Cosmetics Market (By Category: Skin & sun care products, Hair care products, Deodorants & fragrances, Makeup & color cosmetics; By Gender: Men, Women, Unisex; By Distribution Channel: Hypermarkets/Supermarkets, Specialty Stores, Pharmacies, Online sales channels, Other) - Global Industry Analysis, Size, Share, Growth, Trends, Regional Outlook, and Forecast 2023 - 2032

The global cosmetics market size was valued at USD 378 billion in 2022 and is expected to hit around USD 661.12 billion by 2032 with a compound annual growth rate (CAGR) of 5.8% from 2023 to 2032. The U.S. cosmetics market size was estimated at USD 57 billion in 2022.

Cosmetics Market Size 2020 to 2030

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Key Takeaway:

  • By product, the skincare segment accounted market share of over 41% in 2022.
  • The hair care segment is expanding at a CAGR of 6.4% from 2023 to 2032.
  • The fragrance segment is growing at a CAGR of 4.6% from 2023 to 2032.
  • By end-use, the women segment held a revenue share of over 61% in 2022.
  • The men segment is expected to grow at a CAGR of 5.9% from 2023 to 2032.
  • By distribution channel, the offline segment has captured 76% revenue share in 2022.
  • The online segment is growing at a CAGR of 6.3% during the forecast period 2023 to 2032.

Cosmetics Market in the U.S. 2023-2032

The U.S. cosmetics market size was valued at USD 87.70 billion in 2022 and is estimated to reach around USD 150.50 billion by 2032, growing at a CAGR of 5.60% from 2023 to 2032.

U.S. Cosmetics Market Size 2023 to 2032

The North America market holds the major share in the year 2022 and it expected to retain its dominant during the forecast period. The Asia-Pacific cosmetic market was valued at USD 164 billion in 2022 is expanding growth at a CAGR of 6% in the forecast period.

North America market is a mature market and it includes countries such as U.S., Canada and Mexico. Increase in population and improved lifestyle are the major factors that boost the growth of the cosmetics market. Raising purchasing power in this region is the prime factor which contributes towards the growth of the cosmetics market. Moreover, raising awareness amongst men’s regarding the personal grooming has further driven the sales of cosmetics products. Furthermore, unisex cosmetics products such as deodorants have become increasingly popular in this region owing to the associated benefits. This in turn further boosts the growth of the cosmetics market.

Cosmetics Market Share, By Region, 2020 (%)

Growth Factors

Rapid changing lifestyle across the globe is the major factor boosting the global cosmetics market. Moreover, changing climatic conditions in diversified region such as North America, Europe and Asia-Pacific and LAMEA has influenced the need for cosmetics and skin care products. Furthermore, the global per capita per income has observed a significant growth over the past few years especially in emerging countries. Rise in urbanization and growth of the middle class consumers in developed and developing region have encouraged the adoption of convenience oriented lifestyle and making cosmetics more desirable for all age group customers particularly amongst youngsters.

Moreover, raising demand for natural cosmetics products is the current trend in the market. Manufacturers like Patanjali, Emami, Loreal, Procter & Gamble Company, The Estee Lauder Companies Inc. and others are continuously indulged in producing herbal and natural ingredients cosmetics products. Furthermore, increasing awareness amongst male for personal grooming and hygiene has further boosted the growth of the market. Increasing in regressive promotions and advertisements through social media platforms such as Instagram, Facebook, YouTube and others by manufacturers has played a significant role in the growth of the market. However, Covid-19 has negatively impacted the global cosmetics market as implementation of lockdown and curfew practices were present globally. Moreover, supply chain restriction across the globe was the major which has restricted the growth of the market.

Furthermore, in the context of e-commerce growth, social commerce is significantly booming. The social commerce helps consumer to interact with brands or buying a product and service. Moreover, livestreaming has become a key social commerce tool in cosmetic world which significantly increased with the Covid-19 crisis. According, to Google almost 70% of millennials watch an online tutorial on YouTube during the Covid-19 crisis. In addition, online advertisement has significantly increased as it helps in better customer reach in lessor time.

Cosmetics Market Scope 

Report Coverage Details
Market Size in 2023 USD 398.03 Billion
Market Size by 2032 USD 661.12 Billion
Growth Rate from 2023 to 2032 CAGR of 5.8%
Largest Market North America
Base Year 2022
Forecast Period 2023 to 2032
Segments Covered Category, Gender, Distribution Channel
Regional Scope North America, APAC, Europe, Latin America, MEAN, Rest of the World
Companies Mentioned Avon Products Inc., L’Oreal S.A., Revlon, Inc., Kao Corporation, Oriflame Cosmetics S.A., Shiseido Company Limited, Skin Food Co., Ltd., The Estee Lauder Companies Inc., The Procter & Gamble Company and Unilever Plc.


