List of Contents
What is the Natural and Organic Cosmetics Market Size?
The global natural and organic cosmetics market size is accounted at USD 45.61 billion in 2025 and predicted to increase from USD 49.94 billion in 2026 to approximately USD 103.23 billion by 2034, representing a CAGR of 9.50% from 2025 to 2034. The natural and organic cosmetics market is growing due to increasing buyer's awareness of natural and organic products, seeking products that are safe, eco-friendly, and sustainable.
Natural and Organic Cosmetics Market Key Takeaways
- North America led the global natural and organic cosmetics market with the highest market share of 37% in 2024.
- Asia Pacific is expected to attain the fastest rate of growth in the market during the forecast period.
- By product type, the skin care segment held the largest share of the market in 2024.
- By product type, the hair care segment is expected to grow with the highest CAGR in the market during the forecast period.
- By distribution channel, the store-based segment accounted for a significant share of the market in 2024.
- By distribution channel, the non-store-based segment is expected to grow rapidly in the market during the forecast period.
- By end-user, the female segment dominated the market in 2024.
- By end-user, the male segment is expected to grow at the fastest rate in the market during the forecast period.
Market Overview
Cosmetic, personal care, and perfume products are the products that are referred to as the formulations of natural or synthetic substances that should be applied to the human skin, hair, or nails with the intention of cleaning, perfuming, or reshaping the physical appearance. An organic cosmetic is a natural cosmetic, as defined, that contains a minimum percentage of ingredients produced from organic agriculture, which organic production is feasible and must be organic to at least the tune of 95%.
Natural and organic cosmetics are cosmetic products that contain only natural elements or their natural derivative or the substances allowed for preservation. The utilization of natural resources alone does not imply the health and safety of the final products. The resultant cosmetic products are governed by the same legal requirements as any other cosmetic products.
How is AI shaping the Natural and Organic Cosmetics Market?
The beauty industry is fast-growing and innovative, focusing on the advancement of technology in its service provision and solutions to skin and beauty issues. Skincare and beauty are areas of interest that benefit from one of the most contemporary technological growths identified as artificial intelligence (AI). AI has the capability of changing the fashion and beauty industry and enabling the consumer to have easier access to their preferred products.
There are several research objectives for the use of AI in the beauty industry. The beauty benefits are personalization of beauty solutions, virtual try-on, increased reliability of beauty solutions, predictive analysis, alternate approaches in product development, better customer experience satisfaction, and sustainability.
- In January 2023, Estée Lauder Companies (ELC) UK and Ireland launched a new artificial intelligence voice-enabled makeup assistant (VMA) mobile application. ELC's vision for VMA is to extend its positive impact on the visually impaired through beauty, relationships to makeup, self-empowerment, and self-portrayal.
Natural and Organic Cosmetics Market Outlook
- Industry Growth Overview: The natural and organic cosmetics market is expected to witness robust growth from 2025 to 2034, driven by consumer shift toward clean, plant-based, and non-toxic beauty solutions. People are becoming more aware of the issues associated with long-term chemical exposure, and the rising incidence of skin conditions is further driving market growth. The rising demand for organic facial care, natural haircare, and botanical-based anti-aging serums also drives the market growth.
- Sustainability Trends:Sustainability is reshaping formulation, packaging, and manufacturing practices across the natural beauty industry. Brands are increasingly adopting upcycled botanicals, fermentation-based actives, and biodegradable or refillable packaging to minimize their environmental footprint. Regulatory frameworks in Europe, particularly the EU Green Deal and cosmetic ingredient regulations, are further accelerating the adoption of eco-certified and sustainable ingredients.
- Global Expansion:Market players are focusing on expanding their reach. Brands are setting up manufacturing facilities in Southeast Asia, India, and Brazil, where skincare spending is high. Companies like L'Oreal, Nuxe, and Jurlique are also strengthening their omnichannel strategies in APAC to capitalize on surging demand for skincare products.
