Pet Biotics Market Size, Share and Trends 2026 to 2035

Pet Food manufacturers are now using a probiotic/postbiotic mixture in their products as the regulations by organizations such as the U.S. FDA and EU EFSA support the use of microbial additives that the FDA and EFSA consider safe. This will provide Manufacturers with an opportunity to enter new markets across the globe through these regulations and speed up the time it takes to enter these markets with biotic supplements.

Veterinarians are beginning to recommend supplements that contain Microbiome supportive ingredients for use as preventative measures, as a result of Government/University initiatives that educate the public about the benefits of Microbiota support for their pet health. The increase in the use of preventive supplements will strengthen the long-term consistency of biotic supplement purchases, rather than making them seasonal.

The e-commerce regulations established by the Government have increased the level of trust in the pet supplement industry, and therefore have provided the opportunity for pet supplement manufacturers to use online sales as a source for access to niche markets to increase the speed of digital growth in both developing and Developed Countries.

Supplements: The pet biotics market is dominated by supplements in 2024, as pet owners increasingly seek to support their dogs digestive and overall health with targeted, high-potency products. The flexibility of having supplements available in powders, capsules, chews, and liquids provides more options for consumers to use in the dog and cat segments. In addition, the fact that veterinary clinics frequently recommend supplement products to their clients, and that these products are readily available at retail and online, gives them an advantage over other forms of pet biotics.

Dry Food: The dry food market segment is expected to be the fastest-growing, as consumers seek a daily source of nutrition for their dogs that contains health-promoting ingredients (e.g., prebiotics and probiotics). Many companies are now combining prebiotics and probiotics with kibble to provide a daily source of gut support without requiring additional supplements. The use of prebiotics and probiotics in dry food formulations meets consumer demands for convenience, longer shelf life, and complete nutrition profiles; therefore, dry food will remain the primary application format for microbiome-enhancing products.

Wet Food: This segment is projected to grow steadily as manufacturers increasingly incorporate postbiotics and select probiotic strains into moisture-rich formulations that enhance pet palatability and digestive comfort. This type of product can benefit pets with chewing difficulties or upset stomachs. The presence of added moisture in a moisture-rich wet food enables better nutrient distribution throughout the food, allowing the formulation to deliver functional benefits, such as immune modulation and digestive support, in the premium segments of wet food.

Dogs: The dogs segment is the dominant pet type in the pet biotic market, mainly due to the adoption of Pet Biotic products as part of their daily nutrition, supplements, and gut health formulations. The trend towards preventive health for pets is leading to an increase in owners using probiotics in their dog-specific dry food and in dog-specific supplement blends on the market. The larger overall dog population and increased consumer spending on pet health are also helping drive the dominance of the dog market, as many biotic-enriched formulas are being integrated into the regular pet wellness programs most owners currently use.

Cats: The fastest growing segment in Pet Biotics is the cat market, as cat owners have been increasingly switching to Microbiome-supportive diets for several reasons, including digestive sensitivity, hairball control, and Immune Balance. The growing availability of specialized prebiotic and multi-biotic treats is helping to drive support for the cat market growth. Improved technologies for palatability and the expanding availability of cat wet food formulations are likewise facilitating the significant growth of this category, as the cat market continues to grow in importance as the focus of the Pet Biotic industry for innovation.

Other Pets: For all other pets, the adoption of biotics is beginning to gain ground, as awareness of Gut Health for small animals continues to grow, and Post-biotic-infused blends are becoming more popular because they are easier to mix with a variety of food items and much more stable. The Postbiotic formats ability to maintain its nutritional integrity is helping drive adoption of this product for smaller pets, as specialty retailers promote it for immune support and overall vitality for small animals, and to expand the market beyond traditional companion animals.

Digestive/Gut Health: The dominant function segment for pet supplements is digestive/gut health, driven mainly by veterinarians focusing on optimizing the microbiome and by the growing number of dog owners seeking everyday digestive support for their dogs. Digestive (probiotic) products and related supplements, particularly for dogs, are the foundation for this segment, leveraging proven manufacturing processes, such as centrifugation and filtration, to retain the potency of the strains used to manufacture these products.

Oral & Dental Health: This segment is emerging as the fastest-growing, benefiting from increased focus on preventive oral care and newer, easy-to-use, convenient delivery methods for pet owners (e.g., treats, chews, and fortified supplements). Pet owners are seeking microbiome-friendly products that help reduce plaque and odors and promote healthy gums. Using encapsulation technology enhances the stability of these products, allowing manufacturers to develop products for daily use and advanced functional formulations targeting both dogs and cats.

Immune-Modulation: As the need to support pets resilience to environmental stressors and seasonal immune fluctuations increases, the category of immune-modulating supplements continues to grow in popularity. The area of metabolic and weight management is also expanding. As more pet owners become aware of the growing number of overweight pets, they are seeking ways to manage their pets weight. Drying and stabilizing technologies enable manufacturers to ensure consistent, effective use of weight management products, allowing for expanded use across various pet categories.

