Organic Deodorant Market Size, Share and Trends 2024 to 2034

Organic Deodorant Market Size and Forecast 2024 to 2034

The global organic deodorant market size accounted for USD 138.45 million in 2024 and is expected to exceed USD 553.44 million by 2034, growing at a CAGR of 14.86% from 2024 to 2034. The rising demand to prevent body odor without using chemicals known to cause skin irritation or health risks and allowing the body to sweat naturally is increasing the adoption of the organic deodorant market.

Organic Deodorant Market Key Takeaways

• Europe dominated the global market with the largest market share of 35% in 2023.
• Asia Pacific is anticipated to grow at the fastest CAGR of 15.53% during the forecast period.
• By type, the spray segment contributed the highest market share of 49% in 2023.
• By type, the stick/cream segment is projected to grow at a significant CAGR during the forecast period.
• By distribution, the supermarket/hypermarket segment captured the biggest market share in 2023.
• By distribution, the online segment is expected to grow at a solid CAGR during the forecast period.

How is AI changing the Organic Deodorant Market?

The integration of artificial intelligence (AI) in the organic deodorant market has resulted in promising growth in personalized customization and revolutionizing the market. AI-powered deodorant production is expected to project a market value of USD 200 million by 2025. AI technology helps users to customize their deodorant based on their preference for the formulation. AI algorithms provide users with the growing and upcoming trends in the deodorant industry. Several deodorant companies are incorporating artificial intelligence in their marketing campaigns and for scent analysis, which has improved product reviews by 25%.

Europe Organic Deodorant Market Size and Growth 2024 to 2034

The Europe organic deodorant market size is exhibited at USD 48.46 million in 2024 and is projected to be worth around USD 196.47 million by 2034, growing at a healthy CAGR of 15.01% from 2024 to 2034.

Europe dominated the global organic deodorant market in 2023. The dominance of this region can be attributed to Europe being the biggest trade show for natural and organic products. Buyers of everything from natural healthcare products, natural and organic foods, natural personal care, and eco-household products believe in adopting eco-friendly products. The retailers and distributors of natural and organic products in Europe are across the UK and around the world. Additionally, Europe is also popular for spray, cream, and roll-on type deodorants.

• In October 2024, Berry Global, an innovative packaging solutions company, collaborated with True, a men’s skincare brand, to launch a refillable deodorant in Poland, Europe. This action is estimated to reduce carbon emissions by 53% compared to a single-use deodorant container.

Asia Pacific is projected to host the fastest-growing organic deodorant market in the coming years. The growth of this region is experienced due to consumer’s demand to manufacture organic and natural products. 74% of people in this region, across all demographic states, look for products that are 100% natural. Additionally, the reason why the market is still growing in Asian countries is that not many people in South and East Asian countries use deodorant as they do not find the need to use it.

Market Overview

The organic deodorant market has been gaining popularity as people are becoming more aware of the potential health risks associated with traditional antiperspirants. Compared to traditional deodorants, natural deodorants do not contain any harmful chemicals, such as aluminum and parabens. However, it is made of all-natural ingredients that are gentle on the skin and better for overall health.

The presence of trillions of microbes, known as skin flora, causes body odor. These microbes are an important part of the immune system that does not necessarily produce an odor. Organic ingredients in deodorants, such as shea butter and magnesium, make the skin too alkaline for bacteria to feed on protein and fats in sweat, whereas essential oils such as mint, lavender, and eucalyptus have antibacterial properties.

Organic Deodorant Market Growth Factors

• Non-toxic formulation: Organic deodorants do not contain any aluminum or chemicals which can be absorbed into the skin causing health issues such as cancer, skin reaction, and asthma.
• Gentle and safe ingredients: People with sensitive skin are unable to use traditional deodorants as they might cause irritation and rashes. Switching to organic deodorants for sensitive skin people is a great decision.
• Maintains Natural Perspiration: The presence of aluminum in traditional antiperspirants clogs the sweat glands, which restricts the body from releasing toxins through sweat. However, organic deodorants allow the body to perspire naturally.
• Environmentally friendly: Many companies selling organic deodorants believe in sustainability and recycling material. The packaging of eco-friendly material and natural ingredients creates a positive impact on the environment.
• Various Options: Availability of various types makes the consumers more interested in the product. Organic deodorants are designed in the form of creams, sticks, and sprays making them convenient for usage and match the preferences.

Market Scope

Market Dynamics

Driver

Health and environmentally friendly

With the rising awareness among consumers, the adoption of the eco-friendly organic deodorant market is increasing. Consumers are demanding more natural ingredients in their cosmetics as these ingredients are safe to use and free from side effects. In the personal care industry, people are switching to natural and organic-based products.

Restraint

Fragrance does not last long

The common challenge faced by the organic deodorant market is its non-long-lasting effect. Organic deodorant is unable to provide sustained odor throughout the day. This issue might necessitate users to frequently reapply to maintain the effectiveness, which is an inconvenience. An ordinary deodorant usually stays on for 48 hours, while an organic deodorant lasts for 8-12 hours.