- Major Investors:Major investors in the market include venture capital firms like SOSV and CircleUp, which fund clean‑beauty startups focused on sustainable ingredients and direct-to-consumer models. On the private equity side, firms such as Berkshire Partners and Eurazeo back established natural brands like Mielle Organics and Aroma-Zone, providing capital for R&D, scale-up, and international expansion
- Startup Ecosystem:The startup ecosystem in the market is flourishing, with new entrants leveraging biotech, green chemistry, and zero-waste packaging innovations. Emerging players are introducing new products through biotech, green chemistry, and zero-waste packaging.
Natural and Organic Cosmetics Market Growth Factors
- Increase in spending on the purchase of health and hygiene goods.
- Increase in the frequency of skin issues caused by synthetic components in beauty products and cosmetics.
- Increase in the income of the population.
- Chemical-free personal care products enhance awareness.
- Increasing sales through e-commerce will support the conception of market revenue during the forecast period.
Market Scope
| Report Coverage | Details |
| Market Size by 2034 | USD 103.23 Billion |
| Market Size in 2026 | USD 49.94 Billion |
| Market Size in 2025 | USD 45.61 Billion |
| Market Growth Rate from 2025 to 2034 | CAGR of 9.50% |
| Largest Market | North America |
| Base Year | 2024 |
| Forecast Period | 2025 to 2034 |
| Segments Covered | Product Type, Distribution Channel, End-user, and Regions |
| Regions Covered | North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa |
Market Dynamics
Driver
Changing consumer preferences towards organic cosmetic products
Consumers are becoming more aware of the perceived benefits of natural/organic cosmetic products apart from the increase in the number of natural/organic cosmetics offered through the major retailing channels. The increasing consumer's sensitivity towards natural and organic products affects the increase in overall demand for the use of natural and ecologically clean materials in the production of cosmetics. This opens up possibilities for exporters of natural cosmetic ingredients even if a natural/organic cosmetic that contained the exporter's ingredient was not certified itself.
Over time, consumers are waking up to the effects of personal care products on the environment and the environment itself in terms of packaging used and the raw materials that are used during the production of personal care products, which include dangerous environmental effects, and this drives consumers towards natural cosmetics proteins that are environmentally friendly and obtained from environmentally sustainable sources.
Restraint
Limited shelf life of natural cosmetics
The shelf life of natural cosmetics can vary depending on several factors, such as the type of formulation used in the cosmetics, the ingredients used while preparing the cosmetics, and how the cosmetics are packed and stored. It may also be noted that while natural cosmetics are usually available with a relatively short effective period, this information is given on the packaging.
Conventional cosmetics contain preservatives produced through synthetic chemistry, which are toxic and detrimental to the human body. Fresh, natural products can spoil, and when they are used on the skin after expiry, they may prove wrong as their safe efficacy is compromised. These factors limit the growth of the natural and organic cosmetics market.
Opportunity
Rising sales through e-commerce platforms
Traditionally, cosmetic businesses are known to rely heavily on direct, in-person store sales mainly to attract new consumers and retain the existing ones. With the rise of digitalization and the expansion of digital commerce, cosmetics companies have begun establishing a strong presence alongside the leading e-commerce industries.
As stated in the report published by TRAI on the Indian Telecom Services Performance Indicators for the period Jan to Mar 2023, the internet user base in the country was more than 880 million in Mar 2023 except for telecom users number which was more than1,172 million.
Segment Insights
Product Insights
The skin care segment held the largest share of the natural and organic cosmetics market in 2024. Organic beauty treatments and organic cosmetics are natural remedies for regular chemical beauty treatments and programs that are based on organic products coming from plants, animals, or minerals. They can have no parabens, sulfates, phthalates, or other chemicals that are potentially harmful to the skin or cause skin irritation. Organic skincare products may also be comprised of natural antioxidants and vitamins, which may benefit the skin by nourishing it. The usage of organic skin care products is gradually creeping into the cosmetics trade.
- In January 2022, Pula launched a series of clean-label organic skin care products for children on Tmall and Douyin.
