True Terpenes Launches All-Natural, High-Intensity LOUD Flavors Platform

In July 2026, True Terpenes launched LOUD Flavors, an all-natural platform designed to provide cannabis brands with higher-intensity taste profiles.  The industry leader engineered these expressive formulations to carry bold flavors seamlessly from aroma through consumption, while meeting strict ASTM safety standards and maintaining batch-to-batch consistency.

Inside the All-Natural Platform LOUD Flavors

True Terpenes is strategically expanding its portfolio with LOUD Flavors, a new line focusing on flavor-first innovation in the cannabis industry. CEO Daniel Cook emphasizes that consumers now prioritize flavor over strain names, seeking strong, memorable experiences. The initial lineup features ten all-natural flavors, including Blackberry Smash and Watermelon, designed to deliver intense and recognizable flavor with consistency from the first inhale to the last. 

CMO Angela Pih notes that flavor has become crucial for brand loyalty, with dark berries and tropical fruits leading trends in vape and infused pre-rolls. Chief Product Officer Kaity Cole explains that every flavor is crafted for balance and longevity, ensuring distinct notes throughout the experience.

LOUD Flavors also offers operational reliability, including ingredient transparency and batch consistency, while meeting ASTM safety standards. This new line addresses evolving consumer preferences and aims to elevate the flavor experience in cannabis products, identifying several emerging trends including: 

• Surging dark berry profiles across multiple key markets as one of the category's clearest momentum stories right now.
• Emerging banana-forward dessert profiles as top-performing formats in both vape and infused pre-roll categories.
• Tropical flavors such as mango, passion fruit, and pineapple now account for more than one in six new product launches nationally.

Beyond flavor performance, LOUD Flavors delivers the operational reliability brands expect from True Terpenes. By offering ingredient transparency, comprehensive documentation, and batches validated for consistent performance, it allows companies to grow confidently while maintaining product quality.

Impact on the Chemicals and Materials Industry

This all-natural platform impacts the chemicals and materials industry by setting a new benchmark for ingredient transparency and scaling by resolving hurdles like batch-to-batch inconsistency and ambiguous safety standards with reliable and ASTM-compliant ingredient solutions.

The platform proves that flavor profiles like dark berries and tropical fruits are primary drivers for brand loyalty, reshaping consumer-driven innovation. The platform elevates industry-wide safety and reliability by combining rigorous global testing standards with full ingredient transparency. This not only ensures consumer protection during consumption but also delivers a dependable and consistent batch quality that historically volatile botanical sources could never reliably achieve.

LOUD Flavors addresses industry-wide safety, variability, and transparency hurdles in the chemical and botanical extract sectors by leveraging rigorous, ASTM-compliant toxicological risk assessments for vape ingredient safety. By employing a molecule-by-molecule approach with full technical documentation, the platform enables companies to achieve operational reliability with safer and more scalable production.

Impact of the Terpene Industry

The global terpene market size accounted for USD 1.48 billion in 2025 and is predicted to increase from USD 1.59 billion in 2026 to approximately USD 2.95 billion by 2035, expanding at a CAGR of 7.14% from 2026 to 2035.

According to Precedence Research, this launch overcomes the Terpene industry's reliance on strain-based marketing by providing bold and data-driven botanical flavors, resolving operational hurdles by providing scalable and standardized ingredients built for mass-market vapes and pre-rolls.

The LOUD Flavors platform is transforming the Terpene industry’s focus toward intense and recognizable taste profiles by moving beyond traditional strain names to align consumer demand. Based on analysis of over 16,000 SKUs, this data-driven approach facilitates standardized, high-performing tropical and dessert blends that deliver stellar outcomes and market trends designed for rapid scaling and product consistency.

True Terpenes points up industry-wide limitations in the vape and pre-roll sectors by leveraging the LOUD Flavors platform to ensure consistent, batch-to-batch quality, full ingredient transparency, and compliance with ASTM international safety standards. These formulas feature a stable, high-intensity composition designed to carry bold and recognizable flavor into the finished experience to prevent aroma degradation.

About True Terpenes

True Terpenes is a leading global flavor house that produces science-backed, botanically derived terpene blends for the cannabis, hemp, and CPG industries. By offering scalable, standardized, and highly compliant solutions, they not only empower brands to navigate market challenges but also elevate consumer experiences while strictly prioritizing ingredient safety and regulatory compliance.

True Terpenes acts as a strategic manufacturing partner, offering a diverse portfolio of customizable terpene solutions, including strain profiles, live resin, and flavor platforms, for vapes, edibles, and beverages. They also facilitate comprehensive product development, market forecasting, and science-backed safety compliance effectively.