Artificial Intelligence as a Service Market (By Technology: Machine learning (ML), Computer Vision, Natural Language Processing (NLP); By Service Type: Software, Services; By Organization Size: Large Enterprise, Small & Medium Enterprise; By Vertical: BFSI, Public Sector, Energy & Utility, IT & Telecom, Retail, Manufacturing, Healthcare) - Global Industry Analysis, Size, Share, Growth, Trends, Regional Outlook, and Forecast 2023-2032


The global artificial intelligence as a service market size was valued at USD 6.3 billion in 2022 and is expected to hit around USD 155.31 billion by 2032, poised to grow at a compound annual growth rate (CAGR) of 37.78% from 2023 to 2032.

Artificial Intelligence as a Service Market Size 2023 To 2032

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Key Takeaways:

  • North America generated more than 41% of the revenue share in 2022. Asia-Pacific is expected to dominate the market over the forecast period.
  • By technology, the machine learning segment held the largest market share of 36% in 2022. The natural language segment is anticipated to increase its market share in the forecast period.
  • By Service Type, the software segment generated more than 71% of revenue share in 2022. Additionally, the services segment led the market with a significant share in 2022.
  • By Organizations Size, the large enterprise segment holds the largest market share revenue of 72% in 2022. Small and medium-sized enterprises are expected to rise in the market in the forecast period.

It is a third-party service that is outsourced by the companies in order to avoid the additional cost which imposes a pressure on the economy of the company. It mainly deals with the numerous services provided by artificial intelligence which helps to reduce the human intervention and makes the work faster and more accurate without wasting much time. This helps to increase the productivity of the company and thus helps to increase the revenue return of the organization. Artificial intelligence as a service has been successful to capture the market by taking up the additional responsibilities of the company. The chances of human errors have been totally ruled out in the various fields in order to make the work faster and easier.

Competition among the companies there has been a rapid introduction of artificial intelligence in the system in order to provide the best services and experience to the consumers. The business has been automated by using artificial intelligence into the analytical processes to manage huge data without error. In order to decrease the operational cost of the company artificial intelligence has been considered as an option which helps to increase the revenue return of the business. This will help the small and medium enterprises to show a considerable growth during the forecast period. 

The companies are depending upon artificial intelligence for cloud learning in order to save time and energy and expect maximum output with minimum investment. The companies are able to experiment better with the offerings made by them. Cloud-based intelligence has experienced a high demand in the market along with multi-cloud functioning in order to save space and energy which in turn boosts the total revenue of the company. 

The occurrence of the pandemic had a great impact on the growth of the market. Due to restricted movement the process of physical learning had suffered the greatest loss which was managed with the help of artificial intelligence in the form of machine learning. This technique was adopted by most of the institutions to continue the process and produce the expected output without loss of time. The businesses and companies implemented the use of artificial intelligence in order to achieve the targets and fulfill the duties which kept the revenue meter rotating. Artificial intelligence was also seeing to be used by the health care industry in booking appointments and ordering medicines for the elderly people by using applications which help them to receive the expected services easily. Artificial intelligence as a service is extensively used in the travel industry to deal with the bookings and cancellation processes which were rapidly done during the pandemic.

Growth Factors

Artificial intelligence as a service is made use of in order to make the process automated with minimum human intervention wherever necessary. In today's world it includes machine learning and computer vision which is helping to reset the entire business world. Manufacturers and industries are taking support of artificial intelligence in order to reduce the total operational cost of the company and hence increase the level of return obtained by the company. With the help of artificial intelligence, the total investment of the company is reduced to a negligible amount which in turn helps to boost the economy of the business. Retailers and distributors also make use of artificial intelligence in order to maintain huge data and records which helps them to keep better calculations regarding the revenue return of the business. The health care industry also seen an extensive use of artificial intelligence which helps them to maintain records and data of the patient and the operative procedures which are being carried out in the hospital. 