The hair care segment is expected to grow with the highest CAGR in the natural and organic cosmetics market during the forecast period. Natural hair care products are those products that are made from 100% natural items like extracts from natural products and natural oils. All these ingredients are mild and will not harm the hair and scalp. They are, therefore, suitable for all hair types, especially those that have sensitive or damaged hair that has undergone some chemical processes.
- In February 2022, Honasa Consumer (HCPL), the parent company of Mamaearth, signed to buy the Bblunt brand of hair care, hair color, and style products from Godrej Consumer Products Limited (GCPL) along with Bblunt salons managed by Bhabani Blunt Hair Dressing Pvt. Ltd. For the divestiture transaction, Godrej Consumer Products filed in a separate regulatory filing.
Distribution Channel Insights
The store-based segment accounted for a significant share of the natural and organic cosmetics market in 2024. Thus, it can be stated that online shopping is becoming popular because it is simple and convenient. This is so due to the influence of two electronic networks, namely e-commerce and e-business. E-commerce enhances the extent of advertising of businesses' products and services. It also assists in fine management of marketing of products or services in the market. Natural and organic beauty brands are off and running with e-commerce, supported by own-brand company websites and multi-brand retail sites that offer the right venues for product sales and, most importantly, consumer education.
By distribution channel, the non-store-based segment is expected to grow rapidly in the natural and organic cosmetics market during the forecast period. By maintaining a comprehensive record of feature history, the offline store contributes to the reproducibility of models and allows data scientists to identify trends, perform time-based analyses, and uncover insights. The offline store is typically implemented as a column-oriented store, which offers benefits in terms of storage efficiency, query performance, cost, and scalability. The offline store features the historical values of features, permitting proficient and scalable access to large volumes of historical feature data for model training and batch inference.
End-use Insights
The female segment dominated the natural and organic cosmetics market in 2024. Rising awareness of beauty products, increasing personal grooming premium, altering consumption patterns, and enhanced purchasing power of women are forecasted to boost. Advertisements and reference groups majorly influence women. Women are interested in natural and herbal products and treatments, and they don't mind spending extra, though they are price-sensitive.
The male segment is expected to grow at the fastest rate in the natural and organic cosmetics market during the forecast period. The increasing demand for gender-specific products such as shaving creams, shampoos, face masks and peels, and conditioners by men is expected to positively impact the market. The growing use of products like creams, face wash, and serums has resulted from an increase in product launches in the men's skincare segment. Gen-Z consumers prefer gender-neutral beauty products.
- In February 2024, Deepika Padukone's 82'E launched a men's care range focusing on simplifying skincare.
Regional Insights
U.S. Natural and Organic Cosmetics Market Size and Growth 2025 to 2034
The U.S. natural and organic cosmetics market size is exhibited at USD 15.74 billion in 2025 and is projected to be worth around USD 36 billion by 2034, poised to grow at a CAGR of 9.62% from 2025 to 2034.
North America led the global natural and organic cosmetics market in 2024. High income and increasing focus on personal grooming are the major factors driving the demand for beauty and personal care products in North America. Additionally, companies are investing in digital and social media advertisements to expand the online presence of their brands. Some major players in the North American beauty and personal care products market are L'Oreal SA, Estee Lauder Companies Inc., Coty Inc., Unilever PLC, and Procter & Gamble Company.
U.S. Natural and Organic Cosmetics Market Trends
The U.S. is a major contributor to the market in North America. The market in the U.S. is driven by rising consumer demand for plant-based, clean-label cosmetics. Strong innovation hubs, extensive R&D, and the presence of leading brands like Kiehl's, Burt's Bees, and Dr. Bronner's further drive market growth. Moreover, it has a large consumer base that increasingly favors clean, sustainable, and wellness-focused beauty products, which supports market growth.
What Makes Asia Pacific the Fastest-Growing Region in the Market?
