Anti-counterfeit Packaging Market Has Grown Quickly Due to Rising in Demand for Counterfeit Protection Across Numerous Industries

Published Date : 30 Mar 2023

The anti-counterfeit packaging market growth is driven by increasing demand for solutions using track and trace technology to secure alcoholic beverages. The global anti-counterfeit packaging market was accounted for USD 140.27 billion in 2022 and will increase USD 472.08 billion by 2032.

Market Overview:

Anti-counterfeit packaging involves providing secure packaging for the goods in an effort to reduce the likelihood of theft or counterfeiting. Anti-counterfeit packaging is intended to deter copycat behavior by making it difficult or impossible for them to imitate the packaging of genuine goods. The market for anti-counterfeit packaging has grown quickly in recent years as a result of the rise in demand for counterfeit protection across numerous industries.

The government regulations requiring the use of packaging that is resistant to counterfeiting and the rising demand for high-quality packaging solutions are the two main drivers of the market. Growing concerns over the reliability and safety of products are among other market-influencing elements.

Holograms, security inks, RFID tags, tamper-evident seals, and specific product identification codes are just a few of the characteristics that can be used in anti-counterfeit packaging solutions. These attributes are made to make it challenging for counterfeiters to imitate the packaging of real products and to make it simple for customers to confirm the realness of the goods they are buying.

Regional Insight:

Geographically, North America held the largest market share of around 40% in 2022 and is anticipated to expand at a CAGR of 12.4% during the forecast period. The need for greater accessibility among consumers makes product traceability crucial. The rising consumer demand for transparency has a significant impact on how easy it is to trace these products.

The region includes the United States, whose annual production of counterfeit goods exceeds USD 1 trillion, according to the Organization for Economic Cooperation and Development. Market share has increased thanks to complicated anti-counterfeit legislation. Government support and a greater focus on brand fortification in North America are driving the market for anti-counterfeit packaging. The expansion of the anti-counterfeit sector in North America may be constrained by these restrictions as well as lower R&D spending and pricey setups.

On the other hand, Asia-Pacific had the market's fastest growth rate in 2022 due to the region's businesses' constant development of new strategies for ensuring the quality of their goods and adherence to strict health and safety requirements. For instance, the fact that many pharmaceutical companies produce their goods in China has forced the nation to adopt more proactive measures to protect consumers from food and medical device fraud as well as fake medications.

Report Highlights:

  • By Technology, Technology-based market segments include forensic markers, RFID, mass encoding, holograms, and tampered evidence. The bulk encoding category's anti-counterfeit packaging market saw significant growth in 2022. The ability of mass encoding technology to track products through various logistical nodes and supply chains accounts for its dominance in the market. The RFID technology reads and records the data on the tag that is affixed to the item. Given that they come with tags, readers, and software services, RFID systems are frequently used in the packaging sector. With the help of tags and readers, the supply chain process—from manufacturing through distribution and retailing—can be enhanced and tracked in a matter of seconds.
  • By End User, The pharmaceuticals market segment, which is based on end users, had the largest market share in 2022. Medicines, food and beverages, automobiles, personal care, electrical and electronics, luxury goods, and others are the market segments. One of the causes behind the growth in demand for anti-counterfeiting technologies in packaging is a growing understanding of counterfeit packaging and human health and safety.

Anti-counterfeit Packaging Market Report Scope

Report Coverage Details
Market Size in 2022 USD 140.27 Billion
Projected Forecast Value in 2032 USD 472.08 Billion
Growth Rate 12.9% from 2023 to 2032
Largest Market Asia-Pacific
Base Year 2022
Forecast Period 2023 to 2032
Segments Covered By Technology, By Packaging Format and By End-User
Regions Covered North America, Europe, Asia-Pacific, Latin America and Middle East & Africa


Market Dynamics:


Pharmaceuticals and healthcare are the main drivers of market demand

The growing pharmaceutical and healthcare industries, as well as the rise in the number of counterfeit items on the market, are the primary drivers of the anti-counterfeit packaging market.  Due to growing worries about the dilution of brand identification by top manufacturers around the world, the industry is predicted to experience rapid expansion. One of the most lucrative sectors of the global market for illegally copied goods is counterfeit medications. False pharmaceuticals cause harm and even death to millions of people throughout the world.

