Air Freshener Market Size To Surpass USD 27.7 Bn By 2030

Published Date : 30 Nov 2022

The global air freshener market size accounted for USD 13.36 billion in 2022 and is projected to surpass around USD 27.7 billion by 2030 with a CAGR of 9.54% during the forecast period 2022 to 2030.

Air fresheners constitute various substances that neutralize the bad odour in a particular area of usage. Improved standard of living and luxurious lifestyle has increased the demand for air fresheners. The household is the largest market for air fresheners but it also poses a few health risks. The toxic contents present in the air freshener may cause lung diseases. Since the product is not affordable for people in general, its cost becomes a barrier for growth. Air fresheners are extensively used in households, commercial places, health care centers, etc.

Air Freshener Market Report Scope

Report Coverage Details
Market Size In 2022 USD 13.36 Billion
Market Size By 2030 USD 27.7 Billion
Growth Rate from 2022 to 2030 CAGR of 9.54%
Base Year 2021
Forecast Period 2022 to 2030
Segments Covered By Product Type, By Application, By Distribution Channels, By Types of Customers, By Diffuser Type
Regions Covered

North America, Europe, Asia-Pacific, Latin America, Middle East and Africa

Report Highlights

  • With the quality of air going down rapidly and the great awareness of air fresheners, this market seems to be booming faster than ever.
  • The health benefits of aromatherapy have also Introduced different kinds of air fresheners like oil diffusers candles and wax melts.
  • There has been extensive research on the usage of natural products in aerosol sprays or pump sprays which will decrease the toxicity of such products.

Regional Snapshot

Europe and USA are the largest markets for air fresheners and they're growing rapidly. The disposable income of these countries is high the sales of air fresheners are also increasing. USA and Europe will dominate the market size. Strong growth is expected in the coming years in North America. The existing larger markets are focusing on expanding their distribution channels to dominate the market. Key market players are Reckitt Benckiser Inc, Johnson & Son Inc, Procter and Gamble Co, Jarden corporation, and Church and Dwight. These companies have adopted the strategies of innovation, extended distribution channels, and mergers or acquisitions.

Market Dynamics


The declining quality of air pollution and cluttered residential and commercial structures inhibit fresh air which in turn has increased the usage of air fresheners. A liking for luxury and an improved standard of living have given me enough for spending on such products. Growing awareness of aromatherapy has also led to an increase in the market, innovations have increased in order to alter the substances used the aromas and the packaging to gain a competitive advantage in this domain instead of using a single spray for the entire household or an area consumers are buying the specific product related to the space, be it a bathroom, living room, cars etc. Consumers are experimenting with the various products offered by this segment and are switching from the traditional methods of burning dhoop candles or incense sticks. A need for premium products in on the rise among the upper-class consumer’s easily available products and vivid distribution channels have fueled the global air fresheners market.


Air fresheners are expensive. Hence they fail to penetrate the market and they provide a temporary solution to the bad odour or fresh air. Also, since the substances used are toxic and bad in the long run. They pose health issues. Due to health awareness and the impact of the ingredients in the products people resort to traditional ways.COVID-19 restricted commuting in cars for any purpose which declined the demand for the air fresheners used in cars.


Increased research and development and increased awareness about aromatherapy and the need for better air is creating great opportunities. For the air freshener market R&D are made in order to bring in natural and long-lasting products in this field. Consumers are ready to spend on creating an apt environment at home for relaxing. 


The presence of phytates and other chemicals poses a health threat like asthma. Various cases of health related to air fresheners have been noted in the USA. NASA has confirmed its threat to the environment. The need for a natural air freshener is rising. The high cost of air fresheners makes it difficult to purchase. And post-COVID the market is affected due to it being a Luxury product for a few countries many countries are planning to ban all the chemicals that adversely affect nature.

Recent Developments

The key players of air fresheners are concentrating on bringing in innovative products to meet the demands of the customers through research and development. Efforts have been made to change the functionalities of the air fresheners depending on the area of usage. Introducing new flavors based on the demands and switching to more natural ingredients to reduce health hazards, attractive packaging, and affordable size is used to increase the sales of air fresheners and to penetrate the market. An automatic dispenser AirQ by sensaroma has replaced the regular air freshener it substitutes the odour without harmful emissions. Vibe Air care Dispenser and Eco shell Air freshener cover an area of up to 500 cubic meters and 30 cubic meters respectively. An automatic air freshener by P&G can be used with the help of smartphones and motion sensors.

Key Market Players

Key market players in the oleochemicals market are Reckitt Benckiser Inc, Johnson & Son Inc, Procter and Gamble Co, Jarden corporation, and Church Dwight. These companies have adopted the strategies of innovation, extended distribution channels, and mergers or acquisitions.

Market Segmentation

By Product Type

  • Aerosol air Fresheners
  • Electric air fresheners
  • Gel air fresheners
  • Candle air fresheners
  • Others

By Application 

  • Households or residential areas
  • Commercial or corporate sectors
  • Hospitals or healthcare units
  • Automobiles

By Distribution Channels

  • Hypermarkets or supermarkets
  • Retail stores or general stores
  • Pharmacies
  • Online markets
  • Others

By Types of Customers

  • Individual
  • Enterprise

By Diffuser Type

  • Active
  • Passive

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