The U.S. dominates North America, with one of the largest populations of cats and dogs, a mature pet-parenting culture, and extensive per capita probiotic spending. Most veterinary offices in the U.S. are recommending pet biotics to their clients to support digestive balance and immunity, thereby increasing their adoption in cities and suburbs. In April 2025, Premium pet supplement brand Fera Pets officially launched in over 175 Petco locations across the U.S., marking its first major expansion beyond e-commerce.

As a result of the significant number of pet owners who have access to the internet, it is time for most pet owners in the U.S. to be the first to adopt microbiome-focused products and also be the benchmark from which other companies in North America build their biotic brands.

Urbanization, rising disposable income and a generational shift toward pet humanization are driving rapid growth in pet care behaviors across major countries in the Asia Pacific, with a strong focus on e-commerce platforms and social media, which provide quick access to regional and global pet brands. Younger consumers in markets such as China, India, South Korea and Southeast Asia increasingly treat pets as family members, creating strong demand for supplements that improve digestion, immunity and overall wellness. As a result, probiotic treats, powders and condition-specific blends are becoming part of routine pet care.

Continued growth in the region is also supported by government initiatives that encourage domestic consumption, improved veterinary infrastructure and the growing availability of premium products in metropolitan pet stores and online marketplaces. National campaigns promoting animal health and vaccination programs further increase owner awareness of nutritional and microbiome-related issues. The rising penetration of modern veterinary clinics in urban centers enables pet owners to receive professional recommendations, thereby strengthening trust in scientifically formulated biotic products. These combined economic, cultural and policy factors make Asia Pacific one of the fastest advancing regions in the global pet biotics market.

China Pet Biotics Market Trends

With a rapidly growing urban pet population and increased disposable income among the middle and upper-middle class pet owners in China, the pet owners in China are looking for more effective functional products that support gut health, the immune system, and skin, the three big drivers of functional biotics supplementation. The powerful digital ecosystem of the Chinese market, including live streaming, pet-focused communities and large eCommerce platforms, enables new biotic formulations to gain significant traction and establish themselves very rapidly. Additionally, domestic brands are investing heavily in microbiome research to support their biotics and partnering with veterinary professionals to build consumer trust and establish China as a leader in biotic innovations in the Asia Pacific region.

Growth in Europe is characterized by stability, quality focus, and high levels of regulatory oversight of veterinary products. The region follows strict standards for pet supplements under frameworks such as those of the European Food Safety Authority (EFSA), which increase transparency and require evidence-based claims for microbiome-support products. There is also significant trust amongst European consumers in pet health products that are based on science, which creates strong demand for formulations that demonstrate measurable improvements in digestive stability and immune function.

Pet owners want the highest quality products, and they are gravitating towards clean label probiotic and postbiotic formulations that provide full ingredient transparency and are backed by clinical studies. These preferences drive manufacturers to invest in strain-specific research, palatability trials and controlled safety testing to secure consumer trust. Specialty retailers and veterinary clinics are the most significant influencers of buying behavior, and regional pet care trade associations provide information on responsible supplement use, proper dosing and quality verification.

Furthermore, there is a growing awareness amongst consumers in Western Europe of the role of the microbiome in nutrition, suggesting that there will be increasing opportunities for manufacturers to bring innovative, clinically substantiated solutions to the marketplace. Companies are beginning to introduce precision blends tailored to senior pets, sensitive-stomach breeds and immunity support, reinforcing Europe position as a mature and science-driven pet biotics market.

Germany Pet Biotics Market Trends

Germany leads the continent in responsible pet ownership, purchasing premium quality food, and meeting stringent quality standards. Pet owners in Germany are careful about the ingredients they give their pets, and are science-minded; therefore, they quickly adopt biotic products to support their pets digestive health (gut) and immune systems. Germanys well-developed infrastructure (veterinary practitioners and specialty retailers) facilitates the rapid growth of newly developed functional food categories for pets. As a result, Germany has become a leader in both demand for and innovation in biotic products via the microbiome in the European market.

Microbuild, a prebiotic fiber for gut health to support a healthy microbiome in pets.

Firmenich- Sustainable Omega-3s, algal-based, and provide a sustainable alternative to fish oil for cats and dogs.

Major supplier of functional ingredients to the pet food industry and is a key company in the pet biotics market.

salivarius BLIS K12 and BLIS M18 innovative, scientifically backed probiotic solutions for dogs and cats.

SUBACTIL, an ingredient sold and it also features in the chewable supplement RESOURCES Protegrity GI.

BENEOs ingredients Orafti Inulin and Oligofructose derived from chicory root, are both dietary fibers and plant-based prebiotics with proven efficacy.

Provides prebiotic fiber ingredients like FORTIFEED scFOS prebiotic soluble fiber is scientifically verified by Ingredion to support digestive and immune health in both dogs and cats.

Provides a range of pet probiotics and microbial solutions under its LALPROBIOME brand, designed for inclusion in pet food, treats, and supplements.

Sacco System provides expertise in probiotic product development and offers science-based proprietary strains and customised blends, supporting consumer needs.