Sirio Pharma And Omni Active Partnered To Introduce Eye-Health Soft Chew
Sirio Pharma and Omni Active Technologies have partnered to launch an eye-health Soft chew supplement, supporting visible wellness by protecting against blue light exposure and enhancing overall eye health.
Targeting Eye Health Concern With Clinically Backed Ingredients
The new software feature OmniActive’s patented Lutemax 2020 ingredient, a R clinically supported marigold extract containing the three macular carotenoids lutein, RR-zeaxanthin and RS (meso)-zeaxanthin in dietary ratio. This carotenoids are naturally found in retina and play a key role in protecting the eye from blue light induced oxidative stressed Linked to digital device used unlike many traditional eye health supplement that use lutein alone, Lutamax 2020 provides a border macular nutrient profile backed by multiple clinical studies.
According to Towards FnB, the nutraceutical gummies market size accounted for USD 24.52 billion in 2025 and is predicted to increase from USD 28.11 billion in 2026 to approximately USD 96.22 billion by 2035, expanding at a CAGR of 14.65% from 2026 to 2035. Global investment, product innovation, are driving rapid growth.

Addressing A Significant Market Opportunity
According to Sirio Pharma, the launch response to Substantial market demand nearly half of the U.S. Adult express concern about eye health, yet only small percentage currently take eye supplements this gap represents a significant commercial opportunity, with millions of adults potentially Seeking preventive nutrition solution to soft chew format is expected to appeal not only older adults focused on age-related reasons support but also to younger prevention focused consumers Spend extended hours in front of screens.
Expanding Consumer Access & Compliance
Industry experts says the supplement category is shifting towards consumer-friendly delivery formats that improve daily adherence. soft chews with their appealing texture and flavour are increasingly seen as Practical alternatives to tablet and capsules, especially for supplements that require long term use, such as vision support products. During the expo west showcase sample were made available at Sirio pharma’s booth allowing visitor to experience the new formulation first hand.