Cosmetics Market Production, manufacturing and investment data

  • Loreal, a globally leading cosmetics company estimated that the company’s sales for year 2022 reached 38.26 billion Euros, the company has witnessed 28% increased e-commerce sales in 2022.
  • The sales for overall premium/prestige beauty products in the United States boosted by 15%. Specifically, the sales for skincare increased by 12% in 2022 than 2021, the NPD Group stated.
  • In 2022, the United States generated $49.2 billion sales in cosmetics.
  • According to the report by Euromonitor, the high-end products will make 54% of the market in China by 2025.
  • Puig, a Spanish beauty and fragrance brand stated that its annual revenue grew by 40% in 2022 to 3.620 billion Euros.
  • According to the company, the sales for makeup products boosted by 52% as compared to 2021. In March 2023, the United States’ exports for beauty products reached up to $607 million.
  • In 2022, Amazon generated 23% of its total revenue from the beauty and personal care segment.

Category Insights

Based oncategory, the cosmetics market is divided into skin and sun care products, hair care products, deodorants & fragrances, and makeup & color cosmetics. The skin care products and sun care products constitutes a major market share in during the forecast period. However, the hair care products are expected to grow at the highest CAGR.

Cosmetics Market Share, By Category, 2020 (%)

Skin care is an umbrella term under which sun care, facial care, body care, hand care products fall under the same umbrella. Skin care products are majorly used by women as compared to men owing to the overall consciousness regarding their skin. Presently, manufacturers are using new technologies such as nanogold and nanosome technology or nano particles for producing new skin care products. These nanoparticles help in keeping the skin more young and provide safety against harmful ultraviolet rays.

Moreover, hair care segment of cosmetics products has reached to steady growth phase. Hair care products remain dynamic factor owing to its regular use by both men and women. Rising consumer preference towards spa’s and saloon for hairstyles creates addition demand for the hair care products.

By Gender

On the basis on gender, the cosmetics market is categorized into men, women and unisex. The women segment in terms of market share and is projected to grow with a significant CAGR during the forecast period. Moreover, the cosmetics market across the globe has witnessed steady growth owing to increasing beauty consciousness among women. Furthermore, increase in young and female working population is further expected to boost the market growth.

Cosmetics Market Share, By Gender, 2020 (%)

Raising awareness regarding personal grooming amongst men further expected to drive the market. Moreover, increasing men’s preference towards herbal and natural cosmetics products is continuously rising which further augments the growth of the market.

Distribution Channel

By distribution channel, the cosmetics market is segmented into hypermarkets/supermarket, specialty stores, brand stores, convenience and online sales channel. Hypermarkets/supermarket is retail outlets that focus on selling a particular range and associated items. Hypermarkets/supermarket maintains considerable depth in the type of product that they specialize in selling premium prices products. Moreover, manufacturers are continuously making efforts to increase shelf visibility of their products and hence they are majorly targeting hypermarkets/supermarket stores. As a result, great variety of cosmetics products is available in this retail stores. Moreover, hypermarkets/supermarket stores provides great amount discount which result in attracting more and more customer, hence resulting in boosting the cosmetics market

Cosmetics Market Players

The global cosmetics market is characterized by the presence of various small and big players. The major market player includes Avon Products Inc., Kao Corporation, L’Oreal S.A., Oriflame Cosmetics S.A., Revlon, Inc., Shiseido Company Limited, Skin Food Co., Ltd., The Estee Lauder Companies Inc., The Procter & Gamble Company and Unilever Plc.. As the market is competitive in nature, the players are indulged in raising their competitive share by means of strategic initiatives like mergers, new product and acquisitions.

Segments Covered in the Report

By Category

  • Skin & sun care products
  • Hair care products
  • Deodorants & fragrances
  • Makeup & color cosmetics

By Gender

  • Men
  • Women
  • Unisex

By Distribution Channel

  • Hypermarkets/Supermarkets
  • Specialty Stores
  • Pharmacies
  • Online Sales Channels
  • Other

By Geography

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • U.K.
    • Germany
    • France
    • Russia
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Rest of Asia-Pacific
    • Latin America
    • Middle East
    • Africa

Frequently Asked Questions

How much is the cosmetics market size?
According to Precedence Research, the global cosmetics market was surpassed at USD 378 billion in 2022 and is anticipated to reach USD 661.12 billion by 2032.
What is the CAGR of cosmetics market?
The global cosmetics market is expected to grow at a compound annual growth rate (CAGR) of 5.8% from 2023 to 2032.
Who are the major players operating in the cosmetics market?
The major market player includes Avon Products Inc., Kao Corporation, L’Oreal S.A., Oriflame Cosmetics S.A., Revlon, Inc., Shiseido Company Limited, Skin Food Co., Ltd., The Estee Lauder Companies Inc., The Procter & Gamble Company and Unilever Plc..
Which are the driving factors of the cosmetics market?
The surge in demand for organic cosmetics products and the rapid growth in consumers disposable income are the growth driving factors of the cosmetics market.
Which segment is expected to hold the largest share in the cosmetics market?
The skin and sun care products held the largest revenue share in the cosmetics market.
Which region will lead the global cosmetics market?
The North America region will lead the cosmetics market and it expected to retain its dominant during the forecast period.


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