Middle East Returnable Packaging Market Growth Driven by FedEx Reusable B2B Shipping Solution
Published: 31 Mar 2026
Author: Precedence Research
FedEx Launches Reusable Packaging for B2B Shippers
FedEx has partnered with reusable packaging provider Returnity to launch a reusable shipping box solution designed for business-to-business shipments. It is a durable, collapsible shipping container designed to replace single-use. The packaging can be reused for multiple shipment cycles and is compatible with existing carrier labels, shipping processes and logistics operations.
FedEx B2B customers will be able to easily make the switch from channelled to reusable boxes within their supply chain without incurring the handling fees typically applied to alternative packaging formats.
According to Towards Packaging, the Middle East Returnable Packaging Market is projected to experience significant growth, with estimates suggesting the market size will increase from USD 2.96 billion in 2026 to approximately USD 4.9 billion by 2035, representing a compound annual growth rate (CAGR) of 5.75% from 2026 to 2035. This market is well-suited for in-house fulfilment centres, store restocking, or field service support, where returns and reuse are controlled and predictable.
CEO of Returnity, Mike Newman, and FedEx made reuse make sense by building the business case, doing the work, and creating a model for how circular logistics can succeed at scale.
Optimising the B2B Supply Chain Experience with Reusable Packaging
Reusable packaging, its integration into traditional parcel networks has long been obstructed by cost, complexity, and fit within existing logistics systems. The box is designed to address this barrier by providing a durable, collapsible, and automation-friendly container. Each box is engineered for up to 50 shipment cycles and can ship up to 50 pounds worth of goods.
The result has a smarter packaging format that cuts packaging spend by up to 30% per cycle and could reduce carbon emissions by 64%-88% compared to a single-use corrugated packaging under typical conditions. This innovative solution is designed for B2B shippers and aims to enhance sustainability and efficiency in logistics.
Enabling Reusable Packaging at Scale
FedEx customers in the U.S. can contact their FedEx sales representative directly to know more about this new reusable box solution. While the packaging is currently available in the U.S., the company wishes to expand internationally in Australia and Europe in the near future.
FedEx B2B shippers throughout North America validate their performance across real-world retail and distribution workflows, which include fulfilment-to-store replenishment, internal transfers, and reverse logistics.
A recent report by Towards Packaging highlights that the Middle East Returnable Packaging Market collaboration expands its portfolio of sustainable shipping solutions and is designed to help business shippers reduce packaging waste. This will help to maintain compatibility with existing shipping operations.