Hims alums Introduced Fiber-Boosted Sweetener Brand Poca
Published: 01 Apr 2026
Author: Precedence Research
Hims inaugurated Poca, a new fiber-boosted sweetener brand. The new brand manufactures zero-calorie syrup to avoid the use of sugar. The brand is introduced on the DTC website and aims to enjoy sweetness without any guilt. The syrup introduced by the Poca brand is a good option for wellness enthusiasts, and the brand focuses on offering little moments of joy.
Introduction to Poca Brand
Portmanteau of pocket café is a descriptive form for the brand name Poca. The brand offers zero-calorie syrup in portable sachets. The syrup is available to use in diverse beverages like matcha, coffee, and tea. The brand focuses on avoiding the use of sugars like stevia in the syrups. Instead, the brand uses inulin, allulose, and monk fruit. In each serving syrup offers 3 grams of fiber. The Poca brand received funding from founders like Vinay Menda, Colin Wash, Offline Ventures, Tucker Halpern, and Jeni Britton. The syrup helps in boosting the fiber intake of consumers and keeps them satiated longer.
According to Towards FnB, the plant extracts market size accounted for USD 44.25 billion in 2025 and is predicted to grow from USD 49.41 billion in 2026 to approximately USD 133.20 billion by 2035, expanding at a CAGR of 11.65% from 2026 to 2035, Due to the growing demand for plant-derived cosmetics and the robust growth in Ayurvedic medicines.
Poca Brand Sweetener Flavors
The brand offers flavors like strawberry shortcake, vanilla, pistachio, and caramel. The brand manufactures trendy and classic flavors of sweeteners.
- Pistachio:- The flavor offers a rich taste and is known as a vacation treat. The flavor has an elegant finish and is widely used in drinks like matcha & coffee.
- Strawberry Shortcake:- It offers a fruity strawberry taste and is a dessert-inspired flavor. It is a trendy flavor that helps to elevate the taste of beverages like matcha.
- Caramel:- It offers burnt sugar flavor and is considered a classy flavor. It is widely used in coffee as a sweetener.
- Vanilla:- It offers vanilla bean flavors and adds sweetness to any beverages. It is considered a classy flavor.
Features of Poca Sweetener
- The sweetener is obtained from botanical sources.
- The sweetener consists of zero-calories.
- The sweetener has a high intensity of sweetness.
- The sweetener does not have an aftertaste.
- The sweetener does not have sugar alcohols.
- It is made from plant-based ingredients.
- It is available for on-the-go use.
The global use of plant extracts is expanding rapidly due to the growing use of plant-based components in diverse industries like nutraceuticals, beverages, and many more. The factors like transition to sustainability, booming healthcare industry, innovations in extraction, expansion of natural skincare, focus on natural preservation, and the boom of plant-based diets increase demand for plant-based extracts. Poca brand focuses on launching new flavors like Crush Drop and designing on-the-go customized options of beverages. The brand is working with digital channels, influencers, and TikTok Shop. The brand is planning to collaborate with retail in the next year and with cafes in the current year.