Graphic Film Market Growth Driven by Advertising Trends and Kodak Film Launch
Published: 08 Apr 2026
Author: Towards Chemical and Materials
Graphic Film MarketEastman Kodak Has Announced the Official Launch of Kodacolor 100
Kodak expanded its 35mm film portfolio with the release of Kodacolor 100. This new emulsion complements the brand’s established offerings, such as the Portra series and Ektar 100. According to company statements, the film is currently available for purchase at Unique Photo’s retail locations in New Jersey and Pennsylvania.
Strategic Significance
This launch represents Eastman Kodak regaining distribution control from Kodak Alaris, the entity that has handled still film sales since Kodak’s 2012 bankruptcy. The film features classic yellow-and-red packaging with the vintage Eastman Kodak logo, appealing to the aesthetic preferences of the film community. With its ISO 100 speed, this new film is ideal for bright, sunny photography, making it a perfect choice for landscapes, portraits, and travel. It is a versatile option for well-lit conditions. Currently available in 35mm (135) format, catering to enthusiasts looking for a reliable, all-purpose daily film.
According to Towards Chem&Materials, the graphic film market size accounted for USD 34.85 billion in 2025 and is predicted to increase from USD 37.27 billion in 2026 to approximately USD 68.24 billion by 2035, expanding at a CAGR of 6.95% from 2026 to 2035 as the trend towards vehicle customization is rapidly increasing globally.
While analog's comeback has sparked some niche releases, industry giants Kodak and Fujifilm have stayed mostly quiet on the new emulsion front. This leaves it unclear whether the recent Kodacolor 100 is a genuine technological breakthrough or simply a repackaged version of a familiar classic.
Growing Advertising & Promotional Activity Accelerates the Graphic Film Market
- Surge in investments in marketing, particularly vehicle wraps, retail signage, and high-impact outdoor/indoor advertisements, is a major factor driving market growth.
- The growth of the automotive industry is fuelling demand for graphic films for branding, personalization, and protective films.
- The transition towards digital printing offers faster turnarounds and high-quality customization, improving popularity.
- Increasing demand for sustainable materials is creating new opportunities in the market.