The global dental floss market size was valued at USD 661.57 million in 2023 and is anticipated to reach around USD 1,224.48 million by 2033, growing at a CAGR of 6.35% from 2024 to 2033. Rising consumer awareness regarding oral hygiene and high demand for oral care products owing to rising oral health issues are key factors driving the dental floss market.
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Dental Floss Market Size in U.S. 2024 to 2033
The U.S. dental floss market size reached USD 203.43 million in 2023 and is expected to be worth around USD 381.12 million by 2033 at a CAGR of 6.47% from 2024 to 2033.
North America dominated the global dental floss market in 2023 and is expected to continue to expand rapidly in the upcoming years. This growth is mainly fueled by growing public awareness of oral hygiene and increasing incidence of oral illnesses. According to the Centers for Disease Control and Prevention (CDC), over 90% of adults in the United States experience issues with cavities, and one in four have untreated cavities. While cavities are preventable, they remain the most prevalent chronic health problem in the region. Also, half of all adults aged 30 and older in the United States show signs of gum disease. The escalating occurrence of dental issues and heightened awareness of oral health are expected to contribute to the region's growth.
In the dental floss market, Asia Pacific is expected to experience the fastest growth due to an increasing elderly population and growing awareness of dental health and preventive measures. Awareness initiatives are expected to motivate consumers in the region to prioritize oral hygiene and adopt new technologies for improved dental care.
The Asia Pacific dental floss market size was calculated at USD 172.01 million in 2023 and is projected to expand around USD 324.49 million by 2033, poised to grow at a CAGR of 6.55% from 2024 to 2033.
| Year | Market Size (USD Million) |
| 2023 | 172.01 |
| 2024 | 186.45 |
| 2025 | 195.30 |
| 2026 | 208.09 |
| 2027 | 221.73 |
| 2028 | 236.26 |
| 2029 | 251.74 |
| 2030 | 268.24 |
| 2031 | 285.81 |
| 2032 | 304.53 |
| 2033 | 324.49 |
Flossing is a crucial aspect of dental care because it eliminates plaque buildup between teeth, which is a leading cause of gum diseases. By removing plaque, bacteria, and food particles from between, flossing reduces the risk of tooth decay and gum disease. When people brush their teeth first and then floss, they leave behind food and plaque until their next brushing session. Therefore, flossing before brushing enhances the effectiveness of brushing by ensuring thorough cleanliness.
Dental floss not only helps remove plaque but also reduces the chances of cavities and prevents gum diseases like gingivitis and periodontitis. Utilizing products such as interdental brushes, dental tape, and Dental floss helps to remove plaque and clean the areas between teeth. There is a growing demand for dental floss as people seek to prevent interdental disorders, driven by rising disposable incomes, growing popularity in developing nations, and increased recommendations from dentists.
| Report Coverage | Details |
| Growth Rate from 2024 to 2033 | CAGR of 6.35% |
| Global Market Size in 2023 | USD 661.57 Million |
| Global Market Size in 2024 | USD 703.58 Million |
| Global Market Size by 2033 | USD 1224.48 Million |
| Largest Market | North America |
| Base Year | 2023 |
| Forecast Period | 2024 to 2033 |
| Segments Covered | By Product and By Distribution Channel |
| Regions Covered | North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa |
Driver: Rise in disposable income and dental spending
The dental floss market is expected to become more popular due to the increase in disposable income and higher spending on dental and oral care products to prevent dental surgeries. Dental floss is anticipated to see a surge in demand as people worldwide become more interested in preventive healthcare techniques. The growing need for dental care products to prevent issues like dental plaque, periodontitis, and oral infections presents an opportunity for market growth in the forecast period. The COVID-19 pandemic has made people more health-conscious, leading patients to take extra precautions to avoid dental infections. Hence, there has been a significant increase in the demand for self-care products.
Restraint: Availability of floss picks and other alternatives
Consumer preferences have shifted towards floss picks, leading to an increased demand for them. Also, a lack of awareness about oral hygiene is expected to hinder the global dental floss market's growth. Oral diseases are considered a public health concern due to their widespread prevalence and significant social impact. Many diseases manifest first through oral signs and symptoms, yet they often go untreated due to a lack of awareness.
Opportunity: Increasing dental issues among adults
The increasing number of adolescents and adults dealing with excessive plaque and cavities from eating junk food and sugary snacks and drinks is driving market growth. Furthermore, the widespread use of waxed dental floss, which contains essential oils and enzymes for effective plaque removal and easy cleaning, positively impacts the growth of the dental floss market. Other factors, such as consumers having more spending power, promotional campaigns by well-known oral care brands, easy access to products on e-commerce platforms, and the introduction of flavored dental floss, are expected to create opportunities in the dental floss market in the future.
The waxed floss segment dominated the dental floss market in 2023. Waxed dental floss offers extra advantages because it contains essential oils and enzymes that help effectively remove plaque. Additionally, some varieties come with a polymer coating that prevents shredding and makes plaque removal easier. Manufacturers are increasingly focusing on using natural wax ingredients to create all-natural dental floss options.
The dental tape segment is expected to grow at the fastest rate over the projected period. These tapes, also known as wide floss, are designed for individuals with bridgework or larger gaps between their teeth. Dental tapes are typically wider and flatter than regular floss, and they are available in both waxed and unwaxed forms. Therefore, they are expected to be commonly used as an alternative to traditional floss during the forecast period.
The offline segment dominated the global dental floss market. The segment is expected to maintain its lead during the projection period due to the growing trend among consumers to buy grocery products from specialty stores, grocery stores, supermarkets, and convenience stores; these venues are highly preferred by customers. Moreover, as the frequency of oral illnesses increases, consumers are increasingly seeking professional dental care.
The online distribution channel is expected to grow at the fastest CAGR between 2024 and 2033. This growth is limited to the increasing number of smartphone users and devices with active internet services. Many e-commerce and online shopping platforms like Amazon, Walmart, Flipkart, and eBay provide convenient ways for customers to purchase oral care products. Rapid urbanization and industrial development in countries such as China, India, and other Southeast Asian nations are driving the expansion of online distribution channels in the region.
Segments Covered in the Report
By Product
By Distribution Channel
By Geography
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