The global personalized packaging market size accounted for USD 34.5 billion in 2022 and is expected to hit around USD 59.77 billion by the end of 2032 increasing at a CAGR of 5.7% from 2023 to 2032.
The market for personalized packaging has grown as a result of the enormous demand from numerous sectors. Manufacturers are employing personalized packaging more frequently to build consumer perception of their brand. Secondary packaging is frequently changed to provide items or companies in the market with their own distinctive personality. Personalized packaging is used to protect the goods during transit in addition to enhancing its visual appeal by designing the packaging to fit the product's specific measurements. Emerging businesses are anticipated to react to changing trends in the worldwide market for personalized packaging, even if established firms have already created notable trends through creative packaging solutions.
There are several uses for personalized packaging. Many businesses utilize it to convey a brand message or to promote a social cause, as well as to differentiate their packaging from that of their rivals. Additionally, personalized packaging may be utilized to enhance the product and provide clients with a more individualized experience. For various holidays, seasons, festivals, and significant occasions, brands also employ personalized packaging.
The demand for luxury packaging is seen to be on the rise, particularly in the APAC area, and this is seen to be having a favorable impact on the market for personalized packaging. To increase their presence in the continuously rising market, manufacturers in the area are increasing their capabilities and production capacity. The increase over the past ten years has also been supported by the increasing global use of e-retail formats. The use of carbonated beverages has decreased over the past few years, while bottled water consumption is rising globally, which may present numerous options.
For example, With its 2015 "Oreo Colorfilled" campaign, Mondelez leaned into consumers' creativity by allowing the cookie packets to be personalized for Christmas gift-giving online or with a kit sent for at-home use. In addition to being the first time the products had been sold directly to customers; it also gave the brand the opportunity to enter the consumers' daily life through customized on-package messaging.
By releasing a limited-edition run of 7 million Nutella jars in that nation, Ferrero's "Nutella Unica" campaign, which translates to "Unique Nutella" in Italian, was a huge success for the firm in 2017. The unusual collection was a huge hit with customers, and it was completely sold out in a month.
These ongoing personalization initiatives will probably serve as an example for other businesses that are trying to set themselves apart from the competition. Manufacturers will come up with new and more creative methods to employ individualized packaging as long as it increases sales and appeals to customers.
Report Scope of the Personalized Packaging Market
|Market Size in 2023||USD 36.29 Billion|
|Market Size by 2032||USD 59.77 Billion|
|Growth Rate from 2023 to 2032||CAGR of 5.7%|
|Largest Market||North America|
|Fastest Growing Market||Asia Pacific|
|Forecast Period||2023 to 2032|
The packaging business today relies heavily on personalized packaging. What previously appeared to be a growing fad is now a staple. The best packing solutions each year include package personalization. Over the past several years, it has become a strong trend that has solidified itself as a constant force in product design and marketing tactics. The major companies are choosing to utilize packaging and markings as a method to personalize their products in a variety of ways, from printed labels to shipping boxes to laser-engraved parts. In the upcoming years, it's anticipated that the personalization trend will spread even further. They see opportunities opening between customers and companies, creating a new sort of purchasing experience, using a combination of 3D technologies, online/mobile experiences, and more.
Key Market Drivers
Key Market Challenges
Key Market Opportunities
Package Type Insights
Over the projected period, the bottles sector is anticipated to have the biggest revenue share by packaging type. By adopting a different form and embedding a logo in a bottle, custom bottles offer a visual representation that may encapsulate the brand and accentuate package design. While plastic bottles have the characteristic to be recycled, improving sustainability, is a crucial element boosting this market's growth, glass bottles cannot be sterilized and reused.
End-User Industry Insights
The beverage component is anticipated to outperform the other sections with respect to revenue share throughout the projected period, based on end-user. There are numerous different types of beverages, including water, wine, soda, alcohol, and many others. The significant inclination for beverages throughout the world contributes to better brand visibility and sales when using custom beverage packaging.
With the highest revenue share among regional market share, North America became the biggest market for personalized packaging in the year 2022. The region's growing use of personalized packaging to distinguish items and enhance transportable packaging is primarily responsible for the market's revenue development. Additionally, variables include the presence of technical innovation and the affordability of raw resources. Due to the existence of top industry players in the area, such as ProAmpac, Glenroy, Packlane, Owens Illinois, Packola, SoOPAK Company, PakFactory, The Custom Boxes, Salazar Packaging, and Fantastapack, the personalized Packaging Market in North America is anticipated to experience strong revenue growth over the forecast period.
Over the projected period, the Asia Pacific personalized packaging market is anticipated to develop at the quickest CAGR. The main drivers of the APAC market development are shifting consumer lifestyles and rising disposable income, which have led to the rise in demand for products like carbonated drinks, alcoholic beverages, and others across the area. The growth of the APAC industry is further aided by the rising number of small as well as medium-sized bespoke packaging businesses.
Key Market Players
Segments Covered in the Report
By Packaging Type
By End-User Industry
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