Asia Pacific is expected to attain the fastest rate of growth in the natural and organiccosmetics market during the forecast period. Speeded urbanization, growing urban population, and modernization have grown the demand for natural and organic cosmetics. E-commerce in Asia Pacific performed better than in most other regions during the pandemic with the accelerating digitalization of the region's economies. Additionally, the influence of social media and influencers in countries like China, India, Japan, and South Korea has played a significant role in natural beauty trends, further accelerating the growth of the market.
- According to the Asian Development Bank, in January 2022, almost 5.3 billion people were active Internet users, which is still only 66% of the global population. Asia Pacific led the world with 2.6 billion active internet users (52.8% of the global count).
- In September 2023, EO Naturals launched its premium skin and body care range in India.
South Korea Natural and Organic Cosmetics Market Trends
South Korea is expected to experience significant growth in the Asia Pacific natural and organic cosmetics market, driven by widespread use of beauty products, rising disposable incomes, and strong cultural preferences for natural skincare. The globally influential K-beauty ecosystem contributes to this growth through its focus on fermented ingredients, herbal actives, and clean formulations. Consumer demand for mild, chemical-free serums and essences is particularly high, further fueling market expansion in the region.
Why is Europe Emerging as a Powerhouse in the Natural and Organic Cosmetics Market?
Europe is expected to grow at a notable rate in the coming years, driven by heightened consumer awareness of sustainable beauty and the sourcing of eco-certified products. Strict laws and regulations governing the cosmetics industry, along with the popularity of COSMOS and ECOCERT standards, are likely to influence the market. The area has a well-established high-end beauty sector, with skincare based on botanical and aromatherapy having strong cultural resonance. Germany leads the market due to its established culture of natural cosmetics, the level of trust consumers place in bio-certified brands, and the widespread availability of herbal skin care products.
What Potentiates the Natural and Organic Cosmetics Market Across Latin America?
Latin America is expected to grow at a lucrative rate in the market, driven by rising consumer interest in products made from locally sourced botanicals such as acai, babassu, and cupuacu. Increasing urbanization and a growing middle-class population in countries like Brazil, Mexico, and Chile are further supporting market growth. Brazil is a major contributor to the market due to its abundant supply of locally sourced botanicals, such as acai, babassu, and cupuacu, which are widely used in skincare and haircare products. Additionally, rising urbanization and increasing consumer awareness of natural and sustainable beauty products are driving strong demand.
Why is the Middle East & Africa Natural and Organic Cosmetics Market Growing?
The market in the Middle East & Africa (MEA) is growing due to rising consumer demand for herbal, halal-certified, and chemical-free beauty products. Increasing interest in high-performance natural skincare that addresses the unique needs of the region is also shaping product development. These trends are encouraging brands to tailor formulations and expand their presence across the region. The UAE leads the regional market, supported by rising demand for natural skincare products that address common regional concerns such as pigmentation, sun damage, and dryness.
Natural and Organic Cosmetics Market - Value Chain Analysis
Raw Material Sourcing
The value chain begins with sourcing high-quality, natural, and organic ingredients, including plant extracts, essential oils, herbal actives, botanical antioxidants, clays, and natural waxes. Ingredients must comply with organic farming standards (USDA Organic, COSMOS, ECOCERT).
- Key Players: Sky Organics, Naissance, Mountain Rose Herbs, Jedwards International, Organic Infusions.
Ingredient Processing & Formulation Inputs
Botanical raw materials are processed into cosmetic-grade ingredients such as cold-pressed oils, plant hydrosols, organic butters, natural fragrances, and active concentrates. This step ensures purity, safety, and compliance with clean-label standards.
- Key Players: Givaudan Active Beauty (natural actives), Croda International (natural ingredients), Clariant Natural Ingredients, Symrise AG (botanical extracts), BASF Care Creations (bio-based inputs).
Product Formulation & Manufacturing
Specialized cosmetic manufacturers blend processed ingredients into final products, including skincare, haircare, body care, color cosmetics, and baby care. This stage involves R&D, stability testing, and certification from organic bodies.
- Key Players: Estee Lauder (Origins, Aveda), L'Oreal (Garnier Bio), L'Occitane, Nuxe, Jurlique, Burt's Bees (Clorox).