Neural networks are being used in order to maintain a huge amount of data and produce deep learning methods by including sound, text and photos which helps easy grasping with a view to produce maximum output. Artificial intelligence as a service has been used extensively in the aviation industry which deals with the climatic conditions in the interior as well as the exterior of the plane. This helps to automatically manage the climate conditions for the passengers. A similar experience is noticed in the automobile industry where the system of automatic climate control has been invented which provides a customized climatic condition inside the cabin of the vehicle. Artificial intelligence is complicated and hence require skilled labor force in order to manage the settings as per the user.

Absence of skilled labor force has proved to be a restraining factor for the market which can be obtained only after proper training and education of the employees. A huge amount of data is handled by the artificial intelligence so this is which helps to maintain accurate records and produce them when necessary. Due to the use of cloud based solution in different industries the market for global artificial intelligence as services expected to grow during the forecast period. The use of cloud computing has provided benefits in terms of reduced amount of cost invested and also better reliability. The use of cloud computing in the artificial intelligence as a service also benefits the organization as it eliminates the recruitment of the support teams for IT. There is also a growing demand for the services offered by various vendors in the form of subscription. These subscriptions help in providing cost benefit as the payment is made depending upon the use of the organization. All of these factors are expected to accelerate the demand for artificial intelligence as a service based on the cloud platform during the forecast period.

Report Scope of the Artificial Intelligence as a Service Market

Report Coverage Details
Market Size in 2023 USD 8.68 Billion
Market Size by 2032

USD 155.31 Billion

Growth Rate from 2023 to 2032 CAGR of 37.78%
Base Year 2022
Forecast Period 2023 to 2032
Segments Covered Technology, Organization, Vertical, Geography
Companies Mentioned

Amazon.Com, Apple Inc., Alphabet Inc. (Google LLC), CognitiveScale, Inc., Intel Co., Microsoft Co., Fair Isaac Co., International Business Management Co., Salesforce, SAP SE

Segments Insight:

Technology Insights:

On the basis of technology, the market has been dominated by the machine learning systems which has automated the entire process of learning and teaching. This has mainly been put into use after the occurrence of the pandemic when institutions were closed as a result of strict lockdowns and restricted movement. In order to continue the process of learning, machine learning was considered as an option which helped to keep the system running without halt. This has now been adopted as a permanent system of learning in certain sectors globally. The segment is further discussed under computer vision and natural language processing techniques which have also shown considerable growth in the market. The use of technology in the day-to-day processes have automated the system to a great extent.

Service Type Insights:

The software segment dominated the market with the largest market share in 2022. These technologies are being used by a variety of industries, including retail, healthcare & life sciences, and banking, financial services & insurance (BFSI), to evaluate massive amounts of data and create data patterns. The software learns in real-time with speech, hearing, vision, and movement, enabling it to draw conclusions—a crucial component of genuine thinking. Sallie can recognize objects with her eyesight, create an internal model, ask questions, and follow directions without any prior knowledge.

The services segment is expected to witness a noticeable growth during the forecast period in the market. The need for AI services is probably going to increase as smart solutions are used more widely. These services take advantage of features in business operations speeding solutions.

Organization Size Insights:

On the basis of the size of the organization the small and medium businesses have shown a tremendous growth and dominated the segment presently. These businesses have made use of artificial intelligence as a service in order to reduce the total expense which has to be invested behind production and hence have supported the market growth tremendously.

Artificial Intelligence as a Service Market Share, By Organizations Size, 2022 (%)

This is followed by the large enterprises which have also made use of artificial intelligence as a service but due to the presence of a large number of employees the system is still slightly dependent on human labor.

Vertical Insights:

On the basis of vertical, the BSFI industry dominates the market which has adopted artificial intelligence in order to boost the operational efficiency of the system and thus attract the potential consumers by offering them a rich experience. It is seen to be on a rapid developmental and innovative process which is expected to continue further during the forecast period. It is mainly used in the algorithm trading and banking sector which detects frauds for the financial services. A flawless assessment is provided by the artificial intelligence which helps to keep the business crystal clear. 

