Baby Skincare Market Size To Worth Around USD 30.54 Bn By 2030

Published Date : 21 Nov 2022

The global baby skincare market size was estimated at USD 18.28 billion in 2022 and is expected to be worth around USD 30.54 billion by 2030, growing at a CAGR of 6.6% during the forecast period from 2022 to 2030.

Baby skin care includes products such as body and bath products that are applied directly to the body to protect and nurture the infant’s delicate skin. These items range from common soaps and cleansers to pharmaceutical lotions, cleansers, ointments, and powders for diaper rashes, eczema, and skin allergies. The global baby skincare industry is being driven by the increasing relevance of cleanliness and health in infants due to their susceptibility to various disorders and diseases. The hazardous compounds in synthetic products, can cause rashes and allergies. Consumers are increasingly preferring organic and natural baby skincare products to keep their baby’s skin healthy. The baby skincare market players are working to increase organic product output. Small and medium-sized product manufacturers are capitalizing on the growing popularity of organic and natural baby skincare products to establish their position in the global sector. Other factors driving the global baby skincare market include disposable income and consumer awareness. On the other hand, the high cost of baby skincare products is hampering the growth of the global baby skincare market during the forecast period. 

Baby Skincare Market Report Scope

Report Coverage Details
Market Size In 2022 USD 18.28 Billion
Market Size By 2030 USD 30.54 Billion
Growth Rate from 2022 to 2030

CAGR of 6.6% 

Base Year 2021
Forecast Period 2022 to 2030
Segments Covered
  • By Products
  • By Distribution Channel
  • By Age Group
Regions Covered
  • North America 
  • Europe
  • Asia-Pacific 
  • Latin America 
  • Middle East and Africa 

Report Highlights

  • Based on the products, the creams segment is estimated to be the most opportunistic segment during the forecast period. The rising frequency of chronic diseases among infants drives up demand for rash creams, which is driving the segment's growth. 
  • Based on the distribution channel, the supermarkets and hypermarkets segment dominated the global baby skincare market in 2020 with the highest market share. Amazon and Walmart are among the major firms spending heavily in developing countries in order to meet the region’s growing consumer demand.  

Regional Snapshot

Asia-Pacific is the largest segment of the baby skincare market in terms of region. The major market players have opted for feasible packaging options as a result of increased awareness and laws governing single-use packaging waste. This factor is projected to drive the baby skincare market in the region. 

North America region is the fastest-growing region in the baby skincare market. The rise of the baby skincare industry in the region is mostly due to a growing emphasis on environmentally friendly packaging. Also, the growing consumer awareness regarding novel products is boosting market growth. 

Market Dynamics

Drivers: Surge in demand for organic and natural products 

A key aspect driving the baby skincare market expansion is the growing popularity of organic and natural products. The skin of babies can benefit from products created from herbal plants and naturally occurring substances. For the good health of their baby’s skin and consumers are more likely to buy natural and organic skin care products. The key market players are focused on safe and chemical-free baby skincare products for infants’ sensitive skin due to increased awareness in emerging countries regarding natural baby skincare products. As a result, the surge in demand for organic and natural products is driving the growth of the global baby skincare products market during the forecast period. 

Restraints: Stringent government regulations 

The numerous stringent regulatory frameworks demanding the use of environmentally friendly materials are posing problems for newborn babies’ diaper manufacturers. Making these things affordable for consumers while also guaranteeing that they are non-toxic and skin-friendly are additional challenges. These are some of the baby skincare market’s projected restrictions to growth. The government rules and quality standards controlling the baby care products sector, on the other hand, have a detrimental impact on the baby skincare industry’s overall growth.     

Opportunities: Growing awareness regarding baby health

The sale of baby skincare products is being driven by increased awareness of infant health. These products include baby oil, shampoo, and moisturizers among others necessities for infant skin care. As a result, in the previous few years, the demand for the same has grown. Additionally, employing baby skincare products yields good outcomes. As a result, parents are more likely to purchase baby skincare products. Thus, the growing awareness regarding baby health is creating lucrative opportunities for the expansion of the baby skincare market during the forecast period. 

Challenges: Adverse effects of baby skincare products

Skincare products consist of some kind of chemicals. The skin of infants and babies is quite sensitive compared to adults. As a result, doctors and healthcare providers suggest avoiding skin care products on babies. Some of the products can lead to disorders and skin diseases in babies. Thus, this factor is acting as a major challenge for market growth. 

Key Players in the Report

  • Unilever
  • Johnson & Johnson Services Inc.
  • Beiersdorfs Inc.
  • Sudocream
  • Palmers’
  • Sebamed
  • Cherub Rubs
  • Sanosan
  • Gaia Natural Baby

Market Segmentation

By Products

  • Soaps
  • Body Wash
  • Cleanser
  • Moisturizers
  • Ointments
  • Oil
  • Lotions
  • Cream
  • Powder
  • Shampoo
  • Conditioner
  • Others

By Distribution Channel

  • Supermarkets & Hypermarkets
  • Convenience Stores
  • Pharmacy & Drugstore
  • Online
  • Others

By Age Group

  • 0-6 Months
  • 7-12 Months
  • 13-24 Months

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