Digital Commerce Market (By Payment: Card Payments, Digital Wallets, Bank Transfers, Cash Payments, Crypto Currency; By Component: Solution, Services; By Browsing Medium: Desktop/laptop, Mobile and Tablets; By Business Type: Business to Business (B2B), Business to Consumer (B2C); By Industry Vertical: BFSI, Manufacturing, Automotive, Healthcare and pharmaceuticals, Retail Household goods, Media & entertainment) - Global Industry Analysis, Size, Share, Growth, Trends, Regional Outlook, and Forecast 2023-2032

The global digital commerce market size was estimated at USD 4.5 trillion in 2022 and it is expected to reach around USD 19.43 trillion by 2032, poised to grow at a compound annual growth rate (CAGR) of 15.8% from 2023 to 2032.

Digital Commerce Market Size 2023 To 2032

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Key Takeaways:

  • By component, the solution segment generated the highest revenue share of 62% in 2022.
  • By browsing method, the mobile/tablet segment contributed a revenue share of 65% in 2022.
  • By business type, the B2B segment hit a revenue share of over 59.6% in 2022.
  • By industry vertical, the automotive segment has garnered the highest revenue share of 31% in 2022.
  • By region, the Asia-Pacific region dominated the market with a 55.3% revenue share in 2022.

The exchange of products and services, or the transfer of money or data, through an electronic network basically the internet is known as digital commerce. The internet is the driving force behind digital commerce, allowing customers to explore an online store, order goods or services using their own devices, and pay for their purchases. These commercial exchanges take place between businesses and consumers (B2C), businesses and businesses, consumers and consumers, or consumers and businesses. E-business and digital commerce are frequently used interchangeably. The transactional procedures that make up online retail shopping are commonly referred to as e-tail.

The estimated market share for digital commerce in 2021 is expected to surpass pre-COVID-19 projections. This is a result of the supply chain disruptions brought on by the COVID-19 epidemic, which have caused a sharp increase in demand for digital commerce. Additionally, there is a significant amount of demand for online buying across many industries, which forces the food and beverage, industrial, and logistics industries to expand their investments in robotics, including supply chain automation, which in turn propels the market's expansion. Due to the fact that many businesses were impacted by this epidemic and found it challenging to maintain their intricate trading networks, the need for digital commerce increased. 

Growth Factors

One of the main reasons fueling the market's expansion is the rapid urbanization of the world. Additionally, rising internet usage and the use of gadgets like smartphones, laptops, and tablet to use digital commerce portals are boosting industry expansion. Through digital commerce, companies may conduct transactions without having a physical presence, which lowers their infrastructure, communication, and administrative expenses. The industry is also fueled by the rising popularity of online shopping, particularly among women, and the expanding impact of social networking sites on purchasing decisions. Online retail channels provide consumers a hassle-free buying experience while offering a large selection of goods to pick from, all at reasonable price points. Additionally, the emergence of direct-to-consumer and private-label business models is fostering optimism for market expansion. This makes it possible for businesses to gather and use consumer data in order to offer customers customized goods and services. As a result of lockdown and social isolation measures, the spread of the coronavirus illness (COVID-19) has given digital commerce operations an additional boost. Customers are turning to online platforms to acquire necessary supplies.

  • Internet and smartphone use are becoming more and more prevalent
  • Increasing social media and social commerce use
  • Advancement of multiple payment mode options

Report Scope of the Digital Commerce Market Market

Report Coverage Details
Market Size in 2023

USD 5.19 trillion

Market Size by 2032

USD 19.43 trillion

Growth Rate from 2023 to 2032 CAGR of 15.8%
Base Year 2022
Forecast Period 2023 to 2032
Segments Covered Payment, Component, Browsing Medium, Business Type, Industry Vertical and Geography
Companies Mentioned

Alibaba Group Holding Limited,, Inc., Best Buy, eBay, Inc.,, Inc., Otto GmbH & Co, Rakuten, Inc., Shopify, Inc., The Home Depot, Walmart, Inc.