For instance, the false Covishield manufactured by the World Health Organization (WHO) and the Serum Institute of India raised severe issues for all parties involved. Additionally, phony vaccination vials made by Pfizer have been discovered in several nations, including the US. Governments around the world are passing legislation that increases the likelihood that fake pharmaceuticals will be used to treat this issue, which is concerning for both consumers and the government. 


High investment and production costs

It might be expensive to find packaging solutions for fake items, especially for small and medium-sized firms. This might stop these solutions from being used widely, especially in developing nations where finding economic solutions is a big problem. Consumers' preference for inexpensive items is the main factor driving the market's need for counterfeit goods. Most businesses are now required by law to use cutting-edge anti-counterfeiting strategies.

Since it is costly to manufacture innovative packaging technology, many companies now use traditional counterfeiting methods. Furthermore, because new technology may cause the business to lose more money, investors frequently resist its development.


Expanding demand from emerging markets

New growth opportunities are being created for the anti-counterfeit packaging industry by emerging economies like China and India.

The demand for packaging that is resistant to counterfeiting will rise as a result of industrialization, the expansion of the middle class, and rising disposable incomes.  China and India have seen significant increases in online sales.

The number of items that the same number of people touches and carry each day has increased the world's susceptibility to counterfeiting. Forgers and counterfeiters have made it easier to transport bogus goods by weakening anti-counterfeit packing materials. Due to the enormous growth of key industrial sectors like medicine, apparel and clothing, food and beverages, and agriculture in emerging countries, the packaging industry has many opportunities to establish a foundation and expand its operations.


Lack of knowledge

Despite a growing awareness of the need for anti-counterfeit packaging solutions among businesses and consumers, many of them remain unaware of it. In particular in industries that are less susceptible to counterfeiting, this may prevent the widespread use of these solutions. The main difficulty facing companies that make anti-counterfeit packaging is instructing consumers on how to use these tools to determine the authenticity of the product. To prevent copycats from imitating these features, businesses must covertly inform customers about the technology.

Recent Developments:

  • May 2019, Sato started a new sales branch in the southern part of Malaysia. This new sales office is situated in Johor Bahru (the capital city of Johor state, Malaysia). The company wants to serve its clients in southern Malaysia and grow its presence there by offering top-notch auto-ID and data-gathering solutions to a variety of industries like manufacturing, logistics, healthcare, and retail.
  • August 2021, Vestcom was purchased by Avery Dennison Corporation for USD 1.45 billion. The company will be able to offer more branded labeling options to the retail and consumer packaged goods industries thanks to the purchase.

Major Key Players:

  • 3M Company
  • DuPont
  • CCL Industries
  • Zebra Technologies Corporation
  • SATO Holdings
  • Avery Dennison Corporation
  • SICPA Holdings SA
  • Applied DNA Science
  • Intelligent Label Solutions
  • SML Group
  • AlpVision S.A.
  • 3D AG
  • Systech International
  • Ampacet Corporation
  • Tracelink Inc.
  • TruTag Technologies, Inc.
  • IMPINJ, Inc.
  • SAVI Technology, Inc.
  • Authentix, Inc
  • Advance Track &Trace

Market Segmentation:

By Technology

  • Holograms
  • RFID
  • Mass Encoding
  • Forensic Markers
  • Tamper Evidence
  • Others

By Packaging Format

  • Bottles & Jars
  • Vials & Ampoules
  • Blisters
  • Trays
  • Pouches & Sachets
  • Tubes
  • Syringes

By End-User

  • Pharmaceuticals
  • Food and Beverage
  • Automotive
  • Personal Care
  • Electrical & Electronics
  • Luxury Products
  • Others

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