenue share of over 68.5% in 2021.

Information acquired from non-conventional sources is known as alternative data. Analysis of alternative data can yield insights that go beyond what can be learned from an industry's standard data sources. Investors employ non-traditional data sets known as "alternative data" to inform their investment strategy. Credit card transaction data, IoT sensor data, satellite images, mobile device data, product reviews, site traffic, weather data, app usage, and ESG (environmental, social, and corporate governance) data are a few examples of alternative data sets.

Some alternative data suppliers also keep tabs on Congressional trade, government contracts, and business jet travel. The need for alternative data is anticipated to increase as hedge funds place more emphasis on generating alpha. Hedge funds, private equity funds, mutual funds, unit trusts, life insurance companies, pension funds, and other BFSI institutions' asset managers have a strong preference for using alternative data to provide predictive insights. Additionally, it is anticipated that the usage of alternative data for risk management procedures will propel market expansion.

Growth Factors

Alternative data is undiscovered information that isn't found in conventional sources like SEC filings, financial statements, news announcements, and management presentations. It is compiled from a variety of sources, including social media, financial transactions, web traffic, public records, mobile devices, sensors, e-commerce websites, satellites, and more. When specialized analytics are applied to this assembled set, previously undiscovered insights are produced that are then used by investors to assess investment opportunities. The buy-side organizations, including private equity funds, hedge funds, mutual funds, pension funds, unit trusts, and life insurance companies, are actively using this new information to develop investment models to outperform the market because it is a key differentiator that contributes to alpha, market outperformance.

Alternative data, which was initially adopted by algorithmic or quantitative traders looking for signals, has extended throughout the institutional investment community and into the corporate sector. The COVID-19 problem marks a new stage for alternative data as well as an unprecedented challenge for corporations and governments.

  • The businesses are evaluating changes in customer behavior patterns connected to purchases and interests during the coronavirus epidemic using alternative data gathered from social media, wearables, applications, mobile phones, and other IoT-based devices.
  • Fundamental asset managers have increased their demand for alternative data as they look for fresh signals and sources of alpha for selecting stocks in the COVID economy.
  • Both buy-side and sell-side organizations are interested in learning more about alternative data because of the behavioral changes brought on by the global epidemic.

Report Scope of the Alternative Data Market

Report Coverage Details
Market Size in 2022

USD 4.49 Billion

Market Size by 2030

USD 149.1 Billion

Growth Rate from 2022 to 2030 CAGR of 54.92%
Base Year 2021
Forecast Period 2022 to 2030
Segments Covered Data Type, Industry, End User and Geography
Companies Mentioned

Advan Research Corporation, Preqin Ltd., 7Park Data Inc., Convergence Inc., UBS Evidence Lab, YipitData, Dataminr Inc., M Science LLC, Eagle Alpha Ltd., Geotab Inc., Jumpshot, JWN Energy, Ravenpack International SL, The Earnest Research Company, Thinknum Inc., Talkingdata


Key market trends

  • Launch of next-generation platforms: A significant development in the alternative data sector is the introduction of next-generation platforms. Major alternative data industry players are concentrating on launching next-generation platforms to provide researchers, analysts, and enterprises with fresh and pertinent insights.
  • Rise in number of players: A increasing number of firms are providing systems that can mine data from satellite images, social media sentiment, and IoT device data.

Drivers in the Alternative Data Market

  • Data obtaining: The regulatory environment around the acquisition of data, its application, and its dissemination has caused data sourcing to continuously change. All kinds of data must be collected scientifically and in accordance with privacy standards, according to laws like the GDPR and California Consumer Privacy Act (CCPA). The element significantly contributed to the alternative data market's growth dynamics. The adoption of alternative data analysis tools for credit card transaction data has increased demand. The enormous attractiveness of data in anticipating sales and predicting economic signals that may influence future purchase intentions is a key consumer proposition driving the increase in demand. Hedge fund managers' investment has increased as a result, increasing the revenue potential of those in the alternative data market.
  • Rising demand from hedge funds: Market growth is anticipated to be greatly accelerated by the increasing demand from hedge funds. Today, more than half of hedge fund managers use it to generate outperformance and assist risk management procedures in order to obtain a competitive advantage. The market revenue from selling alternative data to hedge funds is greatly boosted by the work of more than 400 businesses. When we talk about alternative data, we mean the undiscovered information that is not contained in the conventional sources. It is compiled from a variety of sources, including social media, e-commerce websites, public records, web traffic, mobile devices, sensors, satellites, and more.
  • Expansion of expenditures in smart city projects: The alternative data industry is expected to benefit from the rising development of spending on smart city projects across many nations. In order to efficiently manage and operate municipal services including water supply, law enforcement, and transportation systems, smart cities leverage information and communication technology.

Challenges in the IoT microcontroller market

  • Data Interpretation- For enterprises, data interpretation could provide a challenge. When there are so many sources available, it might be challenging to differentiate between them and assess each source's quality in order to choose the best one. Any manipulation of this data may result in erroneous choices and substantial harm to the company.
  • Lack of data accuracy- It entails understanding the information's sources, the limitations on its use, and the ethical and proper preservation practices. There is a tremendous amount of data generated, and the legitimacy of alternative data may contain incorrect information, which would hamper the market for alternative data.

Segmental Insights

On the basis of the data type

The credit and debit card transactions segment is the market leader and is anticipated to contribute the most to the alternative data market in terms of data type. This substantial share can be attributed to the fact that there are various sources of credit card transaction data available and that investors have a high demand for this kind of data. This sector is also expected to develop at the fastest rate throughout the projected year because to the improved capabilities of the data providers, which include identifying client expenditure based on gender, age, seller, area, and other characteristics. The businesses are combining transaction data with various sorts of data to uncover hidden consumer spending trends, enabling investors to fund successful businesses.