Packaging Development & Sustainable Materials
Packaging is designed using eco-friendly materials such as recycled plastics, biodegradable biopolymers, glass, aluminum, or refillable systems, critical for sustainability positioning.
- Key Players: AptarGroup (eco packaging), Amcor (recyclable solutions), Berry Global (sustainable containers), Ecologic Brands (paper-based bottles).
Branding, Certification & Quality Compliance
Products undergo branding, organic certification, dermatological testing, and compliance with regulatory bodies (FDA, EU Cosmetics Regulation, COSMOS, ECOCERT). Marketing focuses on clean beauty, cruelty-free, and transparency claims.
- Key Players:ECOCERT, USDA Organic, COSMOS Standard, Leaping Bunny, Vegan Society.
Distribution & Retailing
Finished products are distributed through specialty beauty stores, pharmacies, online platforms, department stores, and direct-to-consumer brand websites. Retail strategies emphasize authenticity, traceability, and sustainability messaging.
- Key Players: Sephora, Ulta Beauty, Amazon, Whole Foods Market, Douglas, brand-owned e-commerce channels.
End Consumer Use & Feedback Loop
The value chain concludes with consumers purchasing and using natural/organic products. Insights from customer reviews, sustainability expectations, and ingredient preferences help brands refine future formulations and packaging.
- Key Players: Skin-health consumers, clean-beauty communities, dermatologists, and sustainability advocates.
Top Companies in the Natural and Organic Cosmetics Market & Their Offerings
- The Estee Lauder Companies, Inc. (U.S.): A global leader offering certified natural and botanical-based skincare and makeup through brands like Origins and Aveda.
- L'Oreal SA (France):Provides a strong portfolio of natural beauty lines such as Garnier Bio and La Provençale Bio, focusing on eco-conscious formulations.
- L'Occitane International SA (France): Specializes in plant-based, sustainably sourced skincare and body care rooted in Provençal botanicals.
- FANCL Corp. (Japan):Known for preservative-free natural beauty products formulated for sensitive skin.
- The Clorox Co. (U.S.):Through its Burt's Bees brand, offers 100% natural personal care products emphasizing clean ingredients and sustainability.
- Jurlique International Pty. Limited (Australia): Produces biodynamic and natural skincare made from botanicals grown on its organic farm in South Australia.
- Laboratoire Nuxe (France): Offers natural-origin skincare featuring botanical oils and plant extracts, led by its iconic Huile Prodigieuse line.
- Bare Escentuals, Inc. (U.S.):Pioneer of mineral-based natural cosmetics through its bareMinerals brand.
Aubrey Organics, Inc. (U.S.): One of the earliest natural cosmetics brands delivering USDA-certified organic personal care products. - Nature's Gate (U.S.): Provides affordable, plant-based beauty and personal care products using sustainably sourced botanicals.
Recent Developments
- In October 2023, Organic Harvest entered into the color cosmetics category by launching a new makeup line, offering toxin-free and cruelty-free formulations.
- In October 2023, Georgia May Jagger launched an organic skincare brand, May Botanicals.
- In August 2023, L'Oréal acquired the luxury beauty brand Aesop. This will aid L'Oréal in entering the natural and organic cosmetics market in Asia Pacific.
- In March 2023, True Botanicals announced a Series B investment from NextWorld Evergreen, a San Francisco-based growth equity firm. This will accelerate True Botanicals' retail footprint while advancing its mission around social and environmental impact.
- In September 2022, Naturals Skincare Products launched its new beauty care product, Pearl. Pearl launched 18 new chemical-free organic beauty products for skin and hair care.
Segments Covered in the Report
By Product Type
- Skincare
- Hair Care
- Oral Care
- Make-Up Cosmetic
- Others
By Distribution Channel
- Store-based
- Non-store-based
By End-user
- Male
- Female
- Unisex
By Geography
- North America
- Asia Pacific
- Europe
- Latin America
- Middle East & Africa
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