Automotive Airbag Market Size to Attain USD 107.70 Bn By 2032

Published Date : 23 Feb 2024

The global automotive airbag market size was estimated at USD 53.87 billion in 2023 and is anticipated to reach around USD 107.70 billion by 2032 with a notable CAGR of 8% from 2023 to 2032.

Automotive Airbag Market Size and Growth Rate 2023 to 2032

Market Overview

The automotive airbag market refers to the industry segment that deals with the production, distribution, and sales of airbag systems specifically designed for automobiles. This market is composed of various types of airbags, such as frontal airbags, side airbags, curtain airbags, and knee airbags, along with their associated components and technologies. The market involves manufacturers, suppliers, and other stakeholders who are responsible for developing and implementing airbag systems that comply with regulatory standards and enhance vehicle safety.

The global automotive airbag market is witnessing considerable growth, primarily due to the increasing emphasis on vehicle safety standards across the world. The market is expanding due to stringent regulations mandating the use of airbag systems in cars to reduce the danger of serious injuries and fatalities in road accidents. The production and sales of vehicles worldwide are also contributing to the growing demand for airbag systems.

Technological advancements in airbag design and deployment mechanisms further enhance their effectiveness, thereby driving the automotive airbag market’s growth. Additionally, the rising consumer awareness of safety features in vehicles, coupled with the growing disposable income levels in emerging economies, is fueling the demand for automobiles equipped with advanced airbag systems. As automotive manufacturers continue to prioritize safety and innovation, the automotive airbag market is expected to experience sustained growth in the foreseeable future.

  • Autoliv, a leading automotive safety systems supplier, has announced that they will be introducing their first-ever airbag system designed for two-wheeler vehicles in 2025.

Regional Snapshot

Asia Pacific is a dominant region in the global automotive airbag market, with favorable growth prospects and dynamic market forces. The region's automotive industry is rapidly expanding, particularly in countries such as China, Japan, and India, leading to a surge in demand for advanced safety features like airbag systems. Government initiatives aimed at improving road safety, coupled with stringent regulations mandating airbag incorporation in vehicles, are driving market growth in Asia.

The growing consumer awareness regarding vehicle safety standards is also fueling the adoption of airbag systems in the region, especially in countries like China and India. The region's expanding middle-class population, coupled with rapid urbanization and infrastructure development, represents attractive opportunities for market players to capitalize on the growing automotive airbag market in Asia Pacific.

North America is a major player in the automotive airbag market, owing to its robust automotive industry and strict safety regulations. The region is a pioneer in adopting advanced airbag systems for ensuring occupant safety, especially in the United States and Canada. The National Highway Traffic Safety Administration (NHTSA) in the U.S. has made mandatory regulations that drive the widespread adoption of airbag technologies to mitigate the risks associated with road accidents.

The presence of leading automotive manufacturers and technological innovators in North America fosters a culture of innovation, which drives advancements in airbag design, deployment mechanisms, and sensor technologies. The region's mature automotive market, coupled with a high level of consumer awareness and disposable income, ensures a steady demand for vehicles equipped with state-of-the-art safety features, including advanced airbag systems. As automotive safety standards continue to evolve, stakeholders can capitalize on the growing demand for automotive airbags and related safety technologies by targeting the North American market.

Automotive Airbag Market Report Scope

Report Coverage Details
Market Revenue in 2023 USD 53.87 Billion
Projected Forecast Revenue by 2032 USD 107.70 Billion
Growth Rate from 2023 to 2032 CAGR of 8%
Largest Market Asia Pacific
Base Year 2022
Forecast Period 2023 to 2032
Regions Covered North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa

Market Dynamics


Stringent safety regulations

Governments around the world are enforcing stringent regulations to ensure that automobiles are equipped with advanced safety features to address growing concerns over road safety. As a result, automotive manufacturers are investing heavily in integrating cutting-edge safety measures, such as airbags, into their vehicles.

Airbags have become a fundamental component of modern automobiles, providing a crucial layer of protection to occupants in the event of an accident. These safety devices function by inflating rapidly during a crash, creating a cushion between the occupants and the vehicle's interior, thereby reducing the risk of injury. Given the vital role of airbags in enhancing vehicle safety, automotive manufacturers are continuously exploring novel ways to enhance their performance and reliability. Implementation of such stringent regulations act as a major driver for the automotive airbag market.

Rising consumer awareness

The significance of vehicle safety has increasingly become a matter of concern for consumers, leading to a high demand for automobiles that are designed with advanced safety mechanisms, particularly airbag systems. Airbags are installed to deploy on collision, providing extra protection to the occupants. The adoption of airbags has been on the rise, with car manufacturers investing heavily in developing and integrating more sophisticated airbag systems into their vehicles. This trend is expected to continue as safety-conscious consumers continue to prioritize advanced safety features when making their purchasing decisions.


Cost constraints

The incorporation of sophisticated airbag systems can prove to be a financially demanding process for manufacturers, especially in markets where price sensitivity is a concern. The steep initial expenses related to research, development, and installation of these systems are challenging for manufacturers who must balance affordability and safety considerations. Even though advanced airbag systems offer significant benefits in terms of minimizing the risk of injury or fatality to occupants of a vehicle in case of a collision, manufacturers must evaluate the expense of introducing these systems against the price expectations of their target market.

Supply chain disruptions

The global supply chain has been grappling with notable disruptions triggered by various unforeseen events, such as the ongoing COVID-19 pandemic. These disruptions have led to production delays, making it challenging for businesses to source critical components and materials. Consequently, the market growth is experiencing a negative impact, causing a ripple effect across multiple industries.


Emerging markets

The automotive airbag market is witnessing a notable upswing in demand, particularly in emerging economies, due to several factors, such as the increase in disposable incomes among consumers and the growing awareness about safety standards. The escalating need for safer vehicles that can provide passengers with superior protection during a collision has led to a significant surge in demand for automotive airbags, which have now become a crucial safety feature in modern vehicles. As the automotive industry continues to evolve, the airbag market is expected to witness further growth with the introduction of new innovations and technologies that would enhance their effectiveness and overall safety.

Innovative materials

Recent advancements in material science have resulted in highly sophisticated and robust lightweight materials. These materials can be used to develop airbag systems with improved performance and lower production costs. Breakthroughs in material science are expected to transform the industry by providing consumers with a safer and more dependable driving experience. Moreover, these innovative materials will open new possibilities for designing airbag systems that were previously unattainable. Such innovations are observed to offer lucrative opportunities for the automotive airbag market.

Recent Developments

  • In June 2023, Autoliv launched its latest airbag technology. The new technology is designed to enhance airbag’s performance, with improved deployment accuracy and increased protection for passengers.
  • In January 2024, ZF Friedrichshafen, a leading German auto supplier, is planning to conduct an IPO to spin off its airbag unit. This strategic move is aimed at unlocking potential value for shareholders and improving the company's financial performance. 

Key Market Players

  • Hyundai Motor Group
  • Continental AG
  • ZF Friedrischshafen AG
  • Robert Bosch GMBH
  • Denso Corporation
  • Hella Gmbh& Co. KGaA
  • Calsonic Kansei Corporation (Mareli)
  • Nihon Plastic Company Co. Ltd
  • Delphi Automotive
  • Takata Corporation

Market Segmentation

By Vehicle Type

  • Passenger Vehicle
  • Commercial Vehicle
  • Electric Vehicle

By Airbag Type

  • Front airbag
  • Knee airbag
  • Side airbag
  • Curtain airbag

By Component

  • Air inflator
  • Airbag control unit

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