During the projected period, it is anticipated that the social and sentiment data and mobile application usage categories would have significant increase. The increase is linked to the retail industry's growing need for smartphone usage. It is used by retail organizations to examine customer behavior in e-commerce applications. Additionally, merchants are leveraging sentiment data from social media websites more and more to identify consumer interests across diverse groups and geographies. The geolocation from satellite photos is also becoming more and more popular to assess the customer store visits on specific days and times, consequently structuring the operational plans for managing the businesses. Even though these sources are less accurate than transaction data, businesses are figuring out how to connect the connections and gain insights.

On the basis of industry

The Banking, Financial Services, and Insurance (BFSI) sector dominates the market for alternative data by industry. The expansion can be linked to the rise in demand for intelligent data from different BFSI enterprises. These animals aggressively employ the sources' occult predicting abilities to raise their alpha. During the forecast period, the retail industry segment is expected to display a sizable CAGR. Energy, real estate, construction, transportation, and logistics are some of the industries with the fastest growth.

Alternative Data Market Share, By Region, 2021 (%)

Regions Revenue Share in 2021 (%)
North America 68.5%
Asia Pacific 9.4%
Europe 16.5%
Latin America 4%
MEA 1.6%


On the basis of geography

During the projected period, North America is expected to maintain its prominent position in the alternative data market. Advan, Eagle Alpha, M Science, and UBS Evidence Lab are just a few of the several market players that are credited with the region's sizable market share. The nation's early acceptance of alternative data from a number of industrial verticals also contributes to its substantial market dominance. Currently, more than 70% of American asset managers favor incorporating alternative data in their investment process. The rise of the regional market is also expected to be fueled by business alliances and purchases from Nasdaq and S&P Global Platts. These elements are elevating it above other regions.    

Due to the sizeable alternative Assets under Management (AUM), the market for alternative data in Europe has a sizable revenue share and was anticipated to expand. These assets are mainly spread out among several classes, including real estate, private equity, hedge funds, and natural resources. Asset management firms are using alternative data more and more to develop successful alpha-generating methods.

Over the projected period, Asia Pacific is anticipated to rank among the regional markets with the quickest growth. This is because alternative data use cases in the BFSI, retail, automotive, and telecommunications industries are growing. The growth of the regional market is anticipated to be boosted by the usage of alternative data for investments and risk assessment, particularly from businesses in rising markets like China and India.

Key market developments

  • The Financial Terminal infrastructure has undergone considerable improvements, according to Advan Research Corporation, the top provider of geolocation data to the financial sector. Advan is enabling a larger and more varied range of investors to use geolocation data to guide their decision-making by adding hundreds of additional companies to its coverage. In January 2021, Advan added 300,000 locations, 540 new businesses, and 44 new index categories, giving it a total coverage of 2,790 businesses and 310 industries.

Key market players

  • Advan Research Corporation
  • Preqin Ltd.
  • 7Park Data Inc.
  • Convergence Inc.
  • UBS Evidence Lab
  • YipitData
  • Dataminr Inc.
  • M Science LLC
  • Eagle Alpha Ltd.
  • Geotab Inc.
  • Jumpshot
  • JWN Energy
  • Ravenpack International SL
  • The Earnest Research Company
  • Thinknum Inc.
  • Talkingdata

Segments covered in the report

(Note*: We offer report based on sub segments as well. Kindly, let us know if you are interested)

By Data Type

  • Credit & Debit Card Transactions
  • Email Receipts
  • Geo-location (Foot Traffic) Records
  • Mobile Application Usage
  • Satellite & Weather Data
  • Social & Sentiment Data
  • Web Scraped Data
  • Web Traffic
  • Other Data Types

By Industry

  • Automotive
  • BFSI
  • Energy
  • Industrial
  • IT & Telecommunications
  • Media & Entertainment
  • Real Estate & Construction
  • Retail
  • Transportation & Logistics
  • Other Industries

By End User

  • Hedge Fund Operators
  • Investment Institutions
  • Retail Companies
  • Other End-users

By Geography

  • North America
    • U.S.
    • Canada
  • Europe
    • U.K.
    • Germany
    • France
  • Asia-Pacific
    • China
    • India
    • Japan
    • South Korea
    • Malaysia
    • Philippines
  • Latin America
    • Brazil
    • Rest of Latin America
  • Middle East & Africa (MEA)

Frequently Asked Questions

What is the current size of alternative data market?
The global alternative data market size was accounted at USD 2.9 billion in 2021 and it is expected to reach around USD 149.1 billion by 2030.
The global alternative data market is poised to grow at a CAGR of 54.92% from 2022 to 2030.
The major players operating in the alternative data market are Advan Research Corporation, Preqin Ltd., 7Park Data Inc., Convergence Inc., UBS Evidence Lab, YipitData, Dataminr Inc., M Science LLC, Eagle Alpha Ltd., Geotab Inc., Jumpshot, JWN Energy, Ravenpack International SL, The Earnest Research Company, Thinknum Inc., Talkingdata
The increasing expansion of expenditures in smart city projects across several nations is anticipated to promote the alternative data market.
North America region will lead the global alternative data market during the forecast period 2022 to 2030.
  • Report Code:2054
  • Category:ICT
  • No. of Pages:150+
  • Format:PDF/PPT/Excel
  • Status:Published

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