The segment further consists of the IT and telecom sector which have shown amazing results by presenting a constant growth in the market. The energy sector along with the utility services have also contributed considerably to the market with the increasing demand. Public sector has made use of artificial intelligence as a service to a great extent in order to provide better facilities and services to a large population. Health care and manufacturing sectors are the next in the segment which have made use of artificial intelligence to maintain huge data and information in order to avoid confusion and provide a proper service to the masses. 

Geography Insights:

On the basis of geography, the North American market has dominated the segment as a result of the rapid development in this region. Artificial intelligence has experienced a great response in this region which has made its place in almost every sector and thus automated the processes.

Artificial Intelligence as a Service Market Share, By Region, 2022 (%)

The Asia-Pacific region has also shown a tremendous growth owing to the rapid development of the IT sector. The Latin America and Middle East regions have shown a significant impact on the growth of the market during the forecast period. 

Recent Developments:

  • Multiple avenues have been explored depending upon the purpose of the task by the people and the company by developing the system through artificial intelligence services.
  • Artificial intelligence has been put into use to provide large scale solutions to smart vendors and consultants in order to make their work more accurate and thus help their business to grow. Professional services and software services have been automated with the use of artificial intelligence as a service in the system.
  • Artificial intelligence has been made as an important part of the system by Microsoft, Google and IBM in order to automate the maximum functioning of the company to reduce the chances of human error and provide services faster.
  • Artificial intelligence has been implemented to expand the education industry and boost the demand by having a continuous flow of services without taking a halt. Advanced systems have been put into use for this purpose. 

Key Market Players:

  • Amazon.Com
  • Apple Inc.
  • Alphabet Inc. (Google LLC)
  • CognitiveScale, Inc.
  • Intel Co.
  • Microsoft Co.
  • Fair Isaac Co.
  • International Business Management Co.
  • Salesforce
  • SAP SE

Segments Covered in the Report:

(Note*: We offer report based on sub segments as well. Kindly, let us know if you are interested)

By Technology

  • Machine learning (ML)
  • Computer Vision
  • Natural Language Processing (NLP)

By Service Type

  • Software
    • Data Storage and Archiving
    • Modeler and Processing
    • Cloud and Web-Based Application Programming Interface (APIs)
    • Others
  • Services

By Organization Size

  • Large Enterprise
  • Small & Medium Enterprise

By Vertical

  • BFSI
  • Public Sector
  • Energy & Utility
  • IT & Telecom
  • Retail
  • Manufacturing
  • Healthcare

By Geography

  • North America
    • U.S.
    • Canada
  • Europe
    • U.K.
    • Germany
    • France
  • Asia-Pacific
    • China
    • India
    • Japan
    • South Korea
    • Malaysia
    • Philippines
  • Latin America
    • Brazil
    • Rest of Latin America
  • Middle East & Africa (MEA)
    • GCC
    • North Africa
    • South Africa
    • Rest of the Middle East & Africa

Frequently Asked Questions

What is the current size of artificial intelligence as a service market?
The global artificial intelligence as a service market size was accounted at USD 6.3 billion in 2022 and it is expected to reach around USD 155.31 billion by 2032.
What will be the CAGR of global artificial intelligence as a service market?
The global artificial intelligence as a service market is poised to grow at a CAGR of 37.78% from 2023 to 2032.
Who are the prominent players operating in the artificial intelligence as a service market?
The major players operating in the artificial intelligence as a service market are Amazon.Com, Apple Inc., Alphabet Inc. (Google LLC), CognitiveScale, Inc., Intel Co., Microsoft Co., Fair Isaac Co., International Business Management Co., Salesforce, SAP SE.
Which are the driving factors of the artificial intelligence as a service market?
The use of artificial intelligence in many industries has reduced the amount of cost incurred in performing many functions. Constant innovations in this field will drive the market growth period.
Which region will lead the global artificial intelligence as a service market?
North America region will lead the global artificial intelligence as a service market during the forecast period 2023 to 2032.

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