Key Market Drivers

  • Rise in the amount of small and medium-sized Enterprises (SMEs) - Over the projection period, it is also anticipated that the demand would increase as the number of SMEs rises. Particularly in India, Africa, and Russia, small and medium-sized firms are expanding quickly. Indian Make-in-India and Start-up India initiatives have expanded the number of start-ups in the nation, which have adopted the internet marketplace for commerce and are driving market expansion. Additionally, throughout the course of the projected period, rising consumer affluence is anticipated to fuel market expansion.
  • Growing adoption of technology - Technology has improved the effectiveness and accessibility of the digital commerce industry. Companies engaged in digital commerce are aiming to combine their technology stacks and build an integrated ecosystem that offers a full spectrum of capability for digital commerce operations. Legacy systems that are become harder to maintain will be replaced with optimized content management, simple campaign orchestration, and constant experimentation from a single digital experience platform (DXP). Modern SaaS platforms will quickly replace out-of-date technology stacks since they offer all the interfaces and functions anyone require. Anyone can maintain the agility in a market that is becoming more competitive thanks to these solutions.

Key Market Challenges 

  • Consumers' top concern is still security, despite the sophistication of online fraud - This concern is slowing the brisk expansion of digital commerce transactions. To increase client confidence in digital commerce, security risks such as data destruction, disclosure, and alteration, denial of service, fraud, resource misuse, and waste must be addressed. Cyber fraud and identity theft are the key obstacles to the expansion of digital commerce. Since hackers are the ones who commit cybercrime, e-rapid commerce's expansion depends on resolving the underlying problem of inadequate security on digital commerce web servers and computer usage.

Key Market Opportunities

  • A rise in corporate and government efforts - The government of many developing countries and many corporations are stepping up their attempts to encourage digital commerce sales, which is a key development in the field of digital commerce. The Union Ministry of India revealed plans to build Bharat Craft, an digital commerce web modelled after Alibaba, an digital commerce platform in China, in August 2019, according to news from Entracker. This software is anticipated to give MSMEs a platform to promote and sell their goods, which is anticipated to accelerate the sector's growth in the nation.
  • Growing usage of smartphones - The adoption of 4G and 5G technologies for connection is anticipated to positively affect market growth since it gives users a continuous, seamless experience. Additionally, the use of smartphones is growing quickly, boosting the customer's exposure to online buying. Therefore, it is anticipated that increasing smartphone usage will fuel market expansion over the upcoming years.

Segmental Insights

Payment Insights

In terms of payment methods, the digital wallets market category accounted for around two-fifths of the worldwide market for digital commerce in 2022, and it is anticipated that it will continue to lead the pack throughout the forecast period. From 2023 to 2032, the digital wallets category is predicted to have the fastest CAGR, at 17.98%. The market for card payments is anticipated to be the greatest portion of all digital commerce in 2022. Because of its widespread acceptance, popularity, and discounts and rewards provided by digital commerce platforms for card payments, this market has a sizable presence in both developed and developing nations. The digital commerce portal's support of the usage of digital wallets, together with convenience and security aspects, is expected to provide considerable development potential for the category of digital wallets over the next years.

Browsing Medium Insights

In terms of browsing media, the mobile/tablet category accounted for more than three-fifths of the global market in 2022. The mobile/tablet sector is predicted to experience the fastest CAGR of 16.6% between 2023 and 2032.

Digital Commerce Market Share, By Browsing Medium, 2022 (%)

The desktop/laptop sector is anticipated to hold the biggest market share for global digital commerce in 2021. The significant market share of this sector is partly because to the rise in desktop and laptop sales during the COVID-19 epidemic as a result of the culture of working from home.

Business Type Insights

Due to increased adoption of digital commerce software, which is anticipated to integrate with current software and inventory control solutions to provide useful insights for the growth of the digital commerce market, the business to enterprise segment dominated the worldwide market in 2022 and is anticipated to maintain this trend during the forecast period.

Digital Commerce Market Share, By Business Type, 2022 (%)

However, the business to consumer category is anticipated to see the greatest CAGR over the projected period due to the rapid uptake of digital commerce and digital commerce among consumers, which offers retail customers a convenient and efficient method of purchasing.

Industry Vertical Insights

According to digital commerce market trends by industry vertical, the automotive segment generated the most revenue in 2021 and is expected to continue to lead during the forecast period. This is because more automotive manufacturers are implementing digital commerce solutions to gain a competitive edge, which is due to increased competition between digital commerce and omni-channel players. But throughout the anticipated period, the retail and consumer goods industry is anticipated to develop at the fastest rate. It is a result of the use of digital technology in product sales and marketing. Moreover, the market is growing as more people use smartphones.