Opportunity

Eco-friendly packaging

The organic deodorant market is expected to revolutionize the future with eco-friendly packaging. This is easy to recycle and is made from material that has minimal to zero impact on energy consumption and nature. Eco-friendly packaging is also referred to as sustainable packaging or green packaging.

In the beauty industry, cosmetic companies are facing mounting pressure from consumers to include eco-friendly packaging, which is the main reason for the expansion of this new trend. Companies in the organic deodorant market are integrating post-consumer recycled (PCR) packaging, which is manufactured from recycled items such as cardboard boxes, paper, plastic bottles, aluminum, and other everyday materials.

• PCR packaging is rapidly gaining popularity, with projected growth in the industry from USD 14.2 million in 2020 to USD 18.8 million by 2025.

Type Insights

The spray segment led the global organic deodorant market in 2023. The dominance of this segment is noticed due to its convenience. Spray deodorant dries quickly and has an easy application which saves time. This also offers a reapply property with any hustle. Spray deodorant is also gaining popularity as it does not create any residue, and leaves no marks on the clothes. Moreover, the compact size makes it a travel-friendly product.

• In September 2023, Unilever, a British multinational fast-moving consumer goods company, launched an anti-marks antiperspirant technology that helps prevent white marks on dark clothes and the formation of yellow stains on white clothes.

The stick/cream segment is anticipated to grow at the fastest CAGR in them organic deodorant market over the forecast period. The growth of this segment can be credited to the company’s belief that finger application is more effective and evenly applied. This also provides control over using as much or as little is needed. Cream deodorant is known to contain fewer ingredients compared to conventional deodorant. This cream deodorant is safer, more natural, and better for the skin.

• In April 2024, Dove Men+Care launched a whole-body deodorant designed for underarms, private parts, and feet. This deodorant is available in spray, stick and cream form.

Distribution Insights

The supermarket/hypermarket segment generated the highest share of the organic deodorant market in 2023. The dominance of this segment is linked with concern about privacy and security. Online shopping requires sharing personal information such as name, address, and phone number. With the increasing incidence of scams and fraudulent activities, people prefer shopping from the supermarket. Users can educate themselves while shopping at the supermarket. Well-informed customers are more likely to re-purchase in the future.

The online segment is estimated to grow at a significant CAGR in the organic deodorant market during the forecast period. The growth of this segment is majorly driven by convenience. The irresistibly quick and painless procedure where a shopping order is made just with a few clicks is greatly demanding, especially after the COVID-19 pandemic. A variety of products are available with online shopping, newly launched products may not be available on traditional shopping sites but they will be available on the company website.

• Every month, 75% of consumers around the world shop online at least once. Additionally, 81.8% of consumers in the U.S. buy online instead of going to the store.

Organic Deodorant Market Companies

• PiperWai
• AKT London
• Salt of the Earth
• Salt & Stone
• Kosas Cosmetics
• Kopari Beauty
• Glossier
• Megababe Beauty
• Vichy laboratories
• Nécessaire 
• Aesop
• Native Cosmetics

Latest Announcements by Industry Leaders

• In January 2024, Vineet Kumar, CEO of Native, said, “We want to empower people to feel confident in their own skin, even during moments when life, well, stinks,” he further added, “We have found that consumers are having to solve for normal body odor with compensating behaviors like multiple showers, changing clothes in the middle of the day, keeping distance from others, or using products that are not designed to address odor at the source. Native’s whole-body deodorants offer an easy and effective way to protect from BO while boosting confidence so you can go about your day smelling good.”
• In August 2024, Thomas Laird, owner and managing director of Salt of the Earth, said, “With this new space, we are set to bring customers with even more amazing products, continue our sustainability efforts, and keep pushing the boundaries of what natural deodorants can be. We are committed to providing our customers with the best, and this move is a significant part of that commitment.”

Recent Developments

• In August 2024, Jukebox, a women's personal care brand crafting clean, nourishing handmade soaps and natural deodorants, launched into Walmart stores nationwide. The new brand is designed for women who value natural products, especially when it comes to skin and signature scents.
• In March 2024, ÉTICOS, a natural personal care brand focused on a healthful and conscious lifestyle, launched deodorants in a refillable pack that is enriched with a unique blend of natural and organic ingredients to combat odor while nourishing the skin.
• In April 2024, Tom's of Maine, a U.S. manufacturer of natural personal care products, released a new deodorant and antiperspirant line with six new scents with naturally sourced and derived moisture-locking ingredients inside modern containers made from 100% recycled plastic.

Segments Covered in the Report

By Type

• Roll-Ons
• Stick/Cream
• Sprays

By Distribution

• Supermarkets/Hypermarkets
• Convenience Stores
• Online

By Geography

• North America
• Asia Pacific
• Europe
• Latin America
• Middle East and Africa