Borealis and Borouge Launch Global Brand Recleo for High-Quality Recycled Polyolefins
Published: 18 Mar 2026
Author: Precedence Research
Borealis and Borouge Unveiled Global Brand for Mechanically Recycled Polyolefins
In December 2025, Borealis and Borouge recently launched Recleo, a global brand dedicated to high-quality mechanically recycled polyolefins (PO). This initiative simplifies how industries source sustainable materials while helping companies meet strict new environmental standards in packaging and mobility.
Complementary Branding
Recleo sits beside the Borcycle™ M brand, which remains the flagship for high-demand, premium mechanical recycling applications. Together, both these brands offer high-grade circular solutions specific to various customers' needs. Recleo’s portfolio of verified PIR and PCR plastics helps customers shrink their carbon footprint and meet sustainability goals, driving the transition to a circular economy. Recleo is created to incorporate smoothly with the companies’ virgin PO portfolio, facilitating a surge in recycling content and improved circularity in consumer products.
According to Towards Chem&Materials, the grafted polyolefins market size accounted for USD 5.11 billion in 2025 and is predicted to increase from USD 5.36 billion in 2026 to approximately USD 8.28 billion by 2035, expanding at a CAGR of 4.95% from 2026 to 2035 as product demand from industries like packaging, automotive, and construction is increasing across the globe.
The portfolio supports circularity across various applications, offering consistent quality, reliability, and compliance with sustainability targets to help industries reduce virgin feedstock use.
Increasing Packaging Demand Accelerates the Grafted Polyolefins Market
- Polyolefins are increasingly used in rigid and flexible packaging for food, beverages, and consumer goods because of their low cost and durability.
- The expansion of online retail has boosted an extensive demand for protective packaging solutions and shipping materials.
- Increasing demand for construction materials such as insulation, pipes, and roofing is propelling market growth in emerging nations.
- Due to their exceptional sterilization capabilities and chemical resistance, polyolefins are increasingly used in personal protective equipment (PPE), medical equipment, and hygiene products.
- The brand offers a reliable source of materials, enabling companies to meet their internal sustainability and packaging goals.
- The product line aims to fill the gap between sustainability demands and technical performance, ensuring recycled materials meet strict quality standards.