Digital Commerce Market Market Share, By Region, 2022 (%)

Regions Revenue Share in 2022 (%)
North America 20%
Asia Pacific 55.30%
Europe 16%
Latin America 5%
MEA 3.70%


Geography Insights

With a share of 55.3% in the digital commerce market in 2022, Asia Pacific led the way and is predicted to expand at the quickest rate between 2023 and 2032. This might be linked to enterprises' increasing propensity for doing transactions through B2B digital commerce platforms. Additionally, expanding infrastructural facilities and an increase in internet users are anticipated to boost regional market expansion.

In addition, the area is anticipated to see an increase in the demand for B2B digital commerce adoption, which can be ascribed to the widespread use of smartphones. A consumer revolution is also taking place in the Chinese market, where foreign goods are utilizing cutting-edge marketing, research, and advertising strategies. Brand awareness is becoming more significant in luring Chinese consumers. In China, the market for luxury products and services is expanding significantly.

Over the projection period, North America and Europe are expected to see consistent growth. The American public is receptive to foreign companies and goods. They are increasingly conscious of environmental issues and overconsumption. Consumers are quite particular about the product's content, price, and quality. One of the greatest levels of internet penetration is seen in North America. A burgeoning young population and the fast-developing internet retail industry are likely to drive considerable growth across the Middle East, Africa, and Latin America in the next years.

Recent Developments

  • In December 2019, the Italian company Safilo Group S.p.A. announced the purchase of a 70% stake in Blenders Eyewear LLC, a digitally native retailer, for an undisclosed sum. Safilo Group S.p.A. designs, manufactures, and distributes frames, sports eyewear, sunglasses, ski goggles and helmets, and related products. With this acquisition, Safilo Group S.p.A. hopes to advance its omnichannel and digital commerce strategy and increase its global reach. Blenders Eyeglasses LLC is a California-based business that sells premium athletic and lifestyle eyewear online at reasonable costs together with interesting brand content.

Key market players

  • Alibaba Group Holding Limited
  •, Inc.
  • Best Buy
  • eBay, Inc.
  •, Inc.
  • Otto GmbH & Co
  • Rakuten, Inc.
  • Shopify, Inc.
  • The Home Depot
  • Walmart, Inc.

Segments covered in the report

(Note*: We offer report based on sub segments as well. Kindly, let us know if you are interested)

By Payment

  • Card Payments
  • Digital Wallets
  • Bank Transfers
  • Cash Payments
  • Crypto Currency

By Component

  • Solution
  • Services

By Browsing Medium

  • Desktop/laptop
  • Mobile and Tablets

By Business Type

  • Business to Business (B2B)
  • Business to Consumer (B2C)

By Industry Vertical

  • BFSI
  • Manufacturing
  • Automotive
  • Healthcare and pharmaceuticals
  • Retail Household goods
  • Media & entertainment
  • Others

By Geography

  • North America
    • U.S.
    • Canada
  • Europe
    • U.K.
    • Germany
    • France
  • Asia-Pacific
    • China
    • India
    • Japan
    • South Korea
    • Malaysia
    • Philippines
  • Latin America
    • Brazil
    • Rest of Latin America
  • Middle East & Africa (MEA)

Frequently Asked Questions

What is the current size of digital commerce market?
The global digital commerce market size was accounted at USD 4.5 trillion in 2022 and it is expected to reach around USD 19.43 trillion by 2032.
What will be the CAGR of global digital commerce market?
The global digital commerce market is poised to grow at a CAGR of 15.8% from 2023 to 2032.
Who are the prominent players operating in the digital commerce market?
The major players operating in the digital commerce market are Alibaba Group Holding Limited,, Inc., Best Buy, eBay, Inc.,, Inc., Otto GmbH & Co, Rakuten, Inc., Shopify, Inc., The Home Depot, Walmart, Inc.
Which are the driving factors of the digital commerce market?
Increasing social media and social commerce use and Internet and smartphone use are becoming more and more prevalent are driving the growth of the digital commerce market.
Which region will lead the global digital commerce market?
Asia Pacific region will lead the global digital commerce market during the forecast period 2023 